Kodi Kufotokozera Meta Ndi Chiyani? N 'chifukwa Chiyani Ndizofunikira Kwambiri pa Njira Zamafuta Omwe Amafufuza?

Mafotokozedwe a Meta - Chiyani, Bwanji, ndi Momwe

Nthawi zina otsatsa samatha kuwona nkhalango za mitengo. Monga kufufuza injini kukhathamiritsa wapeza chidwi chachikulu pazaka khumi zapitazi, ndazindikira kuti otsatsa ambiri amayang'ana kwambiri pamayendedwe amtundu wambiri, amaiwala gawo lomwe limakhalapo pakati. Ma injini osakira ndiofunikira kwambiri kubizinesi iliyonse kuti athe kuyendetsa ogwiritsa ntchito ndi cholinga patsamba lanu lomwe limadyetsa cholinga cha malonda kapena ntchito yanu. Ndipo mafotokozedwe a meta ndi mwayi wanu wokulitsa mitengo yolondola kuchokera pa injini yosaka mpaka patsamba lanu.

Kodi Kufotokozera Meta ndi chiyani?

Ma injini ofufuzira amalola eni ake kutsamba kuti afotokoze za tsambalo lomwe ladzazidwa ndikuperekedwa kuma injini osakira omwe amawonetsedwa patsamba latsamba lazosaka (SERP). Makina osakira amagwiritsa ntchito zilembo 155 mpaka 160 zoyambirira za meta pazotsatira zapa desktop ndipo amatha kutengera zilembo ~ 120 za ogwiritsa ntchito makina osakira mafoni. Mafotokozedwe a meta sawoneka kwa aliyense amene akuwerenga tsamba lanu, kwa omwe amangokhalira kukumana nawo.

Malongosoledwe a meta ali mu gawo la HTML ndipo lalembedwa motere:

 dzina="Kufotokoza" okhutira="Lolemba lotsogola pamakampani a Martech pofufuza, kuzindikira, ndi kuphunzira momwe mungagwiritsire ntchito nsanja zogulitsa ndi zotsatsira ndi ukadaulo wokulitsa bizinesi yanu."/>

Kodi Mafotokozedwe A Meta Amagwiritsidwa Ntchito Motani?

Tiyeni tiwone izi kuchokera pamalingaliro awiri osiyana… makina osakira ndi wosaka:

Search Engine

  • Injini yofufuzira imapeza tsamba lanu, mwina kuchokera kulumikizana kwakunja, ulalo wamkati, kapena tsamba lanu lanyumba pomwe likuyenda pa intaneti.
  • Makina osakira amakoka tsamba lanu, kutchera khutu pamutu, mutu, zofalitsa, ndi zomwe zili, kuti mupeze mawu osakira omwe akukhudzana ndi zomwe mukuwerenga. Dziwani kuti sindinaphatikizepo kufotokozera meta mu izi… injini zosakira sizitanthauza kuti zilembedwe meta posankha momwe angalembere tsambalo.
  • Injini yosakira imagwiritsa ntchito mutu wa tsamba lanu patsamba la zotsatira zaosaka (SERP) kulowa.
  • Ngati mwapereka malongosoledwe a meta, makina osakira amasindikiza izi monga malongosoledwe omwe mudalowa nawo SERP. Ngati simunapereke malongosoledwe a meta, makina osakira amalemba zotsatira zake ndi ziganizo zingapo zomwe amawona kuti ndizofunikira kuchokera patsamba lanu.
  • Wosakayo amasankha momwe angalembe tsambalo kutengera momwe tsamba lanu likugwirizanira ndi mutuwo ndi maulalo angati omwe tsamba lanu kapena tsamba lanu limayikidwa pazomwe adakulemberani.
  • Makina osakira mulole ndikuikiraninso kutengera kuti osaka omwe adadina pazotsatira zanu za SERP adakhalabe patsamba lanu kapena abwerera ku SERP.

Wosaka

  • Wogwiritsa ntchito amafufuza mawu osakira kapena funso pa injini yosakira ndikutera pa SERP.
  • Zotsatira za SERP zimasinthidwa mwakukonda kwanu, ngati kuli kotheka, kwa wogwiritsa ntchito injini yakusaka kutengera momwe alili komanso mbiri yawo yakusaka.
  • Wosaka posanthula mutu, ulalo, ndi malongosoledwe (otengedwa kuchokera kufotokozedwe ka meta).
  • Mawu osakira omwe ogwiritsa ntchito injini zosakira amagwiritsidwa ntchito amafotokozedwera pazofotokozera pazotsatira za SERP.
  • Kutengera mutu, ulalo, ndi kufotokozera, wogwiritsa ntchitoyo amasankha kaya angodina ulalo wanu kapena ayi.
  • Wogwiritsa yemwe akulumikiza ulalo wanu amafika patsamba lanu.
  • Ngati tsambalo ndi loyenera komanso losavuta pakusaka komwe amachita, amakhala patsamba, kupeza zomwe angafune, ndipo atha kusintha.
  • Ngati tsambalo siloyenera komanso losakhudzana ndi kusaka komwe anali kuchita, amabwerera ku SERP ndikudina patsamba lina… mwina wopikisana naye.

Kodi Kufotokozera kwa Meta Kumakhudza Masanjidwe Osakira?

Limenelo ndi funso lodzaza! Google analengeza mu Seputembala 2009 kuti mafotokozedwe a meta kapena meta mawu osakira mu Google's kusanja ma algorithms pakusaka mawebusayiti… koma ndi funso lachindunji lomwe limafunikira zokambirana zina. Ngakhale mawu ndi mawu ofunikira meta anu sangakupatseni mwayi wowerengera, zimakhudza machitidwe a ogwiritsa ntchito injini zosakira. Khalidwe la ogwiritsa ntchito injini yosakira ndilofunika kwambiri pamndandanda wa tsamba lanu pazotsatira zakusaka.

Chowonadi ndi chakuti, anthu omwe amadina patsamba lanu amachulukitsa mwayi wowerenga ndikugawana tsambalo. Pomwe iwo ali ndi mwayi wowerenga ndikugawana tsambalo, pamakhala mndandanda wanu. Chifukwa chake… pomwe mafotokozedwe a meta samakhudza mwachindunji kusanja kwa tsamba lanu muma injini osakira, ali ndi gawo lalikulu pamachitidwe a osuta… chomwe ndichofunikira kwambiri!

Kufotokozera Meta Chitsanzo

Nayi chitsanzo chosaka, for martech:

zotsatira zosaka za martech

Ndikuwonetsa izi chifukwa ngati wina atangofufuza "martech", akhoza kungokhala ndi chidwi ndi zomwe martech ali, osaphunzira kwenikweni za izo kapena kupeza buku. Ndine wokondwa kuti ndili pomwepo pazotsatira zapamwamba ndipo sindimakhudzidwa kwambiri kuti kukonzanso kufotokozera meta kungapangitse kuwonekera kwakukulu.

Mbali yotsatira: Ndilibe tsamba lotchedwa martech ndi chiyani? Umenewo ndiye lingaliro labwino kwambiri kuti ndigwiritse ntchito imodzi popeza ndafika kale pokwaniritsa teremu iyi.

Chifukwa chiyani Kufotokozera kwa Meta Kuli Kofunika Kwambiri pa Njira Zofunafuna Organic?

  • Search Engine - injini zosakira zimafuna kupatsa ogwiritsa ntchito chidziwitso chapamwamba komanso zotsatira zapamwamba kwambiri. Zotsatira zake, kufotokozera kwanu meta ndikofunikira! Ngati mukulimbikitsa molondola zomwe mumalemba malinga ndi kufotokozera kwanu, nyengereni wogwiritsa ntchito injini yosakira kuti ayendere tsamba lanu, ndikuwasunga pamenepo ... .
  • Sakani Ogwiritsa Ntchito - tsamba lazosaka zamafuta osakira lokhala ndi mawu osavuta omwe adalowetsedwa mkati mwazomwe zatsambalo mwina sizingakope wogwiritsa ntchito injini yosakira kuti adutse patsamba lanu. Kapenanso, ngati kufotokozera kwanu sikukugwirizana ndi zomwe zili patsamba, atha kulowa chotsatira cha SERP.

Kukhathamiritsa kufotokozera meta ndikofunika kwambiri mbali yofunikira pa SEO patsamba pazifukwa zingapo:

  • Zolemba Zobwereza - mafotokozedwe a meta amagwiritsidwa ntchito kutsimikizira ngati mulibe kapena mulibe zolemba zomwe zilipo mkati mwanu tsamba. Ngati Google ikukhulupirira kuti muli ndi masamba awiri omwe ali ndi zofanana ndi mafotokozedwe ofanana a meta, atha kukhala ndi tsamba labwino kwambiri ndikunyalanyaza zotsalazo. Kugwiritsa ntchito mafotokozedwe apadera a meta patsamba lirilonse kudzaonetsetsa kuti masambawo sanagwedezedwe ndikutsimikiza kuti abwereze zofananira.
  • Keywords - Ngakhale Keywords ntchito mu mafotokozedwe a meta musakhudze mwachindunji kusanja kwa tsamba lanu, koma ndizo molimba mtima muzosaka, ndikuwonetsa chidwi pazotsatira.
  • Dinani-Kudzera Mitengo - Kufotokozera meta ndikofunikira pakusintha wogwiritsa ntchito injini zosaka kukhala alendo obwera kutsamba lanu. Timagwira ntchito ndi makasitomala kuti tiwonetsetse kuti mafotokozedwe awo a meta amakopa kwambiri wogwiritsa ntchito injini zosakira, pogwiritsa ntchito mawu osakira ngati cholinga chachiwiri. Ndizofanana ndi phula lanu kuyendetsa wina kuti achitepo kanthu.

Malangizo Othandizira Kufotokozera Meta:

  1. Kupumira ndikofunikira. Pofufuza pafoni pakukula, yesetsani kupewa malongosoledwe a meta omwe ali ndi zilembo zoposa 120 m'litali.
  2. Pewani mafotokozedwe obwereza a meta kudutsa tsamba lanu. Malongosoledwe onse a meta ayenera kukhala osiyana, apo ayi injini zosakira zitha kuzinyalanyaza.
  3. Gwiritsani ntchito mawu zomwe zimapangitsa owerenga chidwi kapena zomwe zimapangitsa kuti achitepo kanthu. Cholinga apa ndikuthamangitsa munthu kuti adutse patsamba lanu.
  4. Pewani kulumikizana mafotokozedwe a meta. Ogwiritsa ntchito okhumudwitsa powapangitsa kuti adutse ndikusapeza zomwe mudafotokozazi ndi bizinesi yoyipa yomwe imakupweteketsani kuthekera kwanu kuchita ndikusintha alendo osakira.
  5. pamene Keywords sizikuthandizani molunjika pamndandanda wanu, koma zidzakuthandizani kuwerengera kwanu chifukwa mawu osakira akuwonetsedwa pomwe wogwiritsa ntchito injini yosaka akuwerenga zotsatira. Yesetsani kugwiritsa ntchito mawu osakira pafupi ndi mawu oyamba mumafotokozedwe a meta.
  6. polojekiti kusanja kwanu komanso kudina kwanu mitengo… ndikusintha mafotokozedwe anu a meta kuti muwonjezere kuchuluka kwa magalimoto pamisewu ndi kutembenuka! Yesani kuyesa kwa A / B komwe mungasinthe kufotokozera kwanu kwa mwezi umodzi ndikuwona ngati mungawonjezere kutembenuka.

Njira Yanu Yoyang'anira Zinthu ndi Kufotokozera Meta

Kaya mukugwiritsa ntchito squarespace, WordPress, Drupal, kapena ina CMS, onetsetsani kuti atha kusintha malingaliro anu a meta. M'mapulatifomu ambiri, gawo lofotokozera meta silowonekera kwenikweni chifukwa mungafunike kuyang'ana. Kwa WordPress, Rank Math ndi yathu malingaliro ndipo imapatsa wogwiritsa ntchito chithunzithunzi chachikulu cha kufotokozera meta momwe amawonera pakompyuta kapena pafoni.

Kuwonetsa Meta Kufotokozera

Nthawi iliyonse mukasindikiza tsamba kapena mukufuna kulikulitsa, ndimayesetsa kukhathamiritsa malongosoledwe a meta mkati mwazomwe mukukula kuti muwonjezere mitengo yanu ndikuyendetsa ogwiritsa ntchito makina osakira kudzera kubizinesi yanu.

6 Comments

  1. 1

    Malingaliro abwino. Chimodzi mwazida zomwe ndimakonda pa WordPress All-in-One SEO chimatilola kupanga mapangidwe osavuta ndi malongosoledwe osafunikira kudziwa zambiri za kulemba. (Mwa njira, mudatidziwitsa ku All-in-One) ndiye chifukwa chazonsezi.

  2. 2

    Lorraine, AIOS ndi Google XML Sitemaps ndi awiri anga 'ayenera kukhala nawo' patsamba lililonse la WordPress. Ndili wodabwitsidwa kuti WordPress sinangowaphatikizira pazikhazikitso pakadali pano. WordPress imangokutengerani za 75% pamenepo…. mapulagini amenewo amathandizira kuti nsanja yanu izithandizidwa kwathunthu!

  3. 3
  4. 5

    Ndingadabwe kwambiri nditapeza wina wotsimikiza kutsatsa zomwe zili patsamba la webusayiti alibe malongosoledwe ake. Ndikamagwira ntchito ndi anthu ndimawauza kuti mafotokozedwe a meta ndi thupi la malonda awo otsatsa pa Google. Kodi mungayese kugulitsa kena m'nyuzipepala yanu popanda kufotokoza za chinthucho? Inde sichoncho!

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