Infographics YotsatsaSocial Media & Influencer Marketing

Kodi Zotsatira za Micro vs. Macro-Influencer Strategies pa Instagram?

Kutsatsa kwa influencer kuli penapake pakati pa mnzanu wapakamwa yemwe mumamukhulupirira ndi malonda omwe amalipidwa omwe mumayika patsamba. Osonkhezera nthawi zambiri amakhala ndi kuthekera kwakukulu kodziwitsa anthu koma amatha kutengera zomwe akuganiza pogula. Ngakhale ili dala, njira yolumikizirana kuti mufikire omvera anu enieni kuposa kutsatsa kwa zikwangwani, kutsatsa kwamphamvu kukupitilira kutchuka.

Komabe, pali kutsutsana ngati ndalama zanu zotsatsa zotsatsa ndalama zimagwiritsidwa ntchito bwino ngati ndalama zochuluka kwa ma superstars ochepa - zoyambitsa zazikulu, kapena ngati ndalama zanu mumagwiritsa ntchito bwino zinthu zambiri, otsogolera - ma microinfluencers.

Bajeti yayikulu ya macro-influencer ikhoza kugwa pansi ndikukhala juga yayikulu. Bajeti yayikulu yomwe imagwiritsidwa ntchito pakati pa olimbikitsa ang'onoang'ono imatha kupangitsa kuti zikhale zovuta kuwongolera, kugwirizanitsa, kapena kupanga zomwe mukufuna.

Kodi Micro-Influencer ndi chiyani?

Ndikhoza kutchulidwa ngati micro-influencer. Ndimayang'ana kwambiri paukadaulo wotsatsa ndikufikira anthu opitilira 100,000 kudzera pazagulu, intaneti, ndi imelo. Ulamuliro wanga ndi kutchuka kwanga sizimapitilira zomwe ndimapanga; Zotsatira zake, komanso kudalira kwa omvera anga komanso kukopa kupanga chisankho chogula.

Kodi Macro-Influencer ndi chiyani?

Macro influencers ali ndi mphamvu zambiri komanso umunthu. Munthu wodziwika bwino, mtolankhani, kapena wotchuka wa pa TV akhoza kukhala osonkhezera kwambiri (ngati amadaliridwa ndi kukondedwa ndi omvera awo). Mediakix imatanthauzira gawo ili lapakati:

  • Wotsogolera wamkulu pa Instagram nthawi zambiri amakhala nawo kuposa 100,000 otsatira.
  • A macro influencer pa YouTube kapena Facebook angatanthauzidwe kukhala nawo osachepera 250,000 olembetsa kapena amakonda.

Mediakix inaunika mapositi a Instagram opitilira 700 ochokera m'makampani 16 apamwamba omwe amagwira ntchito ndi macro and micro influencers kuti awone njira zomwe zathandiza kwambiri. Iwo apanga infographic iyi, a Nkhondo ya Influencers: Macro vs. Micro, ndikufika pamapeto osangalatsa:

Kafukufuku wathu akuwonetsa kuti zoyeserera zazikulu komanso zoyeserera zazing'ono zimakhala zofanana poyesa kutengera mtundu wa chibwenzi. Kuphatikiza apo, tidapeza kuti otsogolera zazikulu amapambana potengera zomwe amakonda, ndemanga, ndi kufikira.

Ndidalumikizana ndi Jeremy Shih ndikufunsa funso lomveka bwino - bweretsani ndalama (ROI). Mwa kuyankhula kwina, kuyang'ana kupitirira chinkhoswe ndi zokonda, panali kusiyana koyezera mu zizindikiro zazikulu za kachitidwe monga kuzindikira, kugulitsa, kugulitsa, ndi zina zotero. Jeremy anayankha moona mtima:

Ndingathe kunena kuti chuma chambiri chimaseweredwa pano chifukwa ndizosavuta (nthawi yocheperako komanso kuchuluka kwa bandwidth) kugwira ntchito ndi ochepa, otsogola kuposa kuyesa kulumikizira mazana kapena masauzande owalimbikitsa kuti akwaniritse zomwezo. Kuphatikiza apo, CPM imayamba kuchepa mukamagwira ntchito ndi omwe akutsogolera.

Jeremy Shih

Otsatsa ayenera kukumbukira izi pamene akuyang'ana kutsatsa kolimbikitsa. Ngakhale kugwirizanitsa kwakukulu ndi kampeni yosangalatsa ya micro-influencer ikhoza kukhudza kwambiri mfundo, kuyesayesa kofunikira sikungakhale koyenera kuyikapo nthawi ndi mphamvu. Monga ndi chilichonse pakutsatsa, ndikofunikira kuyesa ndikuwongolera njira zanu zokopa.

Ndikuganiza kuti ndikofunikira kukumbukira kuti izi zidakhazikitsidwa Instagram osati njira zina monga kulemba mabulogu, podcasting, Facebook, Twitter, kapena LinkedIn. Ndikukhulupirira kuti chida chowoneka ngati Instagram chitha kupotoza zotsatira za kusanthula kotereku mokomera anthu otchuka.

Micro vs Macro Influencers-yothandiza kwambiri-infographic
Ngongole: Source domain sakugwiranso ntchito.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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