Marketing okhutiraInfographics Yotsatsa

Psychological Impact of Color Pakutengeka, Maganizo, ndi Makhalidwe

Ndine wokonda chiphunzitso chamitundu. Tasindikiza kale momwe amuna amatanthauzira mitundu ndi momwe mitundu imakhudzira khalidwe la kugula. Ngati mukufuna kudziwa zambiri za momwe maso athu amawonera ndikutanthauzira mtundu, musaphonye kuwerenga Chifukwa Chake Maso Athu Amafunikira Mapulani Owonjezera a Palette.

Infographic iyi imafotokoza za psychology komanso kubweza ndalama zomwe kampani ingapeze poyang'ana mitundu yomwe ikugwiritsa ntchito nthawi yonse yomwe amagwiritsa ntchito. Utoto umakhala ndi gawo lalikulu pamalingaliro amalingaliro ndi machitidwe a ogula chifukwa ukhoza kukhudza momwe timamvera, malingaliro athu, ndi machitidwe athu m'njira zosiyanasiyana. Mitundu ili ndi mphamvu yodzutsa malingaliro ndi malingaliro osiyanasiyana, zomwe zimatha kukhudza momwe timapangira zisankho ndikugula.

Mwachitsanzo, mitundu yotentha monga yofiira, yalalanje, ndi yachikasu ingapangitse chisangalalo ndi changu, zomwe zingayambitse khalidwe logula zinthu mopupuluma. Kumbali ina, mitundu yoziziritsa ngati ya buluu, yobiriwira, ndi yofiirira ingapangitse bata ndi kumasuka, zomwe zingakhale zothandiza kwambiri polimbikitsa malonda apamwamba kapena mautumiki.

Kuonjezera apo, kuyanjana kwa chikhalidwe ndi munthu ndi mitundu kungakhudzenso khalidwe la ogula. Mwachitsanzo, kufiira kumatha kutanthauza mwayi ndi mwayi m'zikhalidwe zina, pomwe kungayambitse ngozi kapena chenjezo mwa ena.

Potsatsa ndi kutsatsa, kugwiritsa ntchito mitundu kumatha kukhala chida champhamvu chokopa chidwi, kutumiza mauthenga, ndikupanga kuzindikirika kwamtundu. Makampani nthawi zambiri amaika ndalama pakufufuza zamtundu kuti adziwe mitundu yabwino kwambiri yoti agwiritse ntchito muzolemba zawo, zoyikapo, ndi zotsatsa kuti zikope anthu omwe akufuna komanso kufotokozera zomwe amakonda.

Kutentha kwamtundu, Hue, ndi Machulukidwe

Mitundu nthawi zambiri imafotokozedwa ngati kutentha or cool kutengera kutentha kwa mawonekedwe awo. Mitundu yotentha ndi imene imatulutsa kutentha, mphamvu, ndi chisangalalo, zomwe nthawi zambiri zimagwirizanitsidwa ndi zinthu monga moto, kutentha, ndi kuwala kwa dzuwa. Zomwe zimapangitsa kuti mitundu ikhale yofunda ndi:

  1. Kutentha kwa Maonekedwe: Mitundu yotentha ndi yomwe imakhala ndi kutentha kwamtundu wapamwamba, kutanthauza kuti imawoneka pafupi ndi yofiira kapena yachikasu pamtundu wamtundu. Mwachitsanzo, malalanje ndi ofiira amaonedwa kuti ndi mitundu yotentha chifukwa imakhala ndi kutentha kwamtundu wapamwamba kusiyana ndi buluu kapena wobiriwira. Mitundu yotentha monga yofiira, lalanje, ndi yachikasu imakonda kugwirizana ndi chisangalalo, mphamvu, ndi changu, ndipo ikhoza kukhala yothandiza poyambitsa khalidwe logula zinthu mopupuluma. Mitundu yoziziritsa ngati buluu, yobiriwira, ndi yofiirira imakonda kugwirizana ndi bata, kumasuka, ndi chidaliro, ndipo imatha kukhala yothandiza kwambiri polimbikitsa zinthu zapamwamba kapena zapamwamba.
  2. Chidziwitso: Mitundu yomwe imakhala ndi mitundu yotentha imawonedwa ngati yotentha. Mwachitsanzo, chikasu ndi lalanje zimakhala ndi mitundu yofunda, pamene zobiriwira ndi zabuluu zimakhala ndi mitundu yozizirirapo. Mitundu yosiyanasiyana imatha kulumikizidwa ndi malingaliro ndi mikhalidwe yosiyanasiyana, ndipo imatha kukhudza momwe ogula amawonera mtundu kapena chinthu. Mwachitsanzo, buluu nthawi zambiri limagwirizanitsidwa ndi kudalira ndi kudalirika, pamene zobiriwira zimagwirizanitsidwa ndi thanzi ndi chilengedwe. Ma Brand amatha kugwiritsa ntchito mayanjano awa kuti apindule posankha mitundu yomwe imagwirizana ndi makonda awo komanso mauthenga.
  3. Kukhazikitsidwa: Mitundu yomwe imakhala yodzaza kwambiri kapena yowoneka bwino imawonedwa ngati yotentha. Mwachitsanzo, chofiira chowala kapena lalanje chimatha kuwonedwa ngati chofunda kuposa mtundu wosasunthika kapena wosasunthika wamtundu womwewo. Mitundu yodzaza kwambiri kapena yowoneka bwino imatha kukopa chidwi ndipo ingapangitse chidwi kapena chisangalalo, chomwe chingakhale chothandiza kulimbikitsa malonda kapena zotsatsa zanthawi yochepa. Komabe, machulukitsidwe ochulukirapo amathanso kukhala olemetsa kapena owongolera, chifukwa chake ndikofunikira kugwiritsa ntchito machulukidwe mwanzeru.
  4. Chiganizo: Nkhani imene mtundu umagwiritsiridwa ntchito ingakhudzenso kaya kuuwona kukhala wofunda kapena wozizira. Mwachitsanzo, zofiira zimatha kuwonedwa ngati zofunda zikagwiritsidwa ntchito popanga zomwe zimadzutsa chidwi kapena chisangalalo, koma zimathanso kuwoneka ngati zoziziritsa kukhosi zikagwiritsidwa ntchito popanga zomwe zimabweretsa ngozi kapena chenjezo.

Pazonse, kuphatikiza kutentha kwa mtundu, mtundu, machulukitsidwe, ndi nkhani zonse zitha kuthandizira kuti mtunduwo uwoneke ngati wofunda kapena wozizira. Mitundu yofunda imakonda kudzutsa nyonga, chisangalalo, ndi kutentha, pomwe mitundu yozizirira imapangitsa kuti mukhale bata ndi kumasuka.

Mitundu Ndi Zomwe Zimayambitsa

  • Red - Mphamvu, nkhondo, ngozi, mphamvu, ukali, mphamvu, mphamvu, kutsimikiza mtima, chilakolako, chikhumbo, ndi chikondi.
  • lalanje - Chisangalalo, chidwi, chisangalalo, luso, chilimwe, kupambana, chilimbikitso, ndi kukondoweza
  • Yellow - Chimwemwe, matenda, kudzidzimutsa, chisangalalo, nzeru, kutsitsimuka, chimwemwe, kusakhazikika, ndi mphamvu
  • Green - Kukula, mgwirizano, machiritso, chitetezo, chilengedwe, umbombo, nsanje, mantha, chiyembekezo, kusadziwa zambiri, mtendere, chitetezo.
  • Blue Kukhazikika, kukhumudwa, Chilengedwe (Thambo, nyanja, madzi), bata, kufewa, kuya, nzeru, luntha.
  • wofiirira - Zaufumu, zapamwamba, zopambanitsa, ulemu, matsenga, chuma, chinsinsi.
  • pinki - Chikondi, kukondana, ubwenzi, kungokhala, kulakalaka, kugonana.
  • White - Chiyero, chikhulupiriro, kusalakwa, ukhondo, chitetezo, mankhwala, zoyambira, matalala.
  • Grey - Kutaya mtima, kuda, kusalowerera ndale, zisankho
  • Black - Kudzipereka, imfa, mantha, zoyipa, chinsinsi, mphamvu, kukongola, zosadziwika, kukongola, chisoni, tsoka, kutchuka.
  • Brown - Kututa, nkhuni, chokoleti, kudalirika, kuphweka, kupumula, panja, uve, matenda, kunyansidwa

Ngati mungafune kudziwa momwe mitundu ingakhudzire mtundu wanu, onetsetsani kuti mwawerenga Dawn Matthew kuchokera m'nkhani ya Avasam yomwe imapereka tsatanetsatane wodabwitsa momwe mitundu imakhudzira ogwiritsa ntchito ndi machitidwe awo:

Psychology ya Mtundu: Momwe Kutanthauzira Kwa Mitundu Kumakhudzira Mtundu Wanu

Nayi infographic yochokera Maphunziro Abwino Kwambiri A Psychology pa psychology of color yomwe imafotokoza zambiri za momwe mitundu imasinthira kumakhalidwe ndi zotsatira!

Psychology ya Mtundu

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.