Zamalonda ndi Zogulitsa

Njira Zisanu ndi Ziwiri Zowonjezera Zomwe Makasitomala Amagwiritsa Ntchito Pakugulitsa Kwanu

Kutengera matekinoloje atsopano ndi njira zamakono ndizofunikira kwambiri kwa ogulitsa omwe akufuna kuchita bwino pamsika wamasiku ano. Malo ogulitsa akusintha mwachangu, motsogozedwa ndi kupita patsogolo kwaukadaulo komanso kusintha kwa machitidwe a ogula.

4Ps of Marketing

The Zamgululi 4 za malonda - Zogulitsa, Mtengo, Malo, ndi Kutsatsa - akhala mwala wapangodya wa njira zamalonda. Komabe, momwe mabizinesi amasinthira, zinthu zachikhalidwe izi zikuganiziridwanso kuti zigwirizane bwino ndi machitidwe amakono ogula komanso kupita patsogolo kwaukadaulo. Nayi kufananitsa pakati pa matanthauzidwe akale ndi atsopano a 4Ps:

Zakale 4Ps

  • mankhwala: Yang'anani pa magwiridwe antchito ndi zofunikira. Zogulitsa zidapangidwa potengera zomwe makampani angapange, osagogomezera kwambiri zosowa za ogula kapena zokhumba.
  • Price: Njira zopangira mitengo nthawi zambiri zimakhala zokwera mtengo, kuyika mitengo yotengera mtengo wopangira komanso malire okhazikika.
  • Malo: Anadalira kwambiri njira zogawira thupi. Malo ogulitsa komanso kupezeka kwakuthupi kunali kofunikira kuti zinthu zitheke.
  • Kutsatsa: Njira zachikhalidwe zotsatsira malonda monga TV, wailesi, zosindikizira, ndi zikwangwani zinali zofunika kwambiri. Njira imodzi yolankhulirana kuchokera ku mtundu kupita kwa ogula inali yachizolowezi.

4Ps watsopano

  • Chogulitsa (Njira): Kugogomezera pakupanga njira zothetsera mavuto ogula. Zogulitsa zidapangidwa ndikumvetsetsa mozama za zosowa za ogula, zokhumba, ndi zomwe akumana nazo.
  • Mtengo (Mtengo): Njira zopangira mitengo tsopano zimayang'ana mtengo wonse woperekedwa kwa ogula, kuphatikiza kusavuta, kuzindikira kwamtundu, komanso zokumana nazo zaumwini. Mitundu yamitengo yamphamvu ndiyofala kwambiri.
  • Malo (Kufikira): Kukula kupitilira malo enieni mpaka kupezeka kwa digito ndi omnichannel. Yang'anani pakupanga zinthu kukhalapo komanso kupezeka pamapulatifomu ndi njira zosiyanasiyana.
  • Kukwezeleza (Chibwenzi): Sinthani kupita ku malonda olumikizana komanso oyendetsedwa ndi anthu. Amagwiritsa ntchito nsanja za digito polumikizirana njira ziwiri, kulumikizana ndi anthu, kutsatsa zinthu, komanso kutsatsa kwamunthu.

Kusintha kumeneku kumasonyeza njira yowonjezereka ya ogula, kumene kumvetsetsa ndi kukwaniritsa zosowa za ogula amakono ndizofunikira kwambiri. Pogwirizana ndi matanthauzidwe atsopanowa, mabizinesi amatha kulumikizana bwino ndi omvera awo ndikuchita bwino pamsika wampikisano wamasiku ano.

Njira Zogulitsira Zowonjezera Ndalama Zamakasitomala

Kulandira zosinthazi sikungowonjezera mwayi wogula komanso kumatsegula njira zatsopano zopezera ndalama. Pano, tikupereka chiwongolero choganiziridwanso cha njira zazikulu zogulitsa malonda kuti zikuthandizeni kuyenda ndi kupindula pazochitika zosangalatsazi.

  1. Chikhalidwe Chochuluka - Limbikitsani makasitomala kuti agule zinthu monga gawo lalikulu, ndikuziyika ngati mwayi wopulumutsa ndalama.
  2. Kugwirizana kwa Community ndi Zochitika - Pezani makasitomala atsopano ndikulimbikitsa kukhulupirika kwa mtundu pochititsa zochitika m'sitolo ndikucheza ndi anthu amdera lanu.
  3. Kutsatsa Koyendetsedwa ndi Data ndi Kusintha Kwamakonda - Gwiritsani ntchito zidziwitso zamakasitomala kuti mugwirizane ndi zomwe mumagula komanso zotsatsa, kukulitsa kufunika kwake komanso kukhulupirika kwamakasitomala.
  4. Zizindikiro Zapa digito ndi Zowonetsera Zochita - Gwiritsani ntchito matekinoloje olumikizana ndi ma digito kuti mutengere makasitomala, perekani zambiri zamalonda, ndikupereka malingaliro anu.
  5. Impulse Effect - Ikani zinthu zomwe mwasankha m'njira yopita kumalo ogulitsa kuti mulimbikitse kugula kowonjezera.
  6. Zochitika Zapaintaneti Zophatikizika komanso Zapaintaneti - Kuti muwonjezere kuyanjana kwamakasitomala, pangani kusintha kosasinthika pakati pa malo ogulitsa pa intaneti ndi ogulitsa.
  7. Mzere wakuwona
    - Ikani zinthu zoyambira pamlingo wamaso kuti ziwonetsetse kuti zikuwonekera mosavuta komanso kukhudza zosankha zogula.
  8. Mapulogalamu Okhulupirika ndi Zopereka Zapadera - Pangani mapulogalamu omwe amalipira ogula pafupipafupi ndi mabizinesi apadera kapena mphotho, kulimbikitsa bizinesi yobwerezabwereza.
  9. Mapu a Margin - Perekani zinthu zomwe zili m'malire apamwamba kwambiri m'sitolo yanu kuti muwonjezere kuwoneka ndikukulitsa phindu.
  10. Kuphatikiza Kwam'manja - Gwiritsani ntchito ukadaulo wam'manja kuti muwongolere zomwe zikuchitika m'sitolo, ndikupereka zinthu monga kusanthula kwazinthu, kuyandikira pafupi, kuchotsera kwa mafoni okha, komanso mwayi wopeza maakaunti odalirika.
  11. Kuletsedwa Koletsedwa - Ikani zinthu zofunika tsiku ndi tsiku kumbuyo kwa sitolo, kuwonetsetsa kuti makasitomala akumana ndi zinthu zambiri.
  12. Sales Illusion - Gwiritsani ntchito kukopa kwa malonda ndi kuchotsera kuti muwongolere ndalama zambiri m'sitolo yanu. Gwiritsani ntchito masiku otsiriza kapena nthawi kuti muwonjezere changu.
  13. Zomverera Mphamvu - Pangani makasitomala' mphamvu ndi zinthu zoyikidwa bwino monga zowotcha zatsopano kapena maluwa onunkhira pafupi ndi khomo.
  14. Malo owonetsera - Yang'anani zomwe makasitomala amawona zomwe zili m'sitolo, zomwe zimadziwika kuti kusinkhasinkha, musanagule pa intaneti popereka zokumana nazo mu sitolo ndi kufananiza mitengo.
  15. Kusaka masamba - Gwiritsani ntchito ndalama zambiri pofufuza zinthu pa intaneti musanagule m'sitolo popereka zidziwitso zapaintaneti, zenizeni zenizeni (AR) kuyika, kapena kuchotsera komwe kungathe kuwomboledwa m'malo enieni.

Mwa kuphatikizira mwanzeru njirazi, ogulitsa sangangokhala patsogolo pamapindikira komanso amapanga malo ogula omwe amagwirizana ndi ogula amakono, kuyendetsa malonda ndikuwonetsetsa kuti zinthu zikuyenda bwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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