Momwe Mungawerengere Mtengo Wamoyo Wosuta Wanu Wogwiritsa Ntchito App

ltv

Tili ndi oyambitsa, makampani okhazikika, ndipo ngakhale makampani owerengera kwambiri komanso makampani otsogola omwe amabwera kudzatithandiza kukulitsa bizinesi yawo yapaintaneti. Mosasamala kukula kwake kapena kupangika kwake, tikafunsa za awo mtengo-pa-kupeza ndi mtengo wamoyo (LTV) ya kasitomala, nthawi zambiri timakumana ndi mawonekedwe opanda kanthu. Makampani ambiri amawerengera bajeti mosavuta:

(Revenue-Expenses) = Phindu

Ndikulingalira kotereku, kutsatsa kumatsika ndikulipira ndalama. Koma kutsatsa sikuwononga ndalama ngati renti yanu… ndi ndalama zomwe mukuyenera kuchita kuti zikulitse bizinesi yanu. Mutha kuyesedwa kuti muwerengere kuti mtengo wopezera kasitomala watsopano ndi ndalama zina, ndipo phindu ndi ndalama zomwe mudapeza mukamagula. Vuto ndi ilo ndikuti makasitomala samangogula kamodzi. Kupeza kasitomala ndi gawo lovuta, koma kasitomala wosangalala samangogula kamodzi ndi kuchoka - amagula zochulukirapo ndikukhala motalikirapo.

Kodi Makasitomala Lifetime Value (CLV kapena CLTV) kapena Lifetime Value (LTV) ndi chiyani?

Mtengo wamakasitomala (CLV kapena nthawi zambiri CLTV), mtengo wamakasitomala nthawi zonse (LCV), kapena mtengo wamoyo (LTV) ndi phindu lowerengeredwa lomwe kasitomala amapatsa kampani yanu. LTV sikuti imangokhala pamalonda kapena ndalama zapachaka, imaphatikizaponso phindu lomwe limapezeka nthawi yonse yolumikizana ndi kasitomala.

Kodi njira yowerengera LTV ndiyotani?

LTV = ARPU (\ frac {1} {Churn})

kumene:

  • LTV = Mtengo wamoyo wonse
  • ARPU = Avereji ya Chuma Mwa Aliyense. Ndalama zimatha kubwera kuchokera ku mtengo wofunsira, ndalama zolembetsa, kugula mu-mapulogalamu, kapena kutsatsa.
  • Kuthamanga = Peresenti ya kasitomala yomwe yatayika kwakanthawi. Kugwiritsa ntchito polembetsa pamalipiro nthawi zambiri kumakhala ndalama zawo, ndalama zawo, ndi ndalama zawo.

Ngati mukupanga pulogalamu yam'manja, nayi infographic yochokera ku Dot Com Infoway - Sungani Mtengo Wamoyo (LTV) wa App App for Massive Branding & Success - zomwe zimapereka poyenda poyesa LTV ya wogwiritsa ntchito pulogalamu yanu yam'manja. Zimaperekanso njira zina zochepetsera churn ndikuwonjezera phindu.

Palibe kukayika zakuti anthu ambiri akuwononga nthawi yawo yambiri pa intaneti pa mapulogalamu am'manja. Ngakhale izi zitha kutanthauza kuti ogwiritsa ntchito anu ambiri, sizitanthauza kuti ogwiritsa ntchito anu onse azipindula. Monga momwe zilili ndi mitundu yambiri yamabizinesi, 80% ndalama zimachokera kwa ogwiritsa ntchito 20%. Kuyeza LTV ya ogwiritsa ntchito kumatha kuthandiza opanga mapulogalamu kuti achepetse ogwiritsa ntchito bwino ndikupanga zotsatsa ndi zotsatsa kuti apatse mphotho kukhulupirika kwawo kuti kulimbikitse kusungidwa. Raja Manoharan, Dot Com Infoway

Mukamvetsetsa kufunika kwa kasitomala wanu, yesani kuchuluka kwanu, ganizirani mtengo wake kuti mupeze kasitomala, mudzamvetsetsa ndalama zomwe mukupanga komanso momwe mungabwerenso ndalama zanu.

Mutha kusintha zina ndi zina kapena mitundu yonse. Mungafunike kuwonjezera mtengo wamautumiki anu kuti mukhale ndi phindu labwino. Mungafunike kuyika ndalama zambiri pantchito yamakasitomala kuti musunge makasitomala anu nthawi yayitali ndikuwonjezera ndalama mu pulogalamu kapena kwakanthawi. Muyenera kuyesetsa kuti muchepetse ndalama zogulira makasitomala kudzera munjira zopangira ndi kulimbikitsa. Kapenanso mutha kupeza kuti mutha kuwonongera ndalama zambiri pamalipiro olipidwa.

Sungani Mtengo Wamoyo Wonse Wogwiritsa Ntchito

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