Chifukwa Chiyani Simukugwiritsa Ntchito Mafoni?

kugwiritsa ntchito foni yam'manja

Billboard Mobile Kutsatsa.jpgNo, I don't mean people driving billboards around town.  I mean reaching consumers and clients via mobile phone.  This is typically referred to as Mobile Marketing koma ndawona anthu angapo akuyitcha Kutsatsa Kwasuntha posachedwapa. Pali mitundu yosiyanasiyana ya Mobile Marketing; sms/ Kutsatsa Kwamalemba Mauthenga, masamba okhathamira opangidwa ndi mafoni ndi kugwiritsa ntchito mafoni ndi atatu otchuka kwambiri.

While each form of mobile marketing has it's own advantages and disadvantages and all of them claim to have a higher redemption rates, the one thing about mobile marketing that can't be refuted is that it's use is kuwonjezeka.  It seems to be in a position similar to email marketing in the late '90s and early 2000's, on the cusp of becoming a mainstay in most marketing strategies.

Tikuwona kale zopangidwa zazikulu ndi mabizinesi ang'onoang'ono omwe amalimbikitsa mtundu wina wa pulogalamu yokhulupirika kutumizirana mameseji. Nyimbo zazikulu zikugulitsa nyimbo kudzera mafoni okhathamira masamba. Makampani opanga mapulogalamu amatulutsa mapulogalamu omwe amangopangidwira foni yam'manja. Makanema apawailesi yakanema akugwiritsa ntchito ma SMS kuti apange ndalama kudzera pamalipiro oyenera a mavoti okhudzana Atsogoleri andale akuwonetsa othandizira pakanthawi kochepa kudzera pazidziwitso zam'manja.

Kutsatsa kwam'manja kuli ndi maubwino awiri odabwitsa kuposa kutsatsa ndi kutsatsa ena:

  1. Anthu amanyamula nawo mafoni awo - motero kukhala munthawi yake ndikuonetsetsa kuti uthengawo ufikira kwa wolandirayo ndichinthu chotsimikizika! (Zimabweranso ndi udindo, inde.)
  2. Kukhala ndi kasitomala wololeza kutsatsa mafoni kumakupatsirani kulumikizana kwachindunji ndi nambala yawo yafoni.

Chitsanzo chimodzi chabwino chogwiritsa ntchito sing'anga iyi ndi kugulitsa nyumba ndi malo. We provide real estate agents with placards to put on their property where potential buyers text message a number for additional details about the property as well as a virtual tour. At the same time the buyer has opted in and receives the details, the real estate agent is also notified of the request and the potential buyer's mobile phone number! We even enhance some of the accounts with a personally recorded voice call from the agent.

Izi zimapatsa wogula chidziwitso chonse chomwe angafunike - komanso zimapatsa wogulitsa nyumba njira yolumikizirana ndi phatikizani wogula. Putting out photocopies on a yard sign doesn't allow that level of engagement!

Ndiye funso ndilakuti, mukuchita chiyani kuti mugwiritse ntchito mwayi wotsatsa mafoni ndi njira zamafoni? Kodi ndi njira ziti zamalonda zamakampani zomwe kampani yanu ikuyambitsa? Ngati ndinu bungwe la zamalonda, Kodi Kutsatsa Kwapaintaneti ndikotchuka kwanu? Ziyenera kukhala!

4 Comments

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    Malingaliro abwino. Ndikuganiza kuti mafoni amawoneka owopsa kwa anthu ambiri, koma sizowopsa mukangolankhula ndi anthu oyenera.

    Zinthu zosangalatsa zomwe mukuchita ndi malo ogulitsa. Muyenera kuwona zomwe Darren Herman adalemba posachedwa (http://bit.ly/10t0cO) kwanuko.

    Pitilizani ntchito yayikuluyi. 🙂
    - Garrett

  3. 3

    Wawa Justin!

    Musatengere ine ChaCha yemwe amandizunza - ndikudziwa kuti pali anthu amtundu waluso kumeneko. Ndine wotsutsa kwambiri ndalama zomwe ChaCha amapereka pagulu pomwe pali anyamata onga ine omwe ali ndi mbiri yotsimikizika komanso malingaliro abwino oti ndilipire… mwina ndi nsanje pang'ono. 🙂

    Ndiyang'ana pa webinar! Zikomo kwambiri poyitanitsa. NDI - ChaCha nthawi zonse amakhala wolandilidwa kudzatumiza alendo kuno ku The Marketing Technology Blog!

    Zabwino zonse,
    Doug

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