Makampani Asanu a Njira za Martech Amasewera Pamasewera Aitali Chifukwa Chotsika 28% Potsatsa Kugulitsa

Mawa

Mliri wa Coronavirus wabwera ndi zovuta zake zingapo ndikuphunzira kuchokera pagulu la anthu, zamunthu, komanso zamabizinesi. Zakhala zovuta kuti bizinesi ikule yatsopano chifukwa cha kusatsimikizika kwachuma komanso mwayi wogulitsa mwachisanu.

Ndipo tsopano Forrester akuyembekeza zotheka Kutsika kwa 28% pamalonda otsatsa Kwa zaka ziwiri zikubwerazi, ena mwa ma 8,000+ a ma martech atha kukhala (osachita bwino) kumangodzipanikiza pokonzekera.

Komabe, zomwe ndikukhulupirira zimapangitsa mabizinesi a martech kukula pakadali mliriwu - ndipo ndizochita zabwino kwa nthawi yayitali - ndikuwonjezeranso mphamvu, zida, ndi chuma zomwe zilipo kale. 

Nazi malingaliro asanu osungira chuma ndikupitilizabe kugwiritsa ntchito zomwe muli nazo kale: 

  1. Chotsani zotsalira ndi zochuluka: Chitani zamkati mwanu Marie Kondo, ndipo bwererani ku mndandanda wazomwe muyenera kuchita. Pomaliza yang'anirani zinthu zosakakamiza zomwe zidachotsedwa kwa miyezi, mwina zaka, koma zitha kuyendetsa zokolola pafupipafupi komanso kwakanthawi. Kampani yathu idayamba kalekale kumbuyo zinthu zogulitsa, zachuma, kupambana kwa makasitomala, ndi madera ena zomwe zimatipangitsa kukhala ogwira ntchito bwino, komanso kutsegulira mwayi watsopano wokula. 

    Mwina muli ndi zina zofunika kukonza zomangamanga zomwe mwakhala mukutanthauza kuti mupange ukadaulo wanu. Gwiritsani ntchito nthawi ino kuthana ndi zofunikira zazing'onozi ndikupititsa patsogolo bizinesi yanu kapena malonda anu pomwe malonda ayambiranso. 

  2. Chepetsani zina mwa Ngongole zamabungwe: Monga chitukuko chaukadaulo tikakhala ndi ngongole zaluso, m'mabungwe timapanga ngongole zabungwe. Tengani nthawi ino kuti mufotokozeretu ndikuwongolera zomwe mukuchita, kuyeretsa, ndi kuphatikiza deta yanu kuti mumvetsetse bwino makasitomala anu, malonda anu, ndi bizinesi yanu yonse. Kubwerera m'mbuyo pomwe njira kapena kusintha kwa zinthu kumakupatsani mwayi woti mukonzenso njira yoyambira bizinesi yanu. Mwachitsanzo, gulu lathu posachedwa lidagwiritsa ntchito lathu nsanja yamakasitomala (CDP) kukonza, kubwereza, ndikuyeretsa zonse zomwe timagulitsa ndi kutsatsa pamasilosi, kuti tithe kuyendetsa bwino anthu, ndikuwatsata, ndi ROI yabwinoko.
  3. Dziwani luso lanu: Mutakhala ndi gawo labwino la bajeti mu njira zabwino zaukadaulo pakugulitsa kwanu, kutsatsa, IT, ndi zina zambiri, zofuna ndi zovuta zina zitha kupangitsa magulu anu kuti asagwiritse ntchito bwino nsanja zomwe mumalipira. Kuchokera ku Slack kupita ku CRM yosankha ya kampani yanu, gwiritsani ntchito nthawi yopuma iyi kuti mukhale fayilo ya katswiri pazida zofunikira mu zida zanu, kapena kuzamitsa chidziwitso pazida zosadziwika bwino. Ngakhale makampani monga Marketo ndi Microsoft akuwona mwayi uwu ndipo kupanga maphunziro apamwamba pazogulitsa zawo kupezeka kwaulere
  4. Ganizirani makasitomala omwe alipo: Zogulitsa zitha kukhala zocheperako ndipo mwayi wathu wogulitsa pamasom'pamaso umakhala ochepa panthawi ya mliri (kunena pang'ono); koma, sizitanthauza kuti manja anu ndi omangidwa. Pamene makampani amapindula kwambiri ndi zomwe ali nazo kale, izi zikuphatikizapo makasitomala omwe alipo kale. Lingalirani za malonda, kutsatsa, kupambana kwamakasitomala, ndi ena kuti mupeze njira zopangira zokulitsa maubale kapena kukulitsa kukhulupirika kwa makasitomala anu. Gulu lathu layamba kupanga ndikugawana makanema angapo aphunziro kuti athandize makasitomala kukhala omasuka komanso okonda kugwiritsa ntchito zatsopano papulatifomu yathu. 
  5. Iwiri pansi pazatsopano: Mwalemba ntchito zabwino kwambiri ndipo mukupanga zomwe mukuwona kuti ndizabwino kwambiri. Koma, kodi zingakhale kuti antchito anu, ngati atapatsidwa mpata wopanga zatsopano, atha kukulitsa zinthu ndi njira zochulukirapo? Nthawi yopuma, ikani kampani kukhala patsogolo pakuika ndalama zatsopano. Yambitsani hackathon ya kampani kapena mpikisano wochezeka womwe umapatsa ogwira ntchito mwayi wosanthula, kuyesa, ndikupeza mayankho atsopano. Kampani yathu posachedwapa yachita izi ndipo yapeza kuti ndi ma hacks ochepa, malonda athu atha kukhala othandiza kwambiri ku gulu lathu lamkati, komanso kwa makasitomala athu. 

Ngakhale zaka ziwiri zikubwerazi zikukwaniritsidwa bwanji, ndikukhulupirira kuti mliriwu watikumbutsa - atsogoleri amabizinesi ndi ogwira nawo ntchito mofananamo - kuti mavuto akakumana ndi mwayi. Chomwe chimapatsa mwayi mwayi wophukawo ndi chikhalidwe cha kampani chomwe chimalimbikitsa ufulu, zaluso komanso kukula. Ogwira ntchito ayenera kulimbikitsidwa kuyesa zinthu zatsopano kenako ndikukondwerera chifukwa cha luso lawo komanso mayankho ake. 

Ziribe kanthu momwe kampani yanu ya martech ingaganizire kuti igwiritse ntchito zomwe ili nazo kale - kukhala kuyang'ana kwambiri pazogulitsa zanu, zida, anthu kapena makasitomala - cholinga chachikulu ndikulimbikitsa chidwi, ngakhale munthawi zovuta. 

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