Ma Micro-Moments ndi Maulendo Amakasitomala

ulendo wamakasitomala.png

Makampani ogulitsa pa intaneti akupitilizabe kupita patsogolo popereka ukadaulo womwe ukuthandiza otsatsa kulosera ndi kupereka mapu amisewu kuti athandize ogula ndi mabizinesi kutembenuka. Tapanga malingaliro ena mpaka pano, komabe. Mutu waukulu wa ma personas ndi malonda ogulitsa ndiosavuta kwambiri komanso osinthika kuposa momwe timaganizira.

Cisco yapereka kafukufuku yemwe malonda omwe amagulidwa amakhala ndi maulendo opitilira 800 osiyana amakasitomala omwe amapitako. Ganizirani za zisankho zomwe mumagula komanso momwe mungasinthire pakati pa kafukufuku, intaneti, sitolo, imelo, kusaka, ndi njira zina mukamapitiliza kusankha. Palibe zodabwitsa chifukwa chake ogulitsa ndi otsatsa amalimbana ndi malingaliro kwambiri. Ndi chifukwa china Kutsatsa kwa omni-channel iyenera kukhazikitsidwa mosamala kuti ipange zotsatira.

Ulendo wa Makasitomala a Cisco

Ngati mutha kuneneratu ndikupereka zotsatsa zomwe zisanachitike ulendo wamakasitomala, mutha kuchepetsa kukangana ndikuwatsogolera kuti agule bwino. M'malo mwake, kafukufuku wochokera ku Cisco akuwonetsa kuti ogulitsa omwe amapereka Intaneti Yonse zochitika Ikhoza kutenga phindu la 15.6%.

Phatikizani zotsatirazi ndi Ganizirani Ndi Google's Micro-Moments kafukufuku ndipo tatsala ndi mphindi zazing'ono za 4 zomwe wotsatsa aliyense ayenera kumvetsera:

  1. Ndikufuna kudziwa mphindi - 65% ya ogwiritsa ntchito intaneti amayang'ana zambiri pa intaneti kuposa zaka zingapo zapitazo. 66% ya ogwiritsa ntchito ma foni amakono amayang'ana china chake chomwe adachiona pa malonda apawailesi yakanema.
  2. Ndikufuna kupita mphindi - Kuwonjezeka kwa 200% pakusaka "pafupi ndi ine" ndipo 82% ya ogwiritsa ntchito ma smartphone amagwiritsa ntchito injini yosakira kufunafuna bizinesi yakomweko.
  3. Ndikufuna kuchita mphindi - 91% ya ogwiritsa ntchito ma smartphone amatembenukira kuma foni awo kuti apange malingaliro pochita ntchito ndipo maola opitilira 100 miliyoni azomwe zakhala zikuwonetsedwa pa Youtube mpaka pano chaka chino.
  4. Ndikufuna kugula mphindi - 82% ya ogwiritsa ntchito mafoni amafunsira mafoni awo ali m'sitolo posankha zomwe angagule. Izi zadzetsa kuwonjezeka kwa 29% pamitengo yosinthira mafoni mchaka chatha.

Ngakhale Google ikuyang'ana kwambiri pa wogwiritsa ntchito mafoni, muyenera kuzindikira momwe izi zimakhudzira ulendo wamakasitomala aliyense - kuyambira kupeza mpaka upsell kapena kungopanganso. Chowonadi ndichakuti tiyenera kukhala bwino pakuwongolera zomwe zimayendetsa nthawi yogula. Onjezani anthu masitaelo ophunzirira ndi zinthu zomwe zimalimbikitsa kugula ndipo nzosadabwitsa chifukwa chake otsatsa akulimbana ndi kupanga zinthu zomwe zimayendetsa kutembenuka. Ma Analytics samapereka chidziwitso pa izi ndipo ndichifukwa chake otsatsa okhutira akuyang'ana kuti adziwe zambiri mayankho olosera ndi kuyerekezera zomwe akuchita.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.