Marketing okhutira

Zomwe Amalonda Akuyenera Kudziwa Zokhudza Kuteteza Zinthu Zapamwamba

Pomwe kutsatsa - ndi zina zonse zamabizinesi - zayamba kudalira ukadaulo kwambiri, kuteteza maluso aluso kwakhala chinthu chofunikira kwambiri pamakampani ochita bwino. Ichi ndichifukwa chake gulu lililonse lotsatsa liyenera kumvetsetsa zoyambira malamulo azamalonda.

Kodi Intellectual Property ndi Chiyani?

Dongosolo lalamulo ku America limapereka maufulu ndi chitetezo kwa eni malo. Ufuluwu ndi chitetezo chathu chimafikira mopitilira malire athu kudzera mu mgwirizano wamalonda. Katundu waluntha atha kukhala chinthu chilichonse chamaganizidwe omwe lamuloli limateteza kuti anthu ena asamagwiritse ntchito mosavomerezeka.

Katundu wanzeru - kuphatikiza zopanga, njira zamabizinesi, njira, zopangira, mayina amabizinesi ndi ma logo - atha kukhala m'gulu lazinthu zofunika kwambiri pabizinesi yanu. Monga eni bizinesi muyenera kumvetsetsa kuti kuteteza maluso anu ndikofunikira monga kupeza china chilichonse papepala lanu. Muyenera kumvetsetsa ufulu ndi maudindo omwe akukhudzana ndikuwongolera ndikupanga ndalama pazanzeru zanu.

Kugwiritsa Ntchito IP Lamulo Kuteteza Zinthu Zanu Zaluntha

Pali mitundu inayi yayikulu yazinthu zaluntha: zovomerezeka, zolemba, maumwini, ndi zinsinsi zamalonda.

  1. Patents

Ngati mwapanga ukadaulo wamalonda, chitetezo cha boma chimapatsa kampani yanu ufulu wokha wopanga, kugwiritsa ntchito, kugulitsa kapena kutumizira zomwe zapezekazo kwakanthawi kochepa. Malingana ngati ukadaulo wanu ndiwatsopano, wothandiza komanso wosasamala, mutha kupatsidwa ufulu wogwiritsa ntchito womwe upitilize patent.

Kulemba setifiketi kungakhale yovuta komanso yayitali. United States ikugwira ntchito pansi pa woyamba kupeka, osati woyamba kupanga dongosolo, zomwe zikutanthauza kuti wopanga ndi tsiku loyambirira kusungitsa azikhala ndi ufulu wovomereza. Izi zimapangitsa kuti nthawi yolemba kwanu ikhale yovuta kwambiri. Pofuna kusunga tsiku loyambitsira kalembedwe, mabizinesi ambiri amasankha kuyika mafayilo oyamba kale kuti akhale ndi patent yosavuta. Izi zimawapatsa chaka kuti amalize ntchito yopanga setifiketi yazosakhalitsa.

Ndikofunika kuzindikira kuti patent yoperekedwa ndi United States Patent ndi Trademark Office (USPTO) imagwira ntchito ku United States kokha. Ngati kampani yanu ipikisana kunja ndipo ikufuna chitetezo cha patent m'maiko ena, muyenera kuyitanitsa kulikonse komwe mukufuna chitetezo. Mgwirizano Wogwirizira Patent umapangitsa izi kukhala zosavuta ndi njira zoperekera pulogalamu imodzi yapadziko lonse lapansi munthawi yomweyo m'maiko mamembala 148.

  1. Zogulitsa

Monga momwe wotsatsa aliyense amadziwa, zizindikilo ndi njira yofunika kwambiri yotetezera malonda amakampani. Zizindikiro zimateteza zilembo zilizonse, monga logo kapena dzina, zomwe zimasiyanitsa mtundu wanu ndi ena pamsika.

Kungogwiritsa ntchito chizindikiritso pamalonda kungapangitse kuti malamulo azitetezedwa. Komabe, kulembetsa zikwangwani zanu ku USPTO sikungowonetsetsa kuti mukutetezedwa kwathunthu, komanso kumawonjezera njira zomwe mungapeze ngati wina akuphwanya dzina lanu. Kulembetsa kumapereka phindu lalikulu kumakampani, kuphatikiza chidziwitso chaphindu kwa anthu onse, ufulu wokha wogwiritsa ntchito chizindikirocho polumikizana ndi katundu kapena ntchito zina zomwe zalembedwa kalembera, komanso chifukwa chomenyera boma chophwanya chilichonse.

  1. Zamkati

Kutsatsa mtundu mwanjira yake kumaphatikizapo kupanga ntchito zoyambirira, kaya zithunzithunzi zotsatsa, zolemba zaukadaulo kapena china chake chowoneka ngati chophweka ngati positi yapa media. Ntchito zamtunduwu zitha kutetezedwa ndi maumwini. Umwini ndi mtundu wa chitetezo chomwe chimaperekedwa malinga ndi lamulo laumwini la Federal la "ntchito zoyambirira zaumwini" lokonzedwa m'njira yofananira yofotokozera. Izi zitha kuphatikizira ntchito zanzeru zomwe zidasindikizidwa komanso zosasindikizidwa monga ndakatulo, mabuku, makanema, ndi nyimbo, komanso kutsatsa, zojambulajambula, zojambula, mapulogalamu apakompyuta, komanso zomangamanga.

Umwini waumwini atha kulepheretsa ena kugulitsa, kuchita, kusintha, kapena kuberekanso ntchito popanda chilolezo-ngakhale ntchito zofananira zomwe zimagwiritsidwa ntchito chimodzimodzi. Ndikofunikira kudziwa, komabe, maumwini amateteza mawonekedwe amawu, osati zowona, malingaliro, kapena njira zogwirira ntchito.

Nthawi zambiri, maumwini amakuphatikiza ndi omwe amapanga ntchito yatsopano panthawi yomwe idapangidwa, koma mutha kusankha kuti muzilembetsa mwalamulo ku United States Copyright Office. Kulembetsa kumapereka maubwino ambiri, kuphatikiza kukhala ndi mbiri yovomerezeka yaumwini, malingaliro ena ovomerezeka, komanso ufulu wobweretsa milandu yophwanya malamulo ndi kusungitsa zowononga zalamulo ndi chindapusa cha loya. Kulembetsa ndi US Customs kumakupatsaninso mwayi wopewa kuitanitsa zolemba zanu zomwe zikuphwanyidwa.

  1. Zinsinsi Zamalonda

Gawo lina lazamaluso lomwe ndikofunika kuteteza ndi zinsinsi zamakampani anu. "Chinsinsi cha malonda" chimatanthauzidwa ngati chinsinsi, chidziwitso chazamalonda chomwe chimapatsa bizinesi yanu mwayi wopikisana. Izi zitha kuphatikizira chilichonse kuchokera pamndandanda wamakasitomala mpaka njira zopangira mpaka njira za ma analytics. Zinsinsi zamalonda zimatetezedwa makamaka ndi malamulo aboma, omwe nthawi zambiri amatsata pambuyo pa Uniform Trade Secrets Act. Lamuloli limawona zidziwitso zanu zokhudzana ndi chinsinsi ngati:

  • Chidziwitso chake ndi chilinganizo, dongosolo, kuphatikiza, pulogalamu, chida, njira, luso, njira kapena chida china chotetezedwa;
  • Chinsinsi chake chimapatsa kampani phindu lenileni kapena lothekera pachuma posadziwika kapena kudziwika mosavuta; ndipo
  • Kampaniyo imatenga zoyesayesa zonse kuti zisunge chinsinsi chake.

Zinsinsi zamalonda zimatetezedwa mpaka kufotokozedwa kwachinsinsi kwachinsinsi. Makampani onse ayenera kupewa kuwulula mosazindikira. Kukhazikitsa mapangano osavumbula (NDAs) ndi ogwira nawo ntchito komanso ena ndi njira yovomerezeka kwambiri yotetezera zinsinsi zamalonda. Mapanganowa amafotokoza zaufulu ndi ntchito zokhudzana ndi chinsinsi, komanso zimakupatsani mwayi wogwiritsa ntchito zinsinsi zanu zamalonda.

Kugwiritsa ntchito molakwika chuma chinsinsi cha malonda chikapezedwa mwina ndi njira zosayenera kapena kuphwanya chidaliro, ndikuchitapo kanthu kukhothi. Momwe kampani yanu imagwiritsidwira ntchito ma NDA atha kukhala chinthu chomwe khothi limagwiritsa ntchito kuti iwone ngati mwayesetsa "kusunga chinsinsi," chifukwa chake ndikofunikira kuwonetsetsa kuti kampani yanu ikugwiritsa ntchito ma NDA opangidwa mwaluso poteteza IP yanu .

Wofufuza Woyimira IP Ndi Njira Yanu Yoyamba Yodzitetezera

M'malo opikisana amakono, ndikofunikira kuti kampani yanu imvetsetse bwino zomwe zili ndi nzeru zake ndikuziteteza moyenera. Woyimira milandu pazinthu zanzeru atha kuthandiza kampani yanu kukulitsa mwayi wopikisana nawo kudzera munjira yoteteza IP.

Woyimira mlandu wanu wa IP ndiye mzere wanu woyamba wazitetezo kwa ena omwe akugwiritsa ntchito IP. Kaya mumagwirizana ndi loya wakunja, monga kudzera pa Priori NetworkPulogalamu yamtundu waumwini sungathe kulumikizidwa mwachindunji ku intaneti, muyenera kugwiritsa ntchito adilesi yomasulira (Network Address Translator, NAT) kapena seva ya proxy kuti mugwirizane ndi intaneti.

Paige Zandri

Paige Zandri, Woyang'anira Mtsogoleri wa Attorney ku Priori Milandu, ali ndi udindo wopanga maloya amilandu m'malo onse a Priori. Paige ndi loya wakale ku NYC ndipo ndi wapampando wa Solo and Small Firm Practice Committee ku New York County Lawyer's Association. Paige anamaliza maphunziro awo ku Brooklyn Law School ndipo anali wosewera mpira wa Division I ku University of Maryland, Baltimore County.

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