Mukufuna Kuthandiza Kutsatsa Kwa Omvera Amisiri? Yambirani Apa

Kutsatsa Kwa mainjiniya

Uinjiniya siyantchito ngati momwe amawonera padziko lapansi. Kwa otsatsa, kulingalira za malingaliro awa polankhula ndi akatswiri aluso kwambiri kumatha kukhala kusiyana pakati pa kutengedwa mozama ndikunyalanyazidwa.

Asayansi ndi mainjiniya amatha kukhala omvera ovuta kuswa, chomwe ndi chothandizira cha Dziko Lotsatsa Kwa Akatswiri Opanga. Kwa chaka chachinayi motsatizana, Kutsatsa kwa TREW, yomwe imayang'ana kwambiri kutsatsa kwa omvera, ndi GlobalSpec, wopereka mayankho ogulitsidwa ndi mafakitale chifukwa chogwiritsa ntchito deta, agwirizana kuti afufuze ndikufufuza maukadaulo, mitundu yazinthu zadijito, ndi malo ochezera omwe ali othandiza kwambiri kufikira mainjiniya. 

2020 idabweretsa zovuta zomwe sizinachitikepo ndi vuto la COVID-19, ndipo lipoti la chaka chino lidaphatikizaponso mafunso okhudza momwe mainjiniya amayendetsera kutsindika kosayembekezereka pazochitika zenizeni komanso momwe akupezera njira zatsopano zophunzirira zatsopano ndi machitidwe.

Chaka chino, mwina osati mwangozi, analinso kukula kwakukulu kwakadali pano mpaka kafukufukuyu - pafupifupi mainjiniya a 1,400 ndi akatswiri padziko lonse lapansi akuyankha. Ofufuza omwe adafunsidwanso adachokera kumafakitale osiyanasiyana, kuchokera ku ntchito za uinjiniya, mphamvu, ndi malo osungira ndege / chitetezo mpaka magalimoto, semiconductor, ndi zida.

Zowunikira zimaphatikizira machitidwe osonkhanitsa zidziwitso, zokonda zawo, ndikuyembekeza kutengapo gawo kwa omvera - komanso momwe COVID-19 ikukhudzira kutsatsa. 

Zotsatira zazikulu zochepa mu lipoti la 2021 zikuphatikizapo:

  • 62% ya omwe adayankha amaliza zopitilira theka laulendo waogula pa intaneti
  • 80% ya akatswiri adapeza phindu pazowoneka bwino, koma owirikiza kawiri amakonda ma webinar kuposa zochitika
  • Akatswiri 96% amawonera makanema sabata iliyonse pantchito, ndipo opitilira theka amamvera ma podcast akamagwira ntchito pafupipafupi
  • Akatswiri ali okonzeka kudzaza mafomu azinthu zaluso kwambiri monga mapepala oyera ndi zojambula za CAD

Kuyikira Kwambiri: Kuyandikira Makanema ndi Ma Podcast

Kutchuka kwa makanema ndi ma podcast kukuwonekera mwa njira zatsopano zomwe omverawa amasonkhanitsira zidziwitso, makamaka momwe zimakhudzira momwe amalonda amagwiritsira ntchito izi.

Makumi asanu ndi anayi mphambu asanu ndi limodzi mwa mainjiniya amaonera makanema sabata iliyonse kuntchito, ndipo opitilira theka amamvera ma podcasts kuntchito pafupipafupi.

2021 State of Marketing Kuti Akatswiri

Kupanga zomwe zikufunidwa zikuyenera kulowa m'malingaliro a otsatsa ambiri, koma pali mantha kuti tichite china chake chomwe sichikhala ndi phindu lomwe titha kugwiritsidwa ntchito m'mavidiyo ndi ma podcast omwe timadya m'miyoyo yathu. Ndi kuchuluka kwamavidiyo ndi ma podcast omwe akupangidwa, izi siziyenera kukhala cholepheretsa kulowa m'bwaloli.

Pali zokonda zomveka pakati pa omvera a zenizeni yomwe imayang'ana kwambiri pakuphunzitsa zosangalatsa, ndipo aliyense amayamba kwinakwake. Pali zinthu zina zabwino zoyambira nazo podcasts ndi kupanga kanema, ndipo mudzadabwa kuti zochepa zikufunika bwanji. 

Ripotilo limafotokoza zomwe zapezedwa komanso zomaliza, komanso chidziwitso chonse chazigawo zapadziko lonse lapansi, kapena kulembetsa pa webusayiti kuti mumve momwe mungagwiritsire ntchito zomwe zapezedwa kuti mupange mapulogalamu abwino otsatsa a B2B.

Tsitsani Kutsatsa kwa 2021 State to Engineers

Ndipo kuti mupeze maupangiri ena abwino amomwe mungafikire bwino kwa akatswiri, tsatirani blog ya TREW Marketing Pano

Martech Zone Kucheza

Onetsetsani kuti mumvera kuyankhulana kwanga ndi Douglas Martech Zone Interviews kukambirana za kafukufuku ndi machitidwe abwino pazotsatsa kwa mainjiniya:

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