Zitsanzo Zapamwamba za 3 za Momwe Mungagwiritsire Ntchito Mobile App Beacon Technology Kulimbikitsira Kugulitsa

Retail Mobile App Beacon Technology Zitsanzo

Mabizinesi ochepa kwambiri akugwiritsa ntchito mwayi wosagwiritsidwa ntchito wophatikizira ukadaulo wa ma beacon mu mapulogalamu awo kuti awonjezere makonda awo ndi mwayi wotseka kugulitsa kakhumi pogwiritsa ntchito kuyandikira pafupi ndi njira zamalonda zamalonda.

Pomwe ndalama zaukadaulo wa beacon zinali madola 1.18 biliyoni aku US mu 2018, zikuyembekezeka kufikira msika wa madola 10.2 biliyoni pofika 2024.

Msika wa Global Beacon Technology

Ngati muli ndi bizinesi yotsatsa kapena yogulitsa, muyenera kulingalira momwe ukadaulo wama pulogalamu wa pulogalamu ungapindulitsire bizinesi yanu.

Malo ogulitsa, malo odyera, mahotela, ndi ma eyapoti ndi ena mwamabizinesi omwe amatha kugwiritsa ntchito ma beacons kuti akweze kugula mwachangu, kuyendera, ndi kubwereranso mwa kutsatsa mwachindunji kwa omwe angakhale makasitomala pafupi ndi mapulogalamu awo.

Koma tisanayang'ane momwe mabizinesi angagwiritsire ntchito ukadaulo uwu kuwonjezera malonda, tiyeni tione tanthauzo laukadaulo. 

Teknoloji ya Beacon 

Ma beac ndi ma transmitter opanda zingwe omwe amatha kutumiza zotsatsa ndi zidziwitso ku mapulogalamu a mafoni omwe ali mkati mwa nyale. iBeacon idayambitsidwa ndi Apple pa ma iPhones awo mu 2013 ndipo mafoni oyendetsedwa ndi Android adatsata kutsogolera ndi Google kumasula EddyStone mu 2015.

Ngakhale Eddystone amangothandizidwa pang'ono ndi Android kuyambira pano, alipo malaibulale otseguka imathandizira ukadaulo wa ma beacon pa Android, ndikupangitsa ogwiritsa ntchito onse a Android ndi iOS kugulitsidwa.

Kuti ma beacon agwire ntchito, ayenera kulumikizana ndi wolandila (foni yam'manja) ndi pulogalamu yomwe idapangidwa kuti imvetsetse ndikusamalira ma beac omwe akubwera. Pulogalamuyi imawerenga chizindikiritso chapadera pa foni yam'manja yomwe ili ndi chizindikiro cha uthenga wosinthidwa kuti uwonekere.

Momwe Beacon Technology Amagwirira Ntchito

Ma iPhones ali ndi ukadaulo wa ma beacon wophatikizidwa ndi ma hardware, kotero mapulogalamu am'manja sayenera kukhala achangu kulumikizana. Pamapulatifomu oyendetsedwa ndi Android, mapulogalamu ayenera kukhala akuyendetsa foni kuti alandire ma beacon sign, osachepera ngati njira yakumbuyo.

Ogulitsa ena omwe ali ndi mapulogalamu othandizira ma beacon ndi CVS, McDonald's, Subway, KFC, Kroger, Uber, ndi Disney World.

Kodi App Beacon Technology Ingagwiritsidwe Ntchito Bwanji Kutsatsa?

Phindu lalikulu kwambiri la pulogalamu yamakono yamakina ndi mwayi wotumiza zotsatsa ndi mauthenga kwa makasitomala omwe ali kale pafupi. Koma palinso mbali ya ma analytics yomwe imagwiritsidwa ntchito kuti mumve zambiri za kasitomala pamachitidwe a shopper kuti akwaniritse bwino njira yotsatsa.

Chitsanzo 1: Tumizani Zofunsira Pazomwe Mungapeze Pa Malo Oimika Magalimoto

Kutsatsa kumatha kutsimikizika kwambiri chifukwa nyali imatha kuzindikira pulogalamuyo ndipo imadziwa kuti kasitomala ali pafupi, motero zimapangitsa kuti ziziyenda bwino.

Makasitomala omwe angakhale ndi pulogalamu yomwe idayikidwa pa sitolo inayake pafupi ayandikira malo oimikapo magalimoto, amatha kulandira chidziwitso cha kuchotsera kwapadera kokha lero komanso moni wapachalo.

Pochita izi, malo ogulitsira adangopanga 1) kulandila kophatikizika ndi 2) kufulumira kwachinthu chapadera chokha chabwino cha 3) kanthawi kochepa. Awa ndi ma ABC amasinthidwe ogula ndi ukadaulo wa ma beacon amangogunda mfundo zonse zitatu popanda kulowererapo kwa anthu kapena ndalama zowonjezera. Nthawi yomweyo, mwayi wosintha kugula unakwera kwambiri.

Target ndi amodzi mwa malo ogulitsira omwe amagwiritsa ntchito ukadaulo wa beacon wophatikizidwa ndi pulogalamu ya Target kukankhira zidziwitso kwa makasitomala awo mdziko lonselo. Makasitomala amangolandila zidziwitso ziwiri zokha paulendo uliwonse kuti asapitilize kutumizirana mameseji ndikuyika pachiwopsezo kusiya ntchito. Otsatsa omwe azilandira azilandira ndi zotsatsa zapadera ndi zinthu zomwe zikuyenda pawailesi yakanema pofuna kudzoza wogula.

Zolinga Zomwe Mukuyang'ana Pomwe Mungapeze Malo

Chitsanzo 2: Pezani Kuzindikira Kwamisika Yogulitsa M'masitolo

Zakhala zikudziwika kale kuti ndizofunikira komwe mumaika zinthuzo m'sitolo, monga kuyika maswiti pamadontho a ana ndi zolembetsa, kuwapatsa ana nthawi yokwanira yopempha kugula maswiti.

Ndi ukadaulo wama pulogalamu oyang'anira zidziwitso zasinthidwa mpaka 11. Ogulitsa tsopano akhoza kutsata momwe ogwiritsa ntchito akupezera mapu enieni aulendo wa makasitomala onse m'sitolo, ndikudziwitsa komwe amasiya, zomwe zagulidwa, komanso nthawi yanji shopu.

Chidziwitsocho chitha kugwiritsidwa ntchito kusunthira zida kuti zikwaniritse zomwe zikugulitsidwa. Zinthu zotchuka zimawonetsedwa munjira zodziwika bwino. 

Onjezani mapu ogulitsa ku pulogalamuyi ndipo mwayi woti kasitomala apeze zinthu zambiri zoti agule ndi zazikulu.

Malo ogulitsa Hardware Lowes amaphatikizira pulogalamu yamagetsi yogwiritsira ntchito mafoni a Lowe kuti apititse patsogolo kasitomala. Makasitomala amatha kufunafuna malonda ndipo nthawi yomweyo amawona kupezeka kwa zinthu komanso komwe chinthucho chili pamapu ogulitsira.

Bonasi yowonjezerapo yophatikiza ma beacon mu mapulogalamu ndikuti kumawonjezera kuchuluka kwa ogwiritsa ntchito, mwayi wogulitsa pa intaneti, ndikuchita nawo mtundu wonse.

Kuzindikira Kwazogulitsa ndi Beacon Technology

Chitsanzo 3: Kusintha Makasitomala Mwapamwamba

Mabizinesi a ecommerce akupereka kale zokumana nazo zogwirizana ndi kugula kwanu. Atha kuchita izi kutengera kutsata kwamtsogolo komwe kumayikidwa pa intaneti. Simuyenera kukhala ogula pa Target for Target kuti mudziwe zomwe mumakonda. Amatha kugula izi ku Facebook ndi zina zambiri.

Kwa mabizinesi a njerwa ndi matope, izi zimakhala zovuta kuzitsatira. Ngakhale ali ndi anzawo ogulitsa omwe amatha kumvetsera ndikusunthira kukagula, amangodziwa zomwe amauzidwa ndi kasitomala.

Pogwiritsa ntchito ukadaulo wama pulogalamu, malo ogulitsira njerwa ndi matope mwadzidzidzi amatha kulowa muzosanja zamphamvu zotsata ndi ma analytics omwe agwiritsidwa ntchito ndi ecommerce.

Ndi ma beacon ndi mapulogalamu amalumikizana, kasitomala amatha kulandira zotsatsa, makuponi, ndi malingaliro pazogulitsa malinga ndi zomwe amagula kale.

Kuwonjezera kutsata malo mkati mwa sitolo kumatha kuyambitsa pulogalamuyo kudziwa komwe kuli kasitomala ndikugwiritsa ntchito malingaliro ndi zopereka kutengera pamenepo.

Tangoganizirani shopper akuyang'ana m'chigawo cha zovala. Akalowa mu dipatimenti ya ma jeans, amalandila zodzikakamiza ndi 25% kuchotsera coupon yabwino paulendowu kukagula mathalauza. Kapenanso amalimbikitsa mtundu winawake wogulitsa lero, kutengera zomwe mudagula kale.

Beacon Technology Makonda Otsatsa

Kukhazikitsa kwa Beacon Ndi Investment Yotsika Mtengo Yotsatsa Ukadaulo

Monga tanena kumayambiriro kwa nkhaniyi, ukadaulo wa ma beon umadalira transmitter (beacon), wolandila (smartphone) ndi pulogalamu (pulogalamu).

Nyali yotumiza siyogula yokwera mtengo. Pali opanga ma beacon ambiri, monga Aruba, Beaconstac, Estimote, Gimbal, ndi Radius Network. Mtengo umatengera mtundu wa ma beacon, moyo wa batri, ndi zina zambiri phukusi la 18 lamiyala yayitali yochokera ku Beaconstac pafupifupi $ 38 pa beacon iliyonse.

Wolandila (smartphone) ndiye gawo lotsika mtengo kwambiri, koma mwamwayi kwa ogulitsa omwe amawononga ndalama kale amakhala ndi makasitomala awo okhala ndi mafoni. Manambala aposachedwa akuwonetsa Mafoni a 270 miliyoni ogwiritsa ntchito ku United States, padziko lonse lapansi chiwerengerocho chili pafupifupi 6.4 biliyoni, chifukwa chake msika ndi wokwanira.

Mtengo wophatikizira ukadaulo wa beacon mu pulogalamu ndi ochepa chabe mwa ndalama zothandizira pulogalamu, ndiye kuti simukuwononga ndalama kuphatikiza zabwino mu pulogalamu yanu.

Yerekezerani, Beaconstac, ndi Gimbal Beacon Technologies

Ngati mungafune kulimbikitsidwa ndi manambala anu ogulitsa, tikupangira kuti muziyang'ana kwambiri mwayi womwe ukadaulo waukadaulo wama pulogalamu umapereka bizinesi yogulitsa.

Tekinolojeyi ndiyotsika mtengo ndipo itha kukhala ndi phindu lalikulu. Mukungoyenera kukhala ndi malingaliro otsatsa kuti mugulitse ogula anu ndi zotsatsa zabwino ndikuwongolera machitidwe amakasitomala awo ndipo mudzakhalanso mgulu la ogulitsa ma beon omwe ali ndi pulogalamu.

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