Marketing okhutira

Cappuccino ndi Bodza Laphukusi

McCafe MochaSabata yatha ndidayimira wa McSkillet burrito popita kuntchito. Nditha kulemba positi momwe ndimakondera ma burritos a Qdoba, koma ndikupatsani. Ndili ku McDonalds, chidwi changa chidandilamulira ndipo ndidalamula McCafe Mocha m'malo mongoyimilira wokonda khofi.

Zizindikiro zokongola, zotsogola komanso zokutira ndi matchulidwe apadziko lapansi zimakuzungulirani ndipo zimakupangitsani kumva kuti mukukwera ku cafe yaku Europe. Simuli, komabe. Ndinkayang'anitsitsa pamene munthu yemwe anali kuseri kwa kauntala ankadina mabatani akumanja, ndikutakasa zamkati, ndikumwera chakumwacho ndi kirimu chokwapulidwa komanso chokoleti.

Ndinafika pagalimoto, ndikumwa koyamba, ndi ... kutulutsa. Sindikutsimikiza zomwe zidachitika, ndikukhulupirira kuti panali vuto ndi makina kapena china chake, koma zidalawa ngati kuwombera kotsitsa koyipa kotsekedwa ndi zonona. Ndimatha kumwa khofi aliyense (ndinali mgulu lankhondo chifukwa cha zabwino), koma ndimayenera kutaya kunja. Zachidziwikire, gulu lawo silingadziwe ngati pangakhale vuto mwina - zochepa kuposa momwe angadziwire ng'ombe yabwino. 😉

StarbucksTili ndi Starbucks kunsi kwa ntchito yanga, ndiye ndizovuta kuti khola la khofi adutse. Ndimakonda kwambiri madzi a peppermint… monganso makolo athu atazindikira kuti Coca-Cola anali ndi mankhwala osokoneza bongo, ndikuwopa kuti tsiku lina tidzazindikira kuti Starbucks Peppermint ili ndi china chake chosaloledwa.

Starbucks ili ndi chizindikiro chomveka bwino, choyera chomwe chinkakonda kuuza anthu okuzungulirani kuti, "Ndili ndi ndalama zambiri zomwe ndimatha kuwononga $ 4 pa nyemba zopsereza.”(Anzanga ena amatchula izi Amuna anayi). Tsoka, chithunzi chachikhalidwe chomwe chinali Starbucks chayamba kuzimiririka. Sindimakonda kugunda mizere yayitali ndipo ndimatha kudutsa Starbucks mosavuta ngati Gesi yamagesi yokhala ndi tebulo la khofi. Chikho chikadali chokongola komanso chosiyanitsa, komabe.

Coffee CupKumanzere kuli, mwina, khofi yanga yonse yomwe ndimakonda. Anzanga abwino Jason ndi Chris amakhala ndi malo ogulitsira khofi, Chikho cha Nyemba kuzungulira ngodya kuchokera kunyumba kwanga.

Khofi amatumizidwa kuchokera kokazinga khofi ku Hamilton, Ontario. Sip iliyonse, ngakhale itapangidwa ndi mchere, imakhalabe yosalala, yolemera komanso yokoma. Ndizovuta kufotokoza kusiyana komwe nyemba yokazinga bwino, nthaka, tamped ndi steamed imatha kupanga madzi osangalatsa komanso otsekemera. The baristas pa Malo ogulitsira khofi abwino kwambiri ku Indianapolis yesani mosamala ndi nthawi kuwombera kulikonse kuti muwonetsetse kuti kukoma kwake kukukulitsidwa. Nthawi zambiri, ndimawawona akutaya ndikukhazikitsanso nyemba mpaka zikafika pabwino - nthawi zina chinyezi chimatha kuwononga.

Simalipira ndalama zambiri ngati Starbucks ndipo ali bwino kwambiri (mopambana kuposa McCoffee), komabe chikhocho ndi choyera komanso choyera. Palibe chapadera… kupatula zomwe zili mkatimo. Ndi zomwe ndinabwera kudzagula, sichoncho? Ine do lipirani zomwe shopuyo ikupereka, inunso! Malo ambiri, opanda zingwe zaulere, ndi mipando ina yabwino.

O, zonama zonyamula! Sindingaganize kuti McDonalds wagwiritsa ntchito ndalama zingati kuti apange zomwe zili mu chikho ziwoneke bwino kunja kwa chikho.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.