Zamalonda ndi Zogulitsa

Kugulitsa Zamalonda: Anatomy of the Unboxing Experience

Ena a inu mungayang'ane izi, koma nthawi yoyamba yomwe ndidawona zodabwitsa zodzikongoletsera zinali pomwe mnzake wabwino adandigulira AppleTV. Chinali chida choyamba cha Apple chomwe ndidalandirapo ndipo zomwe zidandichitikirazo mwina zidanditsogolera kuzinthu zambiri za Apple zomwe ndili nazo pano. Chimodzi mwazinthu zodabwitsa zosawerengeka ndi MacBook Pro yanga yoyamba. Bokosilo linali labwino kwambiri ndipo MacBook idakhala bwino bwino mukamabweza zolembedwazo kuti muwone. Zinkawoneka ngati zapadera… kotero kuti ndikuyembekezera kupeza MacBook Pro yatsopano zaka zingapo zilizonse (ndachedwa tsopano).

Lemberani izi ku laputopu yomwe ndidagula chaka chatha. Sanali Windows Laptop yotsika mtengo koma ndinadabwa kwambiri atatulutsa. Anali atakulungidwa mu makatoni abulawuni pomwe Powerupply idakulungidwa mchikwama ndikulowetsedwa m'bokosi loyera, lowonda, pepala. Ngakhale laputopu inali yokongola, unboxing sinasiyiretu chilichonse m'malingaliro. Zinali zokhumudwitsa moona mtima. Choyipa chachikulu, zidandipangitsa kudzifunsa ngati kampani yomwe ili kumbuyo kwa laputopuyo imafunadi kuti isangalatse ine kapena kungosunga ndalama zochepa phukusi.

Ogwiritsa ntchito masiku ano amachotsedwa pantchito yogula ndipo akusunthira kutali ndi kukhutitsidwa komwe kumakhalapo mukamagula m'sitolo. Ichi ndichifukwa chake kuyang'ana kwambiri kumadera otsala omwe mtundu wanu umawonekera kwa makasitomala kuyenera kuyikidwa patsogolo. Kukhwimitsa zochitika zosachita nkhonya sikuyenera kunyalanyazidwa mukaganizira momwe zingakhudzire kukhutira kwa makasitomala. Ndi Jake Rheude, Kukwaniritsidwa kwa Red Stag

Tapanga zoyikapo zingapo kuti makasitomala athu aziphatikiza ndi malonda awo a e-commerce pazaka zambiri. Limodzi linali khadi losavuta lothokoza lomwe lili ndi kuchotsera komwe kumapangitsa kuti musunge bwino. Lina linali khadi logawana ndi anthu lomwe linali ndi maakaunti onse akampani ndi hashtag yogawana chithunzi cha odayi pa intaneti. Nthawi zonse kasitomala akagawana zomwe akufuna, kampaniyo idagawana nawo kudzera pawailesi yakanema. Inali njira yabwino yodziwira makasitomala awo pa intaneti komanso kugawana nawo kuti akope makasitomala atsopano.

Ndicho chimodzi mwazinthu zofunikira kwambiri Kukwaniritsidwa kwa Red Stag adagawana ngati njira yabwino kwambiri mu infographic yawo, Anatomy Yabwino Yopanda Unboxing. Akatswiri adasanthula zomwe zimakhudza kwambiri makasitomala, kuphatikiza:

  • Bokosi - bokosi lakunja lakapangidwe, tepi yolongedza, ndi bokosi lamkati.
  • Zodzaza ndi Zinthu Zolongedza - mapepala amtundu wodziwika, pepala lonyansa, ndi zinthu zokutira zolumikizidwa.
  • Mawonetsero Achuma - kuwonetsa chinthu chachikulu ndikubisa zida ndi zolembedwa.
  • Kupita Pamwamba ndi Pambuyo - kupereka kuyeserera kwaulere, kuphatikiza chobwezera, ndikulimbikitsa kugawana pagulu.
  • Kufunika Kwakuyika - onjezani cholembedwa mwakukonda kwanu, ndi zinthu zotsatsa zomwe zimatsatsa zotsatsa ndi zina zotsatsa.

Zomwe infographic imafotokoza zonsezi zimapereka upangiri wowonjezera pazovuta zomwe zimachitika, kuphatikiza mabokosi akulu akulu, mtedza wa thovu, ma phukusi ovuta, ndi tepi yofooka.

Zochitika Zabwino Zosagwirizana

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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