Kodi Maluso Ofunika Kwambiri Amakono Otsatsa mu 2018 ndi ati?

Maluso Otsatsa a 2018

Miyezi ingapo yapitayi ndakhala ndikugwira nawo ntchito zamakampani otsatsa digito ndi ma certification a kampani yapadziko lonse ndi yunivesite, motsatana. Wakhala ulendo wopambana - kusanthula mozama momwe otsatsa athu akukonzekereredwa m'madongosolo awo, ndikuzindikira mipata yomwe ingapangitse kuti maluso awo azigulitsidwa kuntchito.

Chofunikira pamapulogalamu azachikhalidwe ndichakuti curriculae nthawi zambiri amatenga zaka zingapo kuti avomerezedwe. Tsoka ilo, izi zimapangitsa ophunzira omaliza maphunziro zaka zambiri akamalowa kuntchito pokhapokha atakhala ndi ma internship othandiza kwambiri.

Chofunika kwambiri kuposa kuphunzira malo osinthika amalo aukadaulo wotsatsa, otsatsa ayenera kukhala ndi njira zophunzitsira pakukonzekera, kuyeza, ndikuchita chilichonse chotsatsa. Ndi chifukwa chake ndinapanga fayilo ya Mndandanda wazokopa zamalonda… Ndi mndandandanda womwe ungatsimikizire kuti zomwe mukuyesetsa kuchita zizikhala bwino.

Tekinoloje ndi media media zathandizira kwambiri kutsatsa pazaka zingapo zapitazi. Zochulukirapo, kotero kuti eni mabizinesi ang'onoang'ono, amalonda, ndi otsatsa angafunike kusintha maluso awo kuti agwirizane bwino ndi m'badwo wotsatira wa ogula (Gen Z) pomwe akugwiritsa ntchito matekinoloje opita patsogolo. Maphunziro a University of Maryville ku Marketing

Yunivesite ya Maryville yalemba mndandanda wazinthu zofunikira kuti otsatsa azichita bwino pantchito. Onetsetsani kuti muwerenge zolemba zawo zonse ndi infographic pansipa, Maluso Amakono Akutsatsa a 11 Opanga Mabizinesi Kuti Aphunzire.

Luso Lofunika Kwambiri Pakutsatsa Kwa 2018

  1. Kutsatsa Kwazinthu - Mabungwe amitundu yonse amatha kugwiritsa ntchito otsatsa omwe amapanga zoyambira, zopanga, komanso zopanga. 86% ya otsatsa amagwiritsa ntchito kutsatsa monga gawo lanthawi zonse pamalingaliro awo, ngakhale akugwirira ntchito mabungwe apadziko lonse lapansi kapena mabizinesi ang'onoang'ono, Komabe, ndi 36% okha omwe amawunika ukatswiri wawo wotsatsa ngati okhwima kapena otsogola. Kupanga zinthu ndi kasamalidwe, ma analytics a pawebusayiti, ndi kasamalidwe ka projekiti ya digito ndizofunikira kwambiri m'derali.
  2. Kutsatsa Kwapaintaneti - Anthu aku America aku 219.8 miliyoni - 67.3% ya anthu aku US - ali ndi foni yam'manja. Izi zimapangitsa njira zoyendetsera mafoni kukhala zofunika pakampani pakutsatsa. Mwayi wofikira anthu ambiri kudzera pafoni ndiwotchuka, chifukwa aku America amayang'ana mafoni awo pafupifupi 47 patsiku. Chiwerengerochi ndi pafupifupi kawiri kwa anthu aku America azaka zapakati pa 18 ndi 24, omwe amayang'ana mafoni awo pafupifupi maulendo 86 tsiku lililonse maluso ofunikira m'derali akuphatikizapo kapangidwe ka mafoni, chitukuko cham'manja, ndi ma e-commerce analytics.
  3. Kutsatsa Maimelo - Kutsatsa maimelo kwakhala njira yayikulu kwazaka zingapo ndipo kupitilirabe. 86% ya amalonda amagwiritsa ntchito imelo pofalitsa zotsatsa. Kutsatsa kwachangu, njira zothandizira olembetsa, ndi njira zokulitsira olembetsa zonse ndizofunikira kupha mwa njirayi.
  4. Kutsatsa Kwapaintaneti - 70% ya Gen Z imagula zogulitsa ndi ntchito kudzera pa TV, zomwe zimapangitsa kutsatsa kwapa TV kukhala njira yofunikira kufikira anthu 69% a Gen Z omwe amagwiritsa ntchito Instagram, ndikupangitsa kuti ikhale njira yodziwika bwino kwambiri m'badwo. Izi zimatsatiridwa ndi Facebook ndi Snapchat, zomwe zimagwiritsidwa ntchito ndi 67%. Pafupifupi, otsatsa amagwiritsa ntchito njira zisanu zapa media kuti azigawira zomwe zili. Maluso ofunikira m'derali akuphatikiza kasamalidwe kazama TV, malingaliro ake, ndikuwongolera kwapangidwe.
  5. Kutsatsa Kwama Injini - Kupeza magalimoto kudzera pakusaka kwachilengedwe komanso kolipira kumafuna otsatsa kuti azikhala pano ndikusintha kosasintha. Mwachitsanzo, Google imasintha ma algorithm ake koposa 500 pachaka. Kukula kwa injini zakusaka (SEO) komanso kupezeka kwazinthu zachilengedwe ndizofunikira kwambiri pakati pa 69% aogulitsa omwe amapezeka ku North America SEO, kutsatsa kwakusaka, komanso kukhathamiritsa tsamba lawebusayiti ndizofunikira kwambiri m'derali.
  6. Kupanga Makanema - 76% ya otsatsa amatulutsa makanema ngati gawo la njira yawo yotsatsa Mavidiyo awa atha kuphatikiza zoyankhulana, makanema ojambula pamanja, ndi mitundu ina yofotokozera nthano. Ichi ndi gawo lofunikira kufikira Gen Z. 95% ya mbadwowu umagwiritsa ntchito Youtube, pomwe 50% ya iwo akuti "sangakhale popanda" tsamba loyendetsedwa ndi makanema. Maluso ofunikira m'derali akuphatikizapo kusintha makanema, makanema ojambula pamanja, komanso kusanja zinthu.
  7. Kusanthula Zambiri - 85% ya otsatsa amagwiritsa ntchito zida zowerengera m'machitidwe awo otsatsa. Analytics ndi luso lachiwiri lovuta kwambiri kuti lipezeke mu talente yatsopano yotsatsa, pomwe 20% ya otsatsa akunena kuti ndizovuta kupeza Ngakhale kuvutaku, 59% ya otsatsa akukonzekera kuwonjezera maluso awo owerengera mabizinesi ama digito m'mabungwe awo. Migodi yazidziwitso, kuwonera deta, ndi kusanthula ziwerengero ndi maluso ofunikira m'derali.
  8. Kulemba mabulogu - 70% ya otsatsa amagwiritsa ntchito ma blogs kuti agawire zomwe zili pakutsatsa ndikulemba mabulogu pafupipafupi zitha kupititsa patsogolo makampani Amakampani omwe amafalitsa zolemba 16+ pamwezi amakhala ndi magalimoto ochulukirapo pafupifupi 3.5 kuposa makampani omwe amafalitsa pakati pa 0-4 pamwezi. Maluso ofunikira m'derali akuphatikiza luso, zolemba, komanso zoyambira.
  9. Maluso Ogwira - Maluso ogwirira ntchito ndi luso lalikulu lomwe otsatsa digito amadziwika kuti ndilofunika kwambiri kuti athe kukwaniritsa zofuna zawo. Komabe, zapezeka kuti ndi luso lovuta kwambiri kupangira talente yatsopano yotsatsa. Bajeti, kayendetsedwe kabungwe, ndi ROI ndi muyeso wamiyeso ndizofunikira kwambiri m'derali.
  10. Maluso Ogwiritsa Ntchito - Ma analytics a ogwiritsa ntchito ndiye njira yovuta kwambiri kwa otsatsa. Komabe, akatswiri odziwa zambiri za ogwiritsa ntchito amatha kuwunikira zomwe makasitomala amakonda ndi machitidwe awo ndikuthandizira kupanga mawebusayiti ndi mapulogalamu kuyendetsa kusungidwa kwa makasitomala ndi malonda. Kufufuza, kupereka chidziwitso kwa kasitomala, ndikulemba zonse ndi maluso ofunikira m'derali.
  11. Maluso Oyambira Opanga - 18% ya otsatsa amalonda maluso amapangidwe kukhala ovuta kupeza mu talente yatsopano yotsatsa, ndikupangitsa kuti akhale luso lachitatu lovuta kwambiri kupeza mu talente yatsopano yotsatsa Komabe, zotsatsa zotsatsa zamitundu yonse zikufunikirabe kukhala zowoneka bwino, ndipo maluso awa akupitilirabe kukhala wofunikira. Maluso ofunikira m'derali akuphatikiza zojambula, zaluso, komanso mawonekedwe.

Nayi infographic yathunthu:

Maluso a Zamalonda

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