Kutsatsa UkadauloMarketing okhutiraKutsatsa kwa Imelo & ZodzichitiraInfographics Yotsatsa

Kodi Kutsatsa Kwa Mapulogalamu Kumagula Mbiri Yanu?

Kupanga ndalama pakasindikiza sikophweka momwe kumawonekera. Yang'anani mwatsatanetsatane buku lililonse lalikulu ndipo mupeza zosokoneza khumi ndi ziwiri zomwe zimapempha owerenga kuti achoke. Ndipo nthawi zambiri amatero. Komabe, kupanga ndalama ndichinthu choyenera. Kondani kapena musakonde, ndiyenera kulipira ngongole kuzungulira pano kotero ndiyenera kulinganiza bwino zothandizira ndi zotsatsa mosamala.

Dera limodzi lomwe timafuna kukonza ndalama linali patsamba lathu la imelo. Tsopano tikupereka zotsatsa zonse komanso mapepala oyera omwe amatithandizira. Ndine wokondwa kwambiri ndi azizungu - omwe amasankhidwa ndi injini yomwe tidamanga kuti tiwonetsetse kuti ikugwirizana ndi zomwe tikupanga. Kutsatsa kwa imelo, komabe, ndizokhumudwitsa kwambiri. Ngakhale ndikudandaula ku kampani kangapo, nkhani zanga zimakhala ndi anthu ambiri ubweya wa tsitsi malonda. Ndiowopsa kwathunthu ... nthawi zambiri amapita ndi mphatso yojambulidwa ya gal kapena anyamata ena ochokera kumutu mpaka tsitsi lonse.

Kampaniyo idanditsimikizira kuti zotsatsa zimasinthika pakapita kanthawi kutengera kudina, pomwe zikanakhala zabwino kwa omwe akulembetsa. Izi sizinachitike, ndiye ndili kukoka zotsatsa m'masabata angapo otsatira. Ndinagwira ntchito molimbika kuti ndikhale ndi olembetsa omwe ali ovomerezeka pazomwe timapereka, ndipo kutaya mwayi wotsatsa sikofunika ndalama zochepa zomwe timapanga kuchokera pakupanga ndalama. Ndikusunthira kwa wogulitsa yemwe amapereka magawo azinthu zodzipangira okha, zovomerezeka, ndikulemba mndandanda. Ndikudziwa kuti sindikhala ndi ndalama zambiri posankha zotsatsa pamanja, koma sindiyeneranso kuchotsera omwe akundilembetsa omwe andipatsa chilolezo cholowa mu bokosi lawo.

Siine ndekha amene ndili ndi vutoli. Chief Marketing Officer (CMO) Council yatulutsa lipoti lero lomwe likukhudzana ndi mitu yoyenera. Imakayikira zabwino ndi zolakwika pamsika wotsatsa wotsatsa $ 40 biliyoni, makamaka kuwopsa kwa zotsatsa zama digito zomwe zikuwonekera pambali pazomwe zili zosayenera. Ripotilo, Kutetezedwa Kwama Brand Ku Matenda Omwe Amapezeka Pama digito: Kuteteza Mbiri Ya Brand Kudzera Kusankhidwa Kwa Ad Channel, apeza kuti 72% ya otsatsa malonda omwe akuchita nawo kugula mapulogalamu ali ndi nkhawa ndi kukhulupirika kwamakampani ndikuwongolera pakuwonetsa kwama digito

Tsitsani Kutetezedwa Kwama Brand ku Digital Infection

Osangokhala ofalitsa omwe ali ndi nkhawa, komanso otsatsa malonda omwe akukhudzidwa kwambiri kumene malonda awo akuyikidwa. Pafupifupi theka la omwe amafunsidwa kutsatsa amafotokoza zovuta zakomwe kutsatsa kwa digito kumawonedwa ndi motani, ndipo kotala akuti ali ndi zitsanzo zenizeni zakomwe kutsatsa kwawo kwa digito kunathandizira kapena kuphatikizira zokhumudwitsa kapena zosokoneza.

Kafukufukuyu adapangidwa kuti awunikire momwe zotsatsira zamagetsi zimakhudzira malingaliro a ogula ndi cholinga chogula. Chimodzi mwazinthu zomwe adapeza kwa miyezi itatu zidayang'ana chitetezo cha mtundu wa digito kuchokera kwa ogula ndikuwona kuti ogula akulanga ngakhale malonda omwe angawakonde ngati sagwiritsa ntchito nsanja zodalirika kapena kutengapo gawo lothandizira kuwongolera kukhulupirika kwamomwe akutsatsa. Zotsatira zakufufuza komwe kumayang'aniridwa ndi ogula - kotchedwa "Momwe Amakondera Mafani Okwiya" - akupitilizabe kuwulula kuti pafupifupi theka la omwe anafunsidwa adanena kuti angaganizirenso kugula kuchokera ku kampani kapena anganyanyalitse katunduyo akakumana ndi zotsatsa zamtunduwu pambali pazama digito zomwe zimakhumudwitsa kapena anawasiyanitsa.

Trust idatulukanso ngati nkhani yayikulu kwa ogula pomwe, ngakhale amapereka mauthenga achiwiri otsatsa kwambiri, zanema zanenedweratu kuti ndizodalirika kwambiri pazanema zisanu zabwino kwambiri. Makasitomala ambiri (63%) ati amayankha motsatsa malonda omwewo akawapeza m'malo atolankhani okhazikika komanso odalirika. Kuti ayankhe kuyitanidwa kwachikhulupiliro, otsatsa akukonzekera kuyankha mwa kulimbikitsa malangizo ndi miyezo yomwe ingapangitse kutsatsa komwe kungapite patsogolo.

Kafukufukuyu wochokera ku CMO Council atsimikizira zomwe tidachita ngati bungwe lazamalonda padziko lonse lapansi kuti titeteze mtundu wathu ku zotsatira zoyipa zomwe zingabwere chifukwa chotsatsa malonda mu mapulogalamu, "akufotokoza a Suzi Watford, Wachiwiri kwa Wachiwiri kwa Purezidenti ndi Chief Marketing Officer wa The Wall Street Journal. Pofuna kuthana ndi ziwopsezo zomwe zili mu digito yotsatsa malonda, tabweretsa makanema athu ndikugula ntchito m'nyumba kuti tiwongolere nthawi komanso komwe ogula awone uthenga wathu wamalonda. Kusunga kudalirika ndikudalirika ndizofunikira kwambiri ku mtundu wa Dow Jones, ndipo tikufuna kuyang'ananso pamachitidwe athu otsatsa omwe atolankhani athu amachita pofotokoza.

Otsatsa akudzipereka kuchitapo kanthu moyenera kuti awonetsetse kuyika kwamalo otsatsa ndi digito m'malo otetezeka komanso odziwika bwino, ndipo amawona izi ngati chofunikira kasitomala watsopano. Nkhani zomwe zalembedwa ndi tsamba 63 la CMO Council / Dow Jones lipoti lofufuza ndi:

  • Mulingo wa wotsogolera wotsatsa chidwi ndi nkhawa zokhudzana ndi zotsatsa zama digito zimasokonekera
  • Mapulani ndi zolinga ku tetezani ndi kuteteza umphumphu wa mtundu muma njira otsatsira digito
  • Kufunika ndi kufunika kwa okhutira ndi njira kutsatsa kutsatsa mogwira mtima komanso kutumiza uthenga
  • Miyeso yovulaza kapena zotsatira zake pamtundu wokhudzana ndi zotsutsa
  • Kukula ndi chikhalidwe cha kunyengerera mtundu m'mapulogalamu otsatsa pa intaneti
  • Njira zabwino kwambiri zowonetsetsa mtundu umphumphu mu pulogalamu yotsatsa imagula
  • Kugwiritsa ntchito kutsatsa kwadijito sayansi kuti ipange zazikulu kutsata mtundu ndi kuyankha
  • Ogula ndi mabizinesi malingaliro ndi malingaliro a wogula kusindikiza kolakwika m'malo osungira anthu
  • Zotsatira pa Kugawa ndi kuwunika Njira zanema, kusankha, kugwiritsa ntchito ndi kugula
  • Mulingo wokhutira ndi kutsatsa kwa digito, zachuma, magwiridwe antchito komanso kuwonekera poyera

Nayi infographic yochokera ku CMO Council, Yakwana Nthawi Yokambirana Za Kukhulupirirana, zomwe zimalankhula pakukhudzidwa kwa kudalirika komanso kutsatsa kwamapulogalamu.

Yakwana Nthawi Yokambirana Za Kukhulupirirana

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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