Kutsatsa Kwapaintaneti: Pangani Kukhala Kwanu

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Masewera a Hipcricket Kafukufuku wa 2014 pa intaneti, Malingaliro Ogulitsa Pakutsatsa Kwapa Mobile, idachitika mu Epulo 2014 ndipo idalunjika akulu 1,202 ku US. Kafukufukuyu anapeza kuti Otsatsa akutenga kale mafoni ndipo ogula akuyankha. Awiri mwa atatu mwa anthu omwe anafunsidwa anati adalandira meseji kuchokera kuzizindikiro m'miyezi isanu ndi umodzi yapitayo ndipo pafupifupi theka la ogula adapeza uthengawo kukhala wothandiza.

Komabe, otsatsa amalakwitsa potumiza mameseji oyenera, osasinthika, omwe amakhumudwitsa ogula:

  • 52% adati uthengawu udamveka zosokoneza kapena spammy.
  • 46% adati uthengawo sunali zogwirizana ndi zofuna zawo.
  • 33% ati uthengawo sanapereke mtengo uliwonse.
  • 41% adati adzagawana zambiri ndi ma brand ngati angakonde zotsatsa zofunikira kapena makoni.

Pali malo opitilira kukula kwa zopangidwa kuti apange kulumikizana kopindulitsa komanso kosatha ndi makasitomala awo. Kafukufukuyu akuwonetsa kuti ogula akuchita nawo malonda kudzera pakutsatsa mafoni, zomwe ndizolimbikitsa. Koma, ma brand akuyenera kupereka makampeni oyenera ndi makonda awo kapena angaphonye gawo lokula msika. Doug Stovall, Masewera COO

malonda-otsatsa-zamunthu-infographic

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