Mavuto Otsatsa Ogulitsa, Ogulitsa, ndi Akuluakulu (Malangizo + a Data +)

Zovuta Zotsatsa za Otsatsa, Ogulitsa, ndi Akuluakulu

Marketing Automation yakhala ikugwiritsidwa ntchito ndi mabungwe akuluakulu kuyambira pomwe idakhazikika. Zodabwitsazi zidawonekera pakukonda kwamalonda m'njira zingapo. Mayankho oyamba anali (ndipo makamaka akadali) olimba, owoneka bwino, ndipo chifukwa chake anali ovuta komanso okwera mtengo. Zonsezi zidapangitsa kuti makampani ang'onoang'ono azivutika kugwiritsa ntchito njira zotsatsira. Ngakhale bizinesi yaying'ono itakwanitsa kutsatsa pulogalamu yotsatsa, zimakhala zovuta kuti apeze phindu lenileni.

Izi zidandivutitsa chifukwa mabizinesi ang'onoang'ono omwe ali ndi zochepa amathandizadi atagwiritsa ntchito zotsatsa zokha. Kugwiritsa ntchito njira zowongolera kumatha kukulitsa zokolola komanso chifukwa chake zimapeza ndalama zambiri. Tsoka ilo, mayankho ambiri apano sanakhudzidwe kwenikweni ndi mabizinesi ang'onoang'ono.

Chifukwa chake, monga wogulitsa pakampani yama SaaS yotsatsa maimelo, ndimamva ngati inali ntchito yanga kudziwa zomwe otsatsa amavutika nazo. Ndinachita izi pofufuza akatswiri oposa 130 omwe akugwira ntchito yotsatsa.

Koma ndimamva ngati sizokwanira. Ndinkafuna kugawana chidziwitso chonsechi ndi zidziwitso kotero ndidapanga fayilo ya nkhani yozungulira ndipo adalemba lipoti lamasamba 55 lodzaza ndi zambiri kugawana zomwe ndapeza ndi dziko lapansi. Nkhaniyi ikuwonetsa zina mwazofunikira ndi zomwe lipotilo lapeza. Kuphatikiza apo, ndasankha upangiri wabwino kwambiri wotsatsa wotsatsa womwe waperekedwa ndi akatswiri pakafukufuku wanga.

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Lipoti la Zovuta Zotsatsa Mwachidule

Tiyeni tikambirane pang'ono za kugawa kukula kwamakampani, malo omwe adayankha ndi mafakitale omwe akugwirapo ntchito. Izi ziziika zonse zomwe zikubwera mtsogolo.

  • Makampani Makampani - Pakafukufuku wanga, 90% ya omwe adayankha adachokera kumakampani omwe ali ndi antchito 50 kapena ochepera. Izi zikutanthauza kuti mabizinesi ang'onoang'ono ndi ang'ono akuyimiridwa kwambiri. Tiyeni tiwononge izi pang'ono. Oposa theka la omwe anafunsidwa (57%) amagwira ntchito m'makampani omwe ali ndi antchito 2-10. Mayankho achisanu (20%) adachokera kumakampani omwe ali ndi antchito 11-50. Kutumiza kwa 17 (13%) kudachokera kwa solopreneurs.
  • Maudindo - Malingaliro ambiri (38%) adachokera kwa akatswiri omwe akugwira ntchito mu Kukula kwamakampani monga Kutsatsa ndi Kugulitsa. 31% ya omwe adayankha mu kafukufuku wathu ndi eni mabizinesi. Kotala la omwe atenga nawo mbali (25%) ndi ma CEO. Magulu atatuwa amatenga zopereka 94%.
  • Makampani - Kugawidwa kwa mafakitale pakati pa omwe anafunsidwa kudalira Kutsatsa, ndi 47%. Izi zinali dala pamene tinkasonkhanitsa dongosololi kuti pafupifupi theka la omwe anafunsidwa azikhala ochokera kumalonda. Makampani Opanga Mapulogalamu adatuluka wachiwiri pakufufuza, ndipo 25% yazomwe zatuluka kuchokera ku ntchitoyi.

Zambiri zamadzimadzi izi ndizabwino, koma mwabwera kuno kuti muwerenge zovuta zakutsatsa, sichoncho? Kotero tiyeni tifike kwa izo!

Mavuto Akuluakulu Ogulitsa

Zovuta Zotsatsa

Pakafukufuku wathu, 85% ya omwe adayankha amagwiritsa ntchito mtundu wina wotsatsa.

  • Vuto lalikulu lomwe anthu amakumana nalo pakusintha kwachidziwitso ndikupanga makina abwino, pomwe 16% ya omwe adayankha akutchula izi
  • Kutengera ndi chidziwitso chathu, kuphatikiza (14%) ndi vuto linanso lomwe ogwiritsa ntchito amakumana nalo ndiukadaulo wotsatsa waukadaulo.
  • Kutsatsa kwachangu kumafunikira zambiri. Palibe zodabwitsa, kuti kupanga zomwe zidalipo zidabwera m'malo achitatu, ndi 10%.
  • Engagement (8%) ndi vuto linanso lalikulu ndipo limafanana kwambiri ndi zomwe zili. Zomwe zimafunikira zimafunikira zapamwamba kwambiri kuti muziyendetsa bwino.
  • Gawo, kasamalidwe ka deta, ndi kukhathamiritsa zimatchulidwa ndi 6% ya omwe akutenga nawo gawo ngati vuto lazotsatsa.
  • Kupeza zida (5%), kusintha kwamunthu (5%), kutsogola (5%), analytics (4%), kupereka malipoti (3%), ndi kupulumutsa (1%) zonsezi zidatchulidwa kuti ndizovuta ndi ena mwa akatswiri omwe adafunsidwa .

Tikubwera, tiwona momwe zovuta izi zimasiyanirana pakati pamagulu awiri: Kukula (Kutsatsa & Kugulitsa) ndi CEO.

Zovuta Zotsatsa Zokha za Anthu Omwe Akukula

Zovuta Zotsatsa zokha za Anthu Omwe Akukula

  • Otsutsa omwe amatchulidwa kwambiri kutsatsa ndi akatswiri azamalonda ali ndikupanga makina (29%), pamtunda waukulu
  • Kuphatikiza ndi vuto linanso lalikulu pantchito zokula akukumana ndi kutsatsa kwachangu, pomwe 21% ya omwe adayankha adanenanso.
  • Kupanga zomwe zidalipo kudabwera lachitatu ndi 17% ya akatswiri okula akutchula.
  • Gawolo lidakwezedwa ndi 13% ya omwe adayankha kuchokera kumalo okula.
  • Kuwongolera kwa ma data ndi kuwongolera poyeserera kunanenedwa ngati zovuta ndi 10% ya omwe akutenga nawo mbali.
  • Mavuto ena omwe sanatchulidwe kawirikawiri ndi monga: kusintha kwamunthu (6%), kukhathamiritsa (6%), kuchita nawo (4%), kupeza zida (4%), analytics (4%), ndi kupereka malipoti (2%).

Zovuta Zotsatsa za Ma CEO

Zovuta Zotsatsa za Ma CEO

  • Kuvuta kwa kutsatsa kwazomwe akuchita ndi vuto loyamba kwa ma CEO, pomwe 21% ya omwe akutenga nawo mbali m'malo awa amabweretsa
  • M'makampani ang'onoang'ono ndi ang'onoang'ono, nthawi zambiri amakhala CEO yemwe amasankha mapulogalamu omwe kampani imagwiritsa ntchito. Chifukwa chake, sizosadabwitsa kuti kuphatikiza (17%) ndikupeza zida (14%) ndizovuta zazikulu kwa iwo.
  • Kuyendetsa kuyendetsa nawo maimelo otsatsa malonda kunanenedwa kuti ndizovuta ndi 14% ya ma CEO.
  • Kupanga makina (10%) adatchulidwa kwambiri ndi ma CEO kuposa akatswiri pakukula ndi eni mabizinesi. Chifukwa cha ichi ndikuti ma CEO ambiri samachita nawo zopanga zokha.
  • Kusamalira deta ndi kukhathamiritsa zonse zidakwezedwa ndi 10% ya omwe adayankha pamaudindo a CEO.
  • Zina mwazovuta zomwe ma CEO sanatchuleko ndikupanga zomwe zili, kusanja, kugawa, kupereka malipoti, ndi ma analytics, iliyonse ya izi idapezeka mu mayankho 7%.

Upangiri Wotsatsa Wotsatsa kuchokera kwa Akatswiri ndi Otsogolera

Monga ndanenera tidafunsanso ogwiritsa ntchito kutsatsa

“Munganene chiyani kwa munthu amene angoyamba kumene ndi malonda a makina? Ayenera kumvera chiyani? ”.

Ndasankha mayankho abwino kwambiri, mutha kuwerenga zolemba zonse munthawi imeneyi.

SaaS guru komanso Woyambitsa SaaS Mantra, Sampath S akuti pankhani yakutsatsa omwe akuyamba kumene akuyenera kuyang'ana pa:

SaaS Mantra, Sampath S

Ryan Bonnici, CMO wa G2Crowd adagawana nawo malangizo othandiza otsatsa ayenera kumvetsera koyambirira:

Ryan Bonnici, CMO wa G2Crowd

Woyambitsa wa Ghacklabs, a Luke Fitzpatrick akuwonetsa kufunikira kwakukhudza anthu pakutsatsa kwamagetsi:

Ma Ghacklabs, Luke Fitzpatrick

Nix Eniego, Mutu Wotsatsa ku Sprout Solutions amalangiza oyambitsa kutsatsa kuti azingoyang'ana zipatso zotsika ndikupanga chimango chonse asanadumphire ku nitty-gritty.

Nix Eniego, Mutu Wotsatsa ku Sprout Solutions

Kuwukulunga iwo

Tiyeni tikambirane zovuta zazikuluzo. Pokhudzana ndi kutsatsa ogwiritsa ntchito pazomwe akukula zovuta zawo zazikulu ndi izi:

  • Kupanga makina
  • Kuphatikizana
  • Kupanga zokhala

Kumbali inayi, ma CEO omwe akugwira ntchito ndi zotsatsa zokha zimawavuta:

  • Kuvuta
  • Kuphatikizana
  • Kupeza zida

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