Kutsatsa UkadauloZamalonda ndi ZogulitsaKutsatsa Kwama foni ndi Ma Tablet

Njira 25 Zotsatsa Zam'manja Zogwiritsidwa Ntchito Ndi Mabizinesi Kuti Akule Kuwoneka, Kuphatikizira Alendo, Kujambula Zotsogola, ndi Kukula Kutembenuka

Ambiri aife timayendetsa mabizinesi athu ndikuwongolera malonda athu ndi malonda athu kuchokera pakompyuta kuntchito. Komabe, izi zitha kutiyika pachiwopsezo ngati makasitomala ambiri omwe tikulankhula nawo ali pachiwopsezo. foni yam'manja.

M'zaka zaposachedwa, pakhala kusintha kwa kuyankha kwa ogula kwa ogulitsa ochulukirachulukira popeza mafoni ndi chida chothandizira. Kudetsa nkhawa zachinsinsi kwapangitsa kuti pakhale kusintha kwa machitidwe otsatsa mafoni, kutsindika kuwonekera, kuvomereza kwa ogwiritsa ntchito, komanso kuteteza deta.

Otsatsa akusintha kuti agwirizane ndi malo omwe kulemekeza zinsinsi za ogwiritsa ntchito sikungofunikira zamalamulo komanso mwayi wampikisano, popeza ogula amaika patsogolo zinsinsi zawo za digito. Komabe, sizili zopanda mavuto. Otsatsa amayenera kuyang'ana zovuta zakusaka pazida ndi nsanja pomwe amalemekeza zinsinsi za ogwiritsa ntchito.

2023 Ziwerengero Zotsatsa Zamafoni

Mafoni am'manja akusintha momwe timakhalira, ntchito, kugula, ngakhale kupita kuchimbudzi!

  • Pakadali pano pali ogwiritsa ntchito mafoni 6.8 biliyoni padziko lonse lapansi kuyambira 2023, akuyembekezeka kukula mpaka 7.34 biliyoni pofika 2025.
  • Akuluakulu aku US amathera pafupifupi maola a 2 ndi mphindi 55 tsiku lililonse pa mafoni awo.
  • 69% ya ogwiritsa ntchito intaneti amakonda kuyang'ana ndemanga pama foni awo kuposa kupita kwa wogwira ntchito m'sitolo.
  • 50.9 peresenti ya ogula pa intaneti padziko lonse lapansi amagula mafoni awo kamodzi pa sabata.
  • Anthu ambiri aku America amayang'ana foni yawo nthawi 96 tsiku lililonse, kapena kamodzi mphindi khumi zilizonse.
  • 89% ya aku America amati amawona mafoni awo mkati mwa mphindi 10 zoyambirira atadzuka.
  • 75% ya aku America sakumva bwino kusiya mafoni awo kunyumba.
  • 75% aku America amayang'ana mafoni awo mkati mwa mphindi zisanu atalandira chidziwitso.
  • 75% ya aku America amagwiritsa ntchito foni yawo kuchimbudzi.
  • Wapakati wogwiritsa ntchito foni yamakono amathera 59% ya nthawi yawo pa mapulogalamu.

Mobile Marketing Strategies

Kutsatsa kwapa foni yam'manja kwakhala kofunikira kuti mabizinesi azilumikizana bwino ndi omvera awo. Kuchokera pamachitidwe azikhalidwe mpaka matekinoloje otsogola, nazi njira 25 zotsatsira mafoni kuti mulimbikitse kupezeka kwanu ndi kulumikizana ndi ogwiritsa ntchito mafoni:

  1. amp - Sinthani liwiro lotsitsa tsamba lamafoni ndi amp ndikujambulitsa anthu ambiri osakasaka pama foni. Pangani masamba opangidwa ndi AMP pazida zam'manja, ndikuwonetsetsa kuti mumagula zinthu mwachangu komanso mwachangu, makamaka panthawi yogulitsa tchuthi.
  2. Zowona Zowona ndi Zoona Zenizeni - Onani AR ndi VR matekinoloje opangira zokumana nazo zam'manja zozama. Mwachitsanzo, ogulitsa amatha kulola makasitomala kuyesa zovala kapena kuwona momwe mipando imawonekera m'nyumba zawo kudzera pamapulogalamu am'manja.
  3. Chatbots ndi AI - Gwirizanitsani AI-ma chatbots oyendetsedwa ndi pulogalamu yanu yam'manja kuti muthandizidwe ndi makasitomala pompopompo komanso malingaliro anu. Perekani wothandizira woyendetsedwa ndi AI kuti azitsogolera ogwiritsa ntchito pogula, kukhazikitsa nthawi yoikidwiratu, ndi ziyembekezo zoyenerera.
  4. Kusintha - Pangani masewera am'manja kapena phatikizani zinthu zamasewera mu pulogalamu yanu yam'manja kapena tsamba lanu. Zochitika zowoneka bwino monga mafunso, zovuta, ndi mphotho zitha kukulitsa chidwi cha ogwiritsa ntchito komanso kukhulupirika kwamtundu.
  5. Kutsatsa Kwapa-App - Salitsani mkati mwa mapulogalamu otchuka am'manja kuti mugwiritse ntchito zomwe akugwiritsa ntchito. Gwirizanani ndi mapulogalamu olimbitsa thupi kuti muwonetse zotsatsa zanu kwa ogwiritsa ntchito osamala zaumoyo, ndikupangitsa kuti mtundu wanu uwonekere.
  6. Mapulogalamu a Kumalo - Gwiritsani ntchito geolocation, beacon, ndi NFC mawonekedwe kuti azitha kugwiritsa ntchito mosavuta. Tumizani zidziwitso zakuyandikira kudzera m'mapulogalamu am'manja pomwe ogwiritsa ntchito ali pafupi ndi malo abizinesi yanu, akuyendetsa magalimoto apazi.
  7. Malonda Am'manja - Gwiritsani ntchito nsanja zotsatsa zam'manja kuti ziwongolere ogwiritsa ntchito potengera kufunika kwake, malo, ndi nthawi. Limbikitsani makampeni a geofencing omwe amatumiza zotsatsa kwa ogwiritsa ntchito akalowa m'malo enaake, monga pafupi ndi malo ogulitsira enieni, ndikumawonekera bwino.
  8. Mapulogalamu a M'manja (Mobile App) - Pangani mapulogalamu am'manja okhala ndi mawonekedwe ambiri ndikuphatikiza ogwiritsa ntchito pogwiritsa ntchito malingaliro apadera. Pangani mapologalamu okhulupilika pa pulogalamu yokhayo, opindulitsa kwa ogwiritsa ntchito pogula chilichonse komanso mabizinesi apadera. Kupanga pulogalamu yam'manja kumapereka njira yachindunji komanso yozama yolumikizirana ndi omvera anu.
  9. Zamalonda Am'manja - M-malonda ali kudaphulika kutchuka mzaka zaposachedwa. Yambitsani kugula zam'manja, zolipira ndikuwongolera njira zotuluka. Koperani ogwiritsa ntchito ndi zochotsera zamkati mwa pulogalamu, kulimbikitsa kugula kwa mafoni ndi kuchuluka kwa malonda.
  10. Imelo Yapaintaneti - Konzani zolemba zamakalata zamaimelo pazida zam'manja, molunjika pamapangidwe omvera. Tumizani makalata amakalata ogwirizana ndi mafoni am'manja omwe ali ndi malingaliro azinthu malinga ndi zomwe amakonda, kukwezera otembenuka mtima kwambiri.
  11. Mobile Influencer Marketing - Gwirizanani ndi oyambitsa mafoni mu niche yanu kuti mukweze malonda kapena ntchito zanu. Othandizira mafoni nthawi zambiri amakhala ndi otsatira odzipatulira komanso ochita nawo chidwi omwe angakulandireni zomwe mumapereka.
  12. Kutsatsa Kwamavidiyo Pafoni - Pangani makanema osangalatsa okhathamiritsa pazida zam'manja. Makanema achidule, opatsa chidwi, kutsatsira pompopompo, komanso kutsatsa kwamakanema amatha kukopa ogwiritsa ntchito mafoni ndikuyendetsa chidwi.
  13. Mobile Wallet Marketing - Gwiritsani ntchito mapulogalamu a chikwama cham'manja monga Apple Wallet ndi Google Pay kuti mupereke makuponi a digito, makhadi okhulupilika, ndi matikiti a zochitika mwachindunji ku mafoni a m'manja a ogwiritsa ntchito. Njirayi imathandizira kupeza zotsatsa komanso kumathandizira makasitomala.
  14. Malipiro a Mobile Wallet - Yambitsani njira zolipirira chikwama cham'manja monga Apple Pay ndi Google Pay mu pulogalamu yanu yam'manja kapena nsanja ya e-commerce. Zosankha izi zimathandizira njira yolipira ndikusamalira ogwiritsa ntchito omwe amakonda kulipira popanda kulumikizana.
  15. Mapulogalamu a Map - Onetsetsani kuti bizinesi yanu ili ndi kupezeka kwamphamvu pamapu odziwika bwino monga Google Maps ndi Apple Maps. Konzani mindandanda yanu ndi mfundo zolondola, ndemanga, ndi zithunzi, kupangitsa kuti ogwiritsa ntchito azitha kupeza ndi kuyendera malo anu mosavuta.
  16. Podcast - Sindikizani ma podcasts ndi syndicate iwo pamapulatifomu otchuka. Ma Podcast amamvedwa kwambiri pazida zam'manja.
  17. Zindikirani Zosintha - Tumizani zidziwitso zokankhira makonda anu okhala ndi zikumbutso zamangolo osiyidwa ndi kuchotsera kuti mutengerenso ogwiritsa ntchito omwe adasiya zinthu m'mangolo awo. Limbikitsani mitengo yotembenuka ndi kampeni ngati Kubwezeretsa Kusiyidwa Ngololi.
  18. Mauthenga a QR - Phatikizani manambala a QR m'zinthu zosindikizira kuti muyendetse kuchuluka kwazomwe zili m'manja mwanu. Thamanga a Kusaka kwa Scavenger kwa Kuchotsera kampeni, pomwe ogwiritsa ntchito amasanthula QR ma code m'malo osiyanasiyana kuti mutsegule zotsatsa zapadera, kulimbikitsa zibwenzi komanso zosintha kuchokera pa intaneti kupita pa intaneti.
  19. Chokonzekera Design - Yesani kwathunthu ndikutsimikizira mawebusayiti anu makonzedwe omvera, kuchepetsa kusokoneza ndi kulola alendo oyenda m'manja kuti adye zomwe muli nazo kudzera pawindo laling'ono mosavuta.
  20. Kutsatsa Ma Media -Gwiritsani ntchito zotsatsa zomwe mukufuna kuzitsatsa pamawebusayiti otchuka kuti mufikire anthu ambiri. Pangani kampeni ngati Zowonetsa Zamalonda za Instagram kuwonetsa zinthu zingapo pamalonda amodzi, zomwe zimachititsa kuti ogwiritsa ntchito azitenga nawo mbali.
  21. Nkhani Zamagulu Aanthu - Gwiritsani ntchito Nkhani zodziwika bwino pamapulatifomu ochezera, monga Nkhani za Instagram ndi Nkhani za Facebook, kuti mugawane kwakanthawi, kukwezedwa, ndikuwonetsa kuseri kwa bizinesi yanu. Nkhani zimapereka njira yachangu komanso yolumikizirana ndi omvera anu.
  22. Mauthenga Olemba - Gwiritsani ntchito sms zokwezera ndi zosintha, zokopa anthu ambiri. Kuchita a Text-to-win Contest komwe makasitomala amatha kutenga nawo gawo polemba mameseji, kupanga chinkhoswe, ndikumanga nkhokwe yamakasitomala anu.
  23. Voice - Kukhazikitsa dinani-kuyimba mabatani ndi kuyimba makina kuti mulumikizane ndi bizinesi yanu kukhala yopanda msoko. Mwachitsanzo, kuthamanga a Dinani-to-Talk Lachiwiri kampeni yopereka kuchotsera kwapadera kwa ogwiritsa ntchito omwe amayimba Lachiwiri, kukulitsa luso la ogwiritsa ntchito komanso mitengo yotembenuka.
  24. Mobile Surveys ndi Ndemanga - Sonkhanitsani mayankho amakasitomala ndikuchita kafukufuku kudzera pamayendedwe am'manja. Gwiritsani ntchito zida zofufuzira zogwiritsira ntchito mafoni kuti mutenge zidziwitso zofunikira ndikuwongolera malonda kapena ntchito zanu kutengera zomwe ogwiritsa ntchito alemba.
  25. Zokonda Zamafoni - Khazikitsani njira zapamwamba zosinthira makonda anu pakutsatsa kwanu kwamafoni. Gwiritsani ntchito kusanthula kwa data kuti mupereke malingaliro amunthu, zomwe zili, ndi zotsatsa kutengera zomwe amakonda komanso zomwe amakonda.

Njira yotsatsira bwino yam'manja ndiyofunikira kuti mufikire ndikulumikizana ndi omvera anu moyenera. Njira izi, zakale ndi zatsopano, zimapereka njira zosiyanasiyana zolumikizirana ndi ogwiritsa ntchito mafoni, kulimbikitsa kukhulupirika kwa mtundu ndikuyendetsa kutembenuka kwanthawi yoyambira mafoni.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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