Mastering Kutembenuka kwa Freemium Kumatanthauza Kuzindikira Zokhudza Kusanthula Zamalonda

Kutembenuka kwa Mastering Freemium Pogwiritsa Ntchito Kusanthula Kwazinthu

Kaya mukuyankhula za Rollercoaster Tycoon kapena Dropbox, zopereka zaulere pitirizani kukhala njira yodziwika yokopa ogwiritsa ntchito atsopano kuti agwiritse ntchito mapulogalamu amtundu womwewo. Akakwera papulatifomu yaulere, ogwiritsa ntchito ena pamapeto pake amasintha kukhala mapulani olipidwa, pomwe ena ambiri azikhala omasuka, okhutira ndi chilichonse chomwe angapeze. Research pamitu yakusandulika kwa freemium ndi kusungidwa kwa makasitomala ndizambiri, ndipo makampani amafunsidwa mosalekeza kuti apange kusintha kowonjezereka pakusintha kwa freemium. Zomwe zitha kuyimirira kuti zikalandire mphotho zazikulu. Kugwiritsa ntchito bwino ma analytics azogulitsa kudzawathandiza kukafika kumeneko.

Kugwiritsa Ntchito Pazinthu Kumafotokoza Nkhaniyi

Kuchuluka kwa zomwe zimabwera kuchokera kwa ogwiritsa ntchito mapulogalamu ndizodabwitsa. Chilichonse chomwe chimagwiritsidwa ntchito mgawo lililonse chimatiuza china chake, ndipo kuchuluka kwa zomwe aphunzira kumathandiza magulu azogulitsa kuti amvetsetse ulendo wamakasitomala aliyense, pogwiritsa ntchito analytics yazogulitsa yolumikizidwa nyumba yosungiramo zinthu zamtambo. Kwenikweni, kuchuluka kwa deta sikunakhalepo vuto kwenikweni. Kupatsa magulu azamagulu kuti athe kupeza zidziwitso ndikuwapatsa mwayi wofunsa mafunso ndikudziwitsa zomwe angathe kuchita - iyi ndi nkhani ina. 

Pomwe otsatsa akugwiritsa ntchito nsanja zokhazikitsidwa ndi ma analytics ndipo BI yachikhalidwe imapezeka poyang'ana zochepa za mbiri yakale, magulu azogulitsa nthawi zambiri samatha kusungitsa zomwe angafunse (ndikuyankha) mafunso amuulendo omwe akufuna kutsatira. Ndi zinthu ziti zomwe zimagwiritsidwa ntchito kwambiri? Kodi magwiritsidwe ntchito amayamba kuchepa asanachotse ntchito? Kodi ogwiritsa ntchito amatani akasintha pakusankhidwa kwa magawo azigawo zaulere ndi zolipira? Ndi ma analytics azinthu, magulu amatha kufunsa mafunso abwinoko, kupanga malingaliro abwinoko, kuyesa zotsatira ndikuthandizira kusintha kosintha kwa mapangidwe ndi mapu.

Izi zimapangitsa kumvetsetsa kopitilira muyeso kwa ogwiritsa ntchito, kulola magulu azogulitsa kuti ayang'ane magawo pogwiritsa ntchito mawonekedwe, ogwiritsa ntchito akhala ndi pulogalamu yayitali bwanji kapena amagwiritsa ntchito kangati, kutchuka ndi zina zambiri. Mwachitsanzo, mutha kupeza kuti kugwiritsa ntchito gawo linalake ndikolozera kwambiri pakati pa ogwiritsa ntchito gawo laulere. Chifukwa chake sinthanitsani gawolo ndi gawo lolipiridwa ndikuyesa momwe zingakhudzire zonse mpaka gawo lolipiridwa komanso chiwongola dzanja chaulere. Chida chachikhalidwe cha BI chokha sichingafupike posintha mwachangu kusintha koteroko

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Cholinga cha gawo laulere ndikuyendetsa mayesero omwe amachititsa kuti pamapeto pake musinthe. Ogwiritsa ntchito omwe samakweza dongosolo lolipiridwa amakhalabe malo opezera ndalama kapena amangosiya. Sipanga ndalama zolembetsa. Ma analytics azogulitsa atha kukhala ndi gawo pazabwino zonse ziwiri. Kwa ogwiritsa ntchito osadziletsa, mwachitsanzo, magulu azogulitsa amatha kuwunika momwe zinthu zinagwiritsidwira ntchito (mpaka gawo), mosiyana pakati pa ogwiritsa ntchito omwe adasiyidwa mwachangu motsutsana ndi omwe amachita zochitika zina kwakanthawi.

Kuti musatuluke mwachangu, ogwiritsa ntchito akuyenera kuwona phindu kuchokera pamenepo, ngakhale mulingo waulere. Ngati zinthu sizikugwiritsidwa ntchito, zitha kukhala chisonyezero chakuti njira yophunzirira pazida ndizokwera kwambiri kwa ogwiritsa ntchito ena, zomwe zimachepetsa mwayi woti atembenukire kumalo olipidwa. Ma analytics azinthu zitha kuthandiza magulu kuwunika momwe amagwiritsidwira ntchito ndikupanga zokumana nazo zabwino zomwe zitha kutembenuka.

Popanda ma analytics azinthu, zingakhale zovuta (ngati sizingatheke) kuti magulu azogulitsa amvetsetse chifukwa chake ogwiritsa ntchito akuchoka. Traditional BI sikanawauza zochulukirapo kuposa ogwiritsa ntchito omwe sanatengeke, ndipo sizingafotokozere momwe zimakhalira komanso chifukwa chake zomwe zikuchitika mobisa.

Ogwiritsa ntchito omwe amakhala mgulu laulere ndikupitilizabe kugwiritsa ntchito zochepa amakhala ndi vuto lina. Zikuwonekeratu kuti ogwiritsa ntchito amapeza phindu kuchokera kuzogulitsazo. Funso ndiloti tingagwiritse ntchito bwanji ubale wawo womwe ulipo kale awasunthire kumalo olipira. Mkati mwa gululi, analytics yazogulitsa imatha kuthandiza kuzindikira magawo osiyana, kuyambira ogwiritsa ntchito pafupipafupi (osati patsogolo kwambiri) kwa ogwiritsa ntchito omwe akukankhira malire a mwayi wawo wopeza mwaulere (gawo labwino loyang'ana koyambirira). Gulu lazogulitsa lingayese momwe ogwiritsa ntchitowa amachitira pakachepetsa malire pakufikira kwawo kwaulere, kapena gululi lingayesere njira ina yolumikizirana kuti iwunikire zabwino za omwe adalipira. Pogwiritsa ntchito njira iliyonse, analytics yazogulitsa imathandizira magulu kutsatira njira ya kasitomala ndikubwereza zomwe zikugwira ntchito pagulu lonse la ogwiritsa ntchito.

Kubweretsa Mtengo Ponseponse paulendo wonse wamakasitomala

Zogulitsazo zikakhala zabwino kwa ogwiritsa ntchito, magawo abwino ndi ma personas zimawonekeranso, kupereka chidziwitso pamakampeni omwe angakope makasitomala owoneka bwino. Pomwe makasitomala amagwiritsa ntchito mapulogalamuwa pakapita nthawi, akatswiri opanga zinthu amatha kupitiliza kupeza chidziwitso kuchokera kuzosuta, ndikupangaulendo wamakasitomala mpaka kusiya. Kumvetsetsa zomwe zimapangitsa kuti makasitomala azigwiritsa ntchito ndalama - zomwe amachita komanso osagwiritsa ntchito, momwe kagwiritsidwe kake kanasinthira pakapita nthawi - ndizofunikira kwambiri.

Monga momwe anthu omwe ali pachiwopsezo amadziwika, yesani kuti muwone momwe mwayi wophatikizira umathandizirana kuti ogwiritsa ntchito azikhala nawo ndikuwapatsa mapulani olipidwa. Mwanjira imeneyi, ma analytics ali pamtima pakapangidwe kazogulitsa, zomwe zimapangitsa kusintha kwa zinthu komwe kumabweretsa makasitomala ambiri, kuthandiza kusunga makasitomala omwe akhalapo kwa nthawi yayitali ndikupanga mapu abwinobwino kwa ogwiritsa ntchito onse, apano ndi akutsogolo. Ndi ma analytics azogulitsa olumikizidwa ndi nyumba yosungiramo zinthu zamtambo, magulu azogulitsa amakhala ndi zida zogwiritsira ntchito mwayi wonse wofunsa funso lililonse, kupanga malingaliro ndi kuyesa momwe ogwiritsa ntchito amayankhira.

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