Zida ZamalondaFufuzani Malonda

Zipatso Zotsika: Kafufuzidwe Ndikupeza Mpikisano Wotsika, Mawu Osavuta Kukhala Paudindo Pakusaka Kwachilengedwe

Mawu osakira ndi mawu kapena ziganizo zomwe anthu amagwiritsa ntchito posaka zambiri zamakina osakira ngati Google. Mu SEO, mawu osakira ndi ofunikira chifukwa amathandiza akatswiri ofufuza kuti amvetsetse zomwe zili patsamba lawebusayiti ndikuzifananiza ndi zomwe wogwiritsa ntchito akufuna. Pokonza tsamba latsamba la mawu osakira, litha kukhala pamwamba pamasamba azotsatira zakusaka (SERP), zomwe zingayambitse kuchuluka kwa magalimoto kumalo.

Pali mitundu ingapo ya mawu osakira, kuphatikiza:

  • Mawu achidule amchira: Awa ndi mawu amodzi kapena awiri omwe ali otakata komanso opikisana kwambiri, monga Nsapato or malonda digito.
  • Mawu osakira amchira wautali: Awa ndi mawu ataliatali omwe ali achindunji komanso ali ndi mawu ocheperako osakira, monga nsapato zazimayi zothamanga or kutsatsa kwama digito kwamabizinesi ang'onoang'ono.
  • Mawu osakira: Awa ndi mawu osakira omwe ali ndi dzina lachidziwitso, monga Nsapato za Nike or Koka Kola.
  • Mawu osasankhidwa: Awa ndi mawu osakira omwe saphatikiza dzina lachidziwitso, monga kuthamanga nsapato or koloko.

Ndizosavuta kuyika pa mawu osakira omwe ali ndi mtundu wanu. Vuto lomwe makampani ambiri amapeza yatsopano makasitomala ndikuti akuyenera kusankhidwa bwino pa mawu osakira omwe akuwonetsa cholinga cha zomwe akufuna kapena zomwe ogwiritsa ntchito akufuna… kapena kuphatikiza ndi mitundu yomwe si yawo.

Momwe Mungasankhire Mawu Ofunikira

Kuti musankhe mawu ofunika, pali angapo zinthu. Komabe, osachepera, kampani iyenera kukulitsa tsamba lake lawebusayiti kuti lipeze mawu ofunikawo. Nawa masitepe ofunikira kuti musankhe mawu osakira:

  1. Kafukufuku wamawu ofunika: Dziwani mawu ofunika omwe omvera anu akufufuza.
  2. Kukhathamiritsa patsamba: Onetsetsani kuti mawu osakira akuphatikizidwa muzamasamba. Zomwe zilimo ziyeneranso kukhala zapamwamba, zofunikira, komanso kupereka phindu kwa wogwiritsa ntchito.
  3. Kukhathamiritsa kwakutali: Pangani ma backlink apamwamba kwambiri kuchokera pamasamba ena kupita patsamba. Ma backlinks ayenera kukhala oyenera komanso ochokera kumasamba ovomerezeka.
  4. Yang'anirani ndikusintha: Yang'anirani masanjidwe a tsambali la mawu osakira ndikusintha njira zokometsera ngati pakufunika.

Kuyika mawu ofunikira kungatenge nthawi ndipo kumadalira zinthu zosiyanasiyana, monga mpikisano wa mawu ofunika, ulamuliro wa webusaitiyi, komanso ubwino wa zomwe zili. Mwanjira ina, mawu osakira opikisana kwambiri amatha kutenga miyezi kapena zaka zogwira ntchito movutikira komanso osapezeka patsamba kuti akwaniritse. Mawu osanjikiza amchira wautali, osapikisana nawo nthawi zambiri amakhala mwayi wabwinoko pakusanja. Osati zokhazo, mawu achinsinsi amchira wautali nthawi zambiri amakhala ofunikira kwambiri ndipo amatha kufananiza bwino bizinesi ndi wogwiritsa ntchito yemwe akufunika.

  • Kuphatikiza kwa Salesforce - ndikusaka 2,400 pamwezi ndi mawu osakira, zitha kutenga miyezi ndi maola mazana ambiri kuti mukwaniritse udindo… ngati mungathe.
  • Woocommerce Salesforce Integration - ndikusaka 50 pamwezi, ndi mawu osakira osavuta kuyikapo ndipo ndiwofunika kwambiri kukampani yomwe imachita izi.

Cholakwika chachikulu chomwe ndimachiwona nthawi zambiri ndi alangizi a SEO ndikuti amadziyamikira okha kuti apeza kasitomala pamawu okwera kwambiri, opikisana kwambiri koma amanyalanyaza ngati udindowo udapangitsa kuti anthu ambiri asinthe. Kodi mungakonde kukhala ndi kasitomala watsopano kuchokera ku mawu osakira ndikusaka 50 pamwezi? Kapena zero amatsogolera kusanja kwa mawu osakira ndi masauzande masauzande? Mawu osakira amchira wautali ndi mwayi wodabwitsa wolozera, kuchuluka kwa magalimoto ofunikira pazogulitsa kapena ntchito yanu.

Chipatso Cholendewera Pansi (Mawu Osavuta Kukhala Paudindo ndi Otsika-Mpikisano)

Teremuyo zipatso zotsika akukhulupirira kuti adachokera kumapeto kwa zaka za m'ma 1960 kapena koyambirira kwa zaka za m'ma 1970 m'munda waulimi, pomwe amatchula zipatso zomwe zinali zofikirika mosavuta komanso zosavuta kuzidula. Mawuwa adatengedwa pambuyo pake ndi amalonda ndi oyang'anira kuti afotokoze mwayi kapena zolinga zomwe zingatheke mosavuta ndi mphamvu zochepa kapena zothandizira. Chifukwa chake kutchulidwa kwa chida chofufuzira mawu, Zipatso Zochepa.

Zipatso Zochepa ndi chida chomwe chimathandiza ndi SEO posanthula SERPs kuti mupeze mpikisano wotsika, mawu osakira osavuta. Chidachi chimalola ogwiritsa ntchito kuitanitsa mndandanda wawo wa mawu osakira kapena kupanga malingaliro achinsinsi kwaulere, ndikusanthula ma SERP mochulukira kuti awulule komwe masamba opangidwa ndi ogwiritsa ntchito ndi omwe akupikisana nawo ofooka amakhala pamalo apamwamba.

Momwe Mungafufuzire Mawu Ofunika Ndi Zochepa

Kuti mufufuze mawu osakira ndi LowFruits, mutha kuyitanitsa mndandanda wanu wamawu osakira kapena kupanga malingaliro achinsinsi kwaulere. Chidacho chidzasanthula ma SERP mochulukira ndikuwulula komwe masamba opangidwa ndi ogwiritsa ntchito ndi omwe akupikisana nawo ofooka amakhala pamalo apamwamba.

Kufufuza kwa Mawu Ofunika Ndi Zipatso Zochepa

Zipatso Zochepa amaphatikizanso mawu osakira omwe amagawana zolinga zofanana ndikupereka ma metrics monga kuchuluka kwa mawu, match match, ndi mtundu wamasamba. Ogwiritsa ntchito amatha kugwiritsa ntchito zosefera kuti apeze mawu osakira osavuta ndikuyamba kulemba ndikusanja mwachangu.

  1. Unikani mndandanda wamawu osakira ndikugwiritsa ntchito LowFruits kuti mupeze zipatso zotsika mawu osakira kuti muwonjezere kuchuluka kwamasamba.
  2. Pambuyo pakuwunika, lipotilo liwonetsa ma tabo angapo pamwamba, kuphatikiza Zonse, Malingaliro, Mafunso, Zofananira, Magulu, Mpikisano, Zikhazikiko, ndi Onjezani +.
  3. Tabu Yonse ikuwonetsa mndandanda wa mawu osanjidwa ndi kuchuluka kwa zipatso zotsika pazotsatira zapamwamba za 10 za Google, ndi zithunzi za zipatso zomwe zikuwonetsa malo ofooka mu 10 SERPs zapamwamba.
  4. Zithunzi zazipatso zitha kuthandizira kudziwa zovuta za kusanja kwa mawu osakira, ndi malo osachepera awiri ofooka omwe akuwonetsa mawu osavuta.
  5. Onani chithunzi cha SERP chimapereka mwayi wopeza deta ya SERP ndi zina zowonjezera, kuphatikizapo kuwerengera mawu, kufanana ndi mafunso, ndi kusanthula zomwe zili.
  6. Gwiritsani ntchito zosefera kuti mupeze mawu osakira osavuta, monga omwe ali ndi tsamba lofooka kwambiri kapena forum pamitu itatu yapamwamba.
  7. Ganizirani mawu osakira ogwirizana kwambiri, magulu, ndi mawu osakira otsika, ndipo sungani mawu osakira mumkonzi wamawu kapena kutumiza ku pepala la Excel.
  8. Gwiritsani ntchito tabu ya Mpikisano kuti mupeze omwe akupikisana nawo mwachindunji ndikuwunika njira zawo.

LowFruits imapereka mtundu wamitengo yolipira, ndipo olembetsa ali ndi mwayi wopeza zinthu zapadera monga zowonjezera mawu osakira, mawu osakira omwe akupikisana nawo, ndi ochita bwino kwambiri. Chidachi chapangidwira aliyense amene akufunafuna mawu osakira, ndipo chimathandizira zilankhulo ndi mayiko osiyanasiyana.

Ma LowFruits amatha kupulumutsa ogwiritsa ntchito nthawi yochulukirapo pakufufuza kwawo kwa mawu osakira ndikuwathandiza kupeza mawu osagwiritsidwa ntchito kuti asankhe mwachangu.

Yambitsani Kusanthula Kwanu Koyamba Kwa Zipatso Zaulere Kwaulere!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.