Marketing okhutira

Kodi Pali Zotheka Pakutsatsa Ukadaulo?

Dontho lolandirana la OlimpikiZaka zambiri zapitazo ndinali wofufuza mu nyuzipepala. Mlungu uliwonse ndinkasanja zomwe ndimapanga komanso magawidwe athu ndikugwira ntchito kuti ndipeze komwe kuli nthawi kapena ndalama zoti ndipulumutsidwe. Imeneyi inali ntchito yovuta koma ndinali ndi utsogoleri wabwino ndipo pazaka khumi zomwe ndimagwira pamenepo, timachepetsa bajeti yathu yogwiritsira ntchito chaka chilichonse.

Inali ntchito yopindulitsa modabwitsa. Ndinali ndi udindo wopeza bajeti ya madola mamiliyoni ambiri - chifukwa chopeza zinyalala sizimangolola kampaniyo kuti isunge ndalama, zimandithandizanso kugwiritsa ntchito ndalama komwe zimafunikira kwambiri. Zinali zosangalatsa kupatsa ogwira ntchito zida ndi matekinoloje omwe amafunikira kuti miyoyo yawo ikhale yosavuta.

Kupeza mwayi m'dongosolo nthawi zambiri kumatitsogolera kugwirizana m'dongosolo, koma osati munjira zosiyana. Nthawi zambiri usiku, makina osindikizira anali oyenda bwino, zida zolowetsera zinali zopanda cholakwika, magalimoto amayenda bwino, ndipo onyamula amayesetsa kulowetsa pepalalo pakhomo panu. Pakatikati, komabe, onyamula katundu adadzaza, mizere idalephera, ma pallet adagwa, onyamula magalimoto alephera, ndipo magalimoto amayimitsa onyamulawo.

Ndi zaka makumi angapo za malonda kusanthula tsopano kumbuyo kwanga, mwayi sunasinthe. Kuntchito kwanga, masambawa amagwira ntchito bwino, nkhani zamakalata zimayenda bwino, analytics ilibwino, blog ikuchita bwino, kuyitanidwa kuchitapo kanthu ndikudina, ndipo kutsogolera kukuwonjezeredwa ku Salesforce.

Komabe, malo onse olumikizirana pakati akusowa. Kalatayi siyidalumikizidwe ndi tsambalo kapena fayilo ya

analytics. The analytics kugwira kwambiri za ziwerengero, koma osati zina mwazofunikira kuchokera patsamba kapena blog. Buloguyi imakopa anthu ambiri, koma kutsatira anthu kuchokera kubulogu kupita patsamba lanyumba kumatayika. Ndipo mkati mwa Salesforce, sitikutsatira mawu osakira omwe awabweretsa, zolemba zomwe adawerenga, kapena CTA yomwe adadina. Malumikizidwe adasweka.

Ndipo sizovuta kukonza!

Gulu lathu Lotsatsa limadziwa zomwe ziyenera kuchitidwa, amangokhala opanda zofunikira kuti zonse zizigwira ntchito mosasunthika pakadali pano. Sindikukhulupirira kuti izi ndizosiyana ndi kampani ina iliyonse… tonsefe tikulimbana ndi zovuta chifukwa cha momwe makina athu amaphatikizira ndikusinthira. Chakhala chikhumbo changa kwa zaka zambiri, komabe sindikutsimikiza kuti zochitika zazikuluzi zafika pamsika.

Pomwe ndikuyang'ana mtsogolo mwa Marketing Technology, sindikukhulupirira kuti mwayi uli mwa asing'anga eni… ndikukhulupirira kuti alumikizana ndi iwo.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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