Nzeru zochita kupangaCRM ndi Data PlatformZamalonda ndi ZogulitsaKutsatsa kwa Imelo & ZodzichitiraKulimbikitsa Kugulitsa

Zovuta 10 Zapamwamba Zomwe Zimayambitsidwa ndi Marketing Automation ndi Momwe Mungapewere

Palibe kukayika kuti malonda automation ndi njira zosaneneka kuti digito kusintha gulu lanu, njira kuti apeze bwino pa kulankhulana bwino ndi ziyembekezo zanu ndi makasitomala, ndi njira kuchepetsa chuma ndi katundu pamanja malonda kwa iwo. Ndi njira iliyonse yomwe imayikidwa mu bungwe imakhalanso ndi zovuta zambiri, komabe. Zochita zamalonda sizili zosiyana.

Makampani Ogulitsa

Zochita zotsatsa zimagwiritsa ntchito mapulogalamu ndi ukadaulo kuti zisinthe ndikuwongolera ntchito zotsatsa, njira, ndi kampeni. Zimaphatikizapo kugwiritsa ntchito zida ndi machitidwe pokonzekera, kuchita, ndi kutsata zochitika zosiyanasiyana zotsatsa panjira zingapo zapaintaneti. Kutsatsa makina kumafuna kupititsa patsogolo magwiridwe antchito, kuchita bwino, komanso kupanga makonda pakutsatsa, pamapeto pake kumayendetsa kupanga kutsogolera, kuchitapo kanthu kwa makasitomala, ndi kugulitsa. Zitsanzo zina:

  • Kampeni za Drip: Makampeni a Drip ndi maimelo odzipangira okha opangidwa kuti azitsogolera kapena makasitomala pakapita nthawi. Amatumiza mauthenga otsatizana pazigawo zodziwikiratu kuti achite, kuphunzitsa, ndi kutembenuza olandira.
  • Olemba: Ma Autoresponders amatumiza maimelo omwe adalembedwa kale poyankha zoyambitsa kapena zochita zina, monga kulembetsa kalata kapena kugula.
  • Kugoletsa Kutsogolo: Zigoli zotsogola zimagawira manambala kwa otsogolera kutengera zomwe amachita komanso kuchitapo kanthu, kuthandizira kuyika patsogolo ndikuzindikira ziyembekezo zabwino kwambiri zamagulu ogulitsa.
  • Imelo Marketing Automation: Izi zikuphatikiza mitundu ingapo yamaimelo odzipangira okha, kuphatikiza maimelo olandilidwa, zikumbutso zamangolo osiyidwa, ndi malingaliro azogulitsa, kuwongolera kulumikizana kwa imelo.
  • Customer Relationship Management (CRM) Integration: Kuphatikiza zodziwikiratu zotsatsa ndi CRM system kumathandizira kutsata bwino ndikuwongolera kuyanjana kwamakasitomala ndi deta.
  • Social Media Automation: Zida zopangira ma media media ndandanda ndikuyika zomwe zili pamasamba ochezera, samalani zomwe mumakumana nazo, ndikutsata magwiridwe antchito kuti mukhalebe pa intaneti.
  • Kusintha Makonda ndi Magawo: Makinawa amathandizira otsatsa kuti azigawa omvera awo potengera kuchuluka kwa anthu, machitidwe, kapena zomwe amakonda ndikupereka zomwe amakonda komanso zotsatsa kugulu lililonse.
  • Kuyesa kwa A/B ndi Kukhathamiritsa: Zida zodzichitira zokha zimathandizira kuyesa kwa A/B kwa zinthu zosiyanasiyana pamakampeni otsatsa (monga mizere ya imelo kapena mapangidwe atsamba lofikira) kuti adziwe zomwe zimagwirizana bwino ndi omvera.
  • Tsamba Lofikira ndi Kupanga Mafomu: Makinawa amathandizira kupanga ndi kukhathamiritsa masamba otsetsereka ndi mafomu kuti ajambule otsogolera ndikuyendetsa magalimoto.
  • Kukonzekera kwa ntchito: Mayendedwe a ntchito amawongolera njira zotsatsira zamkati, monga kutsogolera, kuvomereza, ndi kulunzanitsa kwa data pakati pa machitidwe osiyanasiyana, kuwongolera bwino.

Kutsatsa makina kumafuna kupulumutsa nthawi, kuchepetsa khama lamanja, ndikupereka zomwe mukufuna komanso zofunikira kwa omvera pa nthawi yoyenera kuti apititse patsogolo malonda ndi malonda paukadaulo wapaintaneti ndi malo ogulitsa. Ndiye, ndi zovuta ziti zomwe zimafala kwambiri pakutsatsa, ndipo kampani yanu ingapewe bwanji?

1. Kutopa Kulankhulana

Chovuta

Kutsatsa kwamagetsi kumatha kubweretsa kuwonetseredwa mopitilira muyeso ngati sikuyendetsedwa bwino. Olandira atha kulandira maimelo kapena mauthenga ochulukirapo, zomwe zingayambitse kutopa komanso kusagwira ntchito.

Anakonza

Mabungwe ayenera kukhala ndi ulendo wokonzedwa bwino komanso kalendala. Kugawa omvera awo potengera zomwe amakonda komanso zomwe amakonda kumatsimikizira kuti omvera alandila zofunikira. Kuphatikiza apo, kugwiritsa ntchito ma frequency caps ndikulola olandila kuti aziwongolera zomwe amakonda kungathandize kuwongolera kuchuluka kwa kulumikizana.

2. Kugwirizana

Chovuta

Kugawikana kogwira mtima ndikusintha kwanu kumadalira deta yolondola. Ngati data yomwe yagwiritsidwa ntchito pogawa magawo sinali yaposachedwa kapena yolondola, uthengawo sungakhale wogwirizana ndi omwe akuulandira, zomwe zimapangitsa kuti tichepe.

Anakonza

Kuwonetsetsa kuti deta ikulondola kumayamba ndi kusonkhanitsa deta ndi njira zotsimikizira. Sinthani pafupipafupi ndikuyeretsa malo omwe mumalumikizana nawo kuti musunge zambiri zolondola. Limbikitsani macheke otsimikizira za data polowera, ndipo gwiritsani ntchito mbiri yowonjezereka kuti musonkhanitse zambiri pakapita nthawi. Ikani ndalama mu zida zamtundu wa data ndikuwunika nthawi ndi nthawi komwe mwachokera.

3. Zochitika Zosowa

Chovuta

Kusowa malo otsimikizira zochitika kapena zoyambitsa kungayambitse kuti makina asayankhe moyenera pazochita za ogwiritsa ntchito. Mwachitsanzo, ngati palibe chitsimikiziro cha kutembenuka, makinawo sangathe kusintha uthengawo moyenera.

Anakonza

Kuphatikizira malo otsimikizira zochitika ndikusintha mayankho kumayendedwe ongochita zokha ndikofunikira. Tanthauzirani zochitika zomveka bwino zotembenuka ndikukhazikitsa zoyambitsa moyenerera. Unikani nthawi zonse ndikusintha zoyambitsa izi potengera zomwe zachitika kuti muwonetsetse mayankho anthawi yake pazochita za ogwiritsa ntchito.

4. Kuyanjanitsa kwa Ulendo

Chovuta

Kuwonetsetsa kuti makinawo akugwirizana ndi ulendo wa wogula ndikofunikira. Kusagwirizana pakati pa kayendedwe ka makina ndi komwe chiyembekezo chili paulendo wawo kungayambitse kusowa kwa kufunikira kwa mauthenga.

Anakonza

Gwirizanitsani zoyenda zokha zotsatsira ndi magawo aulendo wa ogula. Mvetsetsani zosowa za omvera anu ndi mfundo zowawa pagawo lililonse, kenako sinthani zomwe zili ndi mauthenga molingana. Nthawi zonse pendani ndikusintha malingaliro anu odzipangira okha kuti agwirizane ndi kusintha kwa ogula.

5. Kukonza Zinthu

Chovuta

Pakapita nthawi, zomwe zili ndi malingaliro omwe amagwiritsidwa ntchito potsatsa zitha kukhala zachikale. Kukonzekera nthawi zonse ndikofunikira kuti makina aziyenda bwino komanso amakono.

Anakonza

Khazikitsani dongosolo la zinthu ndi kukonza malingaliro. Unikani pafupipafupi ndikusintha mauthenga ongochitika zokha, kuwonetsetsa kuti amakhalabe oyenera komanso osangalatsa. Khazikitsani kuwongolera kwa ma templates ndi kayendedwe ka ntchito, ndikuphatikiza nawo omwe akukhudzidwa nawo pakuwunikanso.

6. Kuphatikiza

Chovuta

Kusakanikirana kosakwanira ndi machitidwe ena ndi ma silos a data kungalepheretse kugwira ntchito kwa malonda. Kuwonetsetsa kuti machitidwe onse okhudzidwa ndi magwero a deta akuphatikizidwa mosasunthika ndikofunikira.

Anakonza

Yang'anani patsogolo kuphatikiza kosasinthika pakati pa nsanja yanu yotsatsa ndi makina ena, monga CRM ndi zida za e-commerce. Gwirani ma silos a data poyika pakati deta yamakasitomala kukhala nkhokwe yolumikizana kapena Customer Data Platform (

CDP). Onetsetsani kuti deta ikuyenda bwino pakati pa machitidwe kuti apereke malingaliro onse okhudzana ndi makasitomala.

7. Kuyesa ndi Kukhathamiritsa

Chovuta

Mayendedwe a zochita zokha sangathe kuchita bwino popanda kuyesa mosalekeza ndi kukhathamiritsa. Wokhazikika A / B kuyezetsa ndi kusanthula ndikofunika kwambiri kuti muwongolere zotsatira za makina.

Anakonza

Pangani chikhalidwe cha zolemba, kuyesa kosalekeza, ndi kukhathamiritsa. Chitani mayeso a A/B pazinthu zosiyanasiyana zamachitidwe anu ochita kupanga, kuphatikiza mitu yankhani, zomwe zili, ndikuyitanira kuchitapo kanthu (Zithunzi za CTA). Unikani magwiridwe antchito ndikugwiritsa ntchito zidziwitso kukonza luso lanu lodzipangira nokha.

8. Kutsata ndi Zachinsinsi

Chovuta

Kuwonetsetsa kuti zodziwikiratu zotsatsira zikugwirizana ndi malamulo achinsinsi a data, monga GDPR or CCPA, ndizofunikira. Kusatsatira kungayambitse nkhani zamalamulo ndikuwononga mbiri ya mtunduwo.

Anakonza

Dziwani zambiri za malamulo osungira zinsinsi pamisika yomwe mukufuna. Khazikitsani njira zoyendetsera zilolezo zolimba ndipo perekani kwa omwe akulandira njira zomveka zotulutsira/kutuluka. Nthawi zonse fufuzani ndikusintha mfundo zanu zachinsinsi kuti muwonetsetse kuti zikutsatira malamulo omwe akusintha.

9. Kuchepa

Chovuta

Mabungwe akamakula, zosowa zawo zokha zimatha kusintha. Zovuta za scalability zitha kubwera pomwe makina opangira makina sangathe kuthana ndi kuchuluka kwa voliyumu kapena zovuta.

Anakonza

Sankhani nsanja yotsatsa yomwe ingakulitse kukula kwa bungwe lanu. Konzani za kuchuluka kwa voliyumu ndi zovuta popanga ma flexible automation workflows. Nthawi zonse muziwunika momwe nsanja ikugwirira ntchito komanso kuchuluka kwake kuti muthane ndi zovuta zomwe zingachitike.

10. Kupititsa patsogolo Katswiri

Chovuta

Kupanda ukadaulo ndi maphunziro mkati mwa gulu kungakhale vuto lalikulu. Ndikofunikira kukhala ndi mamembala omwe amamvetsetsa momwe angagwiritsire ntchito bwino zida zodzipangira okha ndikugwiritsa ntchito zida zatsopano akamayamba.

Anakonza

Ikani ndalama zokambilana, zophunzitsa, ndi zopititsa patsogolo gulu lanu lazamalonda. Onetsetsani kuti ali ndi luso komanso ukadaulo wogwiritsa ntchito zida zomwe zilipo kale bwino kapena kupeza zatsopano zomwe zingapereke zambiri ROI. Limbikitsani kuphunzira kosalekeza ndi certification papulatifomu yotsatsa. Masiku ano nsanja zikuphatikiza mwachangu AI matekinoloje, kotero magulu anu ayenera kudziphunzitsa okha kuti apindule ndi kupita patsogolo kumeneku.

Zovuta izi zikuwonetsa kufunikira kokonzekera bwino, kasamalidwe ka data, kukonza kosalekeza, ndi kulinganiza mwanzeru mukamagwiritsa ntchito makina otsatsa. Ngati mukufuna thandizo lolemba, kuphatikiza, kukhathamiritsa, ndikuwongolera njira zotsatsa zamakampani anu, tilumikizani.

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Chonde perekani chidziwitso chowonjezera cha momwe tingakuthandizireni ndi yankho ili.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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