Zotsatsa Patsamba Lathu?

malonda patsamba loyamba

Kuzindikira ndi zenizeni. Ndakhala ndikukhulupirira izi, pamlingo wina, kuti izi ndi zoona. Lingaliro la wogwira ntchito ndichowonadi cha kampani kapena abwana omwe amagwirira ntchito. Lingaliro la msika ndi momwe katunduyo amayankhira. Lingaliro la kasitomala wanu ndi momwe kampani yanu ikuyendera bwino.

Lingaliro lakuchita bwino kwa blog ndi momwe limapangidwira bwino.

Ndikayang'ana pozungulira ukondewo, pali ena omwe osakhulupirira kupanga ndalama pabulogu yawondipo ena kuti do. Momwe ndawonera masamba onsewa amasintha masitaelo awo ndikuwonjezera zotsatsa, owerenga awo amakula monganso ndalama zawo.

Kodi mungasankhe wogulitsa malo omwe amayendetsa Cadillac kapena Kia?

N'zokayikitsa. Kuzindikira ndi zenizeni. Ngakhale tsamba langa likukula bwino, inali nthawi yoti ndichitepo kanthu kuti ndimalize gawo lotsatira. Makampani ochulukirachulukira akundiyandikira kuti adzalenge patsamba langa ndipo ndinalibe chipinda, kapena dongosolo lokwanira kutsata zotsatsa zija. Kotero - ine ndinagwira ntchito pa mutuwo.

Martech Zone Kapangidwe kazithunzi 3

Ndidagwira ntchito mosamala pamutuwu, komabe. Ndinkafuna kupereka kusungidwa kwakukulu Kwa makampani omwe amafuna kuti athandizire tsambalo, koma sindinkafuna kuchotsa zomwe zili. Mabulogu ambiri opanga ndalama omwe ndimawawona kwenikweni chotsani owerenga amapita kuzomwe zili ndi kutsatsa. Ndikukhulupirira kuti ndizovuta komanso zosafunikira. Ineyo pandekha ndimanyansidwa ndikudutsa pazotsatsa zotsatsa, chifukwa chake ndidagwiritsa ntchito lamulo lagolide ndikamatsatsa zotsatsa pa blog yanga.

Zotsatsazo ndizofanana ndi 125px pofika 125px, mulingo wabwino wotsatsa ndipo umapezeka wambiri Commission Junction ndi Dinani kawiri. Ngati malowa sakugwiritsidwa ntchito ndi omwe amakuthandizani, nditha kudzaza ndi malonda kuchokera ku imodzi mwamautumikiwa kapena ndikutsatsa kopanda kanthu.

Izi zikakukwiyitsani, ndikhulupilira kuti sinditaya mwayi wowerenga. Pulogalamu ya chakudya RSS Nthawi zambiri amakhala ndi othandizira m'modzi pansi pake, koma mumapeza zotsatsa zochepa pamenepo. Chonde dziwani kuti nthawi zonse ndimakana otsatsa. Sabata ino ndidakumana ndi munthu yemwe amafuna kuti andilipire bwino kuti ndilengeze zotsatsa. Nditachita kafukufuku (aka: Google), ndidapeza kuti amanyozedwa pa intaneti chifukwa chokhazikitsa zotsatsa ndi mapulogalamu aukazitape. Ndimawauza kuti sindingagwirizane ndi gulu lomwe limagwiritsa ntchito njira zachinyengo ngati izi.

Chomaliza chomaliza, anzanga adapitilizabe kunena za 'kukongola' pamutu wanga. Winawake anafika zoyipa za izi. Kuzindikira ndi zenizeni, kotero ndinadziwombera usiku watha ndi kamera ya MacBookPro iSight ndikuijambula pamutu. Umu ndi m'mene ambiri a inu mumandidziwira ... imvi ndikumwetulira!

23 Comments

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    Doug,

    Nthawi zambiri ndimawerenga blog yanu kudzera pa RSS, koma lero ndimayenera kuyang'ana kukonzanso.

    Hmm… kwa ine tsopano ikuwoneka yodzaza, ndipo makamaka kutsatsa kung'anima ndizovuta pakuwerenga mozama. Amayesetsa nthawi zonse kuti achotse chidwi chawo.

    Ngakhale sindikutsutsana ndikupanga ndalama pabulogu, ndimathandizira kupatsa zolemba zake. Whitespace ndi bwenzi, osati china chomwe chikuyenera kudzazidwa ndi zotsatsa.

    http://weblogtoolscollection.com/archives/2007/11/15/lessons-from-eye-tracking-studies/

    Ponena za chithunzi chanu, ndikuganiza kuti chingapindule kuchokera ku chipinda china chamdima chamagetsi (aka. Photoshop kapena china). Mitunduyi imawoneka ngati yofooka, ndipo pali china chodabwitsa kumanja, chomwe chimapangitsa nkhope yanu kuwoneka yayikulu. Komanso zikuwoneka kuti simukuyang'ana kamera, kungozimitsa pang'ono. Pamodzi ndi yoyera yoyenda mozungulira pamutu panu, izi zimakupatsani chidwi.
    Nditenganso chithunzicho ndi malaya omwe amafanana ndi mtundu wa blog yanu. Jambulani chithunzicho ndi mandala ataliatali, perekani zosiyana zina. Mwinatu kung'anima pang'ono, kuti muyambe kuyatsa m'maso mwanu.

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    Phokoso Lothokoza, Doug. Ndidakonda kuwombera kwanu kokongola, koma ndimawakondanso kuwombera kumene, zikuwonetseratu kumwetulira kwanu. Ndimakonda mtundu watsopano, inenso. Nditha kunyalanyaza zotsatsa ngati ndikufuna, kapena kuziyang'ana ngati ndikufuna, ndi momwe ziyenera kukhalira.

    Achimwemwe,
    Jules

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    Hei Doug, pepani chifukwa cha kanema mu Google feed .. * oops *

    Ndikuwona kuti muli ndi malo ena otsatsa. Kodi amapita kuti? Ndiombereni imelo mukakhala ndi mwayi.

    Ndili ndi kanema yemwe apanga LOTI ndalama zambiri kuposa Jaime's $ 70,000 pamalonda omwe amuloleza kuti apambane Next Internet Millionaire.

    Onani mukakhala ndi mwayi.

    Odala Tsiku la Turkey!

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    Wawa Doug,

    Uwu ndiye ulendo wanga woyamba kubwera kutsamba lanu kotero sindingathe kuyankhapo pamakonzedwe anu akale. Ndimakonda mawonekedwe anu atsopano, amawoneka atsopano komanso oyera popanda kutsatsa kwambiri.

    Sindikutsimikiza kuti mudzakhala ndi chithunzi chanu pa blog yanu. Ndikuganiza kuti zimapangitsa kuti zikhale zokumana nazo ngati owerenga anu atha kuwona kuti ndinu ndani.

    Ndikukhulupirira mutha kudzaza mawanga otsatsa kumanzere kumanzere posachedwa!

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    Adasintha zina zazing'ono - zina zidatengera ndemanga:

    1. Photoshopped mtundu wina mu chithunzi.
    2. Adatumiza Kutsatsa Mitengo Tsamba

    Chimodzi mwazinthu zomwe mwina simunazindikire ndikuti sindinatengere danga lililonse la blog popanga dongosolo ili.

    M'malo mwake, zomwe zilipo ndizochulukirapo. Ndangowonjezera kukula kwa mawonekedwe apano. Ndachepetsanso kukula kwa mutu kuti anthu athe kufikira zomwe zili mwachangu.

    Zikomo pondidziwitsa zomwe mukuganiza!
    Doug

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    Zingakhale zopanda tanthauzo kwa inu, koma mwanditaya ine ngati wowerenga. Ndakhala ndikudwala nthawi yayitali ndikutsatsa malonda pa intaneti komanso ma blogs ambiri ndipo ndikuganiza kuti ndi nthawi yoti ndiyambe kusiya kulumikizana ndi gawo ili la intaneti. Chifukwa chake, eya, tiwonana ndikuganiza; Ndinkasangalala kukhala pano, koma pakadali pano ndikumva kuti chithumwa chazimitsidwa ndi kuchuluka kwa zopempha zopatsa ndalama. (Ndipo, pambali, zotsatsa za Content Link ziyenera kukhala imodzi mwazotsatsa zoyipa kwambiri zomwe sizinapangidwepo)

    • 11

      Moni Myk,

      Ndikuyamikira kuti mwandiuza ndipo ndikupepesa kuti mwachoka. Sindikupempha aliyense kuti andipatse ndalama, koma sindikuganiza kuti ndi tchimo kupereka upangiri wambiri popanda phindu ndikuyesera kupanga ndalama kubulogu kuti izitha kuthekera kwathunthu.

      Ndikuganiza kuti anthu ena amaganiza kuti ndine wolemera kapena china chake kutengera kupambana kwa blog yanga. Monga bambo wopanda ana awiri, m'modzi ku koleji, ndikukutsimikizirani kuti sindine. Ndine wolimba pakati, ndilibe nyumba (pano), ndipo ndimagwira ntchito molimbika kuti ndisunge ndalama. Ngati ndingapeze madola mazana angapo kuchokera kubulogu yanga mwezi uliwonse, sizigwiritsa ntchito ndalama kutchuthi kapena magalimoto apamwamba… zikungopangitsa kuti kulipira koleji ya mwana wanga kukhale kosavuta.

      Zikomo chifukwa chokhala mozungulira nthawi yonse yomwe muli nayo!
      Doug

      • 12

        Ndikugwirizana nanu pa ichi Doug. Sindikumvetsa momwe anthu ngati Myk angayembekezere ma blogs ndi masamba ena kutsatsa zinthu zothandiza popanda kupanga ndalama zochepa.

        Ngati ndinu a John Chow ndichinthu chimodzi - wapita pang'ono pang'ono ndi zina mwanjira zake zopangira ndalama. Koma monga mukunenera mu ndemanga yanu pamwambapa ya Doug, ndinu bambo wamba (monga ine) kuyesera kuti mwana wanu apite ku koleji. Ndikumvetsetsa ndikulemekeza chikhumbo chanu chopeza ndalama zochepa kuchokera ku blog yanu. Ndi zonse zabwino zomwe mwapereka kwa owerenga anu, muyenera kulandira zochulukira.

        • 13

          Choyamba, Brandon, anthu ngati Myk - boooh.

          Ndimadzilankhulira ndekha, choncho chonde musandipangitse kuti ndiwoneke ngati ndikunena zambiri.

          Kwa zake zonse ndizomwe ndimayesera kunena. Koma mukudziwa, ndikuloledwa kusankha ma Blogs omwe ndawerenga ndi omwe sindimachita, ndikudziwitsa Douglas chifukwa chake.

          Pomaliza, sindinasankhe Wogulitsa malo amene sangandifunse ngati ndidayesapo kutsuka mkamwa, kapena ngati ndalawa soseji wokoma kwambiri pomwe amafuna kundigulitsa nyumba - koma, kachiwiri, izi ndi zokonda zanu zokha.

          (Inenso ndine bambo, ndipo pakadali pano ndekha amene ndikubweretsa ndalamazo kunyumba, chifukwa chake sindine wotsutsana ndi kupeza ndalama, ndikungokayikira kuti iyi ndiye njira yoyenera.)

          • 14

            Ndiyenera kumamatira Doug apa; mukunena kuti mukukayikira kuti kutsatsa ndi njira yoyenera yopezera ndalama kutengera zoyesayesa zazikulu za Doug mu blog yake, komabe simupereka malingaliro amtundu uliwonse wopangira ndalama. Kotero ndikukutsutsani Myk; ngati iyi sinjira yolondola nanga bwanji pouza Doug njira yomwe ndi 'yolondola', komanso yomwe ingathandizenso pachuma?

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            Mukudziwa, Mike, ndikutsutsa lingaliro loti mabulogu amayenera kukhala ndi njira zopangira ndalama nkomwe. Pepani, ndi momwe zilili ndi ine. Palibe chifukwa chotsutsira mfundoyi kwenikweni.

            Ndipo ndikhulupilira kuti sindinadziwe kuti ndikutanthauza kuti Doug asinthe china chake za ine. Iye samayenera. Ayenera kuchita zomwe akuganiza kuti ndizoyenera lake blog.

            Ndipo chimodzimodzi, ndiyenera kukhala ndi ufulu wosankha kuchikonda; kapena ayi, monga momwe ziliri pano.

            Mwinamwake ndemanga zanga zidawoneka ngati zikumuweruza, panokha. Zomwe sizomwe ndimayesera kuchita. Zowona, sindimakonda momwemo njira zopangira ndalama asamukira kutsogolo polemba mabulogu. Ndiye bwanji, ngati ndi momwe blog iyi ipitira, chabwino. Sizimene ndikufuna ndikulemba mabulogu ndipo ndikuganiza kuti ndili ndi ufulu wochita zomwe ndikumva.

            Ponena za kunditsutsa. Chabwino… tiyeni tiwone. Ndikuganiza kuti ndikofunikira kudziwa, kuti sindine m'modzi mwa anthu omwe amafuna zinthu zaulere. Sindimatsitsa nyimbo, sindimatsitsa makanema.

            Kuti anati. Ndingakonde kulipira ndalama zolembetsera blog iyi (pokhapokha ngati ili, ngati $ 300 pamwezi). Tsopano, ndikumvetsetsa kuti padzakhala gulu la anthu akufuula sizingatheke chifukwa ndi intaneti ndipo ndi yaulere.

            Inde. Ndikopulumutsa kwaulere zotsatsa zosokoneza komanso mawonekedwe a texlink pazinthu Ine sindinabwere kuno kudzakhala.

            Kodi mumakhala zotsatsa m'mabuku omwe mumawerenga?

            Sindikonda zotsatsa mu TV-Series yanga. Ndicho chifukwa chake ndimagula ma DVD. Sindimakonda kukhala pakati pa theka la ola la malonda kanema asanayambe, ndichifukwa chake ndimagula DVD.

            Ndimatero osati khulupirirani kwaulere chilichonse popanda kuwononga blog yanu ndi zotsatsa za ena.

            I am wokonzeka kugwiritsa ntchito ndalama. Ndikungodikira kuti ndizipereka mwachindunji kwa Doug mmalo modutsa "mumadina" opanda pake.

          • 17

            Myk,

            Ndikutsimikiza ndikumvetsetsa kwanu ndikuyamikira kuwona mtima kwanu. Anthu ngati Facebook ndi YouTube akayamba kupanga ndalama, ndimayamba kutambasula maso.

            Sindikunena kuti mwanjira inayake ndi 'yosiyana' chifukwa ndi blog yanga - ndikungoyang'ana kutsogolo kuti a) itha kupanga ndalama zambiri ndipo nditha kuigwiritsa ntchito! ndipo b) Ndikuganiza kuti pali malingaliro ndi ma blogs opanga ndalama kuti 'achita bwino'.

            Chomaliza chomaliza: Batani langa la "Buy Me a Starbucks" mwina landipangitsa pafupifupi $ 25 m'miyezi 6 yapitayi - kotero kuyesetsa kwanga kopeza ndalama mwanjira inayake kwakhala kopanda tanthauzo. 🙂

            Ndikukhulupirira kuti mumakhala - mudzawonjezera zambiri pazokambirana apa!

            Mwaulemu,
            Doug

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          @Myk: Mukudziwa, Mike, ndikutsutsa lingaliro loti mabulogu ayenera kukhala ndi njira zopangira ndalama. Pepani, ndi momwe zilili ndi ine. Palibe chifukwa chotsutsira mfundoyi kwenikweni.

          Sindikangana. Awa ndi malingaliro anu ndipo ndine amene ndikukhulupirira kuti muli nawo ufulu. Inde ndikuganiza kuti mukuchita zosatheka, ndipo momwemonso ndili ndi ufulu wamaganizowo, koma onsewo ndi malingaliro ndipo palibe choti angamenyane *, sichoncho? 🙂

          @Myk: Kodi pali zotsatsa m'mabuku omwe mumawerenga?

          Inde, amatchedwa “Magazini.” 🙂

          Chodabwitsa ndichakuti dzulo ndimangofufuza zotsatsa m'magazini ndikupeza kafukufuku wamagazini.org zomwe zikuwonetsa ziwerengero zonse zikuwonetsa kuti owerenga magazini ambiri amawona zotsatsa ngati gawo lofunikira m'magaziniyi, makamaka pomwe zotsatsa zimaloza kwa owerenga.

          @Sindikonda zotsatsa mu TV yanga. Ndicho chifukwa chake ndimagula ma DVD. Sindimakonda kukhala pakati pa theka la ola la malonda kanema asanayambe, ndichifukwa chake ndimagula DVD.

          Mukufanizira maapulo ndi malalanje m'njira zambiri. Ndikukuwuzani kuti musakonde zotsatsa chifukwa chongofuna kuti musawakonde, koma anthu ambiri sawakonda, monga ine, chifukwa zotsatsa pa TV zimakakamira nthawi yawo. Zotsatsa zama bulogu ndizocheperako kuposa izi ndipo (kupatula zotsatsa zomwe zikuchitika) sizimawononga nthawi ya anthu, kupatula anthu omwe amasankha kuthera nthawi yawo kuzikumbukira. '-)

          @Myk: Sindimakhulupirira zonse zaulere pamtengo wowononga blog yanu ndi zotsatsa za ena.

          Chabwino pamabulogu ambiri: "Kupatula apo Mayi Lincoln, ndimasewera bwanji?"

          @Myk: Ndine wokonzeka kugwiritsa ntchito ndalama. Ndikungodalira kuti ndizipereka kwa Doug m'malo modutsa mumdima? Dinani njira?.

          Ndikulingalira kuti muli ochepa kwambiri. Ngati sichoncho, kungakhale koyenera kuti Doug ndi olemba mabulogu ena apange zida zofunikira kuti zithandizire njirayi, koma iyenera kukhala njira chifukwa opitilira 90% sangapereke. Ndikukayika kuti pali anthu okwanira omwe angapangitse kuti ntchitoyi ikhale yopindulitsa, koma ndikhoza kukhala ndikulakwitsa ndipo sindingadziike ndekha kuti nditseke china chomwe wina akufuna.

          @Myk: Zowona, sindimakonda momwe njira zopezera ndalama zapita patsogolo polemba mabulogu. Ndiye bwanji, ngati ndi momwe blog iyi ipitira, chabwino. Si zomwe ndikufuna kubulogu ndipo ndikuganiza kuti ndili ndi ufulu wochita zomwe ndikumva… .Ndikadakhala wokondwa kulipira ndalama zolembetsa ku blog iyi (pokhapokha ngati ili, ngati $ 300 pamwezi). Tsopano, ndikumvetsetsa kuti padzakhala gulu la anthu omwe sakuwa mwa njira iliyonse chifukwa ndi intaneti ndipo ndi yaulere.

          Muli ndi ufulu wonse kuti muchitepo kanthu pamalingaliro anu, bola ngati zochita zanu ndizololedwa! (mwachitsanzo, kuwombera nyumba ya Doug sikungakhale njira yoyenera kuchitira izi, inde. as Koma ngati munthu amene amakonda kuphunzira zaumunthu ndimaona kuti mumamvadi. za china chake chomwe chimasintha ndipo tsopano ndizomwe zasintha simukuzikonda ngakhale kuti zikhale momwe zimayambira sizowona.

          Mbiri ili ndi zitsanzo zambiri za omwe sanasinthidwe, ndipo onse amakhala mawu am'munsi m'mbiri. Mwachitsanzo, pali omwe amadana ndi ma CD chifukwa amakonda vinyl, koma kusakhutira kwawo sikunalepheretse kusintha kwa nyimbo zomwe zili ndi ma digito. Similary omwe amadana ndi kutsatsa pamabulogu sangapangitse mabulogu kuti abwerere kwaulere; kulemba mabulogu ndizovuta kwambiri kuti muchite bwino (ndikudziwa, ndayesera ndipo sindichita bwino!) kuti anthu azikhala ndi chilimbikitso chachuma kuti achite bwino. Ndipo popatsidwa zosankha zina zonse zomwe owerenga amakhala nazo, mitundu yolembetsa sigwira ntchito koma mitundu yotsatsa imagwira. Ngakhale New York Times yasunthira kutsatsa; NYT idapeza kuti chidwi chinali chamtengo wapatali kuposa chitetezo: http://www.mikeschinkel.com/blog/attentionhasbecomeworthmorethanprotection/ (Koma mwina simukufuna kutsatira izi chifukwa ndili ndi zotsatsa patsamba.)

          Komabe, mfundo yanga pamfundo yanga ndikuti kusakonda kwanu malonda kumangokukhudzani (ndi iwo omwe ali ndi malingaliro ofanana) ndipo kumakukhudzani; IOW ndiwe amene umamasuka kumalingaliro omwe mwasankha kukhala nawo. Pali mwambi wachikale woti “Munthu adakodwa ndi mimbulu. Anaganizira za gwero lake ndipo anayamba ntchito yake. ” Mutha kuthana ndi zotsatsa pamabulogu ndikudziyambitsa mavuto, kapena mutha kungozilandira.

          Munati "Osatsutsana ndi mfundoyi" ndiye kuti mwina mukuganiza kuti ndikutsutsana ndi mfundoyi koma ayi. Ndikulankhula zakukhumudwitsidwa ndi china chake chomwe chasintha ndipo sichingasinthe kukhala njira yakale komanso momwe zimangochepetsera moyo wamunthu amene wakhumudwitsidwa. Chifukwa chake, mwachidule, ngati muphunzira kuvomereza kusinthaku, mudzakhala munthu wosangalala.

          FWIW.

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    SEKANI! Cholemba chanu chimamveka ngati chanu chikuyesera kufotokoza zifukwa zanu mopambanitsa! '-) Kupanga gawo lalikulu chonchi kumangotipangitsa kuzindikira izi. Ingochitani ndikupitirira. Ngati anthu akufuna kuluma za izi, ndiye vuto lawo.

    BTW, ndibwino kuti ndigwiritse ntchito kampani ya Kia ngati wothandizila kugulitsa nyumba; Ndikuwona kuti ali ndi mwayi wabwino wokhala amakhalidwe abwino. Kuphatikiza apo, ndani amene amayendetsa Cadillac lero ali ndi kalasi iliyonse? Izi ndizopatula Kate Walsh… '-)

    • 22

      Mwamtheradi, Mike. Ndithudi ndimafuna kutsimikizira zotsatsa - m'mbuyomu ndinkadzudzula anthu omwe amatsatsa malonda patsamba lawo lonse. Ndidachita, komabe, ndimasamala pakhazikitsidwe pamutuwu.

      Sindikuganiza kuti pali ubale pakati pa phindu ndi machitidwe - ndipo ndimakonda CTS yatsopano ndipo ndingakonde kuyendetsa imodzi ... koma zitenga zaka zingapo ndisanawononge ndalama pagalimoto yabwino - ngati zingachitike.

      🙂

  12. 23

    Pepani, ndikutanthauza "perekani zifukwa”Osati"zifukwa'... (Doh! 🙂

    Ponena za phindu ndi machitidwe, mwina ndimangotumiza malingaliro anga okhudzana ndi "tsitsi labuluu ku Cadillac”Zochulukirapo (mawu otengedwa kuchokera kumalo otsatsa pawailesi yakomweko okhudza ogulitsa nyumba.)

    Komabe, blog yayikulu (kupatula izi '-p)

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