Zolakwa Zodziwika Amabizinesi Amapanga Posankha Njira Yotsatsira

Zolakwa

A nsanja yotsatsa yokha (MAP) ndi pulogalamu iliyonse yomwe imagwiritsa ntchito kutsatsa. Ma pulatifomu nthawi zambiri amakhala ndi ma imelo amaimelo, zoulutsira mawu, ma gen otsogolera, makalata olunjika, njira zotsatsira zama digito komanso ma mediums awo. Zidazi zimapereka nkhokwe yayikulu yotsatsa kuti mudziwe zamalonda kotero kulumikizana kumatha kulumikizidwa pogwiritsa ntchito magawo ndi makonda.

Pali kubwerera kwakukulu pakubzala ndalama pamene nsanja zotsatsa zokha zimayendetsedwa molondola komanso moyenera; komabe, mabizinesi ambiri amalakwitsa posankha nsanja yabizinesi yawo. Nazi zomwe ndikupitilizabe kuziwona:

Cholakwika 1: MAP Sikuti Imangotumiza Maimelo

Pomwe nsanja zotsatsira zokha zidayamba kupangidwa, cholinga chachikulu makamaka chinali kupanga maimelo kulumikizana. Imelo ndi njira yotsika mtengo yokhala ndi ROMI yayikulu pomwe mabizinesi amatha kutsata ndikuwonetsa momwe amagwirira ntchito. Komabe, imelo siyokhayo yomwe sing'anga ayi. Kutsatsa ndikutumiza kasitomala woyenera uthenga woyenera panthawi yoyenera - ndipo ma MAP amathandizira izi.

Chitsanzo: Posachedwa ndathandizira kasitomala kuyendetsa tsamba lawo lawebusayiti pogwiritsa ntchito njira yawo yotsatsira. Kuchokera pakulembetsa zisanachitike, kulowa-tsiku la zochitika, mpaka kutsata pambuyo pazochitika - inali njira yokhayokha pamaimelo onse ndi makalata olowera makalata. Msika wotsatsa wa imelo wokha sunatithandizire kukwaniritsa zolinga zathu.

Cholakwika 2: MAP Sichikugwirizana Ndi Zolinga Zambiri Zotsatsa

M'zaka zanga zogwira ntchito limodzi ndi makasitomala, kasitomala aliyense anali ndi malingaliro awo papulatifomu. Nthawi zambiri, wopanga zisankho wa C-level amadalira kwambiri mtengo wapulatifomu osati china chilichonse. Ndipo tikamawunika matekinoloje awo amakono otsatsa, tidazindikira komwe nsanja sizinagwiritsidwe ntchito - kapena zoyipa - sizinagwiritsidwe ntchito konse.

Chinthu choyamba chomwe chiyenera kufunsidwa nthawi zonse posankha MAP ndi:

  • Kodi zolinga zanu zotsatsa ndi zotani m'miyezi itatu?
  • Kodi zolinga zanu zotsatsa ndi zotani m'miyezi itatu?
  • Kodi zolinga zanu zotsatsa ndi zotani m'miyezi itatu?

Kutsatsa kwachidziwitso si mawu abwinobwino komanso si chipolopolo cha siliva. Ndi chida chokuthandizani kukwaniritsa zolinga zanu zotsatsa. Chifukwa chake, kufunsa nthawi zonse zomwe mukufuna kukwaniritsa ndikukonzekera MAP yanu kuti igwirizane ndi zolinga zanu zotsatsa ndikuyesa zomwe zikuwonetsa (KPIs).

Chitsanzo: Wogulitsa ma e-commerce akufuna kuwonjezera ndalama kudzera mumaimelo chifukwa ndi okhawo mabizinesi omwe akugwiritsa ntchito pano ndipo ali ndi nkhokwe yayikulu. Mwina sangasowe zochita zokha… wopereka maimelo (ESP) kuphatikiza ndi katswiri waluso wotsatsa maimelo atha kukwaniritsa zotsatirazi. Kodi ndi chiani chongowononga kasanu bajeti kuti mugwiritse ntchito MAP kuchita zomwezo? 

Cholakwitsa 3: MAP Kugwiritsa Ntchito Mtengo Sikunyozedwe

Gulu lanu limadziwa zotani? Talente itha kukhala yofunikira kwambiri pakuika ndalama mu MAP, koma mabizinesi ambiri omwe amasankha amasankhidwa. Kuti mukwaniritse zolinga zanu zotsatsa, mufunika wina wokhoza kuyendetsa bwino nsanja ndikuchita kampeni yanu nayo. 

Oposa theka la makasitomala anga asankha nsanja yopanda talente yamkati kuti iwagwiritse ntchito. Zotsatira zake, amamaliza kulipira kampani yotsatsa kuti aziwongolera. Ndalama zoterezi zimachepetsa kubweza ndalama ndipo zitha kuwonongera. Mabungwe nthawi zambiri amakhala abwino kukuthandizani pakugwiritsa ntchito MAP yanu, koma ndiokwera mtengo kwambiri kwa mabizinesi ang'onoang'ono mpaka ang'ono kuti awagwiritse ntchito kupitilira.

Mabizinesi ena amasankha kulimbitsa timu yawo yapakhomo. Pakukonzekera bajeti, komabe, ambiri amaiwala kukonzekera mtengo wophunzitsira mu bajeti yawo yotsatsa. Yankho lililonse limafunikira maluso ofunikira; chifukwa chake, mitengo yamaphunziro imasiyanasiyana. Mwachitsanzo, a Marketo, ndi yankho losavuta kugwiritsa ntchito ndi ndalama zoyambira pafupifupi $ 2000 AUD ku Australia. Kapenanso, maphunziro a Cloudforce Marketing ndi aulere pa Mutu wanjira

Ganizirani mtengo wazinthu zanu komanso maphunziro awo mukasankha papulatifomu.

Cholakwika 4: Magawo Amakasitomala a MAP Sagwiritsidwe Ntchito

MAP imatha kugawa chiyembekezo chanu ndi makasitomala mwanjira iliyonse yomwe mungafune. Izi sizongokhudza zokhazokha zomwe muli nazo, komanso kuwunikira molondola komwe kasitomala ali paulendo wawo kapena moyo wamalonda wotsatsa. Kutumiza uthenga wolondola panthawi yoyenera kutengera momwe makasitomala amathandizira kumakulitsa mtengo wamakasitomala… kuyendetsa kuchuluka kwa ROI yanu.

Kuphatikiza apo, ogulitsa MAP ambiri amachita kuyesa kwa A / B kuti akwaniritse zotsatira zake. Izi zithandizira kutsatsa kwanu… powongolera nthawi ndi mameseji omwe mumatumiza kasitomala wanu. Kuwongolera magawo amakasitomala ndi machitidwe awo, ndikugawa gulu lililonse la anthu kuti atenge mwayi pakusiyana kwamakhalidwe pakati pa ogula. 

Kusankha yankho la MAP loyenera sikunakhalepo kophweka ndipo kulingalira kuyenera kupangidwa kupitirira mtengo wa nsanja. Zachidziwikire, pali zifukwa zina zomwe mapu anu aku MAP sangapereke…

Ngati mukufuna thandizo lina pakusankha chimodzi, chonde pitani ndipo ndife okondwa kukuthandizani.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.