Malipoti a Khalidwe la Google Analytics: Zothandiza Kwambiri Kuposa Momwe Mukudziwira!

machitidwe a google analytics

Google Analytics imatipatsa zambiri zofunikira pakukonza magwiridwe athu a intaneti. Tsoka ilo, nthawi zonse sitikhala ndi nthawi yochulukirapo yophunzirira izi ndikusintha kukhala chinthu chothandiza. Ambiri aife timafunikira njira yosavuta komanso yofulumira yophunzirira zofunikira kuti tipeze mawebusayiti abwinoko. Ndiko komwe komwe Khalidwe la Google Analytics malipoti amabwera. Mothandizidwa ndi malipoti a Khalidwe, zimakhala zosavuta kudziwa msanga momwe zomwe mukuchitira zikuchitikira komanso zomwe alendo omwe akuchita pa intaneti akutenga atachoka patsamba lofikira.

Kodi Malipoti a Khalidwe a Google ndi ati?

Gawo la malipoti a Khalidwe limapezeka mosavuta pogwiritsa ntchito menyu yakumanzere ya Google Analytics. Ntchitoyi imakupatsani mwayi wowunika momwe alendo amabwera patsamba lanu amachita. Mutha kupatula mawu osakira, masamba, ndi magwero kuti muwunike. Mutha kugwiritsa ntchito chidziwitso chofunikira mu malipoti a Khalidwe kuti mupange njira zothandiza kuthana ndi mavuto ndikukweza magwiridwe antchito atsamba lanu. Tiyeni tiwone bwino zomwe mungapeze pansi pa malipoti a Khalidwe:

Menyu ya Malipoti a Khalidwe

Chidule cha Khalidwe la Google

Monga momwe dzina lake likusonyezera, gawo la Mwachidule limakupatsani chithunzi chachikulu cha kuchuluka kwa anthu omwe akuyenda patsamba lanu. Apa mupeza zambiri pazowonera masamba onse, mawonedwe apadera, nthawi yowonera, ndi zina zambiri.

Gawoli limakupatsaninso chidziwitso chokhudza kuchuluka kwa nthawi yomwe alendo amakhala patsamba kapena zenera. Mutha kuwonanso kuchuluka kwanu komanso kuchuluka kwanu, zomwe zingakuthandizeni kumvetsetsa momwe ogwiritsa ntchito patsamba lanu amagwirira ntchito.

[box type = "note" align = "aligncenter" class = "" width = "90%"]Kungopereka: Pezani zidziwitso zamakhalidwe a ogwiritsa ntchito kuchokera pazinthu monga PageViews, Bounce Rate, Exit Rate, Average Session Duration, ndi Adsense Revenue. Poyerekeza ndi mwezi watha, mutha kuwunika kuyesetsa kwanu kwakanthawi kanthawi. Yang'anani kuti muwone ngati momwe ogwiritsa ntchito asinthira powonjezera zatsopano, kugulitsa zatsopano, kapena kusintha kwina kulikonse. [/ Box]

Ripoti Loyenda Khalidwe

The Khalidwe Loyenda Khalidwe imakupatsani mawonekedwe amkati mwa njira zomwe alendo anu amafika patsamba lanu. Gawoli limafotokoza mwatsatanetsatane tsamba loyamba lomwe adawona komanso lomaliza lomwe adayendera. Kuchokera apa, mutha kupeza magawo kapena zinthu zomwe zimalandila kwambiri komanso zochepa.

Ripoti Loyenda Khalidwe

Malo Otsatira

Gawo ili la malipoti a Khalidwe limapereka tsatanetsatane wazomwe alendo amacheza ndi tsamba lililonse patsamba lanu.

  • Masamba onse - Malipoti a Masamba Onse akuwonetsani zomwe zikuwonetsedwa bwino komanso ndalama zomwe mumapeza patsamba lililonse. Mudzawonetsedwa pamasamba apamwamba patsamba lanu kutengera kuchuluka kwa anthu, kuwonera masamba, nthawi yowonera, kuchepa, kuwonera masamba apadera, zolowera, mtengo wamasamba, ndi kuchuluka kwa zotuluka.
Lipoti la Khalidwe - Zamkatimu - Masamba Onse
  • Masamba Okhazikika - Malipoti a Landing Pages akuwonetsa zambiri za momwe alendo alowera patsamba lanu. Mutha kudziwa ndendende masamba omwe alendo amafikira koyamba. Zambiri zimakuthandizani kudziwa masamba omwe mungapangitse kutembenuka mtima komanso kutsogola kwambiri.
Lipoti la Khalidwe - Zamkatimu - Masamba Onse

[box type = "note" align = "aligncenter" class = "" width = "90%"]Kungopereka: Monga mukuwonera pachithunzichi, gawo lonse lawonjezeka ndi 67% ndipo ogwiritsa ntchito atsopano awonjezeka ndi 81.4%. Izi ndizabwino, ngakhale kuchuluka kwamagalimoto kudasokoneza nthawi yayitali. Chifukwa chake ndi lipotili, tifunika kuyang'ana pakuwongolera kwa ogwiritsa ntchito. Mwina sangathe kuyenda mosavuta chifukwa tsamba lanu limapereka mwayi wogwiritsa ntchito osavomerezeka. Ndi malipoti awa, mutha kudziwa kuti mwiniwakeyo akuyenera kuyang'ana pazomwe akugwiritsa ntchito. Izi zichepetsa kuchepa kwachangu ndikuwonjezera nthawi yayitali pagawo. [/ Box]

  • Kukhutira Kwazinthu - Ngati muli ndi zosungira zilizonse patsamba lanu, mutha kugwiritsa ntchito lipoti la Drilldown kuti mupeze mafoda apamwamba. Muthanso kudziwa zomwe zili pamwambapa. Izi zimakuthandizani kuti muwone zigawo zabwino kwambiri patsamba lanu.
Lipoti Lakhalidwe - Zopezeka Patsamba - Zolemba Pompopompo
  • Tulukani Masamba - Pansi pa lipoti la masamba otuluka, mutha kudziwa kuti ndi ati ogwiritsa masamba akuyendera komaliza musanatuluke patsamba lanu. Izi ndizothandiza pokambirana njira zothetsera masamba omwe amapezeka. Ndikulimbikitsidwa kuti muwonjezere maulalo masamba ena patsamba lanu kuti alendo azikhala nthawi yayitali.

Malipoti a Khalidwe - Zopezeka Patsamba - Tulukani Masamba

Sitezi Yoyenda

Gawo ili la malipoti a Khalidwe ndilofunikira chifukwa limakuthandizani kuzindikira madera omwe mungafune kukhathamiritsa tsamba lanu. Mutha kudziwa bwino za liwiro la tsamba ndi momwe zimakhudzira machitidwe ogwiritsa ntchito. Komanso, lipotilo likuwonetsa kuti mukudziwa kuti nthawi yonyamula imasiyana m'maiko osiyanasiyana komanso asakatuli osiyanasiyana pa intaneti.

Sitezi Yoyenda
  • Chidule cha Tsamba - Mu lipoti la Site Speed ​​Overview, muwona chidule cha tsamba lililonse lomwe limanyamula pafupifupi. Imawonetsa ma metriki osiyanasiyana, kuphatikiza kuchuluka kwama tsamba, nthawi zowunikira, nthawi zowongolera, nthawi zotsitsa masamba, nthawi yolumikizira seva, ndi nthawi yoyankha seva. Ziwerengerozi zikuthandizani kumvetsetsa momwe mungakwaniritsire zomwe muli nazo kuti mukhale ndi nthawi yotsitsa kutsitsa masamba ndi nthawi yotsitsa masamba. Mwachitsanzo, kuchepetsa kukula kwazithunzi ndi kuchuluka kwa ma plug-ins kungathandize kukonza nthawi yonyamula masamba.
Malipoti a Khalidwe - Chidule cha Speed ​​Speed
  • Nthawi Yatsamba - Pogwiritsa ntchito lipoti la Timings Page, mutha kudziwa nthawi yomwe mumatsitsa masamba anu omwe mumawachezera kwambiri komanso momwe amafananira ndi masamba ena. Unikani masamba omwe ali ndi nthawi zotsitsa kwambiri, kuti muthe kugwirira ntchito limodzi chimodzimodzi.
  • Malangizo Mofulumira - M'chigawo chino, malipoti a Khalidwe amapereka malangizo othandiza ochokera ku Google Pazosankha zomwe mungasankhe pamasamba ena atsamba. Yambani kukonza zovuta zilizonse pamasamba omwe amalandila magalimoto ambiri musanapite kuma masamba ena. Mutha kuchezanso Chida chothamanga cha Google Page kuzindikira malingaliro othandizira kufulumizitsa masamba ena.
Malipoti a Khalidwe - Kuthamanga Kwamasamba - Malingaliro Mwachangu

[box type = "note" align = "aligncenter" class = "" width = "90%"]Kungopereka: Kuthamanga kwa tsamba ndichinthu chachikulu pakusaka kwama injini. Mphindi iliyonse yakuchedwa imabweretsa kutembenuka kotsika kwa 7%. Kukhazikitsa mavuto amtundu wa katundu kumatha kukulitsa kutembenuka kwanu ndikuchepetsa milingo yomwe yasiyidwa. [/ Box]

  • Nthawi Yogwiritsa Ntchito - Ndi lipoti la Timings User, mwapatsidwa mwayi wofunika kuyeza kuthamanga kwa zinthu zina patsamba. Muthanso kudziwa ngati izi zingakhudze zokumana nazo za ogwiritsa ntchito kapena ayi.

Kusaka kwa Site

Ili ndi gawo lodabwitsa la malipoti a Google Analytics Behaeve komwe mungapeze kuzindikira pabokosi lanu lofufuzira. Mutha kudziwa momwe bokosi lanu logwiritsira ntchito limagwiritsidwira ntchito komanso mafunso omwe akulembedwera ndi ogwiritsa ntchito. Koma, musanagwiritse ntchito lipotilo, muyenera kuloleza batani la "Site Search Tracking" mu Zikhazikiko Zosaka pa Tsamba. Izi zitha kupezeka pansi pa gawo la Admin pazomwe mungayende. Mukungoyenera kuwonjezera pazosaka zafunsira m'munda monga zikuwonetsedwa pansipa chithunzi kuti mutsatire kutsatira.

Kusaka kwa Site

  • Kufufuza Kwamasamba - Mothandizidwa ndi Tsambali Pafupipafupi, mungaphunzire mawu osakira omwe alendo agwiritsa ntchito. Malipoti awa a Khalidwe amawonetsa mayendedwe osiyanasiyana, monga kutuluka posaka, nthawi yakusaka, komanso kuzama kwakusaka. Imafufuza zonse zomwe ogwiritsa ntchito asaka mubokosi losakira tsamba lanu.
Malipoti a Khalidwe - Kufufuza Kwamasamba Mwachidule
  • Kagwiritsidwe - Gawo Lamagwiritsidwe limakuthandizani kumvetsetsa momwe bokosi losakira limakhudzira zomwe ogwiritsa ntchito akuchita. Mutha kudziwa momwe kukhala ndi bokosi lofufuzira kumakhudzira kuchuluka kwanu, kutembenuka, komanso nthawi yayitali.
Kugwiritsa Ntchito Kusaka Kwamasamba

[box type = "note" align = "aligncenter" class = "" width = "90%"]Kungopereka: Mukawona kuti kugwiritsa ntchito bokosilo ndikokwera kwambiri, ndiye kuti nthawi zonse ndikulimbikitsidwa kuti muyike bokosi losakira kuti lidziwike kwambiri kuti likuthandizireni kuchita nawo chidwi. [/ Box]

  • Sakani Zotsatira - Lipoti la Search Terms likuwonetsani mawu osakira omwe alendo amalowa mubokosi lofufuza patsamba lanu. Ikuwonetsanso kuchuluka kwa kusaka ndi kuchuluka kwakusaka komwe akutuluka.
  • Pages - Pano mudzalandira mayeso ofanana ndi lipoti la Search Terms, koma pali cholinga chowerenga masamba omwe kusaka kwamawu achinsinsi kumachokera.
Kusaka Kwamasamba - Masamba

Events

Pansi pa gawo la Zochitika zamalipoti a Khalidwe, mutha kutsata zochitika zina pa intaneti, kuphatikiza kutsitsa mafayilo, makanema, ndi kulumikizana kwakunja. Kutsata zochitika ndi njira yayitali, yovuta kumvetsetsa, koma Maupangiri a Google Developer zapangitsa kuti zikhale zosavuta kukhazikitsa ndi kuphunzira kuchokera.

  • Zochitika Mwachidule - Ripoti la Zochitika Mwachidule limafotokoza mwachidule zochitika za alendo. Idzawonetsa kuchuluka kwa zochitika ndi kufunikira kwake. Mutha kudziwa zochitika zomwe muyenera kuganizira mtsogolo kuti musinthe magwiridwe antchito.
Zochitika Mwachidule
  • Zochitika Zapamwamba - Apa muyenera kuwona kuti ndi zochitika ziti zomwe zimagwiritsidwa ntchito kwambiri ndi ogwiritsa ntchito. Kudziwa Zochitika Zapamwamba kumakuthandizani kuzindikira omwe alendo anu amawakonda kwambiri ndi ena omwe sachita chidwi nawo.
  • Pages - Ripoti la Masamba limakupatsani chidziwitso pamasamba apamwamba omwe ali ndi zochulukirapo zochezera za alendo.
Masamba a Zochitika
  • Zochitika Zimayenda - Mu gawo la Kuyenda kwa Zochitika, mutha kungotsata njira yomwe alendo amatenga kuti akalumikizane ndi chochitika.

Zochitika Zimayenda

wofalitsa

Poyamba, gawo la Wofalitsa linali kutchedwa Adsense. Mutha kuwona izi pambuyo pake yolumikiza akaunti yanu ya Google Analytics ndi AdSense. Kuchita izi kudzakuthandizani kuti muwone malipoti ofunika a Khalidwe okhudzana ndi zomwezo.

  • Chidule cha Wofalitsa - Gawo la Ofalitsa mwachidule limathandizira kudziwa kuchuluka kwa ndalama zomwe mwapeza kuchokera ku Google Adsense. Muthanso kudziwa mitengo yanu yodutsamo komanso malingaliro anu pamalo amodzi. Mwanjira imeneyi simukuyenera kuwongolera masamba a Adsense ndi Google Analytics kuti muwone zomwe mwapeza.
Chidule cha Wofalitsa
  • Masamba Ofalitsa - Pansi pa lipoti la Masamba Ofalitsa, mutha kuwona masamba omwe amapanga ndalama zambiri. Yesetsani kumvetsetsa chifukwa chake masambawa akuchita bwino kuposa ena, kuti muthe kugwiritsa ntchito njira zomwezo zosinthira masamba ena omwe akusowa.
Masamba Ofalitsa
  • Ofalitsa Olembera - Apa mutha kudziwa maulalo omwe akutanthauza omwe amayendetsa alendo kuti aone zotsatsa zanu za AdSense. Kuunikanso lipoti la Ofalitsa Olembetsa kumakupatsani mwayi woti muziyang'ana pagulu loyenera la anthu kuti akule bwino.
Ofalitsa Olembera

Zoyeserera

Gawo la Kuyesera la malipoti a Khalidwe limakuthandizani kuti muzichita zinthu zosavuta A / B kuyezetsa. Chifukwa chake, mudzatha kuwona kusiyanasiyana kwamasamba omwe amafika bwino kwambiri. Mayeserowa amakuthandizani kukulitsa tsamba lanu kuti likwaniritse zolinga zakusintha.

Kusanthula Kwatsamba

The Kusanthula Kwatsamba tsamba limakupatsani mwayi wowona masamba atsamba lanu limodzi ndi data ya Google Analytics. Mutha kudziwa madera omwe amathandizidwa kwambiri ndikuwonjezera maulalo othandizira kusintha kosintha. Zisanachitike, muyenera kukhazikitsa fayilo ya Kusanthula Kwa Tsamba la Google Chrome kukulitsa, komwe kumakupatsani mwayi wowona zenizeni zenizeni ndikudina patsamba lililonse.

Kusanthula Kwatsamba

Mawu Final

Tsopano, mukuwona momwe Google imakupatsirani chidziwitso chaulere, chatsatanetsatane chatsamba lanu chomwe mwina simunanyalanyaze. Malipoti a Google Analytics Behaeve amavumbula zakuya zokhudzana ndi momwe alendo amalumikizirana ndikuchita nawo zomwe zili patsamba lanu. Mumayamba kuwona masamba ndi zochitika zomwe zimachita bwino kwambiri ndipo ndi ziti zomwe zimafunikira kukonza. Kusuntha kwanzeru kokha kungakhale kugwiritsa ntchito malipoti a Khalidwe kuti mukwaniritse tsamba lanu ndikusintha kutembenuka kwanu.

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