Ndife Umboni Wosonyeza Kuti Chidwi mu Kutsatsa Ukadaulo Kukula!

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Omvera athu akukula. Osati pang'ono pokha ngati zachitika pang'onopang'ono zaka khumi zapitazi. Ikukula mwezi uliwonse pomwe makampani ochulukirachulukira akutopa ndi zisankho zomwe amafunikira pazokhudza ukadaulo wotsatsa.

Martech Zone yakula kufikira kwake pafupifupi 40% pachaka kupitirira chaka… Kuyerekezera maulendo opitilira 100,000 mwezi uliwonse pamodzi ndi ~ 75,000 olembetsa imelo (tsopano kuti tili CircuPress - nsanja ya imelo yomwe tidamangira WordPress). Wathu Twitter, Facebook, Google+ ndi laumwini nkhani pitirizani kutupa. Pulogalamu yathu yam'manja ikukula komanso podcast yathu yophatikizidwa ndi Mphepete mwa wayilesi ya pa intaneti yafika pamamiliyoni opitilira 3,000,000 mzaka zingapo zapitazi. Zopatsa chidwi!

Venture Beat posachedwapa adalemba nkhani yofunika kwambiri yokhudza momwe ndalama zimathandizira mu makampani opanga ukadaulo.

Nkhani yoyipa ndiyakuti ngakhale pali $ 49.1 biliyoni yogulitsa yomwe yamwazika pakati pazogulitsa zaukadaulo za 537 zomwe zalandila ndalama zambiri, kulowererapo kwa zinthu zabwino kwambiri zaukadaulo za 25 kudera lonse la mafakitale 151 ndi 4.1% molakwika. Izi zikhoza kukhala makamaka, kunja kwa bubble ya Silicon Valley.

Sikuchedwa, mwina. Scott Brinker akuti ndalama zoposa $ 21.8 biliyoni zothandizira ukadaulo wotsatsa… Kutanthauza funde la zida ndi matekinoloje ali pafupi!

Nchifukwa chiyani chidwi chikuwonjezeka?

  • anapeza - makampani akhala akupanga mayankho ndipo ayamba kupanga zida zofunikira zomwe zikuthandiziranso makampani kugwiritsa ntchito ndikuyeza momwe amagulitsira. Kupeza zida zoyenera - ndizosankha zazikulu monga VB adanenera pamwambapa, ndizovuta.
  • kusankha - pali mayankho masauzande kunja uko! Sindikuganiza kuti ndizodabwitsa kuti malowa ndi otakasuka komanso otakata. Makampani ali ndi mwayi wopeza nsanja zomwe zikukwaniritsa zosowa zawo m'malo mogula yankho limodzi lomwe lingawathandize kuti asinthe njira zawo.
  • Price - mitengo ya IT yatsika koma mitengo yaukadaulo yakutsatsa ikhalabe yofanana kapena yawonjezeka. Ndikumveka pang'ono, ndipo tikuwona ndikugawana zida zambiri zotsika mtengo zomwe zimakhala zolemera komanso zopikisana kwambiri ndi nsanja zomwe zidalipo zakale, zotupa komanso zodula.
  • Chomasuka Ntchito - ngati munagula njira yotsatsira zaka zingapo zapitazo, muyenera kuyika ndalama kwa akatswiri kwambiri kuti athetse vutoli. Osatinso kwambiri. Mayankho atsopano akukhala osavuta kugwiritsa ntchito ndikukhazikitsa, chifukwa chake mabizinesi ali otseguka kuti agwiritse ntchito zochulukirapo chifukwa palibe choletsa kulowa.

Ndiye zikusowa ndi chiyani?

Ndayika fanizo kuti kugulitsa ukadaulo wotsatsa ndikochuluka monga kugulitsa mafiriji kwa anthu omwe akumva njala. Mafiriji ndiotsika mtengo, ochuluka, olemera kwambiri, ndipo amatha kuchita ntchito yabwino. Koma iwo sali oyenera kutayidwa ngati mulibe chakudya. Pulogalamu ya chakudya yaukadaulo wotsatsa ndi njira ndi zofunikira zomwe zikufunika kuti bizinesi yanu iziyenda bwino.

Chifukwa ukadaulo wotsatsa watsika mtengo kwambiri ndipo ndi wochuluka, umavomerezedwa ndi anthu ambiri koma sukuyendetsedwa bwino. Zaka khumi zapitazo, dipatimenti yotsatsa ikadakhala ndi njira yazaka zambiri komanso njira zopangira anthu pogula ukadaulo uliwonse pakampani. Makampani ambiri tsopano akutumiza ukadaulo popanda njira, kapena m'malo mwa njira. Pulogalamu ya zinthu zomwe zikugulitsidwa m'makampani zikungothandiza otsatsa osauka kufalitsa zopanda pake zomwe sizikupeza zotsatira.

Tiyenera kusintha izi! Ndipo monga chofalitsa chaukadaulo wotsatsa, takhala tikuyang'ana kusintha izi chaka chatha. Tikamayikidwa m'makampani masiku ano, sitingathe kulemba za mayankho awo pokhapokha titakhala ndi chidziwitso chakuwapatsa zovuta zomwe akufuna kuthana nazo ndi mtundu wanji wamalingaliro omwe akuyenera kuperekedwa ndi yankho kuti achite bwino. Sizokhudza mawonekedwe, koma ndi maubwino.

Ndiye chotsatira ndi chiyani?

Sitikuyimilira ndipo tikugwiritsa ntchito nthawi ndi khama lathu ku njira zathu zokuthandizani… Nazi zomwe zikubwera posachedwa:

  • Kukonzanso Kwamasamba - Tili ndi kukonzanso kwa blog yomwe ikubwera yomwe tidziwitse pang'onopang'ono. Zitipangitsa kuti tiziwoneka ngati buku la digito kuposa blog, yopangidwa ndi ogwiritsa ntchito ndi akatswiri ojambula pa Kutuluka 31. Ndikuphatikiza chithunzithunzi pansipa!
  • Kusintha Kwazinthu - tikugwira ntchito limodzi ndi timu komanso ukadaulo ku Kufikira kwa Atomiki kuti tithandizire zomwe zili patsamba lathu ndikuchita zambiri ndi owerenga athu. Tilinso ndi mgwirizano wabwino ndi olemba mabuku omwe tikufuna kuwonjezera kuti atithandize kukonza zomwe tili.
  • Tsambulani Kutsata - Tili ndi owerenga ambiri omwe amafunikira thandizo ndipo sakudziwa komwe angapeze. Kukonzanso kwathu kumaphatikizanso kukhala ndi mawonekedwe ndi mayankho omwe agawidwa nawo positi iliyonse. Muyenera kuthandizidwa ndipo mutha kuyipempha - yoyendetsedwa molunjika ku gulu lathu kapena m'modzi mwa anzathu.
  • Podcast - Tikugwira ntchito kuti tipeze akatswiri ambiri ogulitsa komanso otsatsa malonda pa podcast yathu ndi anthu abwino ku Njira Zoyeserera. Tichita ntchito yabwinoko kwambiri yolimbikitsa ziwonetserozo kudzera patsamba lathu ndi mapulogalamu a imelo. Podcast ikufika anthu okwana tani ndipo tikufunika kuchita ntchito yabwinobwino yoibaya jekeseni patsamba lathu lonse ndi mapulogalamu.
  • Mobile App - Tsoka ilo, kampani yama pulogalamu yam'manja yomwe idamanga pulogalamu yathu ikutseka gawo la bizinesi yawo, chifukwa chake tikugwira ntchito yopanga pulogalamu yatsopano ya chaka chatsopano yomwe ikuphatikizira zotsatsa ndikuwongolera monga momwe tsamba lathu limakhalira.
  • Webinars - Timakonda kasitomala wathu Wokonzeka, ndipo tikugwira ntchito yopanga masamba awebusayiti mwezi uliwonse kuti tikuthandizireni pakusowa kwamabizinesi anu ndikutsatsa ukadaulo!
  • Events - Chaka chatha tinakhala ndi chochitika chodabwitsa mumzinda wa Indianapolis chomwe chidakopa anthu opitilira 250 kuti apeze ndalama zachifundo. Tipitiliza kupanga mwambowu kuno ku Indianapolis - makamaka popeza Salesforce ikusintha msonkhano wake wa Connections kupita ku New York. Tikukhulupirirabe kuti pali mwayi wodabwitsa pano pamsonkhano wapakatikati wazamalonda ndi ukadaulo. Phwando la nyimbo lomwe tidalumikiza linali lowonjezera bwino!
  • Video - tidakhazikitsa Zithunzi Zotsatsa ndipo ndikuphatikiza ma Podcast athu komanso kufalitsa mitsinje yamavidiyo yothandizira owerenga athu.

Tikuyesetsanso kulumikizana ndikugwira ntchito limodzi ndi anzathu ena ogulitsa nawo kunja uko, monga Wogwiritsa Ntchito Zakale, ndi Institute Marketing Marketing Institute, CopyBlogger, Kutsatsa, Kutsatsa, New Media Expo, Katswiri Wamakampani Wotsatsa, ndi mayanjano osiyanasiyana. Mabungwewa ali ndi maphunziro apamwamba, ukatswiri, misonkhano yapaintaneti, komanso zochitika zapachaka zomwe tikufuna kuthandizira ndikulimbikitsa ndi dera lathu.

Kuchokera pamawonekedwe a bungwe, DK New Media yakhala yoganizira kwambiri, yogwira ntchito ndi nsanja zotsatsa, makampani otsatsa, opereka ukadaulo wotsatsa ndi makampani azamaukadaulo mu 2014. Jenn Lisak (tsopano ndi mnzake) ndipo tikukankhira mtundu wa Marketing Technology powonekera ndikuchepetsa kuwonekera kwa DK New Media.

Kodi ndidatchula zakukonzanso? Nayi nsonga yachinyengo. Idzakhala yomvera kwathunthu kuti tithe kusintha luso la ogwiritsa ntchito intaneti omwe akukula tsiku ndi tsiku! Masamba onse atsamba adapangidwa ndipo opanga adayamba ntchito!

Martech Zone

2 Comments

  1. 1

    Zabwino kwambiri kuti mukhale gawo la kulumikizana kopambana kwa Marketing Tech Bog. Wakhala chaka chabwino kwambiri pakukula komanso mgwirizano, ndipo tili okondwa ndi malingaliro athu mtsogolo. Kupambana kwa blog yanu kumatsimikizira zomwe mukufuna, Doug. Wokondwa kukhala otsekeka nanu pamene tikukhazikitsa malire a digito ndi chidziwitso chabwino!

  2. 2

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