Maphunziro Ogulitsa ndi Kutsatsa

Momwe Otsatsa Amayendetsera Zowopsa

Palibe tsiku lomwe limadutsa pomwe sitikuthandizira makasitomala athu kuthana ndi zoopsa. Ngakhale m'kampani yathu, tikulinganiza zoopsa ndi mphotho za kuphatikiza komwe tamaliza kumene.

  • Kodi timayika ndalama pakupanga chidacho ndikuchitengera kumsika?
  • Kapena kodi timagwiritsa ntchito zinthu zimenezi pakukula kopitirizabe kwa zopereka zathu zamakono?

Izi ndi zisankho zovuta kupatsidwa zinthu zomwe zili ndi malire komanso mphamvu yomwe tili nayo. Sitikufuna kuphonya mwayi womwe waperekedwa kwa ife kuti tikulitse bizinesi yathu…komanso sitingathe kuyika ndalama zathu komanso makasitomala athu pachiwopsezo. Osanenanso zakusowa chidaliro komwe tikukuwona pachuma chonse!

Anthu, Njira, ndi Mapulatifomu

Kuwongolera bwino kwa chiwopsezo cha malonda kumakhudza mayendedwe a anthu, njira, ndi nsanja. Chilichonse mwazinthu izi chimakhala ndi gawo lofunikira pakuzindikiritsa, kuwunika, ndi kuchepetsa zoopsa zomwe zingachitike chifukwa cha kutsatsa. Kumvetsetsa kudalirana pakati pa zinthuzi kungayambitse njira yabwino yoyendetsera ngozi zamalonda.

  1. anthu; Luso mkati mwa gulu lanu lazamalonda ndi anzanu akunja, kuphatikiza luso lawo, luso lawo, ndi ukatswiri wawo, zimakhudza kwambiri luso lanu lozindikira ndikuthana ndi zoopsa zomwe zingachitike. Gulu losiyanasiyana komanso lodziwa zambiri litha kubweretsa malingaliro osiyanasiyana patebulo, kupangitsa kuwunika kowonjezereka kwa zoopsa komanso kupanga zisankho kodziwa bwino. Utsogoleri wamphamvu ndi kulankhulana mogwira mtima pakati pa mamembala a gulu ndi m'madipatimenti onse ndizofunikiranso kulimbikitsa chikhalidwe chodziwitsa anthu za chiopsezo ndi kuyang'anira zoopsa.
  2. Zotsatira: Kukhazikitsa njira zoyendetsera ngozi ndikofunikira kuti pakhale njira yokhazikika komanso yokhazikika yodziwira, kuyesa, ndi kuthana ndi zoopsa. Njirazi zingaphatikizepo kuwunika kwachiwopsezo nthawi zonse, kuyang'anira zizindikiro zazikulu zogwirira ntchito, ndikuwunika kosalekeza kwa zomwe zikuchitika pamsika ndi zomwe akuchita nawo mpikisano. Pogwiritsa ntchito njira zodziwika bwino, bungwe lanu likhoza kupanga ndondomeko yopititsira patsogolo ndikusintha mosalekeza poyang'ana zoopsa zomwe zikuchitika kapena kusintha kwa msika.
  3. Ma pulatifomu: Mapulatifomu ndi zida zomwe zimagwiritsidwa ntchito pakutsatsa kwanu zitha kukhalanso ndi gawo lalikulu pakuwongolera ngozi zamalonda. Kugwiritsa ntchito nsanja zoyendetsedwa ndi data pazowunikira zamalonda, kuzindikira kwamakasitomala, komanso kuyeza magwiridwe antchito kungathandize kuzindikira zoopsa zomwe zingachitike komanso mwayi wabwino kwambiri. Kuphatikiza apo, nsanja zodzitchinjiriza zotsatsa zitha kuthandizira kuwongolera njira zotsatsa, kuchepetsa kuthekera kwa zolakwika ndikuwonetsetsa kuti njira zowongolera ziwopsezo zikuyenda bwino. Kuphatikiza nsanja izi ndi machitidwe ena abizinesi, monga CRM or ERP machitidwe, atha kupititsa patsogolo kasamalidwe ka ziwopsezo popereka malingaliro athunthu a momwe bungwe lanu likugwirira ntchito komanso zovuta zomwe zingachitike.

Mwa kuphatikiza bwino anthu, njira, ndi nsanja, bungwe lanu litha kupanga njira yolimba yowongolera zoopsa zomwe zimatha kuthana ndi zoopsa zomwe zingachitike ndikupezerapo mwayi pamipata yomwe ikubwera. Njirayi ingathandize kuchepetsa kuopsa kwa kuopsa kwa malonda pa bizinesi yanu ndikuwonjezera mwayi wokwaniritsa zolinga zanu zamalonda.

Zowopsa Pakutsatsa

Kwa ogulitsa, pali zinthu zambiri zomwe zingakhudze kupambana kapena kulephera kwa njira yotsatsa kupitilira nthawi, kusintha kwachuma, komanso mpikisano. Zina mwa zinthuzi ndi izi:

  1. Talente: Maluso, luso, ndi ukadaulo wa gulu lanu lazamalonda zitha kukhudza kwambiri ntchito yanu yotsatsa.
  2. Nthawi: momwe mungayendetsere malonda anu molingana ndi momwe msika ukuyendera, machitidwe a ogula, ndi moyo wazinthu zamalonda. Kusunga nthawi moyenera kungapereke mwayi wopikisana pogwiritsa ntchito mwayi, monga kukhazikitsidwa kwa zinthu, mayendedwe a nyengo, kapena kusintha kwa msika.
  3. Technology: Kodi tili ndi ukadaulo woyenera womwe ungatithandize kuchita, kupanga, kupereka lipoti, ndi kukhathamiritsa njira zathu zotsatsira? Kodi pali chitukuko kapena ndalama za chipani chachitatu zomwe tingapange zomwe zingawonjezere mwayi wathu wochita bwino?
  4. Economy: Zinthu zomwe zimakhudza nyengo yonse yazachuma, kuphatikiza kukwera kwa mitengo, chiwongola dzanja, chidaliro cha ogula, ndi kukula kwachuma. Zosinthazi zitha kukhudza mwachindunji mphamvu zogulira ogula ndi machitidwe, kuwapangitsa kukhala ofunikira popanga njira yotsatsira.
  5. mpikisano: Opikisana nawo amatha kukhudza njira yanu yotsatsira popereka zinthu kapena ntchito zofananira, kuyang'ana anthu omwewo, kapena kugwiritsa ntchito njira zotsatsira zomwezo. Kumvetsetsa bwino za mpikisano wanu kungakuthandizeni kuzindikira mipata yosiyanitsira, kupanga malingaliro amtengo wapatali, ndikuyembekeza ziwopsezo zomwe zingayambitse mpikisano.
  6. omvera chandamale: Otsatira omwe akufotokozedwa bwino ndi ofunika kwambiri kuti apambane njira iliyonse yotsatsa malonda. Kusamvetsetsa kapena kunyalanyaza zosowa, zokonda, ndi machitidwe a omvera anu omwe mukuwafuna kungayambitse kutsatsa kopanda phindu.
  7. Kufunika kwamtengo: Malingaliro amtengo wapatali ndi kuphatikiza kwapadera kwa mawonekedwe, mapindu, ndi mitengo yomwe imasiyanitsa malonda kapena ntchito yanu ndi omwe akupikisana nawo. Malingaliro ofooka kapena osadziwika bwino angapangitse kuti zikhale zovuta kuti malonda anu agwirizane ndi omvera anu.
  8. Njira zotsatsa: Kusankha njira zotsatsira zoyenera kuti mufikire omvera anu ndikofunikira. Kupambana kwa njira yanu yotsatsira kungakhudzidwe ndi mphamvu ya mayendedwe omwe mumagwiritsa ntchito, monga malo ochezera a pa Intaneti, maimelo, kutsatsa kwazinthu, kapena kutsatsa kolipira.
  9. Mauthenga ndi kupanga: Kutumizirana mauthenga ndi luso lazogulitsa zanu ziyenera kugwirizana ndi omvera anu ndikufotokozera bwino zomwe mukufuna. Kutumizirana mameseji kolakwika kapena zowoneka zosasangalatsa zimatha kupangitsa kuti anthu omwe angakhale makasitomala asakhale ndi chidwi kapena chidwi.
  10. Bajeti ndi kugawa zinthu: Kukhala ndi bajeti yokwanira komanso kugawa zinthu moyenera ndikofunikira kuti mupambane njira yanu yotsatsa. Kusakwanira kwa ndalama kapena kusamalidwa bwino kwa zinthu kungalepheretse kugwira ntchito ndi kukhudzidwa kwa malonda anu.
  11. Kusasinthika kwamtundu: Njira yotsatsira yopambana imafuna kuphatikiza ndi kusasinthika kwa mauthenga ndi chizindikiro panjira zonse zotsatsa. Kusagwirizana kapena kusagwirizana pakutsatsa kumatha kusokoneza omvera anu ndikuchepetsa uthenga wamtundu wanu.
  12. Analytics ndi muyeso: Kutha kuyeza ndikuwunika momwe ntchito yanu ikugwirira ntchito ndikofunikira kuti muzindikire zomwe zimagwira ntchito ndi zomwe sizigwira. Kupanda kusanthula koyenera ndi kuyeza kungapangitse kukhala kovuta kukhathamiritsa njira yanu yotsatsa ndikukwaniritsa zomwe mukufuna.
  13. Kusinthasintha ndi luso: Kutha kusintha ndikusintha njira yanu yotsatsa potengera kusintha kwa msika, zomwe zikubwera, kapena zidziwitso zatsopano ndizofunikira kuti muchite bwino kwanthawi yayitali. Njira zotsatsa zokhazikika kapena zachikale zingayambitse kuchepa kwa magwiridwe antchito ndi zotsatira.
  14. Kugwirizana kwa bungwe: Kupambana kwa njira yamalonda kungakhudzidwe ndi mlingo wa chithandizo ndi mgwirizano kuchokera ku madipatimenti ena mkati mwa bungwe lanu. Kusayenderana pakati pa malonda ndi ntchito zina, monga kugulitsa kapena kupanga zinthu, kungalepheretse kuchita bwino kwa zoyesayesa zanu zamalonda.
  15. Zinthu zakunja:
    Zinthu zomwe simungathe kuzilamulira, monga kusintha kwa malamulo, kupita patsogolo kwaukadaulo, kapena kusintha kwa chikhalidwe cha anthu, zitha kukhudzanso kupambana kapena kulephera kwa njira yanu yotsatsira. Kudziwa izi ndikusintha njira yanu moyenera ndikofunikira kuti mukhalebe opikisana komanso oyenera.

Eya… ameneyo si mndandanda wawung'ono. Koma ndi imodzi yomwe otsatsa amakumana nayo tsiku lililonse kuti apititse patsogolo zotsatira zamabizinesi omwe makasitomala athu akupeza ndikukulitsa ndalama zawo pakufunsira kwathu komanso kupereka zilolezo papulatifomu.

Kuchepetsa Ziwopsezo

Kuunikira ukadaulo kapena njira yatsopano yotsatsira zitha kukhala kukhazikika pakati pa kugwiritsa ntchito mwayi womwe ungakhalepo ndikuchepetsa zoopsa zomwe zingachitike. Nazi njira zina zomwe muyenera kuziganizira poyesa kulera mwana:

  1. Kafukufuku ndi kusamalitsa: Yambani ndikufufuza zaukadaulo kapena sing'anga bwino. Mvetserani mbali zake, mphamvu zake, maubwino ake, ndi malire ake. Fufuzani kampani yomwe ili kumbuyo kwaukadaulo, mbiri yake, ndalama, ndi mbiri ya msika. Gwirizanitsani zinthu zanu zamkati (bajeti, talente, nthawi) ndi ukadaulo kuti muwonetsetse kuti ndizoyenera gulu lanu.
  2. Dziwani zolinga zanu: Fotokozani zolinga zanu zamalonda ndikuwona momwe ukadaulo watsopano kapena sing'anga ingakuthandizireni kukwaniritsa zolingazo. Dziwani ngati ukadaulo ukugwirizana ndi omvera anu, zomwe zikuchitika mumakampani, ndi njira zonse zotsatsira.
  3. Unikani malo ampikisano: Onani momwe omwe akupikisana nawo akugwiritsira ntchito (kapena osagwiritsa ntchito) ukadaulo kapena sing'anga. Ngati akutengera kale, ganizirani ngati mungathe kudzisiyanitsa nokha kapena kupereka yankho labwino. Ngati sichoncho, yang'anani mwayi woyambira woyamba.
  4. Woyendetsa ndi kuyesa: Musanadzipereke kwathunthu, yambitsani ntchito zoyesa kapena kuyesa pang'ono kuti mutsimikizire kuti ukadaulo umagwira ntchito bwino komanso kuti ukugwirizana ndi njira yanu yotsatsira. Izi zikuthandizani kumvetsetsa zomwe zingakhudze omvera anu ndikuwongolera njira yanu.
  5. Kuwerengera ROI: Unikani phindu lomwe lingakhalepo pazachuma (ROI) kugwiritsa ntchito ukadaulo, kuphatikizira kupulumutsa mtengo, kuwonjezereka kofikira, ndi kusinthika kwamitengo. Fananizani ROI yomwe ingakhalepo ndi zoopsa zomwe zimagwirizanitsidwa ndi teknoloji ikulephera.
  6. Kupanga dongosolo langozi: Konzani dongosolo la momwe mungayendetsere zinthu ngati ukadaulo walephera kapena supereka zotsatira zomwe zikuyembekezeka. Izi zitha kuphatikizira njira zina zotsatsa, kugawanso zothandizira, kapena kupita kuukadaulo wina.
  7. Kuyang'anira ndikusintha: Yang'anirani mosalekeza momwe ukadaulo umagwirira ntchito, malingaliro a ogwiritsa ntchito, komanso momwe msika ukuyendera. Khalani okonzeka kusintha njira yanu yotsatsira ngati ukadaulo sukwaniritsa zomwe mukuyembekezera kapena mwayi watsopano ukabuka.
  8. Yambani pang'ono ndikukulitsa: Ngati luso lamakono likuwoneka kuti likuyenda bwino, pang'onopang'ono muwonjezere ndalama zanu momwemo. Mwanjira iyi, mutha kuchepetsa chiwopsezo chanu mukamagwiritsa ntchito mwayi womwe umapereka.

Potsatira izi, mutha kuwunika mosamalitsa kukhazikitsidwa kwaukadaulo kapena njira yatsopano yotsatsa pomwe mukuchepetsa zoopsa zomwe zingachitike.

Zowonongeka Zowopsa

Pali magawo angapo omwe akatswiri azamalonda angagwiritse ntchito kuyesa, kuyang'anira, ndi kuthana ndi zoopsa zomwe zimakhudzana ndi njira zawo zotsatsira digito. Nazi zina mwazinthu zodziwika bwino komanso zothandiza:

  1. Kusanthula kwa SWOT: The SWOT chimango chimathandiza otsatsa kusanthula mphamvu zawo, zofooka zawo, mwayi wawo, ndi ziwopsezo. Pozindikira zinthu izi, akatswiri azamalonda amatha kumvetsetsa kuopsa kokhudzana ndi njira zawo ndikupanga zisankho zodziwika bwino.
  2. TOWS Matrix: The ZOTHANDIZA matrix ndikuwonjezera kwa kusanthula kwa SWOT komwe kumayang'ana pakupanga njira pofananiza mphamvu ndi zofooka ndi mwayi ndi zowopseza. Dongosololi limalola otsatsa kuti afufuze njira zosiyanasiyana zamaluso ndikuwongolera zoopsa bwino.
  3. PESTLE Analysis: PESTLE imayimira Ndale, Economic, Social, Technological, Legal, and Environmental factor. Dongosololi limathandiza otsatsa kuwunika zinthu zakunja zomwe zingakhudze njira zawo zotsatsira digito ndikuzindikira zoopsa zomwe zingachitike.
  4. Risk Matrix: Matrix owopsa ndi chida chowonetsera chomwe chimagwiritsidwa ntchito powunika kuthekera komanso kukhudzidwa kwa zoopsa zomwe zingachitike. Zimathandizira ogulitsa kuwona ndikuyika patsogolo zoopsa zomwe zingachitike potengera kuuma kwawo, zomwe zimawathandiza kuziwongolera ndikuzichepetsa bwino.
  5. OODA Loop: The OODA framework imayimira Observe, Orient, Decide, and Act, ndipo imathandizira otsatsa kuwunika mosalekeza njira zawo zotsatsira digito, kuzindikira zoopsa, ndikusintha munthawi yeniyeni.
  6. Njira Zolephera ndi Kusanthula Zotsatira: Mtengo wa FMEA ndi njira yomwe imagwiritsidwa ntchito kuzindikira zolephera zomwe zingachitike m'dongosolo, zogulitsa, kapena njira ndikuwunika zotsatira zake. Pakutsatsa kwa digito, FMEA ingagwiritsidwe ntchito kuwunika zoopsa zomwe zingachitike komanso momwe zimakhudzira njira yonse yotsatsa.
  7. Kukonzekera Zochitika: Kukonzekera kwa zochitika kumaphatikizapo kupanga zochitika zosiyanasiyana zamtsogolo ndikuwunika momwe zingakhudzire njira zotsatsira digito. Njirayi imathandizira akatswiri azamalonda kuyembekezera zoopsa zomwe zingachitike ndikupanga mapulani azadzidzidzi.

Pogwiritsa ntchito machitidwewa, akatswiri azamalonda amatha kuwunika bwino, kuyang'anira, ndikugonjetsa zoopsa munjira zawo zotsatsira digito. Kuphatikiza apo, ndikofunikira nthawi zonse kuyang'anira ndikusintha njira kutengera zidziwitso zatsopano, deta, ndi zosintha pamsika.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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