Fufuzani Malonda

Kodi Mapu Pack Ndi Chiyani? Chifukwa Chiyani Ndikofunikira Kukhathamiritsa Kusaka Kwakwanu?

Ngati ndinu bizinesi yakwanuko kapena wogulitsa mukuyembekeza nthawi yochulukirapo, kuchuluka kwa magalimoto pamapazi, kapena bizinesi yonse - mapaketi aku Google Searches ndi njira yofunika kwambiri. Chodabwitsa n'chakuti mabizinesi ambiri samamvetsetsa momwe mapaketi ntchito kapena momwe angasungire ndikuwongolera mawonekedwe awo mmenemo.

Choyamba, tiyeni tiyambire ndi ziwerengero zakufunika kwakusaka kwanuko pankhani yamabizinesi am'deralo. Mu 2020, 93% ya ogula adagwiritsa ntchito kusaka pa intaneti kuti apeze bizinesi yakomweko. Kusaka kwanuko komanso kwachilengedwe palimodzi kumapanga 69% ya kuchuluka kwa magalimoto a digito. Koma apa pali kicker:

42% yakusaka kwanuko pa Google kumakhudza kudina pa Google Map Pack. Ndipo atatu mwa ogula anayi amene amafufuza m'deralo pachipangizo cham'manja amayendera bizinesiyo pasanathe tsiku limodzi.

Pa Mapu Marketing

Mukawona tsamba lotsatira la injini zosakira (SERP) zomwe Google imasankha ndi kusaka kwanuko, mapaketi ndi gawo lalikulu lomwe lili ndi malo ochulukirapo. Pa foni yam'manja, zimatengera zambiri! Gawoli limatchedwanso Google 3-Pack kapena paketi yakomweko.

Pamwamba pa Phukusi la Mapu ndi zotsatsa zolipidwa, pansipa pali zotsatira zakusaka:

Zigawo za SERP - PPC, Maphukusi Amapu, Zotsatira Zachilengedwe

Kodi Map Pack Imagwira Ntchito Motani?

Eni mabizinesi am'deralo omwe timagwira nawo ntchito nthawi zambiri amadabwa kuti mapu paketi ndi njira yomwe iyenera kutsatiridwa kuwonjezera pa njira zawo zamawebusayiti. Ngakhale tsamba lanu likhoza kulembedwa pamapaketi, sizimakhudza mawonekedwe anu pamapu. Ndiye mapu paketi amagwira ntchito bwanji?

  • Mbiri Yamalonda - kwa Google, mawonekedwe anu a mapu amagwirizana mwachindunji ndi anu Mbiri Yabizinesi ya Google. Muyenera kunena za bizinesi yanu ndikugwiritsa ntchito zida zawo kuti musunge zambiri zabizinesi yanu (dzina, adilesi, nambala yafoni, maola, dera, ntchito, ndi zina) zolondola komanso zamakono.
  • Reviews - Kuti mukweze bwino ndikudina kochulukirapo, muyenera kukhala ndi mavoti aposachedwa, pafupipafupi, komanso otsogola pamakina osakira. Ngati ndinu bizinesi yachigawo, kupempha ndemanga kwa makasitomala anu ndikofunikira kwambiri kuti muwonekere. Mungafune kutumiza a review kasamalidwe nsanja kukuthandizani.
  • Kusintha - Zithunzi zaposachedwa ndi zosintha zaposachedwa zimathandizira kukopa chidwi pamapaketi. Kwa makampani ogulitsa nyumba, nthawi zambiri timasintha zosintha zanyengo kapena mwezi uliwonse zomwe eni nyumba atha kudina.

Cholemba chimodzi pa izi… mukangolembetsa ndi Google Business, mutha kuyang'anira bizinesi yanu mwachindunji kuchokera pa pulogalamu ya Google kapena Tsamba la Zotsatira za Injini Yosaka. Google inali ndi pulogalamu yam'manja yoyang'anira bizinesi yanu koma ayithetsa. Izi zinali zokhumudwitsa kwa ine ndekha… monga eni bizinesi ndili ndi malo olowera mosiyana ndi momwe ndikufufuzira kwanga kotero ndikuyenera kusinthana uku ndi uku.

Bwanji Ngati Bizinesi Yanga Siikutengera Magalimoto Akwanu?

Kaya bizinesi yanu imadalira kusaka kwanu komweko, ndikulimbikitsani kuti mutengebe ndikuwongolera mndandanda wabizinesi yanu ya Google. Mungadabwe ndi ofufuza angati omwe akufunabe kupeza zinthu zomwe zimakhala pafupi. Mwachitsanzo, timagwira ntchito ndi makampani padziko lonse lapansi - koma timapezabe gawo limodzi mwa magawo atatu a bizinesi yathu kuchokera kumakampani am'deralo kapena antchito omwe amagwira ntchito kuno kwathu.

Pazifukwa izi, ndimalimbikitsa bizinesi iliyonse kuti ikhalebe ndi Map Pack. Kusankhidwa kwanuko mu Map Pack sikuwononga masanjidwe anu amtundu wadziko kapena wapadziko lonse lapansi. M'malo mwake, ndi malo enanso opezeka!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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