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Ngakhale Zogulitsa Zotsatsa, Kutsatsa ndi Ntchito Yolimba

Bungwe lina m'khosi mwathu la nkhalango linapita pansi mwezi uno. Linali ndi makhalidwe onse a bungwe lalikulu - utsogoleri waluso, gulu lapamwamba padziko lonse la antchito odzipereka, malo okongola a mtawuni, ndi malonda abwino pa intaneti ndi chosindikizira choyamba. Iwo anali ndi njira zotsimikizirika zamkati zomwe zingayang'ane ndikupeza magalimoto ndikuyendetsa magalimotowo kwa makasitomala awo. Koma izo zinapitabe pansi.

Ndinakhazikitsa bungwe langa zaka 7 zapitazo. Ndimachita nthabwala (ngakhale siziri choncho kuti zoseketsa), kuti uku ndikuyambira kwanga kwazaka 7. Ndalola kuti bungweli liwononge moyo wanga mosangalala. Takhala ndi zokwera ndi zotsika kwambiri panthawi imeneyo. Zokwera kwambiri zinali zopanga jeti padziko lonse lapansi zofufuza zamakampani azamalonda azamalonda. Otsika kwambiri anali kuchotsera antchito, osalandira malipiro, komanso kulipira misonkho.

Tidakali pano lero koma sindingathe kudziwa chifukwa chomwe bungwe limodzi lomwe lili ndi talente yochuluka kwambiri lingachokere ndipo tikupitabe patsogolo. Mwina zambiri ndizakuti kulephera sikungakhale kosankha. China ndikuti sitinakhalebe omasuka pakupanga njira ndikugulitsa kwa anthu ambiri. Ndife shopu yosavuta kutsatira chimango (pansipa), koma nthawi zonse amapanga njira zothetsera mavuto kutengera mipata ndi mwayi womwe makasitomala athu ali nawo.

Chitsanzo Chokhwima Kutsatsa

Chodabwitsa ndichakuti zonse zomwe mumawerenga pa intaneti ndizosavuta. Mndandanda, infographics, ma ebook, nsanja ... aliyense akufuna kukuwuzani kuti ndizosavuta bwanji kugulitsa ndi kugulitsa zinthu zanu pa intaneti. Sizovuta ndipo sizinachitikepo. Ndipo momwe luso lamatekinoloje likuthandizira zisankho zathu sikungoyenda limodzi ndi njira, mayendedwe, ndi zofuna zamakasitomala.

Otsatsa amangodzigulitsa okha pazinthu ziwiri - zotsatira kapena mtengo. Zotsatira zimafuna nthawi ndi zinthu, koma makasitomala nthawi zambiri amabwera kwa ife alibe. Amafuna chipolopolo chamatsenga. Mabungwe ambiri ali okondwa kuwasaina ndikukhazikitsa ziyembekezo kuti ndi chipolopolo chamatsenga, koma kuti achotsedwe ndi kasitomala pamsewu chifukwa cha zomwe akuyembekezera. Ndikuwona mabungwe ena omwe ali ndi magulu ogulitsa odabwitsa omwe amazindikira izi, sasamala, ndipo amangopita kukagulitsa kasitomala wina ndi mnzake.

Koma Izi ndizosiyana

Zaka zingapo zapitazo, ndinali ndi mnzanga yemwe anali mnzanga wa bizinesi yemwe adandiyimbira foni ndikundiuza za bungwe lodabwitsa lomwe adangolemba ganyu kuti limuthandize pakutsatsa kwake. Iwo anali okwera mtengo kwambiri kuposa bungwe langa, koma anali atagwira ntchito mu makampani ake kwa zaka khumi ndipo anali ndi pulogalamu yapadera yomwe ikanapereka zotsatira zapadera. Ndinakanda mutu ndikumuuza kuti ndakhumudwa sanapemphe thandizo lathu. Anandiyang'ana ndipo anati, "Simukumvetsa, bungweli ndi losiyana. "

Iye anali kulondola, iye anawathamangitsa iwo atangomaliza mgwirizano. Osangoti izi, bungweli linali ndi zinthu zambiri kotero kuti adachoka pachibwenzicho popanda chilichonse.

Ndizokhumudwitsa chifukwa chitseko chozunguliracho nthawi zambiri chimasiya kasitomala wokhumudwitsidwa pakhomo pathu - bajeti yawonongeka, ndipo palibe nthawi yobwereranso. Mosakayikira, makasitomalawo adafika pakhomo la bungweli. Chimodzi mwazinthu zomwe m'modzi mwa omwe adayambitsa adaziwonetsa chinali kusowa kwa kukhulupirika kwamakasitomala. Tawonanso nkhani yofananira - mumagwira ntchito molimbika kuti mupititse kasitomala patsogolo ndipo amakusiyani kuti mupeze chipolopolo chasiliva (chomwe sichimafika pa cholinga chake) kapena ntchito yotsika mtengo.

Ikaluma kwenikweni, timayang'anitsitsa kasitomala akachoka. Mwachitsanzo, uyu anali kasitomala yemwe tidachulukitsa kuchuluka kwa magalimoto ndi zolembetsa zomwe zidabweretsa ndalama zambiri. Zikuwoneka kuti abwereranso pomwe tidayamba kuwathandiza… ndiye ndalama zomwe zidapita, komanso ndalama zomwe adapanga mubungwe lathu.

malipoti-okhazikika

Ndiye Cholinga Changa Ndi Chiyani?

Sindikunamizira kuti ndikudziwa chifukwa chake mabungwe ena odabwitsa amalephera, koma ndikumverera kuti zambiri ndizokhudzana ndi hubris. Ndikuganiza kuti ndinu osiyana pomwe simuli choncho. Ndikuganiza kuti muli ndi chipolopolo chamatsenga pomwe mulibe. Ndikuganiza kuti mutha kuthandiza aliyense pomwe simungathe. Uku sikudzudzula atsogoleri ndi ogwira ntchito omwe adatsanulira miyoyo yawo pantchito yawo ya tsiku ndi tsiku, ndi lingaliro chabe.

Timayesetsa kuchita ntchito yabwinoko pokhazikitsa ziyembekezo kwa makasitomala athu kuti akugula zomwe takumana nazo komanso khama lathu. Chifukwa zinthu ziwirizi ndizopadera pakati pa anzathu, tili ndi chiyembekezo kuti titha kusuntha singano kumakampani ambiri. Koma zonsezi zimafuna khama kwambiri. Tiyenera kutsamira mwamtheradi pa zomwe takumana nazo kuti tithandizire makasitomala athu ku zolakwika ndi kutsata njira zotsimikiziridwa. Ndipo tiyenera kugwiritsa ntchito zonse zomwe tili nazo - kudutsa njira, kudutsa ma mediums ndikusintha mwachangu zomwe zikufunika.

Ngati simukugula ntchito yovuta, musayembekezere zotsatira zabwino.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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