CRM ndi Data PlatformMakanema Otsatsa & OgulitsaZida Zamalonda

Mashup ndi chiyani?

Teremuyo phatikizani idadziwika koyambirira kwa zaka za m'ma 2000. Ngakhale ndizovuta kunena kuti ndi munthu m'modzi, zidadziwika bwino pakugwiritsa ntchito intaneti zomwe zimaphatikiza deta kuchokera kuzinthu zingapo kuti apange mautumiki atsopano, ophatikizika. Si lingaliro laposachedwa, koma kuchuluka kwa APIs ndipo ntchito zapaintaneti zapangitsa mashups kukhala ambiri masiku ano.

Ndinali ndi chisangalalo chopita ku MashupCamp yoyamba ku Mountain View ndipo ndinapanga logo ya mwambowu. Anali masiku osangalatsa… ndi opanga mazana ambiri akuwonetsa zatsopano zomwe adapanga pophatikiza ndi nsanja zina.

Msasa wa Mashup

Mashup pankhani yogulitsa ndi kutsatsa amatanthauza kuphatikiza magwero osiyanasiyana a data kapena mapulogalamu kuti apange zinthu zogwirizana komanso zofunikira, nthawi zambiri pazanzeru zamabizinesi, kusanthula, kapena kugulitsa ndi kutsatsa.

RESTful APIs, omwe ndi Representational State Transfer Application Programming Interfaces, atenga gawo lofunikira pakupititsa patsogolo bizinesi ya mashup. Amapereka njira yokhazikika kuti mapulogalamu osiyanasiyana azilumikizana wina ndi mnzake pa intaneti. Kulumikizana kosavuta kumeneku kwapangitsa kuti mabizinesi aphatikize deta ndi magwiridwe antchito kuchokera kumagwero osiyanasiyana mosasunthika, zomwe zimapangitsa kuti pakhale njira zogulitsira bwino komanso zotsatsa.

Ena mwa mashup oyamba pazamalonda ndi kutsatsa adaphatikizira kuphatikiza deta kuchokera kumakina a mapu, malo ochezera a pa TV, ndi zida zotsatsa maimelo kuti apange nsanja zatsopano pogwiritsa ntchito makina ndi kuphatikiza ntchito zingapo.

Mashups ndi ofala tsopano chifukwa cha zifukwa zingapo:

  • Kufalikira kwa ma API ndi kupezeka kwa ma API kuchokera ku mautumiki osiyanasiyana.
  • Kufunika kwa mabizinesi kuti azitha kupikisana potenga zidziwitso kuchokera kuzinthu zosiyanasiyana.
  • Kufunika kwa kuphatikizika kwa data zenizeni zenizeni kuti zithandizire kupanga zisankho kwanthawi yayitali pakugulitsa ndi kutsatsa.

Nazi zitsanzo za mashups oyambilira omwe adasinthika kukhala nsanja kapena mawonekedwe wamba, kapena adaphatikizidwa kapena kupezedwa kukhala zinthu zazikuluzikulu:

  • Google Maps: Google Maps idayamba ngati njira yodziyimira yokha yomwe imaphatikiza data yamapu ndi zambiri zamabizinesi am'deralo. Idaphatikizira zambiri kuchokera kumagwero osiyanasiyana, kuphatikiza ma data a mapu, zolemba zamabizinesi, ndi zina zambiri. Tsopano ndi nsanja yomwe imagwiritsidwa ntchito kwambiri pamapu, ndipo ma API ake aphatikizidwa mumasamba osawerengeka ndi mapulogalamu.
  • Salesforce: Salesforce idayamba ngati nsanja ya CRM koma idaphatikiza mawonekedwe ndi mautumiki osiyanasiyana kudzera pakupeza ndi mgwirizano. Tsopano imapereka zida zambiri zogulitsira ndi zotsatsa, monga Pardot for marketing automation, Tableau for data analytics, ndi MuleSoft for API integration.
  • Twitter: Twitter poyambirira idaphatikizidwa ndi mautumiki osiyanasiyana ndi ma API kuti awonetse ma tweets pamasamba ndi mapulogalamu. Popita nthawi, yakulitsa zopereka zake, kuphatikiza zida zotsatsira ndi kusanthula, ndikupangitsa kuti ikhale nsanja yokwanira yotsatsa komanso kuchitapo kanthu.
  • HubSpot: HubSpot idayamba ngati nsanja yotsatsa koma yakula ndikuphatikiza malonda, ntchito zamakasitomala, ndi CRM. Imapereka zida zophatikizika zamabizinesi kuti azitha kuyendetsa bwino malonda awo ndi kutsatsa.
  • Facebook: Facebook idapeza Instagram ndi WhatsApp, kuphatikiza nsanja izi mu chilengedwe chake. Kupeza uku kunalola Facebook kukulitsa zomwe amapereka ndikuphatikiza omvera ambiri, ndikupangitsa kuti ikhale malo ochezera a pa TV ndi mauthenga otsatsa.
  • Adobe Marketing Cloud: Mtambo Wotsatsa wa Adobe udasinthika pakupezedwa kwamakampani osiyanasiyana, kuphatikiza Omniture ndi TubeMogul. Kupeza kumeneku kunalola Adobe kuti apereke zida zamalonda ndi zowunikira, kuphatikiza deta ndi kuthekera kwamalonda.

Zitsanzozi zikuwonetsa momwe mashups oyambirira, omwe adagwirizanitsa deta ndi ntchito kuchokera kuzinthu zosiyanasiyana, adasinthika kukhala nsanja wamba kapena aphatikizidwa kukhala zinthu zazikuluzikulu. Kusintha kumeneku kumachitika nthawi zambiri kudzera pakugula, mgwirizano, ndi kukulitsa kwazinthu kuti zikwaniritse zosowa zomwe mabizinesi akukula pakugulitsa ndi kutsatsa.

Mashups samangokhala paukadaulo, mwina. Music Mashups ndi otchuka kwambiri, nayi imodzi mwazokonda zanga:

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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