Fufuzani Malonda

Mafunso 5 Kufunsa Wofufuza Wanu Wogwiritsira Ntchito Injini

Makasitomala tapanga fayilo ya njira ya infographic yapachaka chifukwa anali muofesi yathu sabata ino. Monga mabizinesi ambiri, adadutsa pomwepo pokhala ndi mlangizi woyipa wa SEO ndipo tsopano adalemba kampani yatsopano yolangizira ya SEO kuti iwathandize kukonza kuwonongeka.

Ndipo panali kuwonongeka. Pakatikati pa malingaliro oyipa a SEO anali kulumikizana ndi malo ambiri owopsa. Tsopano kasitomala amalumikizana ndi tsamba lililonse kuti achotse maulalo, kapena kuwachotsa kudzera pa Google Search Console. Kuchokera pakuwona bizinesi, izi ndiye zovuta kwambiri. Wofuna kasitomala amayenera kulipira onse alangizi ndipo, pakadali pano, adataya masanjidwe ndi bizinesi yothandizanayo. Ndalama zomwe zidatayika zidapita kwa omwe akupikisana nawo.

Chifukwa Chomwe Makampani a SEO Akuvutika

Ma algorithms a Google akupitilirabe kukulira kuthekera ndi kuthekera kwawo kulunjika ndikusintha zotsatira kutengera zida, malo, ndi machitidwe a ogwiritsa ntchito. Tsoka ilo, alangizi ambiri ndi makampani a SEO akhala akugulitsa ndalama zambiri muzinthu zaka zingapo zapitazo zomwe sizikugwiranso ntchito. Amamanga anthu ogwira ntchito, agulitsa zida zawo, ndipo adadziphunzitsa okha njira zomwe sizongokhala zachikale koma zomwe zingaike makasitomala pachiwopsezo ngati agwiritsidwa ntchito masiku ano.

Pali mitundu yambiri yamakampani opanga SEO. Zimandivuta kukhulupirira kuti alangizi ochepa, kapena malo omwe ndimakonda kusaka, kapena bungwe lonse limatha kupitilira ndalama mabiliyoni ambiri zomwe Google imapereka posintha ma algorithms awo.

Pali mafungulo atatu okha a SEO amakono

Nkhaniyi ikhoza kukhumudwitsa anthu ena m'makampani omwe timayesetsa kutsogolera, koma sindisamala. Ndatopa ndikuwona makasitomala akutenga zidutswazo ndikuwononga ndalama zomwe amafunikira kuti athetse njira zomwe sizinachitike bwino. Pali mafungulo atatu okha pamtundu uliwonse wapamwamba wa SEO:

  • Lekani Kunyalanyaza Upangiri Wama injini Yofufuzira - Makina onse osakira amatipatsa zinthu zabwino kwambiri kuti tiwonetsetse kuti sitikuphwanya malamulo awo ndikutsatira machitidwe awo abwino. Zachidziwikire, nthawi zina upangiriwo umakhala wosamveka ndipo nthawi zambiri umasiya mpata - koma sizitanthauza kuti mlangizi wa SEO akuyenera kukankhira malire. Osatero. China chake chomwe chikugwira ntchito masiku ano chotsutsana ndi upangiri wawo chitha kubisa webusayiti sabata yamawa popeza ma algorithmwo apeza mwayi ndikulanga kagwiritsidwe kake.
  • Lekani Kukhazikitsa Makina Osakira Ndipo Yambani Kukhathamiritsa Ogwiritsa Ntchito Makina Osakira - Ngati mukupanga njira iliyonse yomwe ilibe kasitomala koyamba, mukudzivulaza. Ma injini osakira amafuna chidwi chachikulu kwa ogwiritsa ntchito makina osakira. Izi sizitanthauza kuti palibe njira zina zakusaka zothandizira kulumikizana ndi makina osakira ndikupeza mayankho kuchokera kwa iwo ... koma cholinga nthawi zonse ndikuthandizira ogwiritsa ntchito, osati masewera osakira.
  • Pangani, Patsani, komanso Limbikitsani Zodabwitsa - Atha masiku opanga zomwe zili chakudya Njala yosakhutira ya Google. Kampani iliyonse idakulirakulira ndikuchulukitsa mndandanda wazinthu zopanda pake kuti ayesetse kuphatikiza mawu osakira. Makampaniwa adanyalanyaza mpikisano ndipo adanyalanyaza machitidwe a alendo awo pangozi. Ngati mukufuna kupambana pamudindo, muyenera kupambana pakupanga zabwino kwambiri pamutu uliwonse, ndikuziwonetsa munthawi yabwino, ndikuzilimbikitsa kuti zitheke kufikira omvera omwe adzagawe - pamapeto pake kukulitsa udindo wake pama injini zosaka.

Ndi Mafunso Ati Omwe Muyenera Kufunsa Wofunsira Wanu wa SEO?

Poganizira zonsezi, muyenera kuthana ndi mafunso omwe mumafunsa kwa katswiri wanu wa SEO kuti muwonetsetse kuti ali oyenerera ndikugwira ntchito mokomera kampani yanu. Katswiri wogwiritsa ntchito makina osakira akuyenera kukhala akugwira ntchito kuti atsimikizire kuti muli ndi zomangamanga zabwino, mukumvetsetsa zomwe mwapeza, kusamalira, ndi njira zosungira, ndikugwira nanu ntchito pazoyeserera zanu zonse kuti muwonjezere kuyendetsa bwino kwa ma injini osakira.

  1. Kodi munga lembani zoyesayesa zonse mukulembera zomwe tafufuza mwatsatanetsatane - kuphatikiza tsiku, zochitika, zida, ndi zolinga zake? Alangizi a SEO omwe amachita ntchito yabwino amakonda kuphunzitsa makasitomala awo kuyesetsa kulikonse. Amadziwa kuti zida sizofunikira, ndikudziwa kwawo za makina osakira omwe kasitomala akulipira. Chida ngati Search Search Console ndikofunikira - koma njira yomwe imagwiritsidwa ntchito ndi zomwe zalembedwa ndizofunikira kwambiri. Katswiri wowonekera wa SEO ndi mlangizi wamkulu wa SEO, komwe mumachita nawo khama.
  2. Kodi mungadziwe bwanji komwe kuyesetsa kwathu kwa SEO ayenera kugwiritsidwa ntchito? Ili ndi funso lomwe liyenera kufunsa funso. Mlangizi wanu wa SEO ayenera kukhala ndi chidwi ndi bizinesi yanu, malonda anu, mpikisano wanu, komanso kusiyanitsa kwanu. Katswiri wa SEO yemwe amangopita ndikulemba mndandanda wamawu osakira omwe amawunika momwe alili, ndipo kodi mumawakakamiza osazindikira bizinesi yanu ndiyowopsa. Timayambitsa mgwirizano uliwonse wa SEO ndikumvetsetsa momwe timagwirizanira ndi njira yonse ya omni-channel. Tikufuna kudziwa mbali iliyonse yamabizinesi awo kuti tiwonetsetse kuti tikupanga njira yapadera yomwe imayendetsera zotsatira zomwe kampani ikufuna, osati zomwe timafuna ndikuganiza angafunike.
  3. Kodi mungalongosole mbali ya zoyesayesa zanu ndipo mutithandizira chiyani kugwiritsa ntchito ukadaulo? Pali zoyeserera zoyambira zofunika kuwonetsa zomwe muli nazo m'ma injini osakira - kuphatikiza ma robots.txt, mapu, malo oyang'anira masamba, kuwongolera, kapangidwe ka HTML, masamba ofulumizitsa, timapepala ta zolemera, ndi zina zambiri. Palinso zinthu zazikulu monga kuthamanga kwa tsamba, kusungira, ndi kuyankha kwazida zomwe zingakuthandizeni - osangosaka kokha koma ndi kulumikizana kwa ogwiritsa ntchito.
  4. Kodi inu yesani kupambana kwa SEO yanu khama? Ngati mlangizi wanu wa SEO anena kuti kuchuluka kwama traffic ndi mawu osakira ndi momwe amayeza, mutha kukhala ndi vuto. Mlangizi wanu wa SEO ayenera kuyeza kupambana kwanu ndi kuchuluka kwa bizinesi yomwe mumapanga kudzera pagalimoto. Nyengo. Kukhala ndi masanjidwe abwino osawonjezeka pazotsatira zamabizinesi ndizachabe. Zachidziwikire, ngati cholinga chanu chinali kusanja… mungafune kuganiziranso nokha.
  5. Kodi muli ndi chitsimikiziro chakubwezerani ndalama? Mlangizi wa SEO sangathe kuwongolera mbali zonse zamalonda anu. Mlangizi wa SEO atha kuchita zonse molondola, ndipo mutha kutsalira otsutsana omwe ali ndi chuma chambiri, omvera ambiri, komanso otsatsa bwino. Komabe, ngati mungataye kuchuluka kwakusaka kwanu ndikusanja chifukwa chakukankhirani munjira yoyipa, akuyenera kukhala okonzeka kubweza gawo lina lazomwe achite. Ndipo ngati angakulipireni ndi injini yosakira ndi zochita zawo, ayenera kukhala ofunitsitsa kubweza ndalama zanu. Mukuzisowa.

Mwachidule, muyenera kukhala okayikira za mlangizi aliyense wa SEO yemwe alibe chidwi chenicheni mumtima mwanu, alibe luso lonse lotsatsa, ndipo samawonekeranso pazochita zawo. Mlangizi wanu akuyenera kuti azikuphunzitsani nthawi zonse; simuyenera kudabwa zomwe akuchita kapena chifukwa chomwe zotsatira zanu zikusinthira.

Mukayika

Tinagwira ntchito ndi kampani yayikulu yomwe inali ndi alangizi osachepera khumi a SEO omwe amagwira nawo ntchito. Pamapeto pa chinkhoswe, tidali awiri okha. Tonse tidalangiza motsutsana ndi alangizi ambiri omwe anali ndi kasitomala Masewero makina - ndipo nyundo itagwa (ndipo idagwa molimba) - tinali komweko kuti tiyeretse chisokonezocho.

Katswiri wanu wa SEO ayenera kulandira lingaliro lachiwiri kuchokera kwa anzawo ogulitsa. Takhala tikufufuza mwakhama makampani akuluakulu kuti awunike ndikuzindikira ngati alangizi awo a SEO anali kugwiritsa ntchito njira zakuda. Tsoka ilo, pantchito iliyonse yomwe anali nayo. Ngati mukukayikira, mwina mutha kukhala pamavuto.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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