Marketing okhutiraFufuzani Malonda

Momwe Mungasungire Kampeni Yoyeserera Yoyeserera Yoyeserera

Ma algorithm a Google akusintha ndi nthawi ndipo chifukwa cha izi makampani amakakamizika kuti aganizirenso zawo Zotsatira za SEO. Chimodzi mwazinthu zofunika pakukulitsa kusanja ndikukhazikitsa kampeni yoyendetsedwa ndi zomwe zili.

Mutha kukhala kuti mwakumana ndi vuto lomwe gulu lanu la SEO limagwira ntchito molimbika kutumiza maimelo ofikira kwa osindikiza. Kenako, olemba anu amapanga zinthu modzipereka. Koma, patatha milungu ingapo ya kampeni yomwe idakhazikitsidwa, mudazindikira kuti palibe zotsatira.  

Pakhoza kukhala zifukwa zingapo zomwe zimakhudza kulephera. Itha kukhala lingaliro losauka, zochitika zakunja mu nkhani, kapena, osapeza yankho lolondola pamaimelo anu ofikira. Komanso, kupanga maulalo okhala ndi mawebusayiti akuluakulu sikophweka.

Chifukwa chake, ngati kampeni yanu siyikukopa anthu ambiri, musade nkhawa. Mukungoyenera kusintha njira yanu, yesetsani kwambiri ndikusonkhanitsa zotsatira zomwe zikuyembekezeredwa. Tsopano, ngati mukulimbanabe ndi njira yanu yomangira ulalo wotsogozedwa ndi zinthu zosagwira bwino, ndiye kuti nkhaniyi ndi yanu.

1. Pangani zomwe wosindikiza akufuna

Kumbukirani kuti mkonzi adzadzazidwa ndi zina zambiri. Chifukwa chake, ayang'ana zolemba zomwe omvera awo angakonde. Chifukwa chake, onetsetsani kuti mwakonzekera zomwe mwalemba molingana ndi imelo yanu yofikirako kuti wofalitsa asataye maola kuti azilankhulana uku ndi uku. 

Dziyikeni nokha mu nsapato ya omvera ndipo ganizirani zomwe mukufuna kuwerenga. Phatikizani magwero ofunikira a data, mawu, zithunzi, ndi zina zambiri kuti zikhale zokongola komanso zowerengeka mosavuta. Osapanga china chake chomwe sichikugwirizana ndi chidwi cha osindikiza.

2. Pangani mitu yanu kukhala yosangalatsa 

M'modzi mwa zidule zothandiza kupanga kampeni yanu ntchito ndikuyika mitu yanu kwa wofalitsa pakufikira koyamba. Izi zithandiza wosindikizayo kupeza lingaliro la zomwe muli nazo ndikuwapangitsa kukhala osangalala ndi kampeni yanu.

Kuphatikiza apo, musakhale omasuka kwambiri chifukwa osindikiza amalemba mitundu ingapo ya nkhani zomwe zitha kukhala ngati infographic, kapenanso, positi ya alendo. Mwachidule, funsani ngati mutuwo ndi wofunikira kwa omvera awo ndipo angafune kuusindikiza. Osagulitsa nkhani zisanu ndi imodzi nthawi imodzi, chifukwa zitha kusokoneza wofalitsa. Mukalandira yankho labwino, tsatirani zomwe mutu wanu umafuna. 

3. Musazengereze kutsata maimelo anu ofikira 

Nthawi zambiri, simumayankhidwa pazomwe mudalankhulana kale koma osataya mtima. Monga tanenera kale, ofalitsa nthawi zambiri amakhala otanganidwa kotero kuti angaphonye nkhani zina. Chifukwa chake, mutha kutsata maimelo anu ofikira ngati simukuyankha kapena kuthandizidwa. 

Komabe, izi zimakuthandizaninso kuti mupereke chikumbutso chofatsa cha mawu anu omwe angakupatseni chidziwitso chabwinoko pamachitidwe anu ndi wofalitsa. Komanso, ngati wofalitsa wasiya kuchita chidwi ndi zomwe mwalemba kale, kutsata kungawalimbikitse kuti aziyang'ana ndikuvomereza malingaliro anu, ngati ali oyenera malinga ndi mitu yomwe ikupita patsogolo.  

4. Dziwani mawebusayiti oyenerana ndi maulalo

Kodi mudafufuza mokwanira za mndandanda wa ofalitsa musanapange kampeni yanu yoyamba? Ngati ayi, mukulakwitsa kwambiri. Ndikofunikira kuti mumvetsetse niche ya wosindikizayo ndipo ikugwirizana ndi bizinesi yanu. 

Mukhoza kuyamba kusunga pepala la ofalitsa kuti akwaniritse tsogolo lawo potsatira mitu yomwe amalemba. Mwanjira imeneyi, mutha kukhala ndi mndandanda wa osindikiza omwe angakonde zomwe muli nazo. Komanso, zidzakuthandizani kusintha uthenga wa osindikiza pomvetsetsa ntchito yawo payekha.  

5. Sinthani imelo yanu yofikira

Kodi mukutumiza maimelo olankhulira ofanana ndi omwe amafalitsa wofalitsa aliyense? Ngati inde, mudzawona kusowa kwa chidwi kuchokera kumbali ya akonzi. Komanso, ngati mukutsatira momwe mukudulira, mutha kuwona graph yotsika. Chifukwa chake, ndikofunikira kuti mulembe zolemba zanu molingana ndi wolandila imelo. 

Kuphatikiza apo, ngati mwapanga kampeni yopita kuzama media apamwamba kwambiri ndipo osayankhidwa, lingalirani mndandanda wa zofalitsa zamtundu wachiwiri. Popeza ofalitsa ali odzaza ndi ma ajenda ndi magawo osiyanasiyana, kuyika imodzi yokha kungaphonye mwayi. Osayiwala kusintha uthenga womwe watumizidwa. 

6. Njira kudzera pamapulatifomu osiyanasiyana

Izi ndi zosavuta koma zothandiza njira yopangira mgwirizano. Ngati njira yanu yanthawi zonse ikuphatikiza kulumikizana ndi imelo, nthawi ino mupeza nsanja yatsopano. Mwina, ma inbox ofalitsa amadzaza ndi maimelo kotero, amaphonya ena mwa iwo. 

Mutha kutumizanso ulalo wa kampeni yanu kudzera pa Twitter kapena LinkedIn, kapena kutenga foni. Ndi njira yochepetsera maimelo omwe ali ndi anthu ambiri ndikukopa chidwi cha osindikiza pamakampeni anu. 

7. Khalani m'nkhani zapamwamba

Nthawi zina, kampeni sigwira ntchito chifukwa cha nthawi yoyipa. Palibe amene adzakhala ndi chidwi ndi chinachake chimene chachitika kale. Chifukwa chake, ndikofunikira kuyang'ana zomwe zikubwera ndi zomwe zikuchitika kuzungulira inu. 

Mwachitsanzo, mwayambitsa kampeni yoyendera maulendo nthawi yachisanu. Kodi zidzakhala zogwira mtima monga momwe zimakhalira m'chilimwe? 

Kumbukirani, nthawi zonse sankhani mutu osachepera masiku 15 kuti chochitika chichitike kapena nkhani kapena nkhani zaposachedwa. Komanso, mutha kusankha mutu wamba kuti musangalatse omvera anu. Mutha kufotokozanso chifukwa chomwe mukumvera chifukwa chomwe mukutumizira kampeni pano. 

8. Samalani mizere yamutu

Mungakhale mukuganiza ngati maimelo anu akutsegulidwa? Kwa izi, mutha kugwiritsa ntchito pulogalamu yotsatirira kuti mukonzenso njira yanu yofikira. Chifukwa chake, ngati muwona mitengo yotseguka yotsika, mutha kuyesa njira zosiyanasiyana. 

Yesani kutumiza maimelo okhala ndi mutu wosangalatsa kuti mukope chidwi cha mkonzi. Mutha kuyesanso mizere yatsopano yama imelo osiyanasiyana. Izi ndizongopanga china chake chomwe chimasangalatsa osindikiza ndikupangitsa kuti adutse kudzera pa imelo yanu kuti adziwe zambiri. M'malo mongofotokoza mutu wanu momveka bwino, mutha kugwiritsa ntchito ntchito monga zowululira zokhazokha kapena zatsopano. 

9. Perekani china chake chokha

Ngati mukupereka china chake kwa osindikiza, angaguledi. Izi zithanso kupulumutsa kampeni yanu yosachita bwino. Monga tanena kale, pangani njira yolumikizirana makonda ndikusunga kulumikizana koyenera komanso koyenera. 

Komanso, ngati kampeni yanu siyikuyenda bwino, lingalirani kugwira ntchito ndi ofalitsa omwe adagwirapo ntchito nanu m'mbuyomu ndikuwapatsa zomwe zangotsala pang'ono. Mukakhala ndi kampeni yayikulu, mutha kuyambitsanso maulalo omanga maulalo ndikufikira zofalitsa zapamwamba. 

Kukulunga

Mfundo zomwe tazitchula pamwambazi zidzakuthandizani kuwongolera makampeni omanga maulalo oyendetsedwa ndi zinthu, koma zitha kutenga nthawi kuti mupeze zotsatira zabwino pamasanjidwe anu. Nthawi iyi imadalira zochita zanu, mpikisano mumakampani anu, mawu osakira, mbiri yakale komanso mphamvu yamalo anu.

Komanso, muyenera kuyang'anira momwe mukupitira patsogolo, kuyambira ndikulemba komwe muli. Potero, mutha kupanga ziyembekezo zenizeni za kusanja kwa tsamba lanu kuphatikiza mapu amsewu amomwe mungakwaniritsire. Kenako mutha kuyambitsa ntchito molingana ndi dongosolo lanu lokweza tsamba lanu, magwiridwe antchito apaintaneti, ndi bizinesi.

Maulik Patel

Maulik Patel ndiye Woyambitsa & Director wa www.clickmatix.com.au. Chilakolako chake chothandiza anthu pazinthu zonse zogulitsa pa intaneti chimadutsa muzolemba zamakampani zomwe amapereka. Ndiwodziwa kutsatsa pa intaneti, Search Engine Optimization, Social Media, Kutsatsa Kwothandizana, Kutsatsa kwa B2B, Kutsatsa Kwapaintaneti kwa Google, Yahoo ndi MSN.

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