Kubwerera m'mbuyo ndi Njira Yotsatsira YOFUNIKA

Ndine wokonda kwambiri blog ya Andy Sernovitz, Asa! Ndikulakalaka Ndikadaganizira Izi! Lero, komabe, sindikutsimikiza kuti ndikugwirizana ndi Andy.

Otsatsa: Siyani kutumiza zotsatsa zomwe zimayambira munthawi zovuta zino, momwe mungagulitsire mavuto azachuma, kapena kukwezedwa kwina kulikonse koipa kwachuma.

Ndikulakalaka Andy akadaganizira izi:

Sakani pa Kubwerera pa Google ndipo mudzapeza kuti manambala ndi odabwitsa. Tili pachuma. Tili pamavuto achuma kwambiri. Anthu ambiri akutaya ntchito. Kuopa kuti ena adzachotsedwa ntchito kumapangitsa ogula kuchepetsa ndalama. Icho si choyipa, ndicho chinthu chomveka.

Kulankhula za momwe mungasungire mavuto azachuma sikungamveke zabwino - koma sizoyipa, mwina. Pulogalamu ya Chuma sichabwino, zogulitsa zanu kapena ntchito zomwe mumapereka zitha kukhalabe zabwino.

Iyi si nkhuku kapena dzira… sitinalowe muvutoli chifukwa anthu adayamba kuyankhula zachuma kapena akunena za icho. M'malo mwake, kutsata kwachuma kuyenera kuti kudayamba chaka chapitacho aliyense asanalankhulepo. Tsopano popeza tili m'menemo, tiyenera kuchitapo kanthu kuti tikhale ndi moyo.

Kampani iliyonse iyenera kulingalira za momwe ingagwiritsire ntchito phindu pazachuma ndikutumiza uthenga moyenera. Kodi kampani yanu imapereka chiyani kwa mabizinesi kapena ogula omwe akufuna njira zochepetsera? Kulibwino muyambe kulankhula za izo!

Compendium Blogware ndi Chitsanzo Chabwino:

Kampani yanga imapereka njira yotsika mtengo yoti Otsatsa apange zotsogola zochulukirapo kwa makampani awo. Malinga ndi eMarketer, kutsatsa kukuletsa makampani ambiri:

kutsika kwachuma eMarketer

Ngati ndili wamsika pakampani yomwe imalola ogwira ntchito kupita kapena ikufunafuna malo oti ndingadule, ingoganizirani zomwe ndikufufuza pa Google? Ndikufufuza njira zochepetsera bajeti yanga, kuti ndiwoneke ngati ngwazi, ndikusunga ntchito yanga mpaka izi zitachitika!

Ziwerengero zina zochititsa chidwi pa Kutsatsa pachuma:

  • 48% yamakampani akulu aku US omwe adafunsidwa ndi Kutsatsa mu Seputembala adati ndalama zawo zachikhalidwe zithandizidwa; 21% adati kudulidwa kudzakhala "kofunika".
  • 59% mwa akulu akulu 175 otsatsa omwe adafunsidwa ndi kampani yotsatsa Epsilon akuyembekeza kuchepetsedwa kwa ndalama zawo zotsatsa; ndi 13% okha omwe amayembekeza kuwonjezeka.
  • 85% mwa ogulitsa 600 omwe adafunsidwa ndi Kutsatsa adanena kuti akuchepetsa magalimoto awo ogulitsa.
  • 53% ya Msonkhano wa otsatsa National (ANA) Mamembala adati akuchepetsa bajeti poyankha kusokonekera; 40% adati akusintha kusakanikirana kwa njira zotsatsira kutsitsa njira zotsika mtengo.

Kungakhale kusasamala kwa ine, ngati Marketer, kuti ndisayankhule zachuma komanso chifukwa chake tili otsika mtengo kwa makampani omwe akuyesera kuyendetsa bizinesi popanda zomwe anali nazo kale. Iyi ndiye nyengo yeniyeni yomwe tikufunika kuti tigwiritse ntchito ndikukula.

Muyeneranso kutsatsa za izo.

Chipewa kwa Jeff pa chipinda chapansi + zoyenda yolumikizira pepala la eMarketer!

3 Comments

  1. 1

    Ndikugwirizana nanu kwathunthu Doug. Ndikupitabe patsogolo ndikunena kuti ngati tikufunadi kuthandiza titha kuwauza mwankhanza momwe angapewere zolakwitsa pazachuma kapena kutsika kwachuma kapena chilichonse chomwe mungafune kuyitanitsa nthawi zino.

    Kupitilira apo, ndinganene kuti popeza kutsatsa ndi gawo limodzi la mapulani onse a bizinesi, tikuyenera kulozanso kwa wochita bizinesi kapena wamabizinesi makamaka wamabizinesi ang'onoang'ono omwe amachita izi okha. Ambiri mwa eni mabizinesi awa amachita mantha, akuyembekeza kuti nsapato yotsatira igwe ndipo akuyembekeza kuti wina awapatsa upangiri, upangiri uliwonse wabwino.

    Ndikuvomereza kuti tiyenera kuwauza zoona: "Njira khumi zomwe zingalepheretse bizinesi yanu yaying'ono kuti isamayende bwino mu chuma" kapena china chake. Tiyenera kuwauza kuti akuyenera kuwononga ndalama pamalonda amtunduwu ndipo bwanji.

  2. 2

    Ntchito yayikulu, Doug, yolunjika kwambiri komanso yochita bizinesi. Ndagwirizana nanu pa Friend Connect.

    Mafunso: Chifukwa chiyani anthu ambiri - chifukwa chiyani ALIYENSE - amakhulupirira kuti kutsatsa ndi njira yodula koposa zonse? Kodi siziyenera kukhala zosiyana kwenikweni? Chifukwa chiyani ife tonse sitimangodziphimba ndi chovala chosawoneka? Ndi chinthu chomwecho. Kodi kampani iliyonse imayenera kupanga ndalama ngati palibe amene angawawone?

    Kumbali yakumbuyo kwa ndalama, kutsatsa sikungolankhula kokha, komanso m'nthawi ino yotsatsa malonda, KUMVETSETSA ndikuyankha moyenera. Imayang'ana, imayendetsa. Kudula malonda pankhaniyi kuli kofanana ndi nthiwatiwa yomwe ikubisa mutu wake mumchenga, kapena mwana akutseka maso ake ndikutseka makutu ake.

    Maofesi onse akuyenera kugwira sitima yodziwitsa: kutsatsa ndi chinthu chomaliza chomwe muyenera kudula. Izi kwa ine ndi zenizeni, zokwanira komanso zopanda nzeru. Wopanda nzeru! Dulani malonda ?! Chani?! Pepani?!

    … Ndipo abwenzi, ndi malingaliro omwe otsatsa malonda akuyenera kuwonetsa ngati tikufuna kupulumuka.

    • 3

      Funso lalikulu, Kodi! Masenti anga awiri ndikuti ambiri otsatsa amalangizidwa kuti achitepo kanthu m'malo mokonzekera. Madipatimenti otsatsa malonda nthawi zambiri alibe ogwira nawo ntchito kuti apange kukula ndi KUYESA kukula kwakampani. Chifukwa sangathe kuwonetsa kufunika kwawo kubungwe, nthawi zambiri amakhala oyamba kudula.

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