Maphunziro Ogulitsa ndi Kutsatsa
Ma Analytics, malonda okhutira, kutsatsa maimelo, kutsatsa kwaosaka, kutsatsa kwapa media media, ndi maphunziro aukadaulo Martech Zone
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Spiro: CRM Yoyendetsedwa ndi AI kwa Opanga ndi Ogawa Omwe Amakumana ndi Zovuta Zamakono Zogulitsa
Kuwongolera maubwenzi a makasitomala ndi njira zogulitsa kungakhale kovuta, makamaka kwa opanga ndi ogulitsa. Machitidwe a CRM achikhalidwe nthawi zambiri amalephera, kukhumudwitsa opanga ndi ogawa ndikulowetsa deta pamanja, kusowa kwa maonekedwe, ndi mwayi wophonya. Komabe, Spiro, CRM yoyendetsedwa ndi AI, ikusintha masewerawa pothana ndi zovuta izi molunjika ndikupereka yankho lokwanira. Chimodzi mwamadandaulo odziwika kwambiri pa…
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Kodi Enterprise Tag Management Ndi Chiyani? Chifukwa Chiyani Muyenera Kukhazikitsa Tag Management?
Mawu omwe anthu amagwiritsa ntchito pamakampani amatha kusokoneza. Ngati mukukamba za kulemba mabulogu, mwina mukutanthauza kusankha mawu ofunikira pankhaniyi kuti muwalembe ndikupangitsa kuti kusaka ndi kupeza. Kuwongolera ma tag ndiukadaulo wosiyana kotheratu ndi yankho. M'malingaliro anga, ndikuganiza kuti sinatchulidwe bwino… koma yakhala…
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Kufunika kwa Njira Yabwino Yopangira Ma Brand ndi Makulidwe Ake Osiyanasiyana
Njira yamtundu imatha kufotokozedwa ngati dongosolo lanthawi yayitali lomwe bizinesi imakhazikitsa kuti ikhale ndi mtundu wopambana womwe umakwaniritsa zolinga zenizeni. Zimaphatikizanso cholinga cha kampani, zikhulupiriro zake, malonjezo, ndi momwe zimalankhulira kwa omvera, ndi cholinga choyambirira cholimbikitsa chizindikiritso chapadera, chosasinthika pamsika. Kuti timveke, njira yachidziwitso sikutanthauza ...
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Maziko A Njira Yabwino Yotsatsa Kuderali
Tikugwira ntchito ndi othandizira a SaaS omwe amamanga mawebusayiti ogulitsa magalimoto. Pamene amalankhula ndi omwe akuyembekezeka kukhala ogulitsa, takhala tikuwunika zomwe akufuna kuti azitha kutsatsa pa intaneti kuti awathandize kumvetsetsa zomwe zasokonekera munjira yawo yotsatsira digito komanso momwe kusintha webusayiti yawo kungathandizire kukulitsa kubweza kwawo pabizinesi (ROI). Kodi Njira Yakutsatsa Kwanu Ndi Yosiyana Motani? Kutsatsa kwanuko ndi digito…
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Kodi Digital Marketing Strategy ndi chiyani?
Njira yotsatsira digito ndi dongosolo lathunthu lokwaniritsa zolinga ndi zolinga zenizeni zamalonda pogwiritsa ntchito njira zosiyanasiyana zapaintaneti, ma mediums, ndi matekinoloje. Zimaphatikizapo kuzindikira anthu omwe akufuna, kukhazikitsa zolinga zamalonda, ndikugwiritsa ntchito nsanja za digito ndi zida zogwirira ntchito, kutembenuza, kugulitsa, ndi kusunga makasitomala. Njira yotsatsira digito yopangidwa bwino ingathandize mabizinesi kudziwitsa anthu zamtundu wawo, kupanga zotsogola, kukulitsa malonda, ndikusintha…
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Kodi Makampani a SaaS Amawononga Ndalama Zotani Pakugulitsa Kwawo ndi Mabajeti Otsatsa Monga Peresenti Yazopeza
Mwina mwawonapo positi yathu yaposachedwa ya Momwe Mungapangire Bajeti Yotsatsa pomwe timaphwanya njira zina komanso bajeti yamakampani. Mabungwe ambiri ofufuza amakhala pafupifupi 10% mpaka 11% amawononga ndalama pakutsatsa kutengera, pazifukwa zingapo. Zomwe simungazindikire, ndikuti makampani a software-as-a-service (SaaS) nthawi zambiri amawononga ndalama zambiri. Pali…
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Momwe Mungapangire Bajeti Yotsatsa: Njira, Zinthu Zamzere, Ma avareji, ndi Malingaliro
Posachedwapa tinali ndi kampani yomwe idangokhazikitsidwa kumene yomwe idatipempha kuti tipereke mawu a ntchito (SOW) omwe amaphatikiza zomanga ndikuchita njira yakukulira kwakukulu. Tidasanthula pang'ono pamakina awo, mpikisano wawo, ndi mitengo yawo, kuti tikhazikitse ziyembekezo zina za bajeti yawo yotsatsa komanso kugawa kwake. Pambuyo pofufuza koyambirira, tidabweretsa…
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Momwe Mungapangire Chikhalidwe Chodziwika kwa Opanda Ntchito: Njira Zabwino Kwambiri Kwa Eni Mabungwe
Monga mwini bungwe, mutha kupeza kuti mukulemba antchito atsopano, ngati si lero, posachedwa wogwira ntchitoyo akufunsa mafunso ambiri kuposa kale. Kodi kugwira ntchito kuno kuli bwanji? Kodi antchito anu amaganiza chiyani za inu ngati olemba ntchito? Kodi antchito anu amaona kuti mumawayamikira? Kodi ntchito zakutali zilipo? Mafunso awa amafuna kuti olemba anzawo ntchito aganizire chikhalidwe cha kuntchito ...
