4 Zolakwa Amalonda Akupanga Izi Zowawa Local SEO

kwanuko seo

Zosintha zazikulu zikuchitika pakasakidwe kwanuko, kuphatikiza kuyika kwa Google zotsatsa zitatu ndikukankhira mapaketi awo am'deralo ndikulengeza kuti mapaketi am'deralo posachedwa atha kuphatikiza zolipiridwa. Kuphatikiza apo, kuwonetsa kwapafupipafupi kwa mafoni, kuchuluka kwa mapulogalamu, ndi kusaka kwamawu zonse zikuthandizira kukulitsa mpikisano wowoneka, ndikuwonetseratu tsogolo losakira komwe kuphatikiza kusiyanasiyana ndi kutsatsa kwa nzeru kudzakhala zofunikira. Ndipo komabe, mabizinesi ambiri abwezeretsedwanso pamlingo wofunikira kwambiri posapeza zofunikira za SEO yakomweko.

Nazi zolakwika 4 zofala kwambiri ma SEO akupanga zomwe zikuyimira zofooka zazikulu mdera lolimba lazotsatsa:

1. Kukhazikitsa kolakwika kwa Manambala Otsata Maitanidwe

Manambala olondera mafoni anali osavomerezeka pamsika wotsatsa posaka chifukwa chakuthekera kwawo kopanga zinthu zosiyanasiyana, zosagwirizana pa intaneti komanso zosokoneza masanjidwe akumaloko. Komabe, amatha kukhazikitsidwa mosamala kuti apereke chidziwitso chamtengo wapatali kumabizinesi. Nawa maupangiri oyambira kuyambira:

Nawa maupangiri oyambira kuyambira:

  • Njira imodzi ndikutumizira nambala yanu yabizinesi yapano, yomwe mukufuna kutsata kuti muzitha kutsatira mafoni anu omwe alipo kale. Njirayi imakuthandizirani kufunikira kokonzanso mindandanda yanu yamabizinesi.
  • Kapena, ngati mindandanda yanu yakhala ili yamiyala, yosagwirizana ndipo ikufunika kuyeretsedwa, pitilizani kupeza nambala yatsopano yotsata mafoni, ndi nambala yakomweko, ndikuyigwiritsa ntchito ngati nambala yanu yatsopano. Musanasankhe nambala iliyonse, fufuzani pa intaneti kuti muwonetsetse kuti palibe zotsalira zazikulu za bizinesi ina yomwe idagwiritsa ntchito nambala (simukufuna kuyimba mafoni awo). Mutakhala ndi nambala yanu yatsopano yotsata mafoni, yambani kampeni yanu yoyeretsa, kukhazikitsa nambala yatsopano pamndandanda wamabizinesi akomweko, tsamba lanu, ndi nsanja ina iliyonse (kupatula nsanja zotsatsa zolipira) zomwe zimatchula kampani yanu.
  • Musagwiritse ntchito nambala yanu yayikulu yotsata mafoni pamalonda anu olipira pakadali kapena mitundu ina yotsatsa pa intaneti. Kuchita izi kumachepetsa kuthekera kwanu kutsata ngati deta ikuchokera pakutsatsa kwachilengedwe ndi zolipira. Pezani manambala apadera otsata mafoni pamisonkhano yanu yolipira. Izi sizimayikidwa ndi ma injini osakira, chifukwa chake siziyenera kuwononga kusinthasintha kwa zambiri zamabizinesi akwanuko. * Chenjerani kuti musagwiritse ntchito manambala osiyana pakutsata komwe kuli pa intaneti, chifukwa amatha kupanga intaneti. Gwiritsani ntchito nambala yanu yayikulu kutsatsa kunja.

Takonzeka kukumba mozama mu chitetezo ndi kuchita bwino ndikutsata mafoni? Werengani kuwerenga: Upangiri Wogwiritsa Ntchito Kutsata Kuyimba Pakufufuza Kwapafupi.

2. Kuphatikizidwa kwa ma Geomodifiers m'maina amabizinesi akomweko

Chimodzi mwazolakwika zomwe mabizinesi amalo ambiri amakhala nazo pakusaka kwawo komwe akukhala komwe kumakhudzana ndi mawu osakira omwe amafalitsa mayina amabizinesi awo pamndandanda wamabizinesi akomweko ndi mayina am'mizinda (mzinda, County, kapena oyandikana nawo). Pokhapokha geomodifier atakhala dzina lanu lovomerezeka kapena DBA, Malangizo a Google letsani mchitidwewu motere:

Kuphatikiza zina zosafunikira ku dzina lanu (mwachitsanzo, "Google Inc. - Mountain View Corporate Likulu" m'malo mwa "Google") pophatikiza ma tag, kutsatsa masitolo, otchulidwa mwapadera, maola kapena kutseka / kutseguka, manambala a foni, ma URL a webusayiti, ntchito / zambiri zamalonda, location/ adilesi kapena mayendedwe, kapena zidziwitso (monga "Thamangitsani ATM ku Duane Reade") siziloledwa.

Eni ake amabizinesi kapena otsatsa atha kuphatikizira mawu a geo muminda yamabizinesi mwina chifukwa akuyesera kusiyanitsa nthambi imodzi ndi ina kwa makasitomala, kapena chifukwa akuwona kuti azikhala bwino ngati mindandanda yawo ili ndi mawuwa. Pazomwe adaganizirazo, ndibwino kuti muzisiyira Google kuti iwonetse kasitomala nthambi yomwe ili pafupi naye, zomwe Google tsopano imachita modabwitsa. Pazifukwa zomalizazi, pali chowonadi chakuti kukhala ndi dzina lamzinda muudindo wamabizinesi anu kumatha kusintha masanjidwe, koma sikoyenera kuphwanya lamulo la Google kuti mudziwe.

Chifukwa chake, ngati mukuyambitsa bizinesi yatsopano, mungafune kulingalira kugwiritsa ntchito dzina lamzinda ngati gawo la bizinesi yanu yovomerezeka, yophatikizidwa ndi zikwangwani zanu zam'misewu, intaneti ndi zinthu zosindikizira, komanso moni pafoni, koma, mu ina iliyonse mawonekedwe, kuphatikiza ma geomodifiers mu dzina la bizinesi sikuloledwa ndi Google. Ndipo, chifukwa mukufuna mindandanda yanu yamabizinesi yakomweko kuti igwirizane ndi zomwe mumapeza pa Google, muyenera kutsatira lamuloli pafupifupi pamndandanda uliwonse, ndikungolemba dzina la bizinesi yanu osasintha chilichonse.

* Dziwani kuti pali zosiyana kupatula pamwambapa. Facebook imafuna kugwiritsa ntchito ma geomodifiers pamabizinesi amalo osiyanasiyana. Salola dzina lofanana, logawika pakati pa mindandanda ya Facebook Place. Chifukwa cha izi, muyenera kuwonjezera chosinthira patsamba lililonse la Facebook Place. Zachisoni, izi zimapangitsa kuti deta isagwirizane koma osadandaula kwambiri ndi izi. Otsutsana anu onse omwe ali ndi mitundu yamabizinesi amalo osiyanasiyana amakhala m'bwatolo lomwelo, zomwe zimapangitsa mpikisano / zovuta zilizonse.

3. Kulephera Kupanga Masamba Okhazikika Kumalo

Ngati bizinesi yanu ili ndi nthambi za 2, 10 kapena 200 ndipo mukulozera mindandanda yonse yamakasitomala ndi makasitomala patsamba lanu, mukulepheretsa kuthekera kwanu kopereka mwayi wapadera, wosinthika wamagulu osiyanasiyana ogwiritsa ntchito.

Masamba ofikira malo (aka 'masamba ofikira kwam'deralo', 'masamba obwera m'mizinda') amayesetsa kupereka zidziwitso zofunikira kwambiri kwa makasitomala (ndi ma injini osakira) za nthambi inayake ya kampani. Awa akhoza kukhala malo pafupi ndi kasitomala, kapena malo omwe amafufuza asadafike kapena akamayenda.

Masamba ofikira malo ayenera kulumikizidwa mwachindunji ku / kuchokera patsamba lililonse lazogulitsa mabizinesi, ndikupezeka mosavuta patsamba la kampaniyo kudzera pamndandanda wapamwamba kapena chida chosungira malo. Nazi zina zomwe muyenera kuchita ndi zomwe simuyenera kuchita:

  • Onetsetsani kuti zomwe zili patsamba lino ndi lapadera. Osangosinthana mayina amzindawu patsamba lino ndikusindikizanso zomwe zili pamenepo. Sungani zolemba zabwino, zaluso patsamba lililonse.
  • Onetsetsani kuti chinthu choyamba patsamba lililonse ndi NAP yathunthu (dzina, adilesi, ndi nambala yafoni).
  • Fotokozani mwachidule chinsinsi malonda, mankhwala ndi ntchito zoperekedwa kunthambi iliyonse
  • Phatikizani Umboni ndi kulumikizana ndi mbiri yanu yowunikira nthambi iliyonse
  • Musaiwale kuphatikiza mayendedwe agalimoto, kuphatikiza kuzindikira alendo ofikirapo omwe amatha kuwona pafupi ndi bizinesiyo
  • Musaiwale mwayi waku Phula chifukwa chake bizinesi yanu ndiye chisankho chabwino kwambiri mzindawu pazomwe wogwiritsa ntchito amafunikira
  • Musaiwale kupereka njira yabwino yolumikizirana ndi bizinesi pambuyo pa maola (imelo, uthenga wa foni, macheza amoyo, mameseji) ndi kuyerekezera kuti zitenga nthawi yayitali bwanji kuti mumve

Takonzeka kuti mulowe muukadaulo wopanga masamba okhala bwino kwambiri mumzinda? Werengani kuwerenga: Kuthetsa Kuopa Kwanu Masamba Okhazikika.

4. Kunyalanyaza Kusagwirizana

Akatswiri a zamakampani amavomereza kuti zinthu zitatuzi zimapweteketsa kuposa ena onse kubizinesi 'mwayi wosangalala ndi masanjidwe apamwamba am'deralo:

  • Kusankha sizilondola Gulu la bizinesi popanga mindandanda yamabizinesi akomweko
  • Kugwiritsa ntchito yabodza malo abizinesi komanso kuti Google izindikire izi
  • kukhala kusamvana mayina, ma adilesi, kapena manambala a foni (NAP) kuzungulira intaneti

Zinthu zoyipa ziwiri zoyambirira ndizosavuta kuwongolera: sankhani magulu olondola ndipo musapusitse zambiri zamalo. Chachitatu, komabe, ndi chomwe chimatha kutuluka popanda eni bizinesiyo ngakhale kudziwa. Zambiri zoyipa za NAP zitha kuyambitsa chilichonse kapena izi:

  • Masiku oyambilira a Local Search pomwe makina osakira adangotenga zidziwitso kuchokera kumagwero osiyanasiyana komanso osagwirizana ndi intaneti, omwe mwina anali olakwika
  • Bizinesi yosinthira, kusuntha, kapena kusintha nambala yake yafoni
  • Kukhazikitsa molakwika manambala olondola mafoni
  • Kutchulidwako pang'ono pazosavomerezeka, monga m'mabuku a blog, nkhani zapaintaneti, kapena kuwunika
  • Kugawana deta pakati pazigawo ziwiri zomwe zimayambitsa chisokonezo kapena mindandanda yophatikizidwa
  • Zambiri zosagwirizana patsamba la kampaniyo

Chifukwa cha momwe zambiri zamabizinesi akomweko zimayendera zosaka zakomweko, zoipa pa nsanja imodzi zitha kutsikira kwa ena. Popeza NAP yoyipa ikukhulupirira kuti ndi yomwe imakhudza kwambiri zotsatira zakusaka kwanuko, ndikofunikira kwambiri kuti mupeze ndikuyeretsa. Izi zimatchedwa 'citation audit'.

Kufufuza kwamakalata kumayambira pakuphatikiza kosaka kwamanja kwa mitundu ingapo ya NAP, kuphatikiza kugwiritsa ntchito zida zaulere monga Mos Chingwe, zomwe zimakuthandizani kuti muwone pomwepo zaumoyo wa NAP yanu pamapulatifomu ofunikira kwambiri. NAP yoipa ikapezeka, bizinesi imatha kugwira ntchito pamanja kuti ikonze, kapena, kuti isunge nthawi, gwiritsani ntchito zolipira. Ntchito zina zodziwika ku North America zimaphatikizapo Moz Local, Malo oyerandipo Nkhani ya. Cholinga chachikulu cha kafukufuku wowerengera ndikuwonetsetsa kuti dzina lanu, adilesi, ndi nambala yafoni ndizofanana momwe mungathere, m'malo ambiri momwe mungathere, pa intaneti.

Masamba Akutsatira a SEO

M'zaka zikubwerazi, bizinesi yakwanu izichita nawo mitundu yosiyanasiyana yakutsatsa kuti mudziwe njira zomwe intaneti ndi ogwiritsa ntchito zikusinthira, koma zonsezi zimafunikira kumangidwa pamaziko azolowera. Kusasinthika kwa NAP, kutsata malangizo, ndi chitukuko chomwe chimatsatira njira zanzeru, zabwino kwambiri zipitilizabe kukhala zofunikira kwa mabizinesi onse am'deralo mtsogolo, ndikupanga pulogalamu yolankhulira yomwe ingayambitse kufufuzira kwa ukadaulo wofufuza wakomweko. Mukufuna kuwona momwe bizinesi yanu imawonekera pa intaneti?

Mukufuna kuwona momwe bizinesi yanu imawonekera pa intaneti?

Pezani Lipoti Laulere Lotsata Moz Local

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