Mfundo Zazikulu Zogwira Ntchito Pulogalamu Yoyenera Push Chidziwitso

Mobile App Push Notification Zinthu

Nthawi zakupanga zomwe zinali zabwino zinali zokwanira. Magulu owongolera tsopano akuyenera kulingalira za magawidwe awo, ndipo kutengapo gawo kwa omvera kumabweretsa mitu yankhani.

Kodi pulogalamu yapa media ingapeze bwanji (ndikusunga) ogwiritsa ntchito? Momwemo lanu maselo amayerekezera ndi magawo amakampani? Pushwoosh adasanthula makampeni azidziwitso zazosangalatsa za malo ogulitsa a 104 ndipo ali wokonzeka kukupatsani mayankho.

Kodi Mapulogalamu Omwe Amagwiritsidwa Ntchito Kwambiri Ndi ati?

Kuchokera pazomwe tawona ku Pushwoosh, maimidwe azidziwitso amathandizira kwambiri kuti pulogalamu ya media ipambane pakugwiritsa ntchito ogwiritsa ntchito. Zathu zaposachedwa kanikizani kafukufuku wa zidziwitso waulula:

  • Ambiri pitani-kudutsa (CTR) pazama media mapulogalamu ndi 4.43% pa ​​iOS ndi 5.08% pa Android
  • Ambiri mulingo woyenera ndi 43.89% pa iOS ndi 70.91% pa Android
  • Ambiri pafupipafupi uthenga Kankhani ndi mafunde atatu patsiku.

Tanenanso kuti, pazotheka, mapulogalamu azama TV amatha kupeza:

  • 12.5X apamwamba dinani-kudzera mitengo pa iOS ndi 13.5X apamwamba a CTR pa Android;
  • 1.7X apamwamba mitengo yolowera pa mitengo ya iOS ndi 1.25X yokwera kwambiri pa Android.

Chosangalatsa ndichakuti, mapulogalamu azama TV omwe ali ndi zida zogwiritsa ntchito kwambiri omwe amakhala ndi ma frequency omwewo amakhala ndi chidziwitso chofanana: amatumiza ma push 3 tsiku lililonse, monga pafupifupi.

Zinthu 8 Zomwe Zimakopa Kugwiritsa Ntchito kwa App App 

Kodi mapulogalamu azama media akutsogola amakwaniritsa bwanji owerenga awo kuti mogwira mtima? Nazi njira ndi mfundo zomwe kafukufuku wa Pushwoosh watsimikizira.

Phunziro 1: Kuthamanga kwa Nkhani Kuperekedwa mu Push Notifications

Mukufuna kukhala woyamba kufalitsa nkhani - izi ndizomveka, koma mumatsimikizira bwanji?

  • Gwiritsani ntchito liwiro kwambiri chidziwitso ukadaulo wopereka zidziwitso za 100X mwachangu kuposa zowerengera

Kuchokera pazomwe takumana nazo, mapulogalamu azama media akafulumizitsa kutumiza kwawo kukankha, awo CTRs imatha kufikira 12%. Izi ndi zochepera kawiri zomwe tawonetsa mu kafukufuku wathu wa deta.

  • Sangalalani ndi ndondomeko yolemba potumiza zidziwitso zokankha

Onetsetsani kuti kupititsa patsogolo zotsatsa ndikosavuta komanso kosavuta kwa aliyense mu gulu lanu lazama TV. Sankhani pulogalamu yodziwitsa anthu za pulogalamu yomwe imalola kufalitsa nkhani ndi zowerenga mkati mwa mphindi - osadziwa momwe mungalembere. Pakutha chaka, akhoza kukupulumutsirani masiku asanu ndi awiri ogwira ntchito!

Phunziro 2: Mwambo Wosankha-Mwamsangamsanga wa Zidziwitso Push

Nayi chinyengo chosavuta: funsani omvera anu mitu yanji akufuna kuti adziwitsidwe za m'malo mowafunsa ngati akufuna kulandira aliyense zidziwitso nkomwe.

Pamalopo, izi ziwonetsetsa kuti pulogalamu yanu izikhala yolandila kwambiri. Chotsatira, izi zithandizira magawano ochulukirapo ndi kutsata molunjika. Simudzadandaula ngati zomwe mukutsatsa ndizofunikira - owerenga amangopeza zomwe adadzipereka kuti alandire! Zotsatira zake, zida zanu zosungitsa ndi kusungira zidzakula.

M'munsimu muli zitsanzo ziwiri zakulembetsa zomwe zawonetsedwa mu pulogalamu ya CNN Breaking US & World News (kumanzere) ndi pulogalamu ya USA Today (kumanja).

pulogalamu yam'manja yam'manja posankha molondola 1

Samalani, komabe: pomwe mukufuna kukula a wogawika bwino m'munsi mwa osankha-osankha, mwina simukufuna kukulitsa mndandanda wa omwe akukulembetsani zidziwitso za njira zonse.

Kafukufuku wa Pushwoosh wasonyeza kuti kuchuluka kwa anthu olowa m'malo sikukutsimikizira kuti mukugwiritsa ntchito njira zabwino pazolumikizirana.

Mobile App Messaging Opt-in ndi CTR mitengo yofanizira iOS vs Android

Chonyamula? Kugawika ndichinsinsi, chifukwa chake tiyeni tikambirane.

Factor 3: Gawo Logwiritsa Ntchito Push

Kupititsa patsogolo kutengapo gawo kwa omvera, mapulogalamu atolankhani omwe akutsogola amatsogolera zidziwitso zawo malinga ndi zomwe amagwiritsa ntchito (zaka, dziko), zomwe amakonda, zolembetsa zam'mbuyomu, ndimakhalidwe enieni.

Zomwe takumana nazo, ndi momwe ofalitsa ena adakulira ma CTR awo ndi 40% ndipo ngakhale 50%.

Factor 4: Kusintha Kwa Chidziwitso

Kugawidwa kumathandizira inu zindikirani zokonda za owerenga anu. Kusintha kwanu, pakadali pano, kumathandiza omvera anu zindikirani pulogalamu yanu yofalitsa nkhani pakati pa ena onse.

Sinthani makonda anu pazomwe mukufunsira kuti muzindikire - kuyambira pamutu mpaka phokoso lomwe limafotokoza uthenga wanu.

pulogalamu yam'manja yofananira ndi 1

Zinthu zazidziwitso zakukankha zomwe zitha kusinthidwa

Onjezerani kukhudzidwa ndi emojis (ngati kuli koyenera) ndikusintha makonda anu olembetsa poyambitsa ndi dzina la wogwiritsa ntchito. Ndi zinthu zamphamvu zotere, zidziwitso zanu zokankha zimatha kulimbikitsidwa ndi 15-40% mu CTRs.

Zitsanzo Zosintha Mauthenga a Mobile App

Zitsanzo zakukankha mwakukonda kwanu komwe mapulogalamu azama TV atha kutumiza

Mfundo 5: Push Notification Timing

Malinga ndi ziwerengero zomwe taphatikiza ku Pushwoosh, ma CTR apamwamba kwambiri amapezeka Lachiwiri, pakati pa 6 ndi 8 pm nthawi yakomwe ogwiritsa ntchito. Vuto ndilakuti, ndizosatheka kuti mapulogalamu azama TV azisintha zidziwitso zawo zonse munthawi yeniyeni iyi. Nthawi zambiri, olemba nkhani sangathe kukonzekera zidziwitso zawo posachedwa - amayenera kufalitsa nkhani zikachitika.

Zomwe mapulogalamu aliwonse atolankhani angachite, komabe, ndikuwona nthawi yomwe ogwiritsa ntchito amakonda kudina pazidziwitso ndikuyesera kupereka malingaliro ndikuwerenga kwakanthawi pamenepo. Malangizo ochepa oti muchite bwino:

  • Ganizirani za nthawi ya owerenga anu
  • Khazikitsani maola molingana
  • Mafelemu a A / B oyesa nthawi ndi mawonekedwe amaperekedwa
  • Funsani omvera anu mwachindunji - monga pulogalamu ya SmartNews yomwe imalandira ogwiritsa ntchito atsopano ndikufunsira kuti mulembetse nthawi yomwe akufuna kulandira ma pushes

Pulogalamu yam'manja ya pooshwoosh imakankhira uthenga 1

Umu ndi momwe pulogalamu yapa media ingathetsere vutoli mosazindikira mwadzidzidzi komanso mosadulidwa, kuchepetsa kutuluka ndikuwonjezera mwayi wogwiritsa ntchito.

Factor 6: Pfupipafupi Chidziwitso Chachidziwitso

Kuchulukitsa komwe pulogalamu yamakanema imatumiza, ma CTR apansi omwe amapeza - komanso mosemphanitsa: kodi mukukhulupirira kuti mawuwa ndiowona?

Kafukufuku wa Pushwoosh awulula kuti pafupipafupi zidziwitso ndi CTR sizidalira wina ndi mnzake - m'malo mwake, pali kulumikizana kosasinthasintha pakati pazitsulo ziwirizi.

pulogalamu yam'manja yothamangitsa zidziwitso 1

Chinyengo chake ndi chakuti, awa ndi ofalitsa ang'onoang'ono kuti atumize zovuta tsiku lililonse - nthawi zambiri, sangapeze ma CTRs chifukwa sanamvetsetse bwino zomwe amakonda omvera. Ofalitsa okulira, m'malo mwake, nthawi zambiri amatumiza mozungulira zidziwitso 30 patsiku - komabe, khalani oyenera ndikuchita nawo chidwi.

Mwachiwonekere, pafupipafupi ndizofunikira, koma muyenera kuyesa kuti mupeze nambala ya ma pushes tsiku lililonse lanu pulogalamu yapa media.

Factor 7: iOS vs. Android Platform

Kodi mwawona momwe ma CTR amakwera kwambiri pa Android kuposa pa iOS? Izi makamaka chifukwa cha kusiyana pakati pa nsanja 'UX.

Pa Android, kukankhira kumawonekera kwambiri kwa wogwiritsa ntchito: amakhala atalumikizidwa pamwamba pazenera, ndipo wogwiritsa ntchito amawawona nthawi iliyonse akagwetsa tebulo lazidziwitso. 

Pamagetsi a iOS amangowonekera pazenera - pomwe chipangizocho chimatsegulidwa, kukankhira kumabisala pakatikati pazidziwitso. Ndipo ndi zinthu zatsopano zoletsa zidziwitso mu iOS 15, zidziwitso zambiri sizingagwiritsidwe ntchito ndi ogwiritsa ntchito.

Onani kuti nambala owerenga omwe mutha kuchita nawo zidziwitso zakakankhira pa iOS ndi Android zitha kukhala zosiyana mdziko lina.

Ku UK, kuchuluka kwa ogwiritsa ntchito iOS kudaposa gawo la ogwiritsa a Android mu Seputembara 2020, ndipo tsopano omvera pamapulatifomu oyenda ali ofanana.

Ku US, komabe, Ogwiritsa ntchito a iOS amaposa eni zida za Android ndi khola 17%.

Izi zikutanthauza kuti manambala mtheradi, pulogalamu yapa media imatha kupeza ogwiritsa ntchito ambiri a iOS ku US kuposa ku UK. Kumbukirani izi mukamayerekezera mayendedwe anu m'maiko osiyanasiyana kapena poyerekeza.

Zowonjezera 8: Kupeza vs Mgwirizano

Zambiri za Pushwoosh ikuwonetsa kuti CTRs imafika pachimake pomwe pulogalamu ya media ili ndi 10-50K kenako 100-500K olembetsa.

Poyamba, kugwiritsidwa ntchito kwa ogwiritsa ntchito kumakulira pomwe nkhani itapeza olembetsa awo oyamba a 50K. Ngati pulogalamu yapa media ikupitilizabe kuyang'ana kukulitsa kwa omvera, ma CTR amasiya mwachilengedwe.

Komabe, ngati wofalitsa asankha kugwiritsa ntchito ogwiritsa ntchito, atha kubwerezanso CTR yawo yayikulu. Pomwe pulogalamu ya media imasonkhanitsa olembetsa a 100K, nthawi zambiri imakhala italemba mndandanda wa mayeso a A / B ndikuphunzira zomwe omvera amakonda. Wofalitsa atha kugwiritsa ntchito magawo azikhalidwe kuti awonjezere kufunikira kwa zidziwitso zomwe zagawidwa komanso kuchuluka kwa zomwe akuchita.

Kodi Ndi Njira Zotani Zoyeserera Zomwe Owerenga Ako Azichita Nazo?

Muli ndi mndandanda wazinthu zomwe zalimbikitsa ogwiritsa ntchito pazidziwitso za mapulogalamu a media a 104. Ndi njira ziti zomwe zingakuthandizeni kwambiri? Zoyeserera ndi mayeso a A / B adzatiuza.

Yambitsani njira yanu pamagawidwe ndi mfundo zomwe mwasankha. Dziwani zamtundu wanji zomwe zimalimbikitsa owerenga anu kwambiri. Pamapeto pa tsikulo, zoyambira za utolankhani zimagwiranso ntchito kutsatsa pulogalamu yama media - zonse ndizofikitsa uthenga wofunikira kwa omvera oyenera ndikuwasungabe.

Pushwoosh ndi njira yotsatsira yotsatsa yomwe imalola kutumiza zidziwitso zosokoneza (mafoni ndi osatsegula), mauthenga apakatikati pa mapulogalamu, maimelo, ndi mauthenga olumikizana ndi zochitika zingapo. Ndi Pushwoosh, mabizinesi opitilira 80,000 padziko lonse lapansi adalimbikitsa makasitomala awo, kuwasungira, komanso kukhala ndi moyo wathanzi.

Pezani Chiwonetsero cha Pushwoosh

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