Zomwe Zimakhudza Ma Micro vs Ma Macro-Influencer Strategies

Mphamvu ya Micro vs Macro

Kutsatsa kosonkhezera kuli penapake pakati pa anzanu omwe mumawakonda pakamwa omwe mumawakhulupirira komanso zotsatsa zomwe mudalipira patsamba lanu. Otsogolera nthawi zambiri amakhala ndi kuthekera kwakukulu kodziwitsa koma amatha kuthekera kwawo pazokambirana pazogula. Ngakhale ndi njira yodziwikiratu, yolumikizira kufikira omvera anu kuposa kutsatsa kwa chikwangwani, otsatsa otsatsa akupitilirabe kutchuka.

Komabe, pali zotsutsana ngati ndalama zanu zotsatsa otsatsa ndalama zimagwiritsidwa ntchito bwino ngati ndalama zochuluka kwa ma superstars ochepa - zoyambitsa zazikulu, kapena ngati ndalama zanu mumagwiritsa ntchito bwino zinthu zambiri, otsogolera - otsogolera ochepa.

Bajeti yayikulu yogwiritsidwa ntchito pazinthu zazikuluzikulu itha kugwa pansi ndikukhala njuga yayikulu. Kapenanso bajeti yayikulu yomwe imagwiritsidwa ntchito pakati pa otsogolera ochepa ingakhale yovuta kuyang'anira, kukonza, kapena kukhazikitsa zomwe mukufuna.

Micro Influencer ndi chiyani?

Nditha kusankhidwa kuti ndikuthandizira anthu ochepa. Ndimayang'ana kwambiri ukadaulo wotsatsa ndikufikira anthu pafupifupi 100,000 kudzera pawebusayiti, intaneti, ndi imelo. Ulamuliro wanga ndi kutchuka sikungopitilira zomwe ndimapanga ndikupanga; Zotsatira zake, kudaliranso kwa omvera anga komanso zomwe zimapangitsa kuti apange chisankho chogula.

Kukopa kwa Macro ndi chiyani?

Otsogolera a Macro amakhudza kwambiri umunthu wawo. Wotchuka wodziwika, mtolankhani, kapena wolemba nkhani zapa media media atha kukhala othandizira kwambiri (ngati ali odalirika komanso okondedwa ndi omvera awo). Mediakix imatanthauzira gawo ili pokhudzana ndi sing'anga:

  • Wotsogolera wamkulu pa Instagram nthawi zambiri amakhala nawo kuposa 100,000 otsatira.
  • Wothandizira wamkulu pa Youtube kapena Facebook atha kutanthauzidwa kukhala ndi osachepera 250,000 olembetsa kapena amakonda.

Mediakix idasanthula zopitilira 700 zothandizidwa ndi Instagram kuchokera kuzinthu 16 zapamwamba zomwe zimagwira ntchito ndi omwe akuthandizira zazikuluzikulu komanso othandizira ang'onoang'ono kuti awone njira ziti zomwe zinali zothandiza. Adapanga infographic iyi, Nkhondo ya Otsogolera: Macro vs. Micro ndikufika pamapeto osangalatsa:

Kafukufuku wathu akuwonetsa kuti zoyeserera zazikulu komanso zoyeserera zazing'ono zimakhala zofanana poyesa kutengera mtundu wa chibwenzi. Kuphatikiza apo, tidapeza kuti otsogolera zazikulu amapambana potengera zomwe amakonda, ndemanga, ndi kufikira.

Ndidakwanitsa kufikira Jeremy Shih ndikufunsa funso lowopsa - bweretsani ndalama. Mwanjira ina, kuyang'ana kupyola kuchitapo kanthu komanso zomwe amakonda, panali kusiyana kwakukulu pamachitidwe ofunikira monga kuzindikira, kugulitsa, kukweza, ndi zina zotero Jeremy adayankha moona mtima:

Ndingathe kunena kuti chuma chambiri chimaseweredwa pano chifukwa ndizosavuta (nthawi yocheperako komanso kuchuluka kwa bandwidth) kugwira ntchito ndi ochepa, otsogola kuposa kuyesa kulumikizira mazana kapena masauzande owalimbikitsa kuti akwaniritse zomwezo. Kuphatikiza apo, CPM imayamba kuchepa mukamagwira ntchito ndi otsogola akulu.

Ndikofunikira kuti otsatsa azikumbukira izi pamene akuyang'ana kutsatsa kutsatsa. Ngakhale kulumikizana kwakukulu komanso kampeni yokopa anthu ochepa ingathandize kwambiri, kuyesayesa kofunikira sikungakhale koyenera kuwononga nthawi ndi mphamvu. Monga china chilichonse pakutsatsa, ndikofunikira kuyesedwa ndikuwongolera ndi njira zanu zotsatsa.

Ndikuganiza kuti ndikofunikanso kukumbukira kuti izi zimangotengera Instagram osati ma mediums ena monga mabulogu, podcasting, Facebook, Twitter, kapena LinkedIn. Ndikukhulupirira kuti chida chowoneka ngati Instagram chitha kusokoneza zotsatira za kusanthula kotere makamaka mokomera anthu otchuka.

Micro vs Macro Influencers-yothandiza kwambiri-infographic

Mfundo imodzi

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    Otsogolera mosakayikira ndi gawo lofunikira kwambiri pakutsatsa, makamaka pamalingaliro a B2B. Kwa wopanga zisankho wa B2B, utsogoleri woganiza wogulitsa ndiye fungulo. Ngati wotsutsa angatsimikizire kwa wogulitsa akuwonjezera kukhulupilika kwina. Ku ThoughtStarters (www.thought-starters.com) takhala tikugwira ntchito limodzi ndi mabungwe ambiri padziko lonse lapansi kuwathandiza kutanthauzira & kuyendetsa mapulogalamu awo otsogolera & tikuwona kuti nthawi zambiri amalephera kuzindikira omwe akuchita zonse. Mwachitsanzo: Kwa kasitomala wodziwika padziko lonse lapansi tazindikira kuti Academia kuchokera kumayunivesite otsogola itha kugwiritsidwa ntchito ngati chofunikira pakukopa. Tidapanga pulogalamu yomwe idachita nawo & kudzera mu izi kasitomala adatha kutsegula njira zatsopano zomwe sizinaganizidwepo kale munjira yawo yolimbikitsira & tinayambanso kukolola ROI. Chifukwa chake ndikofunikira kuti makampani azindikire anzawo omwe angawathandize kuti apeze ndalama zochulukirapo panjira zawo zoyeserera.

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