Mabuku Otsatsa

Mabuku otsatsa ndi kuwunika kwa mabuku pa Martech Zone

  • Kuwuza, Kuwonetsa, vs. Kukhudza Kupititsa patsogolo Katswiri

    Kuwuza, Kuwonetsa, Kutsutsana ndi Kuphatikizira: Chitsogozo cha Kupititsa patsogolo Kutsatsa

    Ndakhala ndikulemba za chitukuko cha akatswiri atsopano otsatsa malonda posachedwa chifukwa ndikukhulupirira kuti: Mwayi wa ntchito ukuchepa chifukwa maphunziro achikhalidwe chazamalonda sangagwirizane ndi kupita patsogolo kwaukadaulo kwamakampani athu. Mwayi wantchito udzachepa pomwe ntchito zofunika zimakulitsidwa kapena kusinthidwa ndi AI. Kukulitsa luso laukadaulo ndikofunikira kwambiri kuti mukhalebe opikisana komanso mwanzeru pakutsatsa. Kumvetsetsa…

  • chowonda canvas chitsanzo anafotokoza malangizo

    Chitsanzo cha Lean Canvas: Chida cha Strategic Business Clarity

    Kaya ndinu eni mabizinesi odziwa zambiri, gulu la utsogoleri lomwe likuyenda m'mabizinesi, kapena wochita bizinesi mwangoyamba kumene, ulendo wochoka ku lingaliro kupita kukuchita bwino uli ndi zovuta zambiri. Vuto lomwe limakhalapo ndikuyang'ana kwambiri pa malonda kapena ntchito zomwe zimaperekedwa, osaganizira zenizeni za msika. Ndipamene Lean Canvas Model imalowera ngati lens yokonza…

  • Momwe mungalembe buku. Chifukwa chiyani kulemba buku.

    Momwe Mungalembe Buku

    Papita zaka zambiri kuchokera pamene ndinalemba buku langa loyamba, ndipo ndakhala ndikufunitsitsa kulemba lina kuyambira pamenepo. Pamene tikukhala mu nthawi ya digito, mungadabwe kuti mabuku akupitirizabe kukopa chidwi ndi malonda - makamaka mabuku a bizinesi. Pafupifupi mabuku 80.64 miliyoni agulu lazamalonda ndi azachuma adagulitsidwa mu 2021 kuyimira 25% ya nkhani zabodza za akulu…

  • Kodi Reticular Activating System ndi chiyani? Chifukwa chiyani RAS ndiyofunikira pakutsatsa ndi AI?

    Njira 10 Zodutsa Sefa ya RAS ya Ubongo Ndikupeza Chidwi cha Chiyembekezo Chanu

    Dzulo, buku latsopano la bwenzi langa la Steve Woodruff, The Point, linafika. Nthawi singakhale yabwinoko popeza ndimaganizira udindo wa CMO papulatifomu yazanzeru zamalonda, ndipo ntchito yoyamba ndikukonzekera kulumikizana kwawo ndi malonda kuti afotokoze bwino ukadaulo wawo wovuta komanso kuwayika moyenera mumakampani. izo zikukhala mothamanga kwambiri. Ndi chiyani…

  • Steve Jobs Infographic ndi Zochepa Zodziwika

    Steve Jobs: The Infographic and Insights Beyond the Apple Legacy

    Ndine wokonda Apple ndipo ndikukhulupirira kuti pali maphunziro ofunikira omwe adaperekedwa ndi Steve Jobs komanso anthu aluso kwambiri omwe amamugwirira ntchito. Maphunziro awiri amandionekera: Kutsatsa kuthekera kogwiritsa ntchito malonda anu kapena kugwiritsa ntchito ntchito zanu kumakhala kwamphamvu kwambiri pakutsatsa kuposa zomwe mwapanga. Kutsatsa kwa Apple kudalimbikitsa ziyembekezo zake ndi makasitomala,…

  • Sayansi Yakukopa

    Sayansi Yakukopa: Mfundo Zisanu ndi chimodzi Zomwe Zimakhudza Kupanga zisankho

    Kwa zaka zoposa 60, ofufuza akhala akufufuza nkhani yochititsa chidwi yokopa anthu, n’cholinga choti amvetse zinthu zimene zimachititsa kuti anthu avomereze zimene akufuna. Paulendowu, apeza sayansi yomwe imathandizira popanga zisankho, zomwe nthawi zambiri zimakhala zodabwitsa. Kanemayu wa infographic kuchokera kwa olemba a Inde!: Njira 50 Zotsimikiziridwa Zasayansi Zokhutiritsa zimapereka chidziwitso ku…

  • Mbiri Yakutsatsa

    Mbiri Yakutsatsa

    Mawu akuti malonda amachokera ku Middle English mochedwa. Atha kutsatiridwa ku liwu lachingerezi Chakale mǣrket, lomwe limatanthauza msika kapena malo omwe katundu adagulidwa ndi kugulitsidwa. M'kupita kwa nthawi, mawuwa adasinthika, ndipo pofika zaka za zana la 16, adayamba kutanthauza zinthu zosiyanasiyana zokhudzana ndi kugula ndi kugulitsa zinthu kapena ...

  • Momwe Mungasankhire ndikuyika Ndalama mu Marketing Technology (MarTech)

    Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech

    Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…

  • 4Ps of Marketing: Zogulitsa, Mtengo, Malo, Kutsatsa

    Kodi 4 Ps Of Marketing Ndi Chiyani? Kodi Tiyenera Kuwasintha Kuti Pakutsatsa Kwa digito?

    Ma 4Ps a malonda ndi chitsanzo chosankha zinthu zofunika kwambiri zamalonda, zomwe zinapangidwa ndi E. Jerome McCarthy, pulofesa wa zamalonda, m'ma 1960. McCarthy adayambitsa chitsanzochi m'buku lake, Basic Marketing: A Managerial Approach. Mtundu wa McCarthy's 4Ps udapangidwa kuti upereke njira yoti mabizinesi agwiritse ntchito popanga njira yotsatsira. Chitsanzo…

  • Kodi net promotioner score nps ndi chiyani

    Kodi dongosolo la Net Promoter Score (NPS) ndi chiyani?

    Sabata yatha, ndidapita ku Florida (ndimachita izi kotala lililonse kapena kupitilira apo) ndipo kwa nthawi yoyamba ndimamvera buku lomveka potsika. Ndinasankha The Ultimate Funso 2.0: Momwe Makampani Otsatsa Paintaneti Amakhalira Bwino M'dziko Loyendetsedwa ndi Makasitomala pambuyo pokambirana ndi akatswiri azamalonda pa intaneti. Dongosolo la Net Promoter Score (NPS) lakhazikitsidwa…

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