Upangiri Wokwanira Kugwiritsa Ntchito LinkedIn Sales Navigator

LinkedIn yasintha momwe mabizinesi amalumikizirana. Pindulani kwambiri ndi nsanjayi pogwiritsa ntchito chida chake cha Sales Navigator.

Amalonda masiku ano, mosasamala kanthu zazing'ono kapena zazing'ono, amadalira LinkedIn polembera anthu ntchito padziko lonse lapansi. Ndi ogwiritsa ntchito oposa 720 miliyoni, nsanjayi ikukula tsiku lililonse kukula ndi mtengo wake. Kuphatikiza pakulemba ntchito, LinkedIn tsopano ndiyofunika kwambiri kwa otsatsa omwe akufuna kuwonjezera masewera awo otsatsa digito. Kuyambira pakupanga malumikizidwe opanga zopangira ndikupanga mtundu wabwinoko, otsatsa amaganiza kuti LinkedIn ndiwowonjezera pamtengo wawo wonse strategy malonda.

LinkedIn Yotsatsa B2B

Mwa zina, LinkedIn yakhudza kwambiri kutsatsa kwa B2B. Ndi mabizinesi pafupifupi 700 miliyoni ochokera kumayiko 200+ omwe ali papulatifomu, tsopano ndichinthu chofunikira kwambiri pamabizinesi a B2B. Kafukufuku akuwonetsa kuti 94% a ogulitsa B2B gwiritsani LinkedIn kuti mugawire zomwe zili. Oyambitsa makampani a B2B ndi CEO akuyesera kukhala Othandizira a LinkedIn pomanga zodzikongoletsera zawo ndi zolemba zawo kuti ziwonjezere kufikira kwachilengedwe, kuwongolera kuzindikira, ndipo chifukwa chake, amalimbikitsa kugulitsa.  

Oimira ogulitsa sanabwerere kumbuyo, akupanga malonda pa LinkedIn omwe pamapeto pake amatsogolera kubizinesi yayikulu. Sales Navigator, chida cha LinkedIn chidapangidwa kuti chithandizire motere. LinkedIn Sales Navigator ili ngati mtundu wina wa LinkedIn wokha. Ngakhale LinkedIn ili kale yothandiza pamalonda ogulitsa, Sales Navigator imapereka zina zambiri zomwe zingakuthandizeni kuti mupeze ziyembekezo mwachangu pa niche yanu. 

Popanda kuwonjezera zina, nayi malangizo achangu okuthandizani kuti muyambe kugwiritsa ntchito chida ichi.

Kodi LinkedIn Sales Navigator Ndi Chiyani?

LinkedIn Sales Navigator ndi chida chogulitsira chomwe chimakupangitsani kukhala kosavuta kuti mupeze ziyembekezo zoyenera za bizinesi yanu. Zimatero popereka zosankha zakuya kutengera zogwiritsa ntchito zomwe zimakupatsani mwayi wofufuza mwakuya kuti mupeze ziyembekezo zomwe mukufuna.

Pogwiritsa ntchito Sales Navigator, oimira malonda amafufuzira kudzera pamakina ofunikira, kuwunika momwe akuchitira, ndikuyang'ana anzawo omwe angawalandire. Izi zimawathandiza kukhala patsogolo pamasewera awo pomanga mapaipi ogwira ntchito kuti agulitse bwino.

Kugulitsa kwamakono (ndipo timakonda). Ogwiritsa ntchito a Navigator amapeza kukwezedwa kwa + 7% pamtengo wopambana kuchokera pazogulitsa zamakono.                                                                                          

Sakshi Mehta, Wogulitsa Zogulitsa Zazikulu, LinkedIn

Musanalowe muntchito, tiyeni tiwone ngati Sales Navigator idakupangirani kapena ayi.

Kodi Muyenera Kugwiritsa Ntchito LinkedIn Sales Navigator?

LinkedIn Sales Navigator ndizomwe mukusowa ngati ndinu ogulitsa B2B.

Sales Navigator ndichinthu cholipiridwa chomwe chimapezeka kwa aliyense pa LinkedIn. Kulembetsa kumatha kusiyanasiyana. Mutha kusankha mtundu wa olembetsa, timu, kapena bizinesi malinga ndi zosowa zanu komanso kukula kwa kampani yanu. 

LinkedIn Sales Navigator imatilola kuti tipeze eni mabizinesi m'bungweli ndikupita kwa iwo asanayang'ane zinthu zisanu ndi chimodzi kuti awone mavuto awo mosiyanasiyana ndikumvetsetsa kuti pali yankho limodzi labwino kwambiri.                                                                                              

Ed McQuiston, VP Global Sales, Mapulogalamu a Hyland

Dziwani momwe a Hyland, Akamai Technologies, ndi Guardian agwiritsira ntchito LinkedIn Sales Navigator pochita malonda.

Momwe Mungagwiritsire Ntchito LinkedIn Sales Navigator

Kuyambira pazoyambira za Sales Navigator kuti mugwiritse ntchito bwino chida ichi mu 2020, takufotokozerani mbali zonse. Umu ndi momwe mumayambira pachiyambi.

1. Yambani Kuyesa Kwanu Kwaulere

Chinthu choyamba chimene muyenera kuchita ndikupita ku Tsamba la Sales Navigator ndipo dinani pa Yambani Kuyesa Kwanu Kwaulere mwina. LinkedIn imakulolani kugwiritsa ntchito Sales Navigator kwaulere kwa masiku 30. Chifukwa chake, onetsetsani kuti mukugwiritsa ntchito mwayi wonsewo mwezi wanu woyamba.

Muyenera kupereka zambiri za kirediti kadi yanu kuti mulembe nawo. Kuphatikiza apo, simudzalipidwa chilichonse ngati mungaletse kulembetsa kusanathe nthawi yoyeserayi.

Mutha kupita ku tsamba la Sales Navigator, ndipo ndi nsanja ina palokha. Chilichonse chomwe mungachite pano sichingakhudze akaunti yanu ya LinkedIn.

2. Khazikitsani Akaunti Yanu

Mukangolembetsa akaunti, muyenera kukhazikitsa zokonda zanu molingana.

Mutha kusintha akaunti yanu ya Sales Navigator posankha zokonda zanu monga maudindo antchito, zowoneka bwino, ndi zigawo zomwe mukufuna kulunjika.

Poyamba, Sales Navigator ikupatsani mwayi wosunga malumikizidwe anu a LinkedIn omwe akutsogolera. Kuphatikiza apo, mutha kulunzaninso Sales Navigator ndi Salesforce kapena Microsoft Dynamics 365 kuti mulowetse mafayilo anu ndi maakaunti anu onse. Palinso zosankha zina zambiri ku phatikiza LinkedIn ndi mapulogalamu ena ngati mukugwiritsa ntchito ma CRM ena. 

Pakadali pano, mwamaliza ndi gawo loyambirira lokhazikitsa akaunti yanu. Mukutha tsopano kuwona ndi kusunga makampani Malangizo a Navigator. Kusunga kampani muakaunti yanu kumakupatsani mwayi wotsatira zosintha, kutsatira njira zatsopano, ndi kulandira nkhani zodziwikiratu pakampani.

Izi zimakupatsani chidziwitso chambiri musanalankhule koyamba ndi makasitomala. Komabe, ngati simukudziwa kuti ndi makampani ati omwe angapulumutse, mutha kudumpha gawoli ndikuwonjezeranso pambuyo pake.

Pomaliza, muyenera kulemba zambiri zamtundu wamtundu womwe mukufuna. Pachifukwa ichi, mutha kulemba zambiri zamalo anu ogulitsa, zokonda zamakampani, ndi ntchito zomwe mukuzifuna. 

3. Pezani Zitsogolere Ndi Zoyembekezera

Chotsatira chomwe muyenera kuchita mukangomaliza zomwe mumakonda muakaunti yanu ndikusaka zamtsogolo ndikupanga mindandanda yoyendetsera. Njira yosavuta yochitira izi ndikugwiritsa ntchito Lead Builder - chida mu Sales Navigator chomwe chimapereka zosefera zapamwamba pakusaka. Kwa aliyense amene amagwiritsa ntchito Sales Navigator, kudziwa momwe angagwiritsire ntchito Lead Builder ndi gawo lofunikira. 

Kuti muwongolere momwe mukufufuzira, mutha kusaka maudindo kapena makampani. Mukamaliza kukhazikitsa magawo anu osakira, dinani pa Fufuzani kuti muwone zotsatira. Sales Navigator ikupatsirani zambiri pazotsatira zake kuposa momwe mungapezere mu mtundu wamba wa LinkedIn. 

Pambali pazotsatira zonse, mupeza fayilo ya Sungani monga Mtsogoleri mwina. Mutha kugwiritsa ntchito izi kupulumutsa ziyembekezo zoyenera. Pezani chiyembekezo chanu mwanzeru mmalo mosankha anthu osasintha kuchokera pa bat.

Gawo lotsatira ndikusunga kutsogolera ku akaunti. Apa, nkhani onaninso makampani omwe mukufuna kutsatira kuti mudziwe zomwe zikuchitika posachedwa.

Kumanzere kwa tsambali, mupeza zosankha zingapo, kuphatikiza mafakitale, mayina, dzina loyamba ndi lomaliza, nambala yapositi, kukula kwa kampani, msinkhu wa ukalamba, ndi zaka zambiri.

Kuphatikiza apo, Sales Navigator imaperekanso gawo lotchedwa TeamLink. Mutha kugwiritsa ntchito TeamLink kusefa zotsatira zanu kuti muwone kulumikizana kwa milatho kapena kwamagulu. Ngati TeamLink itazindikira kulumikizana kwanu pakati pa omwe mukuyembekezera ndi membala wa timu, mutha kufunsa kulumikizana kwanu poyambira. Pomaliza, mukawonjezera chiyembekezo monga chitsogozo, mudzatha kuwawona patsamba la Otsogolera.

4. Zosefera Zogulitsa

Patsamba lokonzekera la mbiri yanu ya Sales Navigator, muwona Zokonda Zogulitsa pakati. Kuchokera apa, mutha kuchepa mndandanda wamakasitomala anu potengera makampani, madera, magwiridwe antchito, komanso kukula kwa kampani.

Zokonda izi ziziwoneka mukamayang'ana mbiri ya yemwe mukuyembekeza. Ndipo LinkedIn ikuwonetsaninso kutsogolera malingaliro kutengera zomwe mumakonda.

Ichi ndiye chida chothandiza kwambiri chofufuzira pa Sales Navigator. Muthanso kusaka kwaposachedwa pamayendedwe kapena maakaunti. Pali zosefera zoposa 20 zomwe mungagwiritse ntchito pakusaka kwanu. Izi zikuphatikiza mawu osakira, mutu, magawo amakampani ndi zina zambiri.

5. Onani Zomwe Mwapulumutsa

Patsamba lofikira la Sales Navigator, mutha kutsata zosintha zaposachedwa komanso nkhani zogwirizana ndi zomwe mwapulumutsa. Chabwino pa Sales Navigator ndikuti mutha kuwona zosintha ngakhale kuchokera kwa anthu omwe sialumikizidwe anu. Ndi malingaliro onsewa pazomwe mukuyembekezera, mutha kulemba bwino Maimelo a Maimelo (mauthenga achindunji) kuti muchite nawo.

Komanso, ngati mukufuna kuchepetsa bwalo lamasewera anu, gwiritsani ntchito zosefera kumanja kwa tsambalo. Mu tabu ya Akaunti, mutha kuwona mndandanda wamakampani omwe mwasunga. Kuti mudziwe zambiri za kampani, dinani pa View Account mwina. Kumeneku, mutha kupeza komanso kuwonjezera anthu ena ndikupeza zatsopano zamakampani awo. 

Kuphatikiza apo, mutha kudina pa njira ya 'Onse Ogwira Ntchito' kuti muwone aliyense amene akugwirira ntchito kampaniyo. Ichi ndichinthu chodabwitsa kwambiri chifukwa chimakuthandizani kulumikizana ndi aliyense mu kampani nthawi iliyonse.

6. Pangani Othandizira

Pakadali pano, mwazindikira chiyembekezo chanu ndikutsatira mokhulupirika zomwe zikuchitika. Tsopano, mumawapeza bwanji?

Njira yabwino kwambiri yomwe mungathere polumikizana ndi maakaunti anu ofunikira ndikuwatumizira mauthenga oyenera komanso munthawi yake. Mothandizidwa ndi Sales Navigator, mutha kudziwa zamtsogolo za ogula a LinkedIn.

Mutha kudziwa nthawi yoti mufikire ndikuwatumizira ma InMails. Mauthenga achinyengo ndikupanga template m'njira yomwe imakopa zokambirana zabwino. Ndipo ndiwo njira yolimbitsira ubale yomwe imakupangitsani kuti mugulitse bwino.

Komabe, LinkedIn Sales Navigator ili ndi vuto limodzi laling'ono. Muyenera kufikira aliyense wazomwe akutsogolera pamanja. Izi zitha kukhala zowononga nthawi kwambiri. 

Njira imodzi yopewera ntchito yokhometsa iyi ndikusintha makalata anu. Mutha kuchita izi mothandizidwa ndi chida chothandizira cha LinkedIn.

Dziwani kuti sizida zonse zamagetsi zomwe zili zotetezeka. Ngati mukufuna chitetezo chokwanira komanso chotsimikizika, ndibwino kuti musankhe Limbikitsani Pazogulitsa zanu zokha. Expandi imapangitsa kuti akaunti yanu ikhale yotetezeka pogwiritsa ntchito malire ake otetezera kutsatira ndi kulumikiza, kutumiza mauthenga munthawi yogwira ntchito, ndikuchotsa mayitanidwe omwe akuyembekezeredwa ndikudina kamodzi. 

Tikudziwa kuti kugulitsa pagulu ndi kuyerekezera mavuto kumatha kukhala kolemetsa ngati simutenga zida zoyenera kapena zabwino kwambiri. Kugwiritsa ntchito nsanja ngati LinkedIn Sales Navigator kumakupatsani mwayi wokhala ndi ziyembekezo zazikulu mwachangu komanso molimbika. Mutha kutenga mndandandawo ndikulowetsa ku Expandi, komwe kukugwirirani ntchito zambiri zotenga nthawi.

7. Limbikitsani Kuzindikira Kuchokera ku Navigator Yogulitsa

Pali zinthu zingapo mu Sales Navigator zomwe mungagwiritse ntchito ngati mukudziwa kugwiritsa ntchito bwino. Mwachitsanzo, ngati mukufuna zina zatsopano, Sales Navigator ingakulimbikitseni kutsogolera kutengera mbiri yanu ndikugwiritsa ntchito kwanu.

Kachiwiri, ngati muli ndi chiyembekezo chodalirika koma chosamalira bwino, Sales Navigator imakulolani kuti mupereke zolemba ndi ma tag kwa mbiri yamakasitomala. Ikugwirizananso ndi CRM yanu.

Kuphatikiza apo, ngati mukufuna chidwi chotsatsa cha LinkedIn, Sales Navigator ikupatsani mwayi wowonekera. Chifukwa chake, mutha kuwona yemwe wawona mbiri yanu posachedwa. Mwanjira imeneyi, mutha kudziwa omwe ali ndi chidwi ndi inu ndi bungwe lanu.

8. Kupereka Chiyembekezo Mtengo

Pa LinkedIn, chiyembekezo chomwe chimadzaza fayilo ya Chidwi gawo la mbiri yawo likuchitirani zabwino zambiri. Pachifukwa ichi, akukupatsani mndandanda wonse wamitu yomwe mungagwiritse ntchito ngati:

• Malo okambirana kuti mumvetsetse umunthu wawo komanso zomwe amaika patsogolo
• Mapu amsewu momwe kampani yanu ndi malonda ake angakwaniritsire zosowa zawo

Kudziwa zomwe otsogolera anu ali nazo chidwi ndikumvetsetsa momwe malonda anu angawaperekere phindu lomwe akufuna ndi njira yabwino kwambiri. Idzakupatsani mwayi wapamwamba opikisana nawo omwe samasamala mokwanira momwe angasinthire kutsogolera kwawo.

9. Onjezani Kugulitsa Navigator Extension ku Chrome

Ndi chinyengo chosavuta chomwe chimakupulumutsirani nthawi yambiri ndi mphamvu. Kukula kwa Chrome kwa Navigator imakuthandizani kuwona mbiri za LinkedIn kuchokera muakaunti yanu ya Gmail. Kuphatikiza apo, kuwonjezera uku kumatha kukutsogolerani ndi mitu yothamangitsa ayezi, kukusungirani zitsogozo, ndikuwonetsani zambiri za TeamLink.

Kutsiliza

Ngati mwawerenga pano, mwina pali funso limodzi lomwe mungafune kufunsa:

Kodi LinkedIn Sales Navigator ndiyofunika ndalama zanu?

Kuti tiyankhe mwachidule, inde, ndizotheka. Ngakhale mabungwe ang'onoang'ono amalonda ndi ogulitsa akuyenera kuyesa mtundu waulere kuti awone ngati kuli koyenera kuyika ndalama pakadali pano, mabizinesi akuluakulu akuyenera kugwiritsa ntchito pulatifomu mapaipi ogulitsa bwino komanso mayendedwe ogwira ntchito bwino.

Chiwonetsero cha LinkedIn Sales Navigator Zowonjezera LinkedIn automation