Nkhope Yatsopano ya E-Commerce: Zomwe Zimakhudza Kuphunzira Kwamakina Pamakampani

Ecommerce ndi Machine Learning

Kodi mumayembekezera kuti makompyuta amatha kuzindikira ndi kuphunzira machitidwe kuti apange zisankho zawo? Ngati yankho lanu linali ayi, muli m'bwato lomwelo monga akatswiri ambiri pamakampani a e-commerce; palibe amene akanalosera mmene zinthu zilili panopa.

Komabe, kuphunzira pamakina kwathandiza kwambiri pakusintha kwamalonda a e-commerce pazaka makumi angapo zapitazi. Tiyeni tiwone komwe e-commerce ili pakali pano komanso momwe opereka chithandizo cha makina ophunzirira adzawuumba m'tsogolomu osati kutali kwambiri.

Zomwe Zikusintha Pamakampani a E-commerce?

Ena angakhulupirire kuti e-commerce ndi chinthu chatsopano chomwe chasintha kwambiri momwe timagulitsira, chifukwa cha kupita patsogolo kwaukadaulo m'munda. Komabe, sizili choncho.

Ngakhale ukadaulo umatenga gawo lalikulu m'mene timachitira ndi masitolo masiku ano, malonda a e-commerce akhalapo kwa zaka zopitilira 40 ndipo ndiwokulirapo kuposa kale.

Kugulitsa kwa e-commerce padziko lonse lapansi kudafika madola 4.28 thililiyoni mu 2020, ndipo ndalama zogulira pa intaneti zikuyembekezeka kufika $ 5.4 thililiyoni mu 2022.

Statista

Koma ngati luso lamakono lakhala liripo, kodi kuphunzira makina kukusintha bwanji makampani tsopano? Ndi zophweka. Luntha lochita kupanga likuchotsa chifaniziro cha machitidwe osavuta owunikira kuti awonetse mphamvu, ndi zosinthika, zomwe zingakhaledi.

M'zaka zam'mbuyomu, luntha lochita kupanga komanso kuphunzira pamakina kunali kosakhazikika komanso kosavuta pakuchita kwawo kuti zisawonekere molingana ndi momwe angagwiritsire ntchito. Komabe, sizili choncho.

Ma Brand atha kugwiritsa ntchito malingaliro ngati kusaka ndi mawu kutsatsa malonda awo pamaso pa makasitomala chifukwa matekinoloje monga kuphunzira pamakina ndi ma chatbots akuchulukirachulukira. AI imathanso kuthandizira pakulosera kwazinthu komanso thandizo lakumbuyo.

Makina Ophunzirira ndi Malangizidwe a Makina

Pali ntchito zingapo zazikulu zaukadaulowu pamalonda a e-commerce. Padziko lonse lapansi, mainjini ovomerezeka ndi amodzi mwazinthu zotentha kwambiri. Mutha kuwunika mosamalitsa zochitika zapaintaneti za mazana mamiliyoni a anthu omwe amagwiritsa ntchito makina ophunzirira makina ndikukonza zidziwitso zambiri mosavuta. Mutha kugwiritsa ntchito kupanga malingaliro azinthu kwa kasitomala kapena gulu lamakasitomala (magawo odziyimira pawokha) kutengera zomwe amakonda.

Kodi ntchito?

Mutha kudziwa kuti ndi masamba ati ang'onoang'ono omwe kasitomala amawagwiritsa ntchito powunika zomwe zapezeka pamasamba omwe ali patsamba lino. Mukhoza kudziwa zimene ankatsatira komanso kumene ankathera nthawi yake yambiri. Kuphatikiza apo, zotsatira ziziperekedwa patsamba lamunthu lomwe lili ndi zinthu zomwe zaperekedwa kutengera zambiri: mbiri yamakasitomala am'mbuyomu, zokonda (mwachitsanzo, zokonda), nyengo, malo, ndi zidziwitso zapa TV.

Kuphunzira Makina ndi Chatbots

Posanthula deta yokhazikika, ma chatbots oyendetsedwa ndi kuphunzira pamakina amatha kupanga zokambirana "zaumunthu" ndi ogwiritsa ntchito. Ma Chatbots amatha kupangidwa ndi chidziwitso chamba kuti ayankhe mafunso ogula pogwiritsa ntchito kuphunzira pamakina. M'malo mwake, anthu ambiri omwe bot amalumikizana nawo, amamvetsetsa bwino zamalonda / ntchito zatsamba la e-commerce. Pofunsa mafunso, ma chatbots amatha kupereka makuponi amunthu payekha, kuwulula zotheka kugulidwa, ndikuwongolera zomwe kasitomala akufuna kwanthawi yayitali. Mtengo wopangira, kumanga, ndi kuphatikiza ma chatbot atsamba lawebusayiti ndi pafupifupi $28,000. Ngongole yabizinesi yaying'ono itha kugwiritsidwa ntchito kulipira izi. 

Kuphunzira Pamakina ndi Zotsatira Zakusaka

Ogwiritsa ntchito amatha kugwiritsa ntchito kuphunzira pamakina kuti apeze zomwe akufuna kutengera zomwe amafufuza. Makasitomala pakali pano amafufuza zinthu patsamba la e-commerce pogwiritsa ntchito mawu osakira, kotero mwiniwake wa tsambalo ayenera kutsimikizira kuti mawuwo aperekedwa kuzinthu zomwe ogwiritsa ntchito akufuna.

Kuphunzira pamakina kungathandize poyang'ana mawu ofanana ndi mawu omwe amagwiritsidwa ntchito kwambiri, komanso mawu ofanana omwe anthu amagwiritsa ntchito pafunso lomwelo. Kuthekera kwaukadaulowu kuti akwaniritse izi kumachokera ku kuthekera kwake kuyesa tsamba lawebusayiti ndi ma analytics ake. Zotsatira zake, masamba a e-commerce amatha kuyika malonda apamwamba pamwamba pa tsamba ndikuyika patsogolo mitengo yodina ndi zosintha zam'mbuyomu. 

Masiku ano, zimphona ngati eBay azindikira kufunika kwa izi. Ndi zinthu zopitilira 800 miliyoni zomwe zawonetsedwa, kampaniyo imatha kulosera ndikupereka zotsatira zofunikira kwambiri pogwiritsa ntchito luntha lochita kupanga komanso ma analytics. 

Kuphunzira kwa Makina ndi Kutsata kwa E-commerce

Mosiyana ndi malo ogulitsira, komwe mungalankhule ndi makasitomala kuti mudziwe zomwe akufuna kapena zomwe akufuna, malo ogulitsira pa intaneti amakhala ndi zambiri zamakasitomala.

Zotsatira zake, magawo a kasitomala Ndikofunikira kwambiri pamakampani azamalonda a e-commerce, chifukwa amalola mabizinesi kusintha njira zawo zoyankhulirana ndi kasitomala aliyense. Kuphunzira pamakina kungakuthandizeni kumvetsetsa zomwe makasitomala anu amafuna ndikuwapatsa mwayi wogula wogwirizana kwambiri.

Kuphunzira Kwamakina ndi Kukumana ndi Makasitomala

Makampani a ecommerce atha kugwiritsa ntchito kuphunzira pamakina kuti apereke chidziwitso chaumwini kwa makasitomala awo. Makasitomala masiku ano samangokonda komanso amafuna kuti azilankhulana ndi omwe amawakonda mwanjira yawoyawo. Ogulitsa amatha kukonza kulumikizana kulikonse ndi makasitomala awo pogwiritsa ntchito luntha lochita kupanga komanso kuphunzira pamakina, zomwe zimapangitsa kuti makasitomala azikhala bwino.

Kuphatikiza apo, amatha kuletsa zovuta zosamalira makasitomala kuti zisachitike pogwiritsa ntchito makina ophunzirira. Ndi kuphunzira pamakina, mitengo yosiyidwa yamangolo mosakayika ikatsika ndipo kugulitsa kungachuluke pamapeto pake. Makasitomala othandizira bots, mosiyana ndi anthu, amatha kupereka mayankho osakondera nthawi iliyonse yamasana kapena usiku. 

Kuphunzira kwa Makina ndi Kuzindikira Zachinyengo

Zosokoneza ndizosavuta kuziwona mukakhala ndi zambiri. Chifukwa chake, mutha kugwiritsa ntchito kuphunzira pamakina kuti muwone zomwe zikuchitika mu data, kumvetsetsa zomwe zili 'zabwinobwino' ndi zomwe sizili bwino, ndikulandila zidziwitso zikalakwika.

'Kuzindikira zachinyengo' ndiye njira yofala kwambiri ya izi. Makasitomala amene amagula zinthu zambirimbiri ndi makhadi akubankidwa kapena amene amaletsa maoda awo zinthuzo zitatumizidwa ndizovuta kwa ogulitsa. Apa ndipamene kuphunzira pamakina kumabwera.

Kuphunzira Pamakina ndi Mitengo Yamphamvu

Pankhani yamitengo yosunthika, kuphunzira pamakina mu e-commerce kumatha kukhala kopindulitsa kwambiri ndipo kungakuthandizeni kukweza ma KPIs anu. Kuthekera kwa ma algorithms kuti aphunzire njira zatsopano kuchokera ku data ndiye gwero lazofunikira izi. Zotsatira zake, ma aligorivimuwa akuphunzira nthawi zonse ndikuzindikira zopempha zatsopano ndi zomwe zikuchitika. M'malo modalira kutsika kwamitengo kosavuta, mabizinesi a e-commerce atha kupindula ndi zitsanzo zolosera zomwe zingawathandize kudziwa mtengo wabwino wa chinthu chilichonse. Mutha kusankha chopereka chabwino kwambiri, mitengo yabwino kwambiri, ndikuwonetsa kuchotsera munthawi yeniyeni, nthawi zonse mukuganizira njira yabwino yowonjezerera malonda ndi kukhathamiritsa kwazinthu.

Powombetsa mkota

Njira zomwe kuphunzira pamakina kumathandizira bizinesi ya e-commerce ndi zosawerengeka. Kugwiritsa ntchito ukadaulo uwu kumakhudza mwachindunji ntchito yamakasitomala komanso kukula kwa bizinesi mumakampani a e-commerce. Kampani yanu ingasinthire ntchito zamakasitomala, chithandizo chamakasitomala, kuchita bwino, ndi kupanga, komanso kupanga zisankho zabwino za HR. Ma algorithms ophunzirira makina pamalonda a e-commerce apitiliza kukhala othandiza kwambiri ku bizinesi ya e-commerce pomwe akusintha.

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