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Makhalidwe Ogula Paintaneti Amuna Ndi Akazi

Makhalidwe ogula pa intaneti amasiyana kwambiri pakati pa amayi ndi abambo, kuwonetsa kusiyana kwa zinthu zofunika kwambiri, njira zopangira zisankho, ndi mayankho ku njira zamalonda. Kusiyanaku kumapereka chidziwitso chofunikira kwa mabizinesi omwe akufuna kukulitsa nsanja zawo za e-commerce komanso kampeni yotsatsa.

Amuna ndi Akazi: Maudindo Achisinthiko

Kusiyana kwa chizolowezi chogulira zinthu pa intaneti pakati pa abambo ndi amai sikungowonetsa zikhalidwe zamasiku ano komanso umboni wa chikoka chosatha cha ntchito zathu zachisinthiko kwazaka zambiri. M'mbiri yakale, maudindo osiyanasiyana omwe abambo ndi amai amachitira pakati pa anthu adapangidwa ndi kuyanjana kwachilengedwe, zachilengedwe, ndi chikhalidwe.

Ngakhale kuti maudindowa asintha, kutengera kusintha kwa madera ndi chikhalidwe cha anthu, akupitilizabe kusiya chizindikiro chosaiwalika pamakhalidwe, kuphatikiza zochitika zamakono monga kugula pa intaneti. Kumvetsetsa zachisinthikochi ndikofunikira kuti timvetsetse kusiyana kwa momwe abambo ndi amai amachitira ndi malonda a e-commerce komanso momwe kusiyanaku kungathandizire bwino pakutsatsa ndi malonda.

Men

  • Kondani zogula zowongoka. Amuna amakonda kugula zinthu zikafunika ndipo amasiya kugula akapeza chinthu chogwira ntchito.
  • Ganizirani kwambiri pazosankha zawo zogula, sakonda kuchotsera kapena kutsatsa, ndipo amakonda kufufuza zinthu musanagule. Amakonda kudziwonongera ndalama.
  • Amuna amakonda kugula zinthu zamagetsi, chakudya, zakumwa, ndi zinthu zama digito kudzera pamafoni.

Women

  • Onani zochitika zogulira pa intaneti ngati njira yochezera komanso yokwanira. Azimayi amatha kugula zinthu malinga ndi zosowa zamtsogolo ndipo amasankha, kuonetsetsa kuti malondawo akugwirizana ndi zofunikira zawo zonse.
  • Amalandila maimelo otsatsa, makuponi, malonda, ndi malingaliro a anthu ena. Amagula zinthu mwachisawawa ndipo amatha kugulira ena mphatso.
  • Amayi ambiri amagula kudzera pa laputopu.

Amuna onse amakhudzidwa ndi kupeza mtengo wabwino kwambiri, koma izi zimawonekera pang'ono pakati pa akazi. Azimayi nawonso amatha kugwiritsa ntchito makuponi ndikuyankha kutsatsa malonda.

Amuna vs. Akazi Makonda ndi Segmentation Malangizo

Men

  • Yang'anani pa Kachitidwe ndi Kuchita Bwino: Amuna amayamikira mafotokozedwe atsatanetsatane azinthu ndi mafanizidwe ake. Kugula koyenera, kolunjika ndikofunikira.
  • Limbikitsani Tekinoloje ndi Mapulatifomu a Mafoni: Popeza amuna amatha kugula zinthu zamagetsi ndi zamagetsi pafoni yam'manja, konzani nsanja yanu yam'manja ndikutsata zinthuzi.
  • Gwiritsani Ntchito Njira Zomveka Zotsatsa: Amuna amayankha bwino pakutsatsa kothandiza, kotsata mfundo zomwe zikuwonetsa mawonekedwe azinthu ndi phindu.

Women

  • Yesetsani Kudzera pa Social Media ndi Kutsatsa kwa Imelo: Gwiritsani ntchito nsanja komwe azimayi amatha kuchita nawo zinthu zambiri komanso kumvera zotsatsa, monga ma TV ndi maimelo.
  • Perekani Zambiri ndi Ndemanga: Perekani tsatanetsatane wazinthu, ndemanga za makasitomala, ndi zowoneka bwino kwambiri.
  • Onetsani Zochotsera ndi Zotsatsa: Tsindikani kugulitsa, kuchotsera, ndi kugulitsa kunja kwa nyengo kuti mukope azimayi ogula.

Kumvetsetsa chizolowezi chogula cha amayi ndi abambo kumatha kupititsa patsogolo momwe mabizinesi amayendera kupezeka kwawo pa intaneti komanso njira zotsatsira. Mwa kukonza zokumana nazo ndi kulumikizana mogwirizana ndi zomwe amakonda izi, makampani amatha kukwaniritsa zosowa zamakasitomala awo osiyanasiyana, zomwe zimapangitsa kuti azikhutira komanso kugulitsa.

amuna vs akazi Intaneti kugula chizolowezi
Source: Mapulatifomu Atsopano

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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