Marketing okhutiraZamalonda ndi ZogulitsaFufuzani Malonda

Zomwe Zili Zonse Zokhudza Kasamalidwe Kazinthu (CMS) Kapena E-commerce Platform Ayenera Kukhala Nazo Posaka Injini Yosaka (SEO)

Ndinakumana ndi kasitomala yemwe wakhala akuvutika ndi masanjidwe awo a injini zosakira. Momwe ndidawunikiranso Njira Yogwiritsira Ntchito (CMS), ndinayang'ana njira zabwino zomwe sindinazipeze. Ndisanakupatseni mndandanda wotsimikizira ndi omwe akukupatsani CMS, ndiyenera kunena kaye kuti palibe chifukwa chilichonse choti kampani Isakhalenso ndi kasamalidwe kazinthu.

CMS idzakupatsani inu kapena gulu lanu lazamalonda kuti musinthe tsamba lanu pa ntchentche popanda kufunikira kwa wopanga intaneti. Chifukwa china chomwe a Njira Yogwiritsira Ntchito chosowa ndichakuti ambiri a iwo amasintha njira zabwino zowonjezerera tsamba lanu.

The SEO a purists atha kutsutsana ndi zina zomwe ndikukambirana pano chifukwa mwina sanganene kuti zili ndi udindo. Ndikufuna kutsutsana ndi Search Engine iliyonse Guru, komabe, kusanja kwa injini zosakira ndi za ogwiritsa ntchito - osati ma aligorivimu a injini zosakira. Mukakonza tsamba lanu bwino komanso mwachangu, kuyika ndalama pazinthu zabwino, kulimbikitsa zomwe zilimo, ndikugawana ndi ogwiritsa ntchito anu… m'pamenenso tsamba lanu liziyenda bwino pamasanjidwe osakira.

Makaniko a momwe wofufuza injini amapezera, indexes, ndi masanjidwe tsamba lanu silinasinthe kwambiri pazaka zambiri… koma kuthekera kokopa alendo, kuwawuzani alendowo kuti agawane zomwe muli nazo, komanso kuti injini zosakira ayankhe zasintha. SEO yabwino imaphatikizapo a kugwiritsa ntchito bwino kwambiri… Ndipo dongosolo loyang'anira zinthu ndilofunikira kuti muchite bwino.

Kukhathamiritsa kwa injini zosaka ndikowona fufuzani kukhathamiritsa kwa alendo. Ine ndithyola mndandanda uwu mu ubwino wa zotsatira zawo. Mkati mwa chilichonse, mawonekedwewa adalembedwa motsatira zilembo - osati ndi momwe amakhudzira masanjidwe. Ndikofunikiranso kudziwa kuti gawo siliyenera kukhala lofunika kwambiri pa CMS yanu, litha kuperekedwa kudzera mu pulogalamu yowonjezera, kukulitsa, kuwonjezera, kapena makonda amutu.

1. Kuthamanga ndi SEO

Masamba othamanga amapereka mwayi wogwiritsa ntchito kwambiri, kotero masamba amasankhidwa mwamtheradi ndikusankhidwa, mwa zina, ndi liwiro la masamba ndi makanema ena. Google imakupatsirani chithandizo kuti muwunikire zofunika zofunika pa intaneti Pachifukwa ichi.

  • Kutseka: Nthawi iliyonse tsamba likafunsidwa, kuyang'ana pa database imagwira zomwe zilimo ndikuyika pamodzi tsambalo. Izi zimatengera chuma ndi nthawi… nthawi yomwe imawononga kukhathamiritsa kwa injini zosakira. Kupeza CMS kapena wolandila wokhala ndi kuthekera kosungira ndikofunikira kuti mufulumizitse tsamba lanu ndikuchepetsa zofunikira pa seva yanu. Pali mitundu ingapo ya posungira - chinthu caching kwa mafunso mu database ndi lachitatu chipani kachitidwe, fragment caching kwa mbali za tsamba, ndi masamba caching kusunga zonse wopangidwa tsamba kuti atengedwenso. Kusungirako kuthanso kukuthandizani mukakumana ndi anthu ambiri…masamba osungidwa ndi osavuta kutulutsa kuposa masamba osasungidwa.
  • Chiyanjano Chothandizira (CDN): A malingaliro othandizira okhudzana ndi netiweki yamakompyuta yomwe ili malo omwe imasunga zinthu zosasunthika kwanuko… kulola masamba kutsitsa mwachangu kwambiri. Komanso CDN ikakhazikitsidwa, zopempha zamasamba anu zimatha kutulutsa katundu kuchokera pa seva yanu NDI CDN yanu nthawi yomweyo. Izi zimachepetsa katundu patsamba lanu ndikuchulukitsa kuthamanga kwamasamba anu kwambiri.
  • Kukhathamiritsa Nawonsomba: Kukonza nkhokwe kungawongolere magwiridwe antchito a webusayiti pochepetsa nthawi yomwe imafunika kuti mufufuze ndikupezanso deta.
  • Kusamalira Kwambiri: Kuthamanga ndi chilichonse zikafika pamakina osakira. Ngati mukuyesera kusunga ndalama zochepa pakuchititsa, mukuwononga luso lanu lokhala ndi indexed ndikuyikidwa bwino pamainjini osakira. Komanso, malo omwe amagawana nawo malo osati malo odzipatulira kapena enieni angapangitse malo anu kukhala ochepa pamene malo ena omwe akugawana seva ali otanganidwa.
  • Kupanikizika Kwazithunzi: Zithunzi nthawi zambiri zimatumizidwa ku mafayilo akuluakulu mosayenera. Kulumikizana ndi a kusinthasintha kwajambula chida chochepetsera kukula kwa fayilo ndikusinthira zithunzi kuti muwone bwino ndikofunikira. Mitundu yatsopano yazithunzi ngati .webp ikupangitsanso kuti zithunzi ziwoneke mwachangu.
  • Zithunzi Zaulesi: Makina osakira amakonda zinthu zazitali zokhala ndi media zambiri. Koma kutsitsa media kumatha kuchedwetsa tsamba lanu kukwawa. Kutsitsa kwaulesi ndi njira yotsitsa zithunzi pambuyo ponyamula tsamba loyambirira koma mlendoyo asanapite kukawona chinthucho. Izi zimathandiza kuti tsambalo lizitsekula mofulumira kwambiri, kenako limangowonetsa zofalitsa pamene wogwiritsa ntchitoyo afika komwe ali.
  • Minification: HTML, CSS, ndipo JavaScript amapangidwa ndi zilembo zosafunikira monga malo oyera ndi ndemanga. Kuchotsa zinthuzo kungachepetse kwambiri kukula kwa tsamba, kufulumizitsa malowa kwambiri.
  • Kutengeratu: Prefetching ndi njira yomwe imagwiritsidwa ntchito kukonza momwe tsamba lawebusayiti kapena tsamba lawebusayiti limagwirira ntchito potsegula mwachangu zinthu zomwe zingafunike mtsogolo. Msakatuli akakumana ndi lingaliro lololeza, imayamba kutsitsa zomwe zafotokozedwa kumbuyo, kuti zizipezeka kuti zigwiritsidwe ntchito pakafunika.

2. Indexing ndi SEO

Tsamba lanu likalembetsedwa ndi makina osakira kapena likudziwa za tsamba lanu, limakwawa mafayilo ofunikira kuti mumvetsetse zomwe mungaloze, kenako imakwawa masamba anu kuti muwone komwe ndi momwe tsamba lanu liyenera kuyikidwa potengera kutchuka kwa tsamba lanu. Kuphatikizira zizindikiro zonse zofunika kumathandiza makina osakira kuti amvetse bwino zomwe zili patsamba lanu… zomwe zitha kutsimikizira mawu omwe mukufuna kuti mupezedwe.

  • Zofufumitsa: Ngati muli ndi zidziwitso zambiri mwadongosolo, kuthekera kwa ogwiritsa ntchito (ndi injini zosaka) kumvetsetsa kuti utsogoleri ndi wofunikira momwe amawonera zomwe zili zanu ndikuzilozera moyenera. Zinyenyeswazi za mkate ziyenera kulembedwa molingana ndi zofunikira za Schema kuti zikwaniritsidwe.
  • Maulalo ovomerezeka a CanonicalNthawi zina masamba amafalitsidwa ndi tsamba limodzi lokhala ndi njira zingapo. Chitsanzo chosavuta ndi komwe dera lanu lingakhale nalo https://yourdomain.com or https://yourdomain.com/default.aspx. Njira ziwirizi patsamba limodzi zitha kugawaniza kulemera kwa maulalo omwe akubwera pomwe tsamba lanu silinaikidweko momwe zingakhalire. Ulalo wovomerezeka ndi chidutswa chobisika cha HTML chomwe chimauza makina osakira kuti ndi URL iti yomwe akuyenera kuyigwiritsa ntchito.
  • Mkonzi Wokhutira: Mkonzi wazinthu zomwe zimalola H1, H2, H3, zolimba, ndi zolemba za italic ndizofunikira. Kusintha zithunzi kuyenera kulola kuti zinthu za ALT zisinthidwe. Kusintha kwa tag kuyenera kulola TITLE kusintha. Ndizomvetsa chisoni kuti makina angati a CMS ali ndi osintha osakwanira!
  • Comments: Ndemanga zabwino zimawonjezera phindu pazokhutira zanu mwa kukulitsa zomwe zili zoyenera ndi zina zowonjezera ndikupereka zosintha zomwe zimayendetsa injini zofufuzira kuti zibwererenso ndikulembanso zomwe zili. Ingotsimikizirani kuti mutha kuwongolera ndemanga popeza pali matani a bots kunja uko omwe amatumizira ma spam a CMS kuti ayese kupanga maulalo.
  • HTML5: Mtundu waposachedwa wa HTML uli ndi ma tagging a semantic (mutu, sidebar, footer, etc.) chithandizo cholemera cha media, ndi zina zowonjezera zaubwenzi wam'manja.
  • Mafotokozedwe a Meta: Makina osakira amatenga tsatanetsatane wa tsamba ndikuwonetsa kuti pamutu ndi ulalo patsamba lazotsatira za injini zosaka. Ngati kulibe mafotokozedwe a meta, makina osakira atha kutenga zolemba mosasinthika kuchokera patsamba… machitidwe omwe angachepetse mitengo yanu yolumikizana ndi maulalo anu pazosaka zomwe zingakhumudwitse kutsata kwa tsamba lanu. CMS yanu ikuyenera kukulolani kuti musinthe mafotokozedwe a meta patsamba lililonse patsamba lino.
  • Mapepala: Mukasindikiza zomwe muli, CMS imayenera kutumiza tsamba lanu ku Google ndi Bing popanda kuchitapo kanthu. Izi zimayambitsa kukwawa kuchokera pa injini yosakira ndikupangitsa kuti zatsopano (kapena zosinthidwa) zizikongoletsedwanso ndi injini zosakira. Makina apamwamba a CMS atha kuyesanso makina osakira pokonza zomwe zili.
  • Amawombola: Makampani amasintha ndi kukonzanso masamba awo. Vuto ndi izi ndikuti injini zosakira mwina zikulozera ulalo patsamba lomwe kulibe. CMS yanu ikuyenera kukulolani kuti mufotokozere anthu patsamba latsopano ndikuwongolera injini zosakira kuti apeze ndikuwonetsa tsambalo.
  • Reviews: Ndemanga sizimangopereka chizindikiro chowoneka cha kudalira kwazinthu kapena ntchito zanu, komanso zimapereka chidziwitso chokhazikika chomwe chingapangitse kusanja bwino, kukulitsa SERP kuwonekera, ndikuyendetsa kudina kwina kutsamba lanu.
  • Zolemba Zolemera: Ma injini osakira amapereka mawonekedwe a microdata amitundu ndi chizindikiritso cha breadcrumb patsamba lanu. Nthawi zambiri, cholemberachi chimayenera kugwiritsidwa ntchito pamutu womwe mukugwiritsa ntchito ndi CMS yanu kapena mutha kupeza ma module omwe amakulolani kugwiritsa ntchito deta yanu mosavuta. Zolemera zazing'ono monga Schema ya Google ndi OpenGraph ya Facebook imathandizira zotsatira zakusaka ndikugawana ndipo ipangitsa alendo ambiri kudutsamo.
  • Miyendo ya Robots.txt: Mukapita kuzu (adilesi yoyambira) ya domain yanu, onjezani loboti.txt ku adilesi. Chitsanzo: http://yourdomain.com/robots.txt Kodi pali fayilo pamenepo? Fayilo ya robots.txt ndi fayilo yololeza yomwe imafotokozera injini zosakira bot / kangaude / zokwawa zomwe madongosolo azinyalanyaza ndi zomwe akweremo. Kuphatikiza apo, mutha kuwonjezera ulalo wamapu anu momwemo!
  • HTTPS: Mawebusayiti omwe amagwiritsa ntchito
    SSL kubisa nthawi zambiri kumapezeka pogwiritsa ntchito HTTPS (Hypertext Transfer Protocol Secure), yomwe ndi mtundu wotetezedwa wa HTTP. Google yanena kuti imagwiritsa ntchito HTTPS ngati chizindikiro, zomwe zikutanthauza kuti masamba omwe amagwiritsa ntchito HTTPS akhoza kukhala ndi mwayi pazotsatira zosaka.
  • Kulemba: Makina osakira amanyalanyaza meta tag ya mawu osakira, koma kuyika chizindikiro kumatha kukhala kothandiza - ngati palibenso china chomwe mungakumbukire mawu osakira omwe mukulunjika patsamba lililonse. Ma tag nthawi zambiri amathandizira kupeza ndikuwonetsa zolemba ndi zotsatira zakusaka patsamba lanu. Amathandizanso kwambiri pakufufuza zamkati.
  • Mkonzi Wopanga: Mkonzi wolimba wa template yemwe amapewa kugwiritsa ntchito magome aliwonse a HTML ndikuloleza HTML yoyera komanso yolumikiza mafayilo a CSS kuti akonze bwino tsambalo. Muyenera kupeza ndikukhazikitsa ma templates popanda kuchita chilichonse chofunikira patsamba lanu kwinaku mukusunga zomwe muli nazo popanda zovuta.
  • Kusintha kwa Tag: Mutu womwe umaperekedwa kumainjini osakira utha kukonzedwa mosiyana ndi mutu weniweni watsamba lanu. Kukhathamiritsa kwa tag yamutu ndi gawo lofunikira pakukulitsa zomwe muli nazo.
  • Ma XemL Sitemaps: Sitemap yopangidwa mwamphamvu ndichinthu chofunikira kwambiri chomwe chimapereka makina osakira ndi mapa zakomwe zili, kufunika kwake, komanso kuti zidasinthidwa liti. Ngati muli ndi tsamba lalikulu, mapu anu akuyenera kupanikizidwa. Ngati sitemap idutsa 1Mb, CMS yanu iyenera kupanga mapu angapo kenako ndikuwalumikiza kuti injini yosaka iwawerenge.

3. Kukhazikika ndi SEO

Tsamba lodzaza ndi pulogalamu yaumbanda kapena lomwe lizimiririka usiku silikuyenda bwino. Kukhala ndi zosunga zobwezeretsera zoyambira komanso zotetezedwa ndikofunikira.

  • Zosungira: Zosunga zobwezeretsera ndi SEO? Chabwino ... ngati mutataya tsamba lanu ndi zomwe muli nazo, ndizovuta kwambiri kuti musankhe. Kukhala ndi zosunga zobwezeretsera zolimba zosunga zosunga zobwezeretsera komanso zomwe zikufunidwa, zosunga zobwezeretsera patsamba, ndikubwezeretsa kamodzi kokha ndizothandiza kwambiri.
  • Chitetezo: Mtundu wokhazikika wachitetezo komanso kuchititsa kotetezedwa kumateteza tsamba lanu kuti lisawukidwe kapena kuyika ma code oyipa. Ngati tsamba lanu lili ndi code yoyipa, Google imakuchotsani ndikukudziwitsani motsutsana ndi Oyang'anira Mawebusayiti. Ndikofunikira kuti mukhale ndi mtundu wina wa zowunikira kapena zotetezedwa zophatikizidwa mu CMS yanu kapena phukusi lanu lothandizira masiku ano.

4. Mobile ndi SEO

Kusaka kwam'manja kwakwera kwambiri chifukwa cha mafoni am'manja komanso bandwidth yomwe ilipo. CMS yanu ikuyenera kupereka alendo omwe ali ndi foni yam'manja… omwe ndi opitilira theka la ogwiritsa ntchito onse osakira.

  • Masamba Othamanga: Mobile akamagwiritsa ngati amp zitha kuyika zomwe zili patsamba lanu bwino pakufufuzidwa chifukwa cha mawonekedwe ake opepuka.
  • Mitu Yomvera Webusaiti: Kusaka kwapa foni yam'manja kukuchulukirachulukira pakugwiritsa ntchito mafoni am'manja ndi mapiritsi amatengedwa nthawi yonseyi. Ngati CMS yanu siyikulola kuti tsamba lawebusayiti ligwiritse ntchito HTML5 ndi CSS3 (njira yabwino kwambiri)… kapena kutumiziranso ku template yokonzedwa bwino ya foni yam'manja, simudzakhala pagulu lazosaka zam'manja.

5. Syndication ndi SEO

Kutha kugulitsa zinthu zanu kapena zomwe zili patsamba lanu kumatha kuyendetsa owerenga owonjezera omwe angasinthe kukhala ma backlink owonjezera patsamba lanu.

  • Zakudya: Ngati muli ndi katundu wina ndipo mukufuna kufalitsa blog yanu kapena kugawana zinthu zanu, kukhala ndi zakudya kuti musindikize mosavuta ndizofunika kwambiri. Pazamalonda apakompyuta, kuthekera kodyetsa zinthu zanu ndi data yokhudzana ndi Google Shopping ndikofunikira.
  • Kusindikiza Pagulu: Kutha kusindikiza nokha zomwe muli nazo ndi mitu ndi zithunzi zokongoletsa zitha kugawana zomwe mumakonda. Zomwe zagawidwa zimabweretsa zomwe mumakonda. Kutchulidwa kumabweretsa kulumikizana. Ndipo maulalo amatsogolera kusanja. Facebook ikukhazikitsanso Zolemba Pompopompo, mtundu wofalitsa nkhani zonse molunjika pamasamba a mtundu wanu.

6. Kusunga ndi SEO

Kupeza ogwiritsa ntchito injini zosaka kumafuna ndalama zambiri. Poganizira izi, ndi zinthu ziti zomwe mwaphatikiza pa intaneti yanu kuti muwonetsetse kuti mlendo woyamba abweranso?

  • Zidziwitso za Msakatuli: Chrome ndi Safari tsopano zikupereka zidziwitso zophatikizidwa ndi machitidwe. Wina akafika patsamba lanu, amafunsidwa ngati angafune kuti adziwitsidwe zomwe zasinthidwa. Zidziwitso zimapangitsa alendo kubwerera!
  • Kuphatikizana: Kuthekera kokulitsa magwiridwe antchito anu ndizotsogola zotsogola, kutsatsa maimelo, kutsatsa kwachangu, kutsatsa kwapa media media, ndi nsanja zina zomwe zimakuthandizani kupeza ndikusunga magalimoto.
  • Kusaka Kwamkati: Kutha kusaka mkati ndikuwonetsa zotsatira zoyenera ndikofunikira kuti ogwiritsa ntchito apeze zomwe akufuna. Masamba azotsatira za injini zosaka nthawi zambiri amapereka gawo lachiwiri kwa ogwiritsa ntchito kuti asakenso patsamba!
  • Otsogolera Otsogolera: Ma prospects atapeza nkhani yanu, amalankhulana bwanji ndi inu? Kukhala ndi opanga mafomu ndi nkhokwe yosunga zikhomo ndizofunikira.

7. Analytics ndi SEO

Simungathe kukonza zomwe simungathe kuyeza.

  • Tag Management: Kukhoza kugwiritsa ntchito a dongosolo la kasamalidwe kutumiza zolemba za analytics, ma tagging a zochitika, ndi kuyeza kwa chipani chachitatu ndi zida zotsogola ndizofunikira kuti muwunikire momwe tsamba lanu likugwirira ntchito pamainjini osakira kuti mutha kukulitsa bwino.

Ndipita ndi nthambi pano ndikanena; ngati bungwe lanu likukulipiritsani zosintha zomwe zilipo ndipo mulibe njira yoyendetsera zinthu kuti mukwaniritse tsamba lanu… ndi nthawi yoti mulole bungwe limenelo kuti mudzipezere lina lolimba makina oyang'anira. Mabungwe nthawi zina amapanga masamba ovuta omwe amangokhala okakamira ndipo amafuna kuti musinthe momwe mungasinthire momwe mukufunira… zosavomerezeka.

Chidziwitso: Uwu si mndandanda wokwanira wa chilichonse tsamba lawebusayiti, okhawo omwe ndikukhulupirira kuti ndi ofunikira kuti muthe kuyika bwino pamainjini osakira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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