Marketing okhutiraMakanema Otsatsa & OgulitsaFufuzani Malonda

Kodi Kufotokozera Meta Ndi Chiyani? N 'chifukwa Chiyani Ndizofunikira Kwambiri pa Njira Zamafuta Omwe Amafufuza?

Nthawi zina otsatsa samatha kuwona nkhalango ya mitengo. Monga kufufuza injini kukhathamiritsa wapeza chidwi chachikulu pazaka khumi zapitazi, ndazindikira kuti otsatsa ambiri amayang'ana kwambiri pamayendedwe amtundu wambiri, amaiwala gawo lomwe limakhalapo pakati. Ma injini osakira ndiofunikira kwambiri pakabizinesi iliyonse 'kuthekera kuyendetsa ogwiritsa ntchito ndi cholinga patsamba lanu lomwe limadyetsa cholinga cha malonda kapena ntchito yanu. Ndipo mafotokozedwe a meta ndi mwayi wanu wokulitsa mitengo yolondola kuchokera pa injini yosaka mpaka patsamba lanu.

Kodi Kufotokozera Meta ndi chiyani?

Ma injini ofufuzira amalola eni ake kutsamba kuti afotokoze za tsambalo lomwe ladzazidwa ndikuperekedwa kuma injini osakira omwe amawonetsedwa patsamba latsamba lazosaka (SERP). Makina osakira amagwiritsa ntchito zilembo 155 mpaka 160 zoyambirira za meta pazotsatira zapa desktop ndipo atha kukhala zilembo ~ 120 za ogwiritsa ntchito injini zosakira pafoni. Mafotokozedwe a Meta sawoneka kwa aliyense amene akuwerenga tsamba lanu, kwa omwe amangokhalira kukokota.

Malongosoledwe a meta ali mu gawo la HTML ndipo lalembedwa motere:

 dzina="Kufotokoza" okhutira="Lolemba lotsogola pamakampani a Martech pofufuza, kuzindikira, ndi kuphunzira momwe mungagwiritsire ntchito nsanja zogulitsa ndi zotsatsira ndi ukadaulo wokulitsa bizinesi yanu."/>

Kodi Mafotokozedwe A Meta Amagwiritsidwa Ntchito Motani?

Tiyeni tiwone izi kuchokera pamalingaliro awiri osiyana… makina osakira ndi wosuta:

Search Engine

  • Injini yofufuzira imapeza tsamba lanu, mwina kuchokera kulumikizana kwakunja, ulalo wamkati, kapena tsamba lanu lanyumba pomwe likuyenda pa intaneti.
  • Makina osakira amakoka tsamba lanu, kutchera khutu pamutu, mutu, zofalitsa, ndi zomwe zili, kuti mupeze mawu osakira omwe akukhudzana ndi zomwe mukuwerenga. Zindikirani kuti sindinaphatikizepo kufotokozera meta mu izi… injini zosakira sizitanthauza kuti zilembedwe meta posankha momwe angalembere tsambalo.
  • Injini yosakira imagwiritsa ntchito mutu wa tsamba lanu patsamba la zotsatira zaosaka (SERP) kulowa.
  • Ngati mwapereka malongosoledwe a meta, makina osakira amasindikiza izi monga malongosoledwe omwe mudalowa nawo SERP. Ngati simunapereke malongosoledwe a meta, makina osakira amalemba zotsatira zake ndi ziganizo zingapo zomwe amawona kuti ndizofunikira kuchokera patsamba lanu.
  • Wosakayo amasankha momwe angalembe tsambalo kutengera momwe tsamba lanu likugwirizanira ndi mutuwo ndi maulalo angati omwe tsamba lanu kapena tsamba lanu limayikidwa pazomwe adakulemberani.
  • Makina osakira mulole ndikuikiraninso kutengera kuti osaka omwe adadina pazotsatira zanu za SERP adakhalabe patsamba lanu kapena abwerera ku SERP.

Wosaka

  • Wogwiritsa ntchito amafufuza mawu osakira kapena funso pa injini yosakira ndikutera pa SERP.
  • Zotsatira za SERP zimasinthidwa mwakukonda kwanu, ngati kuli kotheka, kwa wogwiritsa ntchito injini yakusaka kutengera momwe alili komanso mbiri yawo yakusaka.
  • Wosaka posanthula mutu, ulalo, ndi malongosoledwe (otengedwa kuchokera kufotokozedwe ka meta).
  • Mawu osakira omwe ogwiritsa ntchito injini zosakira amagwiritsidwa ntchito amafotokozedwera pazofotokozera pazotsatira za SERP.
  • Kutengera mutu, ulalo, ndi kufotokozera, wogwiritsa ntchitoyo amasankha kaya angodina ulalo wanu kapena ayi.
  • Wogwiritsa yemwe akulumikiza ulalo wanu amafika patsamba lanu.
  • Ngati tsambalo ndi loyenera komanso losavuta pakusaka komwe amachita, amakhala patsamba, kupeza zomwe angafune, ndipo atha kusintha.
  • Ngati tsambalo siloyenera komanso losakhudzana ndi kusaka komwe anali kuchita, amabwerera ku SERP ndikudina patsamba lina… mwina wopikisana naye.

Kodi Kufotokozera kwa Meta Kumakhudza Masanjidwe Osakira?

Limenelo ndi funso lodzaza! Google analengeza mu Seputembala 2009 kuti mafotokozedwe a meta kapena meta mawu osakira mu Google's kusanja ma algorithms pakusaka mawebusayiti… koma ndi funso lachindunji lomwe limafunikira zokambirana zina. Ngakhale mawu ndi mawu ofunikira meta anu sangakupatseni mwayi wowerengera, zimakhudza machitidwe a ogwiritsa ntchito injini zosakira. Khalidwe la ogwiritsa ntchito injini yosakira ndilofunika kwambiri pamndandanda wa tsamba lanu pazotsatira zakusaka.

Chowonadi ndi chakuti, anthu omwe amadina patsamba lanu amachulukitsa mwayi wowerenga ndikugawana tsambalo. Pomwe amatha kuwerenga ndikugawana tsambalo, kumakhala bwino pamasamba anu. Chifukwa chake… pomwe mafotokozedwe a meta samakhudza mwachindunji kusanja kwa tsamba lanu muma injini osakira, ali ndi gawo lalikulu pamachitidwe a osuta… chomwe ndichofunikira kwambiri!

Kufotokozera Meta Chitsanzo

Nayi chitsanzo chosaka, for martech:

zotsatira zosaka za martech

Ndikuwonetsa izi chifukwa ngati wina atangofufuza "martech", akhoza kungokhala ndi chidwi ndi zomwe martech ali, osaphunzira kwenikweni za izo kapena kupeza buku. Ndine wokondwa kuti ndili pomwepo pazotsatira zapamwamba ndipo sindimakhudzidwa kwambiri kuti kukonzanso kufotokozera meta kungapangitse kuwonekera kwakukulu.

Mbali yotsatira: Ndilibe tsamba lotchedwa martech ndi chiyani? Umenewo ndiye lingaliro labwino kwambiri kuti ndigwiritse ntchito imodzi popeza ndili ndi udindo wokwanira kale.

Chifukwa chiyani Kufotokozera kwa Meta Kuli Kofunika Kwambiri pa Njira Zofunafuna Organic?

  • Search Engine - injini zosakira zimafuna kupatsa ogwiritsa ntchito chidziwitso chapamwamba komanso zotsatira zapamwamba kwambiri. Zotsatira zake, kufotokozera kwanu meta ndikofunikira! Ngati mukulimbikitsa molondola zomwe mumalemba malinga ndi kufotokozera kwanu, nyengereni wogwiritsa ntchito injini yosakira kuti ayendere tsamba lanu, ndikuwasunga pamenepo ... .
  • Sakani Ogwiritsa Ntchito - tsamba lazosaka zamafuta osakira lomwe lili ndi mawu osavuta omwe adalowa mkati mwazomwe zatsambalo mwina sizingakope wogwiritsa ntchito injini zosaka kuti adule patsamba lanu. Kapenanso, ngati kufotokozera kwanu sikukugwirizana ndi zomwe zili patsamba, atha kulowa chotsatira cha SERP.

Kukhathamiritsa kufotokozera meta ndikofunika kwambiri mbali yofunikira pa SEO patsamba pazifukwa zingapo:

  • Zolemba Zobwereza - mafotokozedwe a meta amagwiritsidwa ntchito kutsimikizira ngati mulibe kapena mulibe zolemba zomwe zilipo mkati mwanu tsamba. Ngati Google ikukhulupirira kuti muli ndi masamba awiri omwe ali ndi zofanana ndi mafotokozedwe ofanana a meta, atha kukhala ndi tsamba labwino kwambiri ndikunyalanyaza zotsalazo. Kugwiritsa ntchito mafotokozedwe apadera a meta patsamba lirilonse kudzaonetsetsa kuti masambawo sanagwedezedwe ndikutsimikiza kuti abwerezanso zomwe zanenedwa.
  • Keywords - Ngakhale Keywords ntchito mu mafotokozedwe a meta musakhudze mwachindunji kusanja kwa tsamba lanu, koma ndizo molimba mtima muzosaka, ndikuwonetsa chidwi pazotsatira.
  • Dinani-Kudzera Mitengo - Kufotokozera meta ndikofunikira pakusintha wogwiritsa ntchito injini zosaka kukhala alendo obwera kutsamba lanu. Timagwira ntchito ndi makasitomala kuti tiwonetsetse kuti mafotokozedwe awo a meta amakopa kwambiri wogwiritsa ntchito injini zosakira, pogwiritsa ntchito mawu osakira ngati cholinga chachiwiri. Ndizofanana ndi phula lanu kuyendetsa wina kuti achitepo kanthu.

Malangizo Othandizira Kufotokozera Meta:

  1. Kupumira ndikofunikira. Pofufuza pafoni pakukula, yesetsani kupewa malongosoledwe a meta omwe ali ndi zilembo zoposa 120 m'litali.
  2. Pewani mafotokozedwe obwereza a meta kudutsa tsamba lanu. Malongosoledwe onse a meta ayenera kukhala osiyana, apo ayi injini zosakira zitha kuzinyalanyaza.
  3. Gwiritsani ntchito mawu zomwe zimapangitsa owerenga chidwi kapena zomwe zimapangitsa kuti achitepo kanthu. Cholinga apa ndikuthamangitsa munthu kuti adutse patsamba lanu.
  4. Pewani kulumikizana mafotokozedwe a meta. Ogwiritsa ntchito okhumudwitsa powapangitsa kuti adutse ndikusapeza zomwe mudafotokozazi ndi bizinesi yoyipa yomwe imakupweteketsani kuthekera kwanu kuchita ndikusintha alendo osakira.
  5. pamene Keywords sizikuthandizani molunjika pamndandanda wanu, koma zidzakuthandizani kuwerengera kwanu popeza mawu osakira akuwonetsedwa pomwe wogwiritsa ntchito injini yosaka akuwerenga zotsatira. Yesetsani kugwiritsa ntchito mawu osakira pafupi ndi mawu oyamba mumafotokozedwe a meta.
  6. polojekiti kusanja kwanu komanso kudina kwanu mitengo… ndikusintha mafotokozedwe anu a meta kuti muwonjezere kuchuluka kwa magalimoto pamisewu ndi kutembenuka! Yesani kuyesa kwa A / B komwe mungasinthe kufotokozera kwanu kwa mwezi umodzi ndikuwona ngati mungawonjezere kutembenuka.

Njira Yanu Yoyang'anira Zinthu ndi Kufotokozera Meta

Kaya mukugwiritsa ntchito squarespace, WordPress, Drupal, kapena ina CMS, onetsetsani kuti atha kusintha malongosoledwe anu. M'mapulatifomu ambiri, gawo lofotokozera meta silowonekera kwambiri chifukwa mungafunike kuyang'ana. Kwa WordPress, Udindo Math ndi wathu malingaliro ndipo imapatsa wogwiritsa ntchito chithunzithunzi chachikulu cha kufotokozera meta momwe amawonera pakompyuta kapena pafoni.

Kuwonetsa Meta Kufotokozera

Nthawi iliyonse mukasindikiza tsamba kapena mukufuna kukulitsa, nditha kugwiritsa ntchito kukhathamiritsa kwa meta mkati mwa njirayi kuti muwonjezere mitengo yanu yodumphadumpha ndikuyendetsa ogwiritsa ntchito injini zosaka kubizinesi yanu.

Kuwulura: Martech Zone ndi kasitomala ndi Othandizana nawo Udindo Math.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.