Njira Zakutsatsa Kwamakampani Amabizinesi Amitundu Yambiri

Njira Zakutsatsa Kwamakampani Amabizinesi Amitundu Yambiri

Kugwiritsa ntchito bwino bizinesi yamitundu yambiri ndikosavuta ... koma pokhapokha mutakhala ndi ufulu m'deralo Njira yotsatsa! Masiku ano, mabizinesi ndi malonda ali ndi mwayi wowonjezera kufikira kwawo kuposa makasitomala akumaloko chifukwa chogwiritsa ntchito digito. Ngati ndinu eni eni kapena eni mabizinesi ku United States (kapena dziko lina lililonse) ndi njira yoyenera mutha kuyika malonda anu ndi ntchito kwa makasitomala omwe angakhalepo padziko lonse lapansi.

Ingoganizirani bizinesi yamalo angapo ngati moto wamoto pomwe muli ndi malo amodzi (kapena bonfire) ndi malo ang'onoang'ono ogulitsira akomweko. Pogwiritsa ntchito kapangidwe kameneka, zimakhala zosavuta kufikira kasitomala komwe amakhala. 

Kodi mumayendetsa bwanji bizinesi yamalo angapo osayatsa magulu anu?

  1. Sungani - Kuti muzitha kuchita ntchito za tsiku ndi tsiku, zopuma za ogwira ntchito, ndi zopempha zamakasitomala, muyenera kugwiritsa ntchito njira. Muyenera kukhazikitsa njira zogwirira ntchito osati malo amodzi okha - koma m'malo anu onse amabizinesi. 
  2. Management (S) imapha - Mwapanga anthu ogwira ntchito mwamphamvu omwe amatha kuyendetsa bizinesi yamalo osiyanasiyana kapena kuwononga. Ndikofunika kuti mukhale ndi nthawi yolembera oyang'anira aluso kuti muwonetsetse kuti masitolo anu akuyenda momwe mukufunira. Osapeputsa mphamvu yamaluso oyang'anira. 
  3. Communication - Chinsinsi chothana ndi mikhalidwe, kukulitsa malingaliro anu pabizinesi, ndikugawana phindu ndi makasitomala ndi kulumikizana. Kuti musunge maulumikizano mutha kugwiritsa ntchito misonkhano yamaholo amatawuni, misonkhano yomwe imachitika sabata iliyonse, komanso kuyimba kosangalatsa. Misonkhano yanthawi zonse komanso yoyenera ingathandize kuti zinthu ziziyenda bwino. 
  4. Zofunikira - Kuyika zofunikira patsogolo ndikofanana ndikumaliza kwa 50% ya ntchito zonse. Malinga ndi kafukufuku, mabizinesi amalo ambiri amathera maola 18 pa sabata pobwereza ndikufotokozera kulumikizana. 
  5. Mgwirizano - Palibe aliyense wa ife amene ali wamphamvu kuposa tonsefe. Awo ndi mawu abwino ndipo itha kukhala mawu anu, inunso! Mukamachita bizinesi yamalo osiyanasiyana, zinthu zimakhala zosavuta kwambiri ngati aliyense akudziwa ntchito zawo. Pangani mzimu wolimba wa gulu pokhazikitsa mfundo. 
  6. Khalani odzichepetsa - Gwiritsani ntchito ukadaulo woyenera, pezani zida zapaintaneti, ndikuchepetsa zochitika zanu. Mutha kusunga nthawi yambiri, mphamvu, ndi zothandizira mukakhala ndi mapu omveka bwino.  

Zovuta Zamalonda Amalo Ambiri 

Kupita kumalo osiyanasiyana kumakhala kovuta. Ndikosavuta kunyalanyaza zomwe zikufunika pamapulojekiti ndi ntchito ndi bizinesi yamalo osiyanasiyana. Kuphatikiza apo, kulephera kukonzekera njira zamabizinesi ndi njira yotsatsira kuti iwonjezeke kungasokonezenso ntchito zonse za kampaniyo. Zina mwazovuta zomwe mabizinesi amitundu yambiri amakumana nazo ndi izi ndi: 

  • chinkhoswe - Zosankha za bizinesi zosalamulirika komanso kulumikizana mosakhazikika kumatha kuwononga bizinesiyo. Ngati manejala wanu salemetsa nkhawa zomwezi monga momwe mumachitira, mwayi wantchito wanu ayamba kutaya mwayi. 
  • Kusankhana Mitundu - Mu bizinesi yamalo ambiri, zingakhale zovuta kugawana chithunzi chokulirapo. Mwanjira ina, pakhoza kusowa mgwirizano pakati pa magulu ndi maofesi. Pambuyo pake, nthaka yomweyo imakhala malo osankhana mitundu; Mutha kuganiza kuti pali gulu limodzi lomwe likugwira ntchito muofesi. Komabe, zowona, pakhoza kukhala magulu anayi anayi asanu. Khalani aliyense patsamba lomwelo apo ayi zitha kubweretsa kuwonongeka kwa zinthu zothandiza. 
  • Magwiridwe - Chimodzi mwazinthu zopangira bizinesi yamalo osiyanasiyana ndikumveka bwino momwe ntchitoyi imagwirira ntchito! Popeza ogwira ntchito samawoneka pang'ono, kuyang'anira kumatha kukhala kovuta. Popanda kulimbikitsa, kulumikizana, komanso kulumikizana ndi ogwira ntchito, izi zitha kuchepa. 

Ngakhale kuyendetsa malo osiyanasiyana kungaoneke kovuta, ndizotheka kuchita bwino. Mutha kupanga njira zamalonda zakomweko komanso kupitiliza malo aliwonse omwe akuyenda bwino. Pali nsanja zingapo zomwe zimamangidwa moyenera kuti zizigwiritsa ntchito mabizinesi osiyanasiyana, malonda, ndi kutsatsa - onetsetsani kuti mwachita homuweki yanu kuti muwonetsetse kuti akuthandizira, kuphatikiza, ndikusintha njira zomwe mukugwiritsa ntchito m'malo onse.

Munkhaniyi, ndigawana njira zina zomwe mungatsatire kuti muzitha kutsatsa malonda anu osiyanasiyana. 

Njira Khumi Zotsatsira Mderalo Kuti Mutenge Makampani Anu Osiyanasiyana Kuti Afike Pamlingo Wotsatira 

  1. Kujambula - Kaya ndi zidziwitso zokhudzana ndi kasitomala, ntchito, ndi kagwiritsidwe ntchito kamagawo ochezera - potembenukira kuma analytics a data mutha kugwiritsa ntchito ma geolocation kuti mumvetsetse moyenera. Mwa kuyang'ana kwa chiyembekezo chanu ndi makasitomala anu, mudzalimbikitsa ndalama zanu zonse. Kuphatikiza apo, mutha kugwiritsa ntchito njira zotsatsa zomwezo kwanuko kuti mupeze momwe makasitomala amakhudzidwira ndi mitundu ina yakomweko. 
  2. Zochitika Zam'deralo - Pokonzekera zochitika zakomweko mutha kulimbikitsa makasitomala kuti azichita nawo masewerawa. Zochitika kwanuko ndi njira yabwino yosangalatsira bizinesi yanu, komanso kutsegula mwayi wochitira zabwino anthu ammudzi. 
  3. Ndemanga Zapaintaneti - Ndemanga ndizosintha pamabizinesi akomweko. Ngakhale kuwunika koyipa kumathandizira pakukhazikitsa mtundu. Momwe mungayankhire pamawu olakwika zingakuthandizeni kuti musinthe kasitomala yemwe angakhale wogula. 

97% yaogula adayamba kuwerenga kuwunika kwa pa intaneti pazogulitsa ndi ntchito asanapange oda. Pafupifupi 80% ya anthu amakhulupirira kukambirana pa intaneti kuchokera kwa makasitomala am'mbuyomu.

Onaninso 42

  1. Kuwongolera Maonekedwe - Masiku ano, mabizinesi ochulukirachulukira akumvetsetsa kufunikira kosamalira mbiri yawo pa intaneti. Ma social media platforms monga Facebook, LinkedIn, ndi Instagram akuthandiza mabizinesi kulumikizana ndi makasitomala ofunika. Kulumikizana pakati pamtundu ndi kasitomala kumathandiza kwambiri pakulimbikitsa zomwe zili zabwino pamalo ena ake. 
  2. imelo Marketing - Kutsatsa maimelo kukupitilizabe kukhala njira yothandiza kwambiri kutsatsa kwanuko. Imathandizidwa ndi zopangidwa zazikulu kumabizinesi ang'onoang'ono oyambira. Pulogalamu yothandiza ya imelo imatha kulimbikitsa malonda anu pamsika. Kuphatikiza apo, kutsatsa maimelo kumaperekanso mwayi woperekera chithandizo kwa makasitomala omwe alipo kale.
  3. Kutsatsa Kwamalemba - Njira yotsatsira ma SMS ikukula bwino ndipo bizinesi yakomweko imatsogoza phukusi la chinkhoswe. Palibe chofanana ndi uthenga wapanthawi yake pafoni yanu kuti muwonetsetse zopereka zakomweko kapena kuchotsera.

Poyerekeza ndi 2016, 23% ya anthu ambiri asankha kuti alandire mameseji a SMS kuchokera kumakampani mu 2020. 82% ya mameseji amawerengedwa pasanathe mphindi 5, koma ogula amangotsegula maimelo amodzi mwa anayi omwe amalandira.

TextMagic

  1. Zolemba Zapafupi - Makasitomala ambiri ali ndi zikwatu zomwe amakhulupirira kuti amafufuza mabizinesi. Kaya ndikufufuza kwa Yelp, Google Maps, CitySearch, kapena ntchito ina, kusungitsa malo anu abizinesi ndi manambala amafoni kudzalimbikitsa makasitomala ambiri kubizinesi yanu.
  2. Kusaka Magetsi Opangira - Kukhala ndi tsamba lofulumira, loyendetsa mafoni lomwe limaphatikizapo madera ndi zizindikilo zomwe mumatumikira m'malo mwanu zonse zimayang'ana chidwi kuchokera kwa ogwiritsa ntchito injini zosaka kapena malonda anu. Sungani ndalama papulatifomu yomwe ingakuthandizeni kuwunika momwe malo akufufuzira kwanuko kulikonse.
  3. Media Social - Kusungabe komwe mukufuna kutsata ndikupanga otsatira anu pazanema kungayendetse anthu wamba kubizinesi yanu. Gwiritsani ntchito njira zonse ndi mawonekedwe azosangalatsa pa media - kuchokera pa ma tweets, ma hashtag, makanema, zithunzi, ndi nkhani!
  4. kulimbikitsa - Perekani kuchotsera kwa ena ndipo onetsetsani kuti mukuyanjana ndi mabungwe ena ndi mabizinesi kuti muthandize kuyendetsa pakamwa (MKAZI) kutsatsa ku bizinesi yanu. Palibe chodalirika kuposa malingaliro amnzanu pankhani zamabizinesi akomweko.

Ndipo, zowonadi, mutha kunyengerera makasitomala anu omwe alipo kale powapatsa zofunikira, zogwirizana ndi makonda anu, komanso kwanuko. Ma nsanja otsatsira ndi digito ndiabwino kukuthandizani kuti muwongolere makasitomala omwe alipo kale.

Kuti muyambe bizinesi yamalo ambiri muyenera kukulitsa luso ndikuphunzirira momwe mungachitire zochulukirapo munthawi yochepa. Ndikukhulupirira malangizowa adakupatsirani malangizo!

2 Comments

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      Moni Ngakhale, pomwe subdomain ndi njira yovomerezeka yogwirira ntchito malo osiyanasiyana ngati muli bizinesi, siyabwino kwenikweni pa SEO. Google imagwiritsa ntchito gawo lililonse kukhala ndi ulamuliro wawo ... zomwe zikutanthauza kuti muyenera kugwira ntchito mwakufuna kwanu kukhathamiritsa ndikupeza zokopa (kudzera maulalo) pagawo lililonse. Ndikukhulupirira kuti ndizoyang'anira mwatsoka kwa Google. Chifukwa cha izi, nthawi zambiri ndimakakamiza mabizinesi amalo osiyanasiyana kuti azidutsa m'malo osungira m'malo mopitilira muyeso.

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