Kutsatsa kwa Imelo & Zodzichitira

Limbikitsani Kupulumutsidwa Kwanu ndi Phukusi Lotsimikizika Lotsatsa Mtambo

Makampani ambiri omwe amatumiza maimelo amanyalanyaza kuti kupulumutsa kungakhudze bwanji mabungwe awo. Imelo yokongola, yomangidwa bwino, komanso yothandiza kwambiri imatha kupezeka mufoda yopanda kanthu ya munthu amene adalembetsa ndikufunitsitsa atasintha ndi kampani yanu. Umenewo ndi mkhalidwe woyipa.

Choyipa chachikulu kwambiri, mwina simukudziwa kuti maimelo anu akutumiziridwa kukhala opanda pake pokhapokha mutagwiritsa ntchito fayilo ya Chida chowunikira. Malangizo anga kwa awa ndi anzathu ku Zamgululi, yemwe ndimamugwiritsanso ntchito kuwunika mayikidwe anga a inbox. Amachita izi kudzera pakupereka mndandanda wazakudya kenako ndikuwunika ma inbox awo, ndikukuwuzani ngati imelo yanu yapita kwa Woperekaintaneti wamkulu kapena ayi.

Imelo yanu imatha kusinthidwa ndimitundumitundu, koma zambiri zimadza pazinthu zisanu:

  1. kasinthidwe - masamba anu adilesi ndi imelo adakonzedwa kuti ma ISP athe kutsimikizira kuti maimelo akuchokeradi ku kampani yanu?
  2. List - kodi ma adilesi anu amaimelo amasinthidwa, ndi ovomerezeka, ndikusankhidwa mu imelo yanu? Ngati sichoncho, mwayi wonenedwa kuti SPAM ndiwokwera kwambiri
  3. Mbiri - kodi IP yotumiza imadziwika potumiza SPAM kudzera pa malipoti opanda pake? Kodi adasankhidwa kale?
  4. Volume - kodi mukutumiza maimelo ambiri? Maimelo ambiri amatumiza kuwunika kokhwima kwa omwe akutumiza.
  5. Timasangalala - muli ndi mbendera zofiira ndi mawu omwe mukugwiritsa ntchito mu imelo yanu? Kodi mumatumiza maimelo ochulukirapo okhala ndi ma URL olakwika, madomeni omwe adayimbidwa chifukwa chaumbanda, kapena mukusowa ulalo wodzilembera mumaimelo anu?

Phukusi Lotsimikizira la Sender Lotsatsa

Ngati mumatumiza maimelo oposa 250,000 pamwezi ndi a Mtambo Wotsatsa kasitomala, muyenera kuyika ndalama zawo phukusi lawo la Sender Authentication, lomwe ndi kasinthidwe kolimba kuti muwonetsetse kuti mukukulitsa kutumizirana kwa maimelo ku bokosi la makalata. Pulogalamu ya Phukusi Lotsimikizira Sender imapereka izi:

  • Malo Achinsinsi - Izi zimakuthandizani kuti muchite sungani ankalamulira ntchito kutumiza imelo. Dera ili limakhala ngati Kuchokera kwa adilesi yanu ya imelo. Salesforce Marketing Cloud imatsimikizira imelo yomwe imatumiza pogwiritsa ntchito Sender Policy Framework (SPF), Sender ID, ndi kutsimikizika kwa DomainKeys / DKIM.
  • Adilesi ya IP yodzipereka - Chogulitsachi chimapereka adilesi yapadera ya IP ku akaunti yanu kuti mbiri yanu ikhale yanu. Maimelo onse omwe amatumizidwa kuchokera ku akaunti yanu kudzera pa Cloud Cloud amagwiritsa ntchito adilesi iyi ya IP. Adilesi iyi ya IP imayimira mbiri yanu yotumiza.
  • Yankhani Kuyankha Makalata - Izi zimayang'anira mayankho omwe mumalandira kuchokera kwa omwe adalembetsa. Mutha kugawa zosefera pamakalata omwe sanatuluke muofesi komanso zopempha kuti musalembetsere.

Kuphatikiza apo, phukusili limabwera ndi Kulemba Akaunti, komwe Mtambo Wotsatsa umalemba akaunti yanu ndi madera omwe mwasankha. Chogulitsachi chimasintha ulalo ndi kukulunga kwazithunzi ndikuchotsa zolemba zonse ku Mtambo Wotsatsa mokomera malo anu ovomerezeka.

Sender Yotsimikizika Phukusi Kanema

Malo Achinsinsi

Malo anu achinsinsi amathandizira ma ISP kutsimikizira komanso kulumikizana bwino ndi omwe akulembetserani kudzera muzokambirana. Pakati pa Sender Authentication Package, muyenera kukhazikitsa DNS yanu kuti mutsegule ma subdomains angapo potumiza ndi kuyankha, komanso makiyi ovomerezeka. Ndi nthumwi za subdomain, zotchedwanso nthumwi zaku zone, mukungosamutsa gawo lina lalamulo lanu ku Cloud Yogulitsa ngati gawo lanu loyeserera. Mtambo Wotsatsa umangogwiritsa ntchito subdomain yochita pazinthu zoyenera.

Subdomain
(gawo lakomweko)
Oyenerera kwathunthu
Dzina la Desi
DNS Record
Type
cholinga
@chitsanzo.domain.comMXAmalola imelo kutumiza pogwiritsa ntchito Kutsatsa Mtambo maseva
bouncebounce.sample.domain.comMXAmalondola imelo imatumiza ndikubweza
Yankhaniyankho.sample.example.comMXImalola Yankho la Mauthenga Amakalata kuthana ndi zosefera ndi kutumiza mayankho kuma adilesi ena
kusiyachotsani.sample.domain.comMXAmalola olembetsa kuti atuluke
chithunzichithunzi.sample.domain.comCNAMEAkulozera Kutsatsa maseva azithunzi
viewchiwonetsero.sample.domain.comCNAMEAkulozera Kutsatsa Mtambo Woyang'ana Monga Seva Webusaiti
pitanichotsani.sample.domain.comCNAMEZikulozera Kutsatsa Mtambo URL kuti muzitsatira-podutsa
masambamasamba.sample.domain.comCNAMEAmalozera Kutsatsa Mitambo yama microsite ndi tsamba lofikira.
mtambocloud.sample.domain.comCNAMEIkulozera Kumasamba otsatsa mtambo amtambo.
mtamta.sample.domain.comAAkulozera ku Adilesi Yanu Yodzipereka
ankalamuliraankalamulira.
chitsanzo.domain.com
TXTIkutsimikizira DKIM ndi DK Selector
@chitsanzo.domain.comTXTUdindo wa SPF1 - SPF umavomerezera kubwera mu mfrom kudziwika
bouncebounce.sample.domain.comTXTSPF1 yothandizira wolandila
Yankhaniyankho.sample.domain.comTXTSPF1 poyankha woyang'anira

Satifiketi ya Wildcard

Mudzafunadi kuti mupeze satifiketi ya wildcard ya SSL patsamba lanu la Cloud Cloud kuti mugwiritsenso ntchito. Maakaunti opangidwa ndi SAP omwe sagwiritsa ntchito setifiketi ya SSL akuwonetsa malo otetezedwa a Cloud Cloud pazithunzi za zithunzi mu Zomangamanga. Mukawonjezera chithunzicho ku imelo, ulalowu mu mkonzi umawonetsa kukhazikika kwanu ndi SAP. Zolumikizira zomwe zili patsamba lazithunzi zazithunzi zimasinthira zomwe zingagwiritsidwe ntchito maimelo, masamba ofikira, ndi msakatuli.

Kutentha kwa Adilesi ya IP

Sender Authentication Package ikangokhazikitsidwa, ma adilesi otumizira IP ayenera kukhala kutenthetsa. Izi zimadziwika kuti Kutentha kwa IP. Izi ndichifukwa choti ma ISP alibe mbiri yokhudzana ndi adilesi yanu ya IP. Mukangoyamba kutumiza chilichonse kudzera munjira yatsopanoyi, pali chiopsezo chotsekedwa. Kulumikizana kwambiri kuchokera kuma adilesi atsopano a IP ndikuyesera kutumiza ma spam osafunsidwa kapena makalata ena osafunikira, chifukwa chake ma ISP amakayikira adilesi yatsopano ya IP yotumiza makalata.

Mukufuna thandizo? Anzanga ndi ine ku DK New Media takhazikitsa nsanja yathu, Kutentha kwa IP, yomwe imatsuka deta yanu, imatumiza patsogolo zomwe mumatumiza, komanso imakupatsirani mindandanda ndi ndandanda zanu kuti muchepetse zovuta zilizonse zoperekera komanso kuti muchepetse mbiri yanu yoperekera.

Douglas Karr, VP wa DK New Media

Makampani akuluakulu a ISPs ndi ma webmail amalimbikitsa kuti mupange mbiri yotumizira pa adilesi iliyonse yatsopano ya IP mwakutumiza pang'onopang'ono komanso mwatsatanetsatane pang'ono pang'ono, kenako ndikuwonjezera pang'onopang'ono mamelo anu ofunikira kwa ogwiritsa ntchito. Mbiri yotumiza iyi imadziwika kuti

kutentha or kukweza adilesi yanu yatsopano ya IP.

Cholinga ndikukhazikitsa masiku pafupifupi 30 a mbiri yabwino yotumizira ndi zidziwitso kuti ma ISP akhale ndi lingaliro la makalata ochokera ku adilesi yanu yatsopano ya IP. Nthawi yolumikizirana imatha kutenga masiku opitilira 30 kwa omwe amatumiza komanso nthawi yayifupi kwa ena. Zinthu monga kukula kwamndandanda wanu wonse, kuchuluka kwa mndandanda, ndi omwe akulembetsa zitha kuthandizira kuti muchepetse nthawi yomwe adilesi yanu ya IP izikhala yokwanira.

Cloud Yotsatsa ikukulimbikitsani kuti muganizire zotumiza kwa omwe amakulembetsani ntchito munthawi yovutayi chifukwa itha kukhala maziko oyambira a ISPs kuti adziwe omwe akutumiza ma adilesi a IP akutumiza mbiri. Kupitiliranso kumaphatikizapo kutumiza mauthenga ochepa patsiku la IP patsiku, kotero kungakhale kofunikira kuti musinthe momwe mumatumizira monga gawo la njirayi.

Ngati muli ndi mafunso kapena mukufuna thandizo pakuwakhazikitsa kuyang'anira Makalata Obwera kapena mukufuna thandizo pakukonzekera Phukusi Lotsimikizira Sender, mutha kupempha thandizo pakampani yanga yatsopano, DK New Media. Ndife a Salesforce Partner atsopano ndipo tachita ntchitoyi kwa mabungwe mazana ambiri. Titha kugwira ntchito ndi nthumwi yanu ya Salesforce kuti tikukonzereni bwino, kutentha, ndi kutumiza maimelo!

Lumikizanani DK New Media

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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