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Zovuta Zotsatsa - Ndi Mayankho - a 2021

Chaka chatha kudali kovuta kwa otsatsa, kukakamiza mabizinesi pafupifupi gawo lililonse kuti azingoyenda kapena m'malo mwa njira zawo zonse atakumana ndi zovuta. Kwa ambiri, kusintha kwakukulu kwambiri ndi zomwe zimachitika chifukwa chokhala kutali ndi malo okhala, zomwe zidapangitsa chidwi chachikulu kugula zinthu pa intaneti, ngakhale m'mafakitale omwe malonda a e-commerce sanatchulidwepo kale. Kusintha kumeneku kudapangitsa kuti pakhale kuchuluka kwa digito, pomwe mabungwe ambiri akulimbirana chidwi ndi ogula kuposa kale. 

Sizingatheke kuti kusinthaku kudzasintha. Chovuta cha 2021 ndikudziwa momwe mungadulire phokoso ndikupereka zokumana nazo zomveka komanso zomwe zingapikisane ndikulumikizana pamaso ndi pamaso.

Kuika patsogolo Kusankha 

Njira imodzi yabwino kwambiri yoyendetsera kutsatsa kwanu ndi kutsata kwathunthu malingaliro aulendo waogula. Deta yachitatu imapangitsa kuti izi zitheke. 

Ngakhale ma cookie ndi mafomu otsogola atha kukhala othandiza, otsatsa digito atha kupita patsogolo ndi deta yamunthu wachitatu kuti muwone bwino zaulendo wamakasitomala, kuphatikiza zochitika zogula zenizeni, kuwonera masamba, kulembetsa maimelo, nthawi yogwiritsidwa ntchito patsamba, ndi zina zambiri. 

Kugwiritsa ntchito deta yachitatu kudzakhala kofunika kwambiri pamene tikupitiliza kuwona zosintha pamachitidwe ogula omwe akuyendetsedwa ndi mliriwu. Mwachitsanzo, zambiri zomwe Jornaya adalemba zidawulula kusintha kwakanthawi pachaka pazinthu zogula pa intaneti zokhudzana ndi inshuwaransi yakunyumba. Pambuyo poyerekeza milungu iwiri yoyambirira yogula inshuwaransi yakunyumba mu Meyi 2020 mpaka milungu iwiri yoyambirira ya Meyi 2019, Jornaya adayeza kuchuluka kwa 200% pamndandanda wa omwe amagula pa intaneti komanso kuwonjezeka kwa 191% pamalonda awo. Izi zitha kugwirizana ndi mbiri yakampani yogulitsa ngongole malo otsika, zomwe zidathandizanso kuwonjezeka kwazogulitsa pa intaneti. 

Kukulitsa chitsanzochi, pamabizinesi a inshuwaransi yakunyumba, funso limakhala kuti ndi ati mwa ogula atsopanowa omwe akugula mfundo ndi cholinga chofuna kugula ndi omwe amakhala otanganidwa akakhala kunyumba kapena kungogula zenera pa digito chifukwa amva nkhani anene kuti mitengo ndiyotsika? 

Kuphatikiza zikhalidwe zamunthu woyamba ndi wachitatu zimathandizira otsatsa kuzindikira zomwe zimasiyanitsa zolinga, kugawa omvera awo, ndikupereka mauthenga omwe amagwirizana ndi malingaliro amakasitomala, ndipo mwina koposa zonse, kuyika patsogolo zoyesayesa osati zongoganizira za anthu koma pazomwe zingachitike. Kwa zaka khumi kapena kuposerapo, magulu ambiri otsogola agulitsa ndalama zambiri kutsatsa kwa anthu - magawo azigawo ndi kutumizirana mameseji kutengera magulu amakasitomala ofanana kapena chiyembekezo. Komabe, izi zikugulitsabe mpaka pano osati anthu. 

Gawo lotsatirali pakutsatsa kusinthika ndikutsatsa kwa munthu kutengera momwe awonetserako osati pamachitidwe omwe gulu likuyembekezera kapena gulu la otsatsa kapena asayansi a deta awapatsa mwayi. Zotsatira zamakhalidwe zimapereka chidziwitso chosayerekezeka chomwe - ndipo nayi gawo lofunikira - logwiritsidwa ntchito moyenera komanso kuteteza zinsinsi za ogula, kumapereka phindu lalikulu kwa otsatsa ndi ogula powonjezera mwayi wogula. Ndikofunikira kuti tizikumbukira kuti kuteteza chinsinsi cha ogula ndikofunikira monga kusonkhanitsa deta. Sanjani chidaliro chawo ndipo makasitomala adzatengera bizinesi yawo kwina. 

Kuyika Zazinsinsi Pazinthu Zonse  

Zanenedwa kale, koma zimabwereza kubwereza: zachinsinsi pazomwe zikuyenera kugwiritsidwa ntchito pamakampani onse otsatsa. Sikuti mabungwe amangopezeka ndi zilango zazikulu zachuma posatsatira malamulo, njira zosatetezedwa zitha kubweretsa kukayikira pakati pa omwe angakhale ogula ndikuwononga kukhulupirika kwakanthawi. M'malo mwake, kafukufuku wasonyeza kuti ogula omwe akumva kuti deta yawo ikugwiritsidwa ntchito molakwika adzafuna siyani kuchita nanu bizinesi

Nthawi Yoyang'anira Zazinsinsi

1991

Malamulo achinsinsi aku US adakhudza makampani athu mu 1991 ndi Telephone Consumer Protection Act (TCPA), yomwe pakadali pano ikuwunikiridwa ndi Khothi Lalikulu.

2018

Kudumpha kupita ku 2018, European Union idakhazikitsa General Data Protection Regulation (GDPR).

2019

GDPR idatsatiridwa mwachangu ndi lamulo lachitetezo chachinsinsi ku United States, the California Consumer Privacy Act (CCPA), yomwe idayamba kugwira ntchito mu Julayi 2020. 

2020

Novembala lapitalo, California idapitilira CCPA podutsa Malangizo 24-Amadziwikanso kuti California Privacy Rights and Enforcing. Inakulitsa CCPA ndikupangitsa kuti zikhale zovuta kwambiri kwa otsatsa kutsatsa ogula potengera zomwe amachita pa intaneti. 

California mwina adatsogolera, koma 

Zina za 30 pakadali pano akuganizira za chinsinsi cha deta, ndipo akatswiri akuneneratu kuti a Biden Administration atha kutsatira malamulo ofanana kudziko lonse. Chowonadi ndichakuti otsatsa onse ayenera kukhala okonzeka kutsatira malamulo osintha popeza ovota-ogula-komanso akuluakulu aboma akupitiliza kufunsa malo achinsinsi oyamba. 

Kugwirizanitsa Kusintha Kwanu & Zachinsinsi 

Pamwamba, zovuta ziwirizi zingawoneke ngati zosagwirizana. Kodi otsatsa angagwiritse ntchito bwanji chidziwitso cha munthu aliyense kuti apereke zokumana nazo zosakhudzana ndikuwonetsetsa kuti zidziwitso zikuyendetsedwa moyenera komanso kutsatira malamulo achinsinsi omwe akusintha mwachangu? Ngakhale zidziwitso zamakhalidwe abwino ndiyo njira yabwino yodziwira kasitomala pamlingo winawake, kuwonjezera zomwe zimafotokozedwera - makamaka zomwe anthu ena atolere - pamatumba a martech zitha kubwereranso mosavuta. 

Kuyanjana ndi chidziwitso pamakhalidwe ndi anzeru ndi njira yabwino yopezera chidziwitso cha chipani chachitatu, poganiza kuti wothandizirayo amayikiranso chinsinsi cha data ndipo amatha kupereka chidziwitso chotsutsana ndi kungolosera kapena kuchuluka kwa magulu a ogula. 

Jornaya adakhazikitsa posachedwa Yambitsani 3.0, zosintha pamadongosolo athu azikhalidwe omwe adayambitsidwa koyamba mu 2018, zomwe zimapatsa ogulitsa njira yatsopano komanso yosayerekezeka yowonekera poyera. Mwa kuphatikiza Activate 3.0 ndi CRM yawo, otsatsa amatha kudziwa omwe, liti, komanso kangati makasitomala awo ndi chiyembekezo chawo akugula malonda awo. 

Jornaya adawonjezeranso Zoyang'anira Zachinsinsi  ku zopereka zake zaukadaulo mu 2019, zosintha pamayankho ake otchuka a TCPA Guardian omwe angawonetse ngati deta yachitatu yasonkhanitsidwa motsatira TCPA komanso CCPA. 

Kuyanjana ndi wopereka deta zachinsinsi mu DNA yake kumapereka mwayi kwa otsatsa mtendere wamumtima. Atha kukhala otsimikiza kuti mabungwe awo ndiotetezedwa pomwe amagwiritsa ntchito mphamvu zawo kutsatsa ndi kugulitsa kuti apange zochitika zapadera za ogula. 

About Jornaya

Jornaya ndiwopereka ma data-as-a-service kwa otsatsa m'makampani omwe makasitomala amakhala ndi nthawi yambiri akufufuza zomwe angasankhe pazogula zazikulu pamoyo. Jornaya Activate amatenga deta yachitatu kuchokera pagulu la mawebusayiti 35,000 kuti azindikire njira zomwe zikugulika za ogula ndikuwona ngati makasitomala aliwonse akuwonetsa pamsika, pomwe Jornaya's Guardian Guardian imawonetsetsa kuti zotsatsa zonse zimasonkhanitsidwa motsatira TCPA, CCPA, ndi zina malamulo achinsinsi.

Pitani ku Jornaya

Rich Smith

Rich Smith ndi CMO wa Jornaya, kampani yotsogola yotsogola yomwe imathandizira makampani kukopa ndikusunga makasitomala pogwiritsa ntchito netiweki yopitilira 35,000 yogula poyerekeza ndi malo otsogola.

Nkhani

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