Kuwononga Kutsatsa Kukusunthira Kusaka

Ndimangolankhula kudera Malingaliro Olimbitsa chochitika ndikufotokozera Search Engine Dominance mu Web 2.0. Zambiri zakulemba mabulogu kuchita bwino komanso kusamukira kuma media media kwamakampani kumayendetsedwa ndi Search Engines. Sikokwanira kuti mupange tsamba lozizira ndikudikirira kuti lipezeke - muyenera kupanga tsamba lanu zopezeka ndikupeza obwebweta ena kuti afalitse uthengawo.

Nazi zina mfundo zazikuluzikulu zotengedwa pazotsatira za kafukufukuyu:

SEMPO yatulutsa kusanthula lero pamsonkhano wa Search Engine Strategies. Ngakhale chiwerengerocho chikuwoneka cholimba, ndipo chikuwonetsa kufunitsitsa kwa otsatsa kuti apitilize kuwonongera, kafukufukuyu sangayerekeze zotsatira zakusowa kwa kusaka (kusaka) komwe kwachitika chifukwa chakuchepa kwachuma kwachuma.

Ndalama Zotsatsa Zikusintha Kufufuza

Chofufuza chofunikira ndichakuti ndalama zakusaka pakusaka zikuwonjezeka ku mtengo wotsatsa posindikiza magazini, kukonza tsamba lawebusayiti ndi ntchito zina zotsatsa, monga otsatsa amalonda amasintha magawo amomwe amagwiritsira ntchito chitumbuwa, kutsatira ogula chifukwa amadalira kwambiri injini zosakira kuti apange kafukufuku asanagule.

Nazi zotsatira zazikulu:

  1. Makampani a SEM aku North America adakula kuchoka pa $ 9.4 biliyoni mu 2006 mpaka $ 12.2 biliyoni mu 2007, kupitilira ziwonetsero za $ 11.5 biliyoni za 2007
  2. Kugwiritsa ntchito SEM yaku North America tsopano akuti ikukula kufika $ 25.2 biliyoni mu 2011, kuchokera kwambiri pamanenedwe $ 18.6 biliyoni chaka chapitacho.
  3. Otsatsa akupeza ndalama zochulukirapo posungira ndalama kuchokera pakusindikiza magazini, kugwiritsa ntchito masamba awebusayiti, makalata achindunji ndi mapulogalamu ena otsatsa.
  4. Kukhazikitsidwa kolipidwa kumatenga 87.4% ya ndalama za 2007; organic SEO, 10.5%; analipira kuphatikiza, .07%, ndikugulitsa ukadaulo, 1.4%.
  5. Google Ads idakali pulogalamu yotchuka kwambiri yotsatsa, koma zonse zomwe Google ndi Yahoo adathandizira pakufufuza zatsika kuyambira chaka chapitacho.

SEMPO - Kusintha Kwandalama

5 Comments

  1. 1
    • 2

      Kalebe,

      Inu, mwina, muli ndi tsamba la WORST lomwe ndidaliwonapo. Ndizowonekeratu kuti mukungoyesera kukopa anthu osaka kutsamba lanu kutsamba mwaponya zolemba zingapo pakati. Ndikukhulupirira simukuyesera kungobisalira pamsewu.

      Doug

  2. 3

    Zolemba zanga za Cj sizinena kuti zoemall ndiye tsamba loipitsitsa. Ndemanga zomwe ndidasiya zinali zothandiza owerenga momwe zikugwirizanira ndi zomwe mumalemba ... .koma ndinu olandilidwa ku lingaliro lanu.

    • 4

      Moni Kalebe,

      Ndimangofuna kutsimikiza kuti simukutaya maulalo kuti mupeze mwayi wofufuza. Pepani chifukwa chokunyozani ndipo ndikuthokoza chifukwa chowonjezerapo zokambiranazo.

      Mfundo yanga poyankhira inali yowonetsetsa kuti ndinu 'enieni' osati osokonekera. Chonde dziwani kuti sindinangochotsa ulalowu - ndimafuna kuti ndiyambe kaye.

      Doug

  3. 5

    Wawa Douglas,

    Zambiri zabwino patsamba lanu. Timalangiza makasitomala athu onse aukadaulo kuti azilingalira za kuwonekera kwawo pa intaneti, ndipo kusaka ndi komwe timayambira. Komabe ndikuganiza kuti pali ngozi mukamawononga ndalama zochulukirapo kuchokera kuzinthu zina zotsatsa, makamaka kukonza tsamba lawebusayiti. Popeza webusaitiyi ndi yomwe ili pulogalamu yolengeza zotsatsa malonda - komanso kutsatsa kwaukadaulo wapamwamba zomwe zimapatsidwa - ndizodabwitsa kuti masamba angati sagwira ntchito kwenikweni. (Ndipo ine sindine wopanga tsamba lawebusayiti.)

    Magalimoto ndichimodzi mwazinthu zitatu zakuwonjezera ndalama, ndipo kutsatsa posaka ndikwabwino pa izi. Koma kuthekera kosintha mayendedwe awo kukhala makasitomala ndichachiwiri, kiyi wofunikira.

    Ndikuzindikira kuti positi yanu imangopereka zambiri osati kunena. Kungodabwa zomwe mukuganiza.

    Susan

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