Marketing okhutiraZamalonda ndi ZogulitsaMakanema Otsatsa & OgulitsaInfographics Yotsatsa

Makanema Apamwamba 4 Otsatsa Makanema a 2023

Kutsatsa kwamakanema kwakhala kotchuka kwambiri pazaka zambiri ndipo tsopano ndi chida chofunikira kwambiri kuti mabizinesi afikire omvera awo. Pamene tikulowa mu 2023, machitidwe otsatsa makanema akupitilirabe kusinthika, zomwe zimapangitsa kuti mabizinesi azikhala odziwa bwino njira ndi njira zaposachedwa.

Ziwerengero izi kuchokera Mmene Vidiyoyi Inasinthira Mmene Timalankhulirana onetsani kufunikira kwa kutsatsa kwamakanema kwa mabizinesi komanso kuchita bwino kwamavidiyo pakupanga ndikusintha makasitomala:

  • 93% yamitundu idapeza kasitomala watsopano chifukwa cha kanema wapa TV.
  • 87% ya ogulitsa makanema akuti makanema achulukitsa kuchuluka kwa anthu patsamba lawo.
  • 80% ya ogulitsa makanema akuti makanema athandizira mwachindunji kukulitsa malonda.
  • 72% ya ogula angakonde kuphunzira za chinthu kapena ntchito kudzera pavidiyo.
  • 68% ya anthu amati angakonde kuphunzira za chinthu chatsopano kapena ntchito powonera kanema kakang'ono.
  • 60% ya ogula amakhulupirira kuti mitundu iyenera kupanga makanema ambiri.
  • 55% ya otsatsa makanema adati kuyesetsa kwawo kutsatsa makanema kwapangitsa kuti pakhale ziwonetsero zambiri.
  • 49% ya ogula adati amawonera makanema ambiri pazama media kuposa pamitundu ina yamapulatifomu.
  • 42% ya ogulitsa amati amagwiritsa ntchito mavidiyo pamalonda awo.
  • 33% ya owonera adzasiya kuwonera kanema pakadutsa masekondi 30, 45% ndi mphindi imodzi, ndi 60% ndi mphindi ziwiri.
  • 15% ya ogula adawonera kanema pawailesi yakanema chifukwa cha malonda omwe adalipira.
  • 5% ya ogula agula chinthu kapena ntchito atawonera kanema wamtundu wapa media.

M'nkhaniyi, tiwona momwe mavidiyo amatsatsira mabizinesi mu 2023, kutengera zomwe zapezeka mu infographic.

  • Kukwera Kwamavidiyo Oyima - Chimodzi mwazinthu zofunikira kwambiri pakutsatsa makanema mu 2023 ndikuchulukirachulukira kwamavidiyo oyimirira. Pamene anthu ochulukirachulukira amadya zomwe zili pamafoni awo, mabizinesi ayamba kuzindikira kufunikira kopanga zinthu zomwe zimakonzedwa kuti ziziwoneka molunjika. Malinga ndi infographic, kanema woyimirira ndi wochititsa chidwi kwambiri ndipo ali ndi chiwongola dzanja chomaliza kuposa kanema wamba wopingasa. Chifukwa chake, mabizinesi akuyenera kuganizira zopanga makanema oyimirira pamapulatifomu awo ochezera, monga Instagram ndi TikTok, kuti awonjezere kuchitapo kanthu ndikufikira omvera awo bwino.
  • Kusindikiza kwa Pamoyo - Njira ina yotsatsira makanema pamabizinesi mu 2023 ndikuchulukirachulukira kwamavidiyo akutsatsira. Kutsatsa mavidiyo amoyo kumalola mabizinesi kuti azilumikizana ndi omvera awo munthawi yeniyeni ndikupanga mwayi wolumikizana. Kutsatsa mavidiyo amoyo kumatha kugwiritsidwa ntchito pazifukwa zosiyanasiyana, monga kukhazikitsidwa kwazinthu, magawo a Q&A, komanso zowonera kumbuyo kwabizinesiyo. Izi zakhala zikudziwika kwambiri, ndipo mabizinesi akuyenera kuganizira zophatikizira mavidiyo apompopompo munjira yawo yotsatsa kuti awonjezere kuchitapo kanthu ndikupanga ubale wolimba ndi omvera awo.
  • Personalization - Kupanga makonda ndi njira ina yofunika kwambiri pakutsatsa kwamakanema kwa mabizinesi mu 2023. Ndi kuchuluka kwa zinthu zomwe zikupezeka pa intaneti, zikukhala zovuta kwambiri kuti mabizinesi awonekere ndikulumikizana ndi omvera awo. Kupanga makonda kumaphatikizapo kukonza zomwe zili muvidiyo kuti zikwaniritse zosowa ndi zokonda za anthu omwe mukufuna. Popanga makanema okonda makonda, mabizinesi amatha kukulitsa kuyanjana, kupanga kukhulupirika kwamtundu, ndikupanga ubale wolimba ndi omvera awo.
  • Kanema Wogwiritsa - Kanema wogwirizira ndi njira ina yotsatsira makanema kwa mabizinesi mu 2023. Kanema wolumikizana umaphatikizapo kupanga zinthu zomwe zimalola wowonera kuyanjana ndi zomwe zili muvidiyoyi. Izi zitha kuchitika kudzera m'mafunso, kufufuza, ndi malo omwe mungadutse. Kanema wolumikizana ndi njira yabwino yolumikizira omvera ndikupanga zochitika zosaiwalika. Mwa kuphatikiza zinthu zomwe zimalumikizana muakanema awo, mabizinesi amatha kukulitsa chidwi ndikulimbikitsa owonera kuti azigwiritsa ntchito nthawi yochulukirapo ndikulumikizana ndi mtundu wawo.

Zotsatsa zamakanema zikupitilirabe, ndipo mabizinesi amayenera kutsatira njira ndi njira zaposachedwa kuti athe kufikira omvera awo moyenera. Mu 2023, mabizinesi akuyenera kuganizira zophatikizira kanema woyimirira, kutsatsira mavidiyo pompopompo, makonda, ndi makanema ochezera munjira yawo yotsatsa kuti awonjezere kuchitapo kanthu ndikupanga ubale wolimba ndi omvera awo.

Pokhala ndi zochitika zatsopano zotsatsira makanema, mabizinesi amatha kupanga makanema osangalatsa komanso ogwira mtima omwe amagwirizana ndi omwe akutsata ndipo pamapeto pake amathandizira kukula kwabizinesi.

kutsatsa kwamavidiyo 2023 1
kupanga makanema ndi mitundu yamavidiyo
momwe mabizinesi amagwiritsira ntchito makanema
zovuta kupanga makanema

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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