Mndandanda Wogulitsa Ntchito Zotsatsa: Njira 10 Zazotsatira Zapamwamba

Mndandanda Wazogulitsa Zotsatsa Kutsatsa PDF

Ndikapitiliza kugwira ntchito ndi makasitomala pamakampeni ndi malonda awo, nthawi zambiri ndimawona kuti pali mipata m'makampeni awo otsatsa yomwe imawalepheretsa kukwaniritsa zomwe angathe. Zotsatira zina:

  • Kusamveka bwino - Otsatsa nthawi zambiri amatenga nawo mbali paulendo wogula omwe samapereka chidziwitso ndikumayang'ana cholinga cha omvera.
  • Kupanda chitsogozo - Otsatsa nthawi zambiri amachita ntchito yabwino yopanga kampeni koma amaphonya chinthu chofunikira kwambiri - kuuza omvera zomwe ayenera kuchita pambuyo pake.
  • Kupanda umboni - kuphatikiza maumboni, kafukufuku wamilandu, kuwunika, kuwerengera, maumboni, kafukufuku, ndi zina zambiri kuti zithandizire pamsonkhano wanu.
  • Kupanda kuyeza - kuonetsetsa kuti muli ndi njira yoyezera gawo lililonse pamsonkhanowu ndi zotsatira zake zonse.
  • Kupanda kuyesa - kupereka zithunzithunzi zina, mitu yankhani, ndi zolemba zomwe zitha kukulitsa kukweza pamsonkhanowu.
  • Kusagwirizana - otsatsa malonda nthawi zambiri amachita kampeni mnyumba m'malo molumikizana ndi njira zawo zonse kuti athandize.
  • Kupanda kukonzekera - chonse… vuto lalikulu pamisonkhano yomwe imalephera ndiyosavuta - kusakonzekera. Mukamafufuza bwino ndikugwirizanitsa ntchito yanu yotsatsa, zotsatira zake zidzakhala zabwino.

Ndakhala ndikupanga pulogalamu yotsatsa digito yomwe ikufunika kwambiri ndi yunivesite yakumadera kuti ndithandizire mabizinesi kukhazikitsa njira zothanirana ndi mipata imeneyi. Zimakhazikitsidwa ndi chimango chomwe ndakonzera makasitomala athu onse olembedwa mu Ulendo Wotsatsa wa Agile.

Pamodzi ndi ulendowu, ndikufuna kuti mabizinesi ndi otsatsa azikhala ndi njira zokhalira pansi kuti akonzekere chilichonse chomwe angachite. Ndidayitanitsa mndandandawu kuti Mndandanda Wotsatsa Ntchito Zotsatsa - sizongokhala pamakampeni, ndizokhudza malonda aliwonse omwe mumapanga, kuyambira pa tweet mpaka kanema wofotokozera.

Cholinga cha mndandanda sikuyenera kupereka njira zolembedweratu. Monga momwe katswiri wogwiritsa ntchito labu amagwiritsira ntchito mndandanda kuti awonetsetse kuti saphonya gawo limodzi, bizinesi yanu iyeneranso kuphatikiza mndandanda wazogulitsa zilizonse zomwe mungagwiritse ntchito.

Nawu mndandanda wa mafunso omwe akuyenera kuyankhidwa lililonse ntchito yotsatsa.

Mndandanda Wotsatsa Ntchito Zotsatsa:

  1. Kodi omvera ndi ndani? pa ntchitoyi? Osangoti ndani… zomwe zimaphatikizapo ndani, anthu awo, gawo lawo paulendo wogula, ndikuganiza momwe kampeni yanu iliri bwino kuposa makampeni a omwe akupikisana nawo.
  2. Ali kuti omvera pa ntchitoyi? Kodi omvera awa amakhala kuti? Ndi njira ziti zomwe mungagwiritse ntchito kuti mufikire bwino omvera anu?
  3. Zida ziti kodi kampeni yotsatsa iyi iyenera kuperekedwa? Ganizirani za anthu, njira, ndi nsanja zomwe muyenera kugwiritsa ntchito kuti muyendetse bwino kampeni. Kodi pali zida zomwe zingakuthandizeni kukulitsa zotsatira zanu?
  4. Kodi mungaphatikizepo umboni wanji pa kampeni yanu? Gwiritsani ntchito milandu, maumboni amakasitomala, ziphaso, ndemanga, mavoti, ndi kafukufuku…
  5. Kodi pali zoyesayesa zina zomwe mungagwirizane nazo ndi kukulitsa zotsatira za ntchitoyi? Ngati mukupanga zolemba zoyera, kodi muli ndi positi yamabulogu, malo ochezera a pagulu, mabulogu okometsedwa, kugawana nawo anthu, kapena kugawa kwachikoka…
  6. Kodi kuyitanidwa kuchitapo kanthu kukuwonetsedwa bwino? Ngati mukuyembekeza kuti chandamale chanu achitepo kanthu, onetsetsani kuti mwawauza zoyenera kuchita kenako ndikukhazikitsa zomwe akuyembekezera. Kuphatikiza apo, mutha kuganizira za ma CTA ena ngati sanakonzekere kuchitapo kanthu panthawiyi.
  7. Ndi njira ziti zomwe mungaphatikizepo kuti mubwererenso omvera anu? Chiyembekezo chanu mwina sichingakhale chokonzeka kugula lero… mungawaike paulendo wolera? Onjezani ku mndandanda wanu wa imelo? Kodi achite nawo kampeni yosiya ngolo? Kuganizira momwe mungayambitsire omvera anu kudzakuthandizani kukhazikitsa mayankho nthawi isanathe.
  8. Kodi tingayeze bwanji ngati ntchito imeneyi yayenda bwino? Kuphatikiza ma pixel otsata, ma URL a kampeni, kalondolondo wa anthu amene atembenuka, kutsatira zochitika… gwiritsani ntchito njira zonse zowunikira kuti muyeze molondola mayankho omwe mukupeza pa kampeni yanu kuti mumvetsetse momwe mungasinthire.
  9. Kodi zitenga nthawi yayitali bwanji kuti muwone ngati ntchitoyi ikuyenda bwino? Kodi mungayang'anenso kangati kampeni yanu kuti muwone ngati ikugwira ntchito kapena ayi, mungafunike kuipha kapena kuyipanganso kapena kuyikonza kuti ipite patsogolo.
  10. Kodi taphunzirapo chiyani pa ntchito yotsatsa malondayi yomwe ingagwiritsidwe ntchito ku yotsatira? Kodi muli ndi laibulale yolinganizidwa bwino ya kampeni yomwe imakupatsirani malangizo amomwe mungakonzere kampeni yanu yotsatira? Kukhala ndi chidziwitso ndikofunikira ku bungwe lanu kuti musapange zolakwika zomwezo kapena kubwera ndi malingaliro owonjezera pa kampeni yotsatira.

Kutsatsa kumangokhudza kuyeza, kuthamanga, ndikusintha kosalekeza. Yankhani mafunso awa 10 ndi kampeni iliyonse yotsatsa ndipo ndikukutsimikizirani kuti muwona zotsatira zabwino!

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Ndikukhulupirira musangalala ndi tsambali pamene mukupita patsogolo ndi zoyeserera zanu, ndidziwitseni momwe zakuthandizirani!

Tsitsani Mndandanda Wotsatsa Ntchito Yotsatsa

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