Kusanthula & KuyesaMarketing okhutiraCRM ndi Data PlatformZamalonda ndi ZogulitsaMakanema Otsatsa & Ogulitsa

Ma Micro-Moments ndi Maulendo Amakasitomala

Makampani ogulitsa pa intaneti akupitilizabe kupita patsogolo popereka ukadaulo womwe ukuthandiza otsatsa kulosera ndi kupereka mapu amisewu kuti athandize ogula ndi mabizinesi kutembenuka. Tapanga malingaliro ena mpaka pano, komabe. Mutu waukulu wa ma personas ndi malonda ogulitsa ndiosavuta kwambiri komanso osinthika kuposa momwe timaganizira.

Cisco wapereka kafukufuku kuti pafupifupi mankhwala kugula kuli ndi maulendo opitilira 800 amakasitomala zomwe zimatsogolera ku icho. Ganizirani za zosankha zanu zogula ndi momwe mumadumphira pakati pa kafukufuku, pa intaneti, m'sitolo, imelo, kufufuza, ndi njira zina pamene mukupitiriza kupanga chisankho. Palibe zodabwitsa chifukwa ogulitsa ndi otsatsa amalimbana ndi malingaliro kwambiri. Ndi chifukwa china Kutsatsa kwa omni-channel iyenera kukhazikitsidwa mosamala kuti ipange zotsatira.

Ulendo wa Makasitomala a Cisco

Ngati mutha kuneneratu ndikupereka malonda omwe amatsogolera ulendo wa kasitomala, mutha kuchepetsa mikangano ndikuwatsogolera kuti agule bwino. M'malo mwake, kafukufuku wochokera ku Cisco akuwonetsa kuti ogulitsa omwe amapereka Intaneti Yonse zochitika Ikhoza kutenga phindu la 15.6%.

Phatikizani zotsatirazi ndi Ganizirani Ndi Google's Micro-Moments kafukufuku ndipo tatsala ndi mphindi zazing'ono za 4 zomwe wotsatsa aliyense ayenera kumvetsera:

  1. Ndikufuna kudziwa mphindi - 65% pa intaneti ogula yang'anani zambiri pa intaneti kuposa zaka zingapo zapitazo. 66% ya ogwiritsa ntchito mafoni a m'manja amayang'ana zomwe adawona pazotsatsa zapa TV.
  2. Ndikufuna kupita mphindi - Kuwonjezeka kwa 200% pakusaka "pafupi ndi ine" ndipo 82% ya ogwiritsa ntchito mafoni a m'manja amagwiritsa ntchito a kundi mulaigal kuyang'ana bizinesi yakomweko.
  3. Ndikufuna kuchita mphindi - 91% ya ogwiritsa ntchito mafoni a m'manja amatembenukira kumafoni awo kuti apeze malingaliro pomwe akugwira ntchito ndipo maola opitilira 100 miliyoni a momwe angawonedwere pa YouTube mpaka pano. chaka chino.
  4. Ndikufuna kugula mphindi - 82% ya ogwiritsa ntchito mafoni amayendera mafoni awo ali m'sitolo ndikusankha zomwe angagule. Izi zapangitsa kuti chiwonjezeko cha 29%. mitengo yosinthira mafoni m'chaka chatha.

Ngakhale Google ikuyang'ana kwambiri ogwiritsa ntchito mafoni, muyenera kuzindikira momwe izi zikukhudzira ulendo uliwonse wamakasitomala - kuyambira pakugula mpaka kugulitsa kapena kungowonjezera. Chowonadi ndichakuti tiyenera kukhala abwinoko pakutsata zomwe zimayendetsa nthawi yogula. Onjezani masitayilo a anthu ophunzirira ndi

zinthu zomwe zimalimbikitsa kugula ndipo sizodabwitsa chifukwa chake otsatsa akulimbana ndi kupanga zomwe zimayendetsa kutembenuka. Ma Analytics sapereka chidziwitso pa izi ndichifukwa chake otsatsa malonda akufuna kudziwa zambiri mayankho olosera ndi kuyerekezera zomwe akuchita.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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